Cariforef Pays de la Loire

What Cariforef Pays de la Loire does

Cariforef Pays de la Loire is a Groupement d'Intérêt Public (GIP) — a French public-interest entity jointly operated by the French State (via the Préfet de région) and Région Pays de la Loire. Its mandate is to serve as the regional reference center for employment, training, and professional orientation (Efop) across the five departments of the Pays de la Loire region. The organization is led by Director Valérie Lucas and is headquartered at 12 boulevard Georges Pompidou, Nantes.

The core product is the 'Pro Choisir Mon Métier' web portal, which aggregates a training-course search engine covering 32,106+ courses (searchable by diploma, session, competency blocks, or apprenticeship), a reference document repository with 13,575+ documents, a regional labor-market intelligence system producing 110+ studies and publications, and a professionalization program with 165+ webinar replays. Adjacent services include the free 0 800 200 303 telephone helpline, an online appointment-booking system, VAE (Validation des Acquis de l'Expérience) support, CEP career counseling, the regional training program (PRF), and the mobile Orientibus tool. Distribution occurs through institutional referrals (France Travail, Missions locales, Cap Emploi, Dreets, regional authorities) and direct-to-user self-service channels.

The business model is fully publicly funded — Cariforef charges no fees to users, has no disclosed revenue, and has no funding rounds. It operates under a collaborative public governance structure (the national Carif-Oref network comprises 22 such structures across France). Recent strategic activity centers on multi-stakeholder partnerships, including the Numéric'Emploi digital-skills initiative (January 2025), coordination of 14 O2R outreach-and-reintegration projects funded by Dreets (2024), and enterprise recruitment-training partnerships with Semitan and groupe O2.

Name

Cariforef Pays de la Loire

Legal name

Groupement d'Intérêt Public Cariforef des Pays de la Loire

Website

https://pro.choisirmonmetier-paysdelaloire.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cariforef Pays de la Loire is a French public-interest grouping (GIP) jointly funded by the French State and Région Pays de la Loire, operating the 'Pro Choisir Mon Métier' web portal as the regional reference center for employment, training, and orientation services in the Pays de la Loire region, providing free resources to professionals, job seekers, and training organizations.

Ownership category

akta.pro rank

Product category

Public Employment and Training Services

NAICS

Employment Services (5613), Vocational Rehabilitation Services (6243), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Career guidance services
• Training search platform
• Employment orientation services
• Labor market intelligence
• Professional training information

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels7 records

Core offering

Cariforef Pays de la Loire operates a public-interest web platform (Pro Choisir Mon Métier) that provides searchable databases of 32,106+ training courses, 13,575+ reference documents, and 110+ regional studies on employment and training. It offers a free telephone helpline (0 800 200 303), an appointment scheduling system, a professionalization program with webinars and tutorials, and counseling services (VAE, CEP) for job seekers, workers, and employment/training/orientation professionals (Efop) in the Pays de la Loire region.

