Business Modification Group

What Business Modification Group does

Business Modification Group is a Florida-based business brokerage firm founded in 2018 that exclusively intermediates the sale and acquisition of HVAC and plumbing businesses in the United States. The company targets owners of heating, air, and plumbing companies generating $1M–$10M in revenue, offering confidential marketing to qualified buyers, negotiation support, full closing coordination, and free confidential business valuations as a lead-generation tool. Its buyer-side segment connects qualified acquirers — including individual operators, strategic buyers, private equity firms, and first-time entrepreneurs — with listed opportunities, with SBA lending connections for financing.

The firm operates as a professional services business with no proprietary software platform or technology stack beyond standard website, email marketing, CRM, and video hosting tools. Transaction execution is led by founder Patrick Lange, who personally touches every deal, supported by a small named team: Joshua Lange (Data Analyst/Business Broker, B.S. from University of Florida), Brian Barquilla (Director of Marketing, 25 years of marketing experience), and Courtney McFarland (Office Manager).

Revenue is generated primarily through success-based broker commissions of 4–10% of sale price (lower end for small/simple deals, higher end for larger/complex deals, particularly those involving private equity buyers or $3M+ revenue businesses), paid at closing. Business valuations are provided at no charge to funnel sellers into listing agreements. The firm claims 130+ HVAC business sales over six years by Patrick Lange, recognition as a top regional broker by dollar volume, and a contact database of nearly 57,000 HVAC business owners and buyers maintained through postcards, email, and digital outreach. Distribution relies on thought-leadership content (80+ YouTube videos, 33+ blog articles), direct outreach, conference speaking, and a free-valuation lead funnel.

Name

Business Modification Group

Legal name

Business Modification Group

Website

https://businessmodificationgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Business Modification Group is a Florida-based brokerage that exclusively facilitates the buying and selling of HVAC and plumbing businesses in the United States, serving owners of $1M–$10M revenue companies with confidential marketing, valuation, and closing services on a contingency commission basis.

Ownership category

akta.pro rank

Product category

Business Brokerage Services (HVAC/Plumbing specialization)

akta.pro industry

PRIMARYHSAOAGAB

HVAC System Replacement & Change-Outs

Home & Personal Services/Plumbing, Electrical & HVAC Services/HVAC Installation & Replacement

SECONDARYHSAOAHAJ

Commercial HVAC Maintenance Agreements & PM Programs

Home & Personal Services/Plumbing, Electrical & HVAC Services/HVAC Repair, Maintenance & Tune-Ups

Keywords

• HVAC business brokerage
• Business valuation services
• Heating air conditioning sales
• Plumbing business broker
• M&A advisory services

Headquarters

HQ city

Horseshoe Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Broker Commission on Business Sales: Business Modification Group earns commissions on successful HVAC and plumbing business sales. The company operates on a contingency basis: 'We do not get paid until you do.' Commission fees typically range from 4-10% of the sale price depending on transaction size and complexity. Small, more straightforward transactions have fees on the lower end, while large, more complex transactions have fees on the higher end.
2. Business Valuation Services: The company offers free confidential business valuations to potential sellers as a lead generation tool. They provide complimentary custom summary valuation reports after collecting information about the business through a questionnaire.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Business Modification Group provides full-service brokerage for the buying and selling of HVAC, heating, air conditioning, and plumbing businesses across the United States. Services include confidential business valuations, proactive marketing of listings to qualified buyers, buyer qualification and matching, negotiation support, and end-to-end transaction closing assistance from contracts through compliance. The firm specializes in small to mid-size HVAC companies typically generating $1–10 million in revenue.

Product overview

Business Modification Group offers a single integrated service for buying and selling HVAC and plumbing businesses. The core offering is business brokerage services, supported by complementary modules for business valuation (complimentary confidential reports) and buyer matching. The company does not offer a software platform or SaaS product; instead, it provides expert advisory and transaction support services facilitated through a team of specialized brokers.

Differentiator

Problem solved

Functional benefit

Products and services

• HVAC and Plumbing Business Brokerage Services Full-service business brokerage for the sale and acquisition of HVAC, heating, air conditioning, and plumbing companies in the United States. Includes confidential marketing, buyer qualification, valuation, negotiation, and end-to-end transaction support, with a specialization in businesses generating $1–10 million in revenue.
• Confidential Business Valuation Reports Complimentary and confidential valuation reports for HVAC and plumbing business owners considering a sale, used to provide an estimate of market value and start the sales conversation. Delivered after the owner completes a questionnaire about the business.
• Buyer Matching and