Name

Chateau d'Estoublon

Legal name

Château d'Estoublon

Website

https://estoublon.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Wines and Olive Oils

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Provençal wine production
• Extra virgin olive oil
• AOP-certified estate
• Wine tourism experiences
• Luxury estate hospitality

Headquarters

HQ city

Fontvieille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct-to-consumer sales of wines including rosé, white, and red wines under multiple AOP certifications. Products include Château d'Estoublon, Roseblood, Villa Baulieu, La Réserve, and premium cuvées like 1489. Sold through e-commerce and potentially on-site.
2. Olive Oil Sales: Sales of organic extra virgin olive oils including single varietals (Béruguette, Bouteillan, Picholine, Salonenque, Grossane, Koroneiki), AOP Vallée des Baux-de-Provence oils, Couture Collection, and flavoured varieties. Available in various sizes from 20cl to 4.5L.
3. Fine Food/Delicatessen: Sales of vinegars (balsamic, wine vinegars, flavoured), tapéades, table olives, and specialty food products that complement their wine and olive oil offerings.
4. Restaurant (La Table d'Estoublon): On-site restaurant celebrating Provençal art de vivre, featuring seasonal cuisine inspired by the estate's garden and its own wines and olive oils. Reservations available.
5. Wine Tourism & Events: Wine tourism experiences including tastings, estate visits, and experiential events. Privatization services for events in the 1500m² château with 10 suites, private chef, and butler services.
6. Gift Box/Coffret Sales: Pre-curated gift boxes featuring wine and olive oil selections, including discovery boxes, Couture Duo boxes, and limited edition seasonal offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Château d'Estoublon manufactures and sells premium AOP-certified wines (red, white, rosé, sparkling) and extra virgin olive oils from a 300-hectare Provençal estate, complemented by a delicatessen range (vinegars, tapénades, table olives) and curated gift boxes. Beyond products, the estate operates an on-site restaurant (La Table d'Estoublon), offers guided wine tourism experiences (tastings and estate visits), and provides château privatization services for private and corporate events. Sales are conducted direct-to-consumer through the estate's own bilingual e-commerce platform and on-site channels.

Product overview

Château d'Estoublon is a diversified 300-hectare Provençal estate producing premium wines and olive oils since 1489. The product portfolio centers on three core offerings: estate wines under Château d'Estoublon, Roseblood, and Villa Baulieu sub-brands (reds, whites, rosés, and sparkling wines); single-varietal and blended extra virgin olive oils under AOP Vallée des Baux-de-Provence certification; and a delicatessen line of vinegars, table olives, and tapénades. Premium products like the Flacon Couture olive oil and L'Excessive alcohol-free sparkling (developed with Carla Bruni) represent higher-end offerings. The estate also operates an on-site restaurant (La Table d'Estoublon), offers wine tourism experiences, and provides private event venue rental services.

Differentiator

Problem solved

Functional benefit

Brands

• Roseblood: Iconic rosé wine brand of Château d'Estoublon, including still rosé, white, and sparkling variants, as well as the premium 1489 collection.
• L'Excessive
• La Table d'Estoublon
• Villa Baulieu