Product overview

Cariforef Pays de la Loire operates a comprehensive information and orientation platform primarily serving employment, training, and orientation professionals in the Pays de la Loire region. The core product, Pro Choisir Mon Métier, is a multi-service portal combining training search tools (by diploma, session, competency blocks, and apprenticeship), a telephone helpline service (Choisir mon métier à votre écoute with 0 800 200 303), and an appointment scheduling system. The platform also features a professionalization program with replays and tutorials (Les tutos de Sofi), a newsletter (La Newsletter Lico), podcasts, an actor directory, events calendar, and media library. Key thematic services include VAE support, CEP counseling, and the regional training program (PRF). The ecosystem references external platforms like La Place and supports tools like Orientibus for mobile orientation, creating an interconnected network of employment and training resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro Choisir Mon Métier The main professional web portal serving the Employment, Training and Orientation (Efop) ecosystem in Pays de la Loire. It provides searchable tools for training courses, devices and programs, organizations, and articles targeted at employment and training professionals across the region.
• Choisir mon métier à votre écoute A free telephone helpline service (0 800 200 303) providing personalized guidance on training and career orientation for job seekers, employees, and apprentices in the Pays de la Loire region, available Monday-Thursday 9h-12h30 and 13h30-17h, Friday 9h-12h30.
• Appointment Scheduling System Online scheduling system allowing users to request callback appointments with Cariforef advisors, selecting date and time slots for free telephone consultation, available Monday-Friday.
• Professionalization Program (Offre de professionnalisation) Training and professional development program for actors in employment, training, and professional orientation (Efop), comprising workshops, webinars, and interactive sessions on evolving regulations and best practices. Includes upcoming events, replays, and tutorials (Les tutos de Sofi).
• Les Midis de l'emploi et de la formation Monthly 30-minute informational sessions for employers covering employment devices, aids, and solutions to facilitate recruitment and training, organized with social partners (Medef, CPME, Udes, U2P, FNSEA, Sgar).
• VAE (Validation des Acquis de l'Expérience) Support and information service for Validation of Acquired Experience (VAE), a certification pathway allowing individuals to obtain formal recognition for competencies gained through professional experience.
• CEP (Conseil en Évolution Professionnelle)

Quantifiable outcome

• Serving 5 departments in Pays de la Loire region (Loire-Atlantique, Maine-et-Loire, Mayenne, Sarthe, Vendée)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Observatoire Emploi Pays de la LoirecoreStrategic or Co-development Partner · 1 January 2026Cariforef publishes regional labor market studies in collaboration with the Employment Observatory, including the annual Besoins en main-d'œuvre survey results for the region.
• SemitanminorOthers · 1 January 2026Nantes public transport operator Semitan partnered with Cariforef to promote training programs and recruit 220 new drivers in 2026.
• groupe O2minorOthers · 1 January 2026Home services company O2 collaborates with Cariforef to recruit 800 positions and promote training opportunities in the region.
• Opco AtlascoreStrategic or Co-development Partner · 1 January 2025Opco Atlas (Opérateur de compétences des services financiers et conseil) partners with Cariforef to support the Numéric'Emploi initiative, which aims to address digital skills gaps and facilitate recruitment in the technology sector in Pays de la Loire.
• NumeumcoreStrategic or Co-development Partner · 1 January 2025Numeum, the professional organization for the digital sector in France, co-carries the Numéric'Emploi initiative with Opco Atlas to strengthen training pathways and diversify profiles entering digital careers.
• France TravailcoreStrategic or Co-development Partner · 1 January 2025France Travail collaborates with Cariforef on multiple initiatives including Numéric'Emploi, job fairs, and integration into the broader Employment Network (Réseau pour l'emploi).
• ApecminorStrategic or Co-development Partner · 1 January 2025Apec (Association pour l'emploi des cadres) partners with Cariforef on the Numéric'Emploi initiative to provide support for executive job seekers and career transitions.
• 14 O2R Awardees ConsortiumcoreStrategic or Co-development Partner · 1 January 2024Cariforef coordinates with 14 awarded organizations under the O2R (Offre de repérage et de remobilisation) program funded by Dreets, including Adoma/Adelis, Trajet, Permis de Construire 44, and others working to reach people far from employment.
• AdomacoreStrategic or Co-development Partner · 1 January 2024Adoma (social housing provider) partners with Cariforef through the O2R program, working with Adelis to provide employment support to residents in social housing residences in Nantes.
• AdeliscoreStrategic or Co-development Partner · 1 January 2024Adelis/Médiation emploi partners with Cariforef and Adoma on the O2R project 'Du logement à l'emploi', using the IOD method to connect job seekers with employers in logistics, cleaning, and restaurant sectors.
• Centre socioculturel Le KiosquecoreStrategic or Co-development Partner · 1 January 2024Le Kiosque, a community center in Vendée, operates the 'Oser Bouger' O2R project with Cariforef support, using a mobile camper van to reach young people in rural areas.
• Dreets Pays de la LoirecoreStrategic or Co-development Partner · 1 January 2023Dreets launched the Deffinov Tiers-lieux call for projects which Cariforef supports through facilitation of exchange practices among laureates and coordination.
• Sgar Pays de la LoirecoreStrategic or Co-development Partner · 1 April 2022Secrétariat général pour les affaires régionales (Sgar) of Pays de la Loire co-organizes 'Les Midis de l'emploi et de la formation' monthly webinars with Cariforef and employer organizations.
• UdescoreStrategic or Co-development Partner · 1 April 2022Union des employeurs de l'économie sociale et solidaire partners with Cariforef for the Midis de l'emploi webinars addressing employment and training topics.
• Medef Pays de la LoirecoreStrategic or Co-development Partner · 1 April 2022Medef regional branch collaborates with Cariforef on employer-focused webinars and initiatives.
• CPME Pays de la LoirecoreStrategic or Co-development Partner · 1 April 2022Confédération des Petites et Moyennes Entreprises regional branch partners with Cariforef on employer engagement activities.
• U2P Pays de la LoireminorStrategic or Co-development Partner · 1 April 2022Union des entreprises de proximité regional branch participates in joint initiatives with Cariforef.
• FNSEA Pays de la LoireminorStrategic or Co-development Partner · 1 April 2022Fédération nationale des syndiats d'exploitants agricoles regional branch collaborates on agricultural employment topics.
• Dreets Pays de la LoirecoreStrategic or Co-development Partner · 1 January 2022Direction régionale de l'économie, de l'emploi, du travail et des solidarités hosts DARP (Délégués à l'accompagnement des entreprises et des parcours professionnels) who work with Cariforef to support regional employment initiatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Uniformation: Opérateur de Compétences for the social economy, partnering with Cariforef on training initiatives. Like Cariforef, Uniformation operates in the French employment and training ecosystem with a focus on sector-specific workforce development.
• AKTO: Opérateur de Compétences supporting workforce development across multiple sectors. Operates in the same training and employment ecosystem as Cariforef, with complementary roles in funding (Opco) and intelligence (Cariforef).
• Opco Atlas: Opérateur de Compétences for financial services and consulting sectors, partnering with Cariforef on the Numéric'Emploi initiative. OPCOs and Cariforef share the workforce and training development mission, with Opcos providing funding and Cariforef providing intelligence and coordination.

