Greatness
Greatness is the personal-brand leadership business of Don Yaeger, offering keynote speaking, executive coaching, publishing, and books to Fortune 500 executives and corporate teams across financial services, technology, food service, and other industries.
- Company typePrivate
- Founded-
- HeadquartersTallahassee, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Greatness firmographics
Firmographics- Name
- Greatness
- Legal name
- Greatness
- Website
- https://donyaeger.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greatness is the personal-brand leadership business of Don Yaeger, offering keynote speaking, executive coaching, publishing, and books to Fortune 500 executives and corporate teams across financial services, technology, food service, and other industries.
- Ownership category
- akta.pro rank
Greatness industry classification
Industry- Product category
- Professional Speaking and Leadership Development
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Services (8741)
- akta.pro primary industry
- Reputation Management & Executive Thought Leadership (MPAAADAK)
- akta.pro secondary industries
- Executive & Leadership Reputation Management (MPAAAOAE), Thought Leadership & Executive Visibility (BPAFADAG), Team Leadership & High-Performance Teams (EDABAAAH), Entertainment Booking & Speaker/Talent Management (HSACAAAI)
Keywords
Where Greatness is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greatness business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others, Technology or R&D
Revenue model
- Speaking Engagements: Don Yaeger earns revenue from live and virtual keynote presentations at corporate events, conferences, and organizations. Both in-person and virtual presentation options are offered.
- Executive Coaching: One-on-one executive coaching services for top leaders in industries including Financial Services, Technology, Food Service, Banking, and beyond.
- Book Sales: Sale of 13+ New York Times bestselling books authored by Don Yaeger. Books range from $13.99 to $29.99. Includes co-authored works with other notable figures.
- Online Courses: Digital learning programs available through the Online Learning section of the website.
- Authorship/Publishing: Don Yaeger serves as Publisher at Forbes Books, helping influential leaders turn stories into authority. This represents both a service offering and partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Speaking engagements (Live/Virtual) |
| Other | Multi-year contract | Executive Coaching |
| Unit Pricing | Pay-as-you-go | Book Store |
| One time/ perpetual license | Pay-as-you-go | Pre-Order (The Business of Storytelling) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Greatness product offering
Product offeringCore offering
Greatness is a leadership-focused services and media business operated by Hall of Fame Speaker Don Yaeger. It sells keynote speaking engagements and executive coaching to corporate and association clients, co-publishes books through Forbes Books, and distributes consumer products including bestselling books, online leadership courses, a daily newsletter, and a podcast. The company is headquartered in Tallahassee, FL, with 11–50 employees.
Product overview
Greatness (Don Yaeger's business) is a speaking, coaching, and publishing enterprise offering a unified suite of leadership development services. The core offerings include keynote speaking presentations (both live and virtual) on topics of individual and team greatness, executive coaching for top leaders, and Forbes Books publishing services. Supporting content products include the Corporate Competitor Podcast (2M+ views), the Chasing Greatness blog, and the Your Daily Dose of Greatness daily inspiration platform. An ecommerce bookstore sells Don Yaeger's 13 New York Times bestselling books. The services are interconnected—the speaking engagements drive awareness for coaching and publishing services, while content products like the podcast and blog serve as marketing channels for all offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Corporate Competitor Podcast: A top-rated podcast featuring interviews with influential executives and lessons learned through sports, with over 2 million views.
Products and services
- Keynote Speaking Engagements
Quantifiable outcome
- 13 New York Times bestsellers with over 7 million copies sold worldwide
- +3 more outcomes
Companies that use Greatness
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Greatness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greatness partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Forbes BookscoreDon Yaeger serves as Publisher at Forbes Books, helping today's most influential leaders turn stories into authority. This is a significant publishing partnership that positions him as a thought leader in the leadership and storytelling space.
- John Maxwell CompanycoreDon Yaeger is one of only five Maxwell Leadership Thought Leaders, representing a select group of leadership experts authorized to teach and disseminate John Maxwell's leadership principles.
