Bill Knight Ford of Stillwater

What Bill Knight Ford of Stillwater does

Bill Knight Ford of Stillwater is an authorized Ford franchise dealership located at 4405 W. 6th Avenue, Stillwater, Oklahoma, operating as a single physical rooftop serving North Central Oklahoma including Stillwater, Oklahoma City, Perry, and Guthrie. Founded in 2008 and part of the Bill Knight Automotive GROUP, a multi-dealership conglomerate based in Tulsa, OK, the company sells new Ford vehicles, certified pre-owned Fords, and used vehicles from multiple manufacturers, alongside full-service maintenance, collision repair, and genuine Ford parts. The dealership supports the sale and ownership lifecycle with an in-house finance department offering Ford Credit financing, extended service contracts, and trade-in valuation via Kelley Blue Book Instant Cash Offer, plus convenience services such as Ford Mobile Service and Pickup & Delivery.

The company's revenue model combines transactional vehicle sales (new, certified pre-owned, and used) with recurring service and parts revenue and F&I product attach, including a Lifetime Powertrain Warranty on new vehicles and a 6-month/6,000-mile warranty on used vehicles. Pricing is unit-based across both vehicle and service SKUs (e.g., $59.95 for a basic vehicle checkup, $139.95 for alignment, $239 per axle for brake service, $129.95 for diesel checkup), with a Low-Price Guarantee matching any advertised Oklahoma competitor. The dealership targets three primary customer segments: individual retail consumers, commercial/fleet buyers, and service customers. Differentiators include the exclusive Silo Hill Ranch off-road experience for Ford Bronco owners, the Silo Hill Customs sub-brand, custom factory ordering, and 10 consecutive Ford President's Awards with a self-claimed #1 Ford dealer ranking in Oklahoma.

Name

Bill Knight Ford of Stillwater

Legal name

Bill Knight Ford of Stillwater

Website

https://billknightfordofstillwater.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Bill Knight Ford of Stillwater is a privately held Ford franchise dealership in Stillwater, Oklahoma, selling new, certified pre-owned, and used vehicles while providing service, parts, F&I, mobile service, and the Silo Hill Ranch off-road experience to retail and fleet customers across North Central Oklahoma.

Ownership category

akta.pro rank

Product category

Franchised Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Used Car Dealers (44112)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)

Keywords

• Ford new vehicle sales
• Certified pre-owned vehicles
• Automotive service and parts
• Auto financing and leasing
• Franchised dealership

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Revenue from selling new Ford vehicles, certified pre-owned Fords, and used vehicles from multiple manufacturers. Primary revenue driver with diverse inventory including trucks, SUVs, crossovers, and electric vehicles.
2. Service and Parts: Revenue from vehicle maintenance, repairs, collision services, and genuine Ford parts sales. Includes mobile service, pickup and delivery, and Ford accessories.
3. Finance and Insurance Products: Revenue from automotive financing, extended service contracts, GAP coverage, and other F&I products through partnerships with Ford Credit and other lenders.
4. Trade-In Vehicle Acquisition: Revenue generated by acquiring trade-in vehicles and reselling them through the used car inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bill Knight Ford of Stillwater is a franchised Ford dealership that sells new Ford cars, trucks, and SUVs, certified pre-owned Ford vehicles, and used vehicles from other manufacturers. It also operates a manufacturer-certified service and parts department offering maintenance, collision repair, and recall work, and arranges consumer financing and leasing through Ford Motor Credit and other lending partners. Recurring-revenue vehicles include the in-house Knight Advantage program (lifetime powertrain warranty plus complimentary lifetime oil changes) and Ford Pickup & Delivery mobile service.

Product overview

Bill Knight Ford of Stillwater is a Ford automobile dealership offering a comprehensive portfolio of vehicle sales and automotive services. The core products include new Ford vehicles (trucks, SUVs, electric vehicles, vans, and sports cars), pre-owned vehicles from multiple manufacturers, and certified pre-owned Ford vehicles. These are supported by add-on services including full-service maintenance and parts, finance services through Ford Credit, trade-in valuation tools, mobile and pickup/delivery service options, and the unique Silo Hill Ranch off-road experience for Bronco owners. The dealership positions itself as a one-stop automotive solution for vehicle purchase, ownership, and maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• Silo Hill Ranch: Exclusive off-road park for Ford Bronco owners featuring trails and terrain for experiencing Ford Bronco capabilities.
• Silo Hill Customs