Broad incumbents

• Apec (Association pour l'emploi des cadres): National association for executive employment and career management. Apec is a direct partner of Cariforef on the Numéric'Emploi initiative and shares the employment services mission, with focus on executive and professional roles.
• AFPA (Agence nationale pour la formation professionnelle des adultes): France's national agency for adult vocational training, providing training programs across the country. AFPA shares the training and workforce development mission with Cariforef, and serves as a major training provider referenced in Cariforef's database.
• France Travail (formerly Pôle Emploi): France's national employment agency, operating the full employment service mission at national scale. Cariforef complements France Travail at the regional level by providing training intelligence and professional support, with both serving overlapping job-seeker and employer populations.

Direct peers

• Cap Emploi: National network specialized in employment support for people with disabilities. Referenced as a Cariforef partner, Cap Emploi shares the employment services mission with a specialized focus on disability inclusion within the same ecosystem.
• Centre Inffo: National resource center for training information in France, providing documentation, studies, and intelligence services for employment and training professionals. Operates at the national level in a similar role to Cariforef's regional remit.
• Missions Locales: National network of local youth employment support organizations directly referenced as Cariforef partners. Both serve the same job-seeker population, with Missions Locales focusing on youth (16-25) and Cariforef providing regional intelligence and training search.
• Cariforef Île-de-France (GIP Alfa): One of the 22 Cariforef/Oref structures in the RCO network serving the Île-de-France region. Cariforef Pays de la Loire is itself a peer within this national network of regional employment, training, and orientation resource hubs, each operating with a similar mandate and service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Cariforef_PDL
• Facebookfacebook.com/choisirmonmetierpaysdelaloire
• LinkedInlinkedin.com/company/cariforef-pays-de-la-loire
• Xx.com/Cariforef_PDL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cariforef Pays de la Loire