Products and services

• Château d'Estoublon Wines Estate wines produced from AOP Les Baux de Provence and AOP Coteaux d'Aix-en-Provence vineyards, including red, white, and rosé selections. Made for premium consumers seeking AOP-certified Provençal wines with organic credentials.
• Roseblood Wines Iconic rosé, white, and sparkling wine collection inspired by the Eden garden of Estoublon, featuring the premium 1489 prestige line. Targeted at luxury consumers and gift occasions.
• Villa Baulieu Wines Wines from a rare volcanic terroir expressing a singular style shaped by nature and time, including aged red and white selections. Targeted at premium wine collectors and connoisseurs.
• Extra Virgin Olive Oils Multi-award-winning olive oils from AOP Vallée des Baux-de-Provence, including single varietals (Béruguette, Bouteillan, Picholine, Salonenque, Koroneiki, Grossane) and blends. Sold in various sizes from 20cl to 4.5L for premium consumers, gourmet cooks, and gifting.
• Flacon Couture Olive Oil Signature ultra-premium olive oil presented in an iconic Couture decorative bottle (also available in Red Edition), aimed at ultra-premium gifting and display positioning.
• Flavored Olive Oils Aromatic olive oils infused with Truffle, Garlic, Basil, Lemon, and Thyme. Sold as standalone SKU category for gourmet cooking and gifting.
• Vinegars Balsamic vinegar, wine vinegars, and flavored vinegars (Raspberry, Ginger, Truffle, Rosemary, Thyme, Shallot). Sold as standalone product category for gourmet cooking.
• Table Olives Premium table olives including Lucques du Languedoc and Picholines from the estate, sold as a standalone product category.
• Tapénades Traditional Provençal olive-based spreads (tapénades) including black and almond variations, sold as a standalone product category.
• L'Excessive Alcohol-Free Sparkling Zero-alcohol sparkling wine collection developed in collaboration with Carla Bruni, available in Blanc and Rosé variants. Targeted at consumers seeking celebratory non-alcoholic options.
• Gift Boxes and Sets Curated gift collections including Single Varieties Discovery Box, Starry Night Box, Flavours Box, Gourmet Discovery Box, and Duo Couture Box. Designed for gifting occasions year-round.
• La Table d'Estoublon Restaurant On-site fine dining restaurant celebrating Provençal Art de Vivre, featuring seasonal cuisine inspired by the estate's garden and its own wines and olive oils. Reservations available for individual diners and groups.
• Wine Tourism Experiences Guided tastings, estate visits, and immersive wine tourism experiences at the Château d'Estoublon property, showcasing savoir-faire across wines and olive oils.
• Private Event Venue (Château Privatization) Exclusive château privatization services offering 1,500m² of space and 10 suites with private chef and butler services, targeting intimate gatherings, family or friend celebrations, and exceptional corporate or private events.

Quantifiable outcome

• 14 golden awards for Salonenque single varietal olive oil
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Carla BruniflagshipStrategic or Co-development PartnerCarla Bruni collaborated with Château d'Estoublon to create L'Excessive, a 0.0% alcohol sparkling wine collection (available in Blanc and Rosé variants). This collaboration represents a flagship product line for the estate, combining celebrity association with the brand's wine expertise to target the growing alcohol-free celebratory beverage market.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Château de Beaucastel: Perrin family estate producing premium Rhône wines with organic/biodynamic certification. Comparable in multi-generational estate positioning, organic credentials, and AOP-driven premium pricing.
• Domaines Ott: Historic Provence rosé and wine estate (Bandol and Côtes de Provence), owned by LVMH. Closely comparable in heritage-driven provenance marketing, premium rosé range, and DTC direct-from-estate distribution.
• Château Minuty: Family-owned Provence rosé estate distributing in on-trade and DTC. Overlapping product mix, premium gifting positioning, and similar geographic terroir story targeting the same luxury rosé consumer.
• Château Miraval: Provence estate producing premium rosé with high-profile celebrity association (Pitt/Jolie), now partnered with the Perrin family. Comparable product (Provence rosé), celebrity-led brand extension, and estate hospitality positioning.
• Domaine Tempier: Heritage Bandol wine producer with established reputation for terroir-driven wines. Comparable as a small-scale premium Provençal estate focused on terroir authenticity and limited production.
• Château d'Esclans: Producer of Whispering Angel and other premium Provence rosés from a single estate. Directly comparable product category (Provence rosé), DTC and on-trade channel mix, and luxury positioning targeting similar affluent gifting consumers.

Broad incumbents

• Pernod Ricard: Global premium beverages company with wine assets (Mumm, Jacob's Creek, Kenwood). Comparable in scaling premium wine brands into global distribution and luxury hospitality partnerships.
• Maison Castel: Major French wine producer and distributor with broad portfolio including Provence. Operates at much greater scale across multiple French wine regions, but overlaps in product category and channel breadth.
• Moët Hennessy (LVMH): Luxury group's wines and spirits division encompassing Domaines Ott, Krug, Moët & Chandon, and Cheval des Andes. Comparable in luxury wine estate operation, AOP prestige wines, and high-end gifting positioning.

Emerging players

• Domaine de la Romanée-Conti: Iconic single-estate Burgundy producer operating at the apex of wine luxury. Limited product overlap but directly comparable in estate-only heritage positioning, allocation-based scarcity, and ultra-premium pricing strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ChateaudEstoublon
• Facebookfacebook.com/Estoublon
• LinkedInfr.linkedin.com/company/chateau-estoublon
• Instagraminstagram.com/chateau.estoublon
• Pinterestpinterest.fr/chateauestoublon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chateau d'Estoublon