Products and services

• New Ford vehicles Factory-new Ford cars, SUVs, and trucks (including F-150, Super Duty, Explorer, Bronco, Mustang, Escape, and hybrid/EV variants) sold at MSRP subject to market-based adjustment and the dealership's published low-price match guarantee. Customers are individual consumers and small-business buyers in the Stillwater, Oklahoma trade area who configure and purchase through the dealership.
• Certified Pre-Owned (CPO) Ford vehicles Ford-backed certified pre-owned vehicles that pass the manufacturer's multi-point inspection and come with extended factory-backed limited warranty, roadside assistance, and a vehicle history report. Targeted at buyers seeking near-new condition with lower price than a new unit and additional warranty protection beyond a typical used car.
• Used vehicles Pre-owned vehicles from Ford and other manufacturers sold by the dealership, including trade-ins and vehicles purchased from auction or other sources, inspected and reconditioned for retail. Aimed at price-sensitive buyers and customers seeking a specific body style, older model year, or non-Ford brand.
• Ford parts and accessories Manufacturer-genuine Ford parts, OEM accessories, and approved aftermarket items sold over the counter or installed by the dealership's parts-and-service team. Used by individual Ford owners, independent repair shops, and the dealership's own service department for warranty and customer-pay work.
• Service and maintenance Factory-trained technicians perform manufacturer-recommended maintenance, diagnostics, warranty and recall repairs, and mechanical repairs on Ford and non-Ford vehicles at menu-based labor rates. Customers include individual owners, fleet operators, and warranty-covered buyers; complimentary Ford Pickup & Delivery is available in the local area.
• Collision repair and body shop services Collision and body work, paint, and frame repair performed to OEM standards for insured and self-pay customers. Local insurance carriers direct claims to the shop and individual owners bring accident-damaged vehicles for repair, paint match, and refinishing.
• Auto financing and leasing Dealer-arranged retail financing and leasing through Ford Motor Credit and other lending partners, available to vehicle buyers at the dealership's F&I office. Includes standard purchase financing, lease structuring, and credit-application processing for prime and subprime buyers.
• Knight Advantage (lifetime powertrain warranty and complimentary lifetime oil changes) In-house dealership program providing qualifying new and pre-owned vehicle buyers with a lifetime powertrain warranty plus complimentary lifetime oil changes, designed to retain service work and create switching cost back to other dealers. Available to retail buyers who meet the program's eligibility requirements at the time of vehicle purchase.
• Ford Pickup & Delivery / mobile service Complimentary vehicle pickup and return for scheduled maintenance at the buyer's home or workplace within the dealership's service area, with select light maintenance tasks also performed by mobile service vans on-site. Intended for existing Ford owners in the local trade area who want dealer service without a trip to the store.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor CompanycoreOEM/ Whitelabel/ Licensing PartnerAuthorized Ford franchise dealership representing Ford Motor Company's brand and selling new Ford vehicles, certified pre-owned Fords, and Ford parts. Operates under Ford's dealer agreement with access to Ford's marketing programs, incentives, and Ford Credit financing options.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asbury Automotive Group: Public dealer group with ~150 new vehicle franchises plus Clicklane digital retailing platform. Comparable franchise dealer operations and a benchmark for the digital retailing investments smaller Ford dealers are being forced to consider.
• Group 1 Automotive: Public U.S. automotive retailer operating ~200 dealerships across the U.S. and U.K. Comparable franchise dealer model with multi-OEM exposure, and an example of the consolidated, scaled dealer format that single-rooftop Ford stores must compete against.
• Lithia Motors (Driveway): One of the largest U.S. dealer groups with a growing online vehicle-purchase platform (Driveway). Comparable in franchise dealer economics and a benchmark for the omnichannel direction the industry is heading, pressuring smaller dealers' digital capabilities.
• Sonic Automotive: Public dealer group with ~140 stores plus EchoPark used-vehicle stores. Comparable as a multi-OEM franchise operator and a relevant comp for Bill Knight Ford's new and used car businesses, particularly the EchoPark model as a digital-native threat.
• AutoNation: Largest U.S. automotive dealer group with ~300 stores across multiple OEMs. Comparable as a franchise dealer operator, with significant scale advantages in OEM incentives, F&I product income, and digital retailing that pressure smaller single-point Ford dealers.
• Penske Automotive Group: Public premium and commercial-focused dealer group with global operations. Comparable in franchise dealer economics; the premium/luxury and commercial truck mix differs but the underlying dealership model and OEM-franchise dynamics are highly relevant.

Direct peers

• CarMax: Largest U.S. used-vehicle retailer with a national store footprint and no-haggle pricing model. Directly comparable to Bill Knight Ford's used and certified pre-owned business, and a structural competitor for used-car gross profit and customer mindshare in Oklahoma.

Emerging players

• Carvana: Online-first used car retailer offering home delivery and 7-day returns with no dealership visit required. Represents the most disruptive model to traditional dealers like Bill Knight Ford, particularly in attracting younger, digital-native buyers for used inventory.
• Vroom: Online used vehicle retailer with home delivery operating in many U.S. states. Comparable to Bill Knight Ford's used vehicle business in customer-facing economics, and a direct competitor for online used-car searches originating in Oklahoma.

Others

• Bill Knight Ford (Tulsa): Sister Ford franchise dealership within the Bill Knight Automotive GROUP. The closest operational peer — same brand, same parent group, same service playbook — and a useful benchmark for inter-store performance within the group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bill Knight Ford of Stillwater