- Simon Sinek (Endorsement)flagshipSimon Sinek, renowned author and speaker, has publicly endorsed Don Yaeger, calling him 'the best storyteller I've ever met' and stating 'every time we talk I walk away wiser and more inspired.'
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Greatness competitors and assessment
Company assessmentDirect peers
- Marie Forleo: Speaker, bestselling author, and online course creator with a content-to-coaching model targeting individual professionals and small business leaders — overlapping digital product and audience model.
- John Maxwell Company: Leadership training and keynote speaker organization with a formal Thought Leader licensing program of which Don Yaeger is a member; competes in the same executive leadership keynote and training category.
- Brendon Burchard: High-performance speaker, NYT bestselling author, and online course creator serving both enterprise audiences and individual consumers with a content-to-coaching funnel very similar to Greatness's structure.
- Seth Godin: Bestselling author and sought-after keynote speaker on marketing, leadership, and change; serves enterprise buyers with books, keynotes, and workshops in a directly comparable structure to Greatness.
- Mel Robbins: Bestselling author and keynote speaker with a top-rated podcast, online courses, and corporate speaking engagements — directly comparable in product mix (books, courses, podcast, keynotes) and audience targeting.
- Brené Brown: Researcher-led keynote speaker and bestselling author selling corporate keynotes, workshops, books, and digital learning programs to enterprise buyers — overlapping customer base, products, and channels with Greatness.
- Simon Sinek: Leadership keynote speaker and bestselling author (Start With Why) who shares the same enterprise keynote, executive coaching, books, and online course model targeting Fortune 500 buyers; also has a direct endorsement relationship with Don Yaeger.
Others
- Forbes Books: Publishing partner of Don Yaeger; operates in the same thought-leadership-authoring value chain and represents both a collaboration and adjacent service offering to Greatness's own publishing work.
Emerging players
- Jay Shetty: Digital-native speaker, podcast host (On Purpose), bestselling author, and online course creator with overlap in audience demographic and content-led funnel, though earlier in scale than Greatness's enterprise penetration.
Broad incumbents
- Tony Robbins: Large-scale peak performance keynote business with books, coaching, events, and digital products targeting both enterprise and consumer buyers; broader portfolio but overlapping enterprise keynote and personal development categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Greatness social profiles
Digital presenceGreatness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greatness leadership team
Management profileNumber of profiles
Profiles2 records
Greatness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greatness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greatness
What does Greatness do?
Greatness is a leadership-focused services and media business operated by Hall of Fame Speaker Don Yaeger. It sells keynote speaking engagements and executive coaching to corporate and association clients, co-publishes books through Forbes Books, and distributes consumer products including bestselling books, online leadership courses, a daily newsletter, and a podcast. The company is headquartered in Tallahassee, FL, with 11–50 employees.
Is Greatness a public or private company?
Greatness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greatness founded?
Greatness was founded in -1. It employs 11 to 50 people.
Where is Greatness based?
Greatness is headquartered in Tallahassee, United States, in the North America region.
How does Greatness make money?
Five revenue lines are on record. Speaking Engagements are the primary driver. The others are executive Coaching, book Sales, online Courses and authorship/Publishing.
Who are Greatness's main competitors?
Direct peers on record are Marie Forleo, John Maxwell Company, Brendon Burchard, Seth Godin, Mel Robbins, Brené Brown and Simon Sinek. Forbes Books is listed as an others. Jay Shetty is listed as an emerging player. Tony Robbins is listed as a broad incumbent.
Does Greatness have an API?
No public API is recorded for Greatness.
What industry is Greatness in?
Greatness's product category is Professional Speaking and Leadership Development. Its primary akta.pro industry code is MPAAADAK, Reputation Management & Executive Thought Leadership, with a secondary code of MPAAAOAE, Executive & Leadership Reputation Management. Its NAICS code is 5418 and its SIC code is 7311.