Palisade
Palisade Asset Management is an employee-owned, SEC-registered investment adviser founded in 2002 in Minneapolis, providing customized investment management and integrated family office services to multi-generational families, business owners, and executives across the United States.
- Company typePrivate
- Founded2002
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Palisade does
Palisade Asset Management, LLC is an employee-owned, independent Registered Investment Adviser founded in 2002 and headquartered in Minneapolis, Minnesota. The firm provides customized investment management and integrated family office services to multi-generational families, individuals, business owners, and corporate executives across the United States. Its core investment philosophy centers on high-quality individual equity and fixed income securities with long-term hold discipline, tax efficiency, and low portfolio turnover, supplemented by disciplined tax-loss harvesting.
The service offering bundles investment management with a full family office platform covering financial planning (retirement, cash flow, education, charitable giving), tax and estate strategies, trust advisory, risk management and insurance review, individual trustee services, and philanthropic guidance. The firm does not operate a proprietary technology platform; portfolio accounting and client portal functionality are delivered through Envestnet | Tamarac, and custody is provided by Charles Schwab. Client acquisition is relationship-based, relying on principal-led business development, referrals, and professional networking rather than broad digital marketing.
The business model is a recurring fee-for-service RIA: Palisade charges investment advisory fees on assets under management, with detailed fee terms available in its Form ADV on request. The firm holds no parent company, no private equity backing, and no disclosed funding; it is regulated by the SEC as an RIA and maintains state-level registrations where required. The data also references a separate "Palisade Investment Partners" entity involved in Australian battery energy storage infrastructure acquisition, suggesting an affiliated or parallel investment platform beyond the core U.S. wealth advisory business.
Palisade firmographics
Firmographics- Name
- Palisade
- Legal name
- Palisade Asset Management, LLC
- Website
- https://palisadeam.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Palisade Asset Management is an employee-owned, SEC-registered investment adviser founded in 2002 in Minneapolis, providing customized investment management and integrated family office services to multi-generational families, business owners, and executives across the United States.
- Ownership category
- akta.pro rank
Palisade industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Estate & Legacy Planning Advisory (FSAEAAAG), Estate Planning & Trust Structuring Advisory (FSAEAKAC), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
Keywords
Where Palisade is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Palisade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Investment Management Fees: Palisade generates revenue through investment advisory fees, likely calculated on assets under management (AUM). The firm provides customized investment management services combining high-quality equity and fixed income securities for long-term wealth building and preservation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Palisade product offering
Product offeringCore offering
Palisade Asset Management provides customized investment management for high-net-worth clients, building tax-efficient equity and fixed income portfolios emphasizing high-quality individual securities with long-term hold discipline. The firm complements investment management with a full array of family office services including financial planning, tax and estate advisory, trust services, and philanthropic planning. Clients access accounts through a third-party client portal powered by Envestnet | Tamarac, with Charles Schwab providing custodial services.
Product overview
Palisade Asset Management is a single-service wealth management firm providing customized investment management and integrated family office services. The core offering is Investment Management, built on a philosophy of high-quality equity and fixed income securities with long-term hold discipline and tax-efficiency. This is bundled with Family Office Services encompassing financial planning, tax and estate advisory, trust services, and philanthropic planning. Clients access their accounts via a Client Portal powered by Envestnet | Tamarac.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Management
- Family Office Services
- Client Portal
Quantifiable outcome
- Distributions have increased at a rate higher than inflation over a 10+ year period for multi-generational trust clients
- +1 more outcomes
Companies that use Palisade
Customer profileSegments2 records
Ideal customer profiles2 records
Palisade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Palisade partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Origin EnergyminorLong-term tolling agreement established with Origin Energy for the Summerfield battery storage project, providing revenue certainty for the 240 MW/960 MWh facility.
- Envestnet | TamaraccoreThird-party portfolio accounting services provider enabling client portal access, account reporting, and data management. Envestnet Tamarac provides services related to client accounts under agreement with Palisade.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Palisade competitors and assessment
Company assessmentDirect peers
- Carson Group: RIA serving financial advisors and families with wealth management, financial planning, and family office-adjacent services; comparable in multi-generational family focus and consultative advisory motion.
- Aspiriant: Fee-only independent RIA focused on HNW individuals, families, and business owners, with integrated financial planning and tax-aware portfolio management — comparable in fiduciary, independent posture and client-centric model.
- Fort Pitt Capital Group: Independent, employee-owned RIA managing customized equity and fixed-income portfolios for HNW individuals and families — comparable in independent RIA model and high-conviction active investment approach.
- Cresset Capital: Independent, multi-family office and RIA serving ultra-high-net-worth and multi-generational families with integrated investment management and family office services — closely mirrors Palisade's service model and target client.
- Cornerstone Wealth Group: Independent, employee-owned RIA providing customized investment management and family office services to multi-generational families — closely comparable in independent structure and family-focused service model.
- Plante Moran Wealth Management: Wealth management arm of Plante Moran providing investment advisory, financial planning, and family office services to HNW individuals and business owners — comparable in integrated wealth advisory offering.
- Mariner Wealth Advisors: Independent, employee-owned RIA providing wealth advisory, financial planning, and family office services to HNW individuals and families — comparable in independent ownership structure and integrated offering.
Broad incumbents
- Bessemer Trust: Large, multi-family office serving ultra-wealthy multi-generational families with investment management, trust, and family office services — broader scale incumbent with overlapping service lines and target clientele.
- Brown Brothers Harriman: Established private bank and wealth manager offering investment management and trust services to HNW families — broader incumbent with similar fiduciary ethos and multi-generational client orientation.
- Hightower Advisors: National RIA partnership platform serving HNW clients through independent advisor teams — comparable in independent RIA positioning but broader scale and partnership-driven distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Palisade social profiles
Digital presencePalisade compliance and trust
Trust signalCompliance2 records
Palisade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palisade leadership team
Management profileNumber of profiles
Profiles11 records
Palisade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palisade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palisade
What does Palisade do?
Palisade Asset Management provides customized investment management for high-net-worth clients, building tax-efficient equity and fixed income portfolios emphasizing high-quality individual securities with long-term hold discipline. The firm complements investment management with a full array of family office services including financial planning, tax and estate advisory, trust services, and philanthropic planning. Clients access accounts through a third-party client portal powered by Envestnet | Tamarac, with Charles Schwab providing custodial services.
Is Palisade a public or private company?
Palisade is a private company. It is classified as management employee owned and is currently operating.
When was Palisade founded?
Palisade was founded in 2002. It employs 1 to 10 people.
Where is Palisade based?
Palisade is headquartered in Minneapolis, United States, in the North America region.
How does Palisade make money?
One revenue line is on record: investment Management Fees.
Who are Palisade's main competitors?
Direct peers on record are Carson Group, Aspiriant, Fort Pitt Capital Group, Cresset Capital, Cornerstone Wealth Group, Plante Moran Wealth Management and Mariner Wealth Advisors. Broad incumbents are Bessemer Trust, Brown Brothers Harriman and Hightower Advisors.
Does Palisade have an API?
No public API is recorded for Palisade.
What industry is Palisade in?
Palisade's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAEAAAG, Estate & Legacy Planning Advisory. Its NAICS code is 523940 and its SIC code is 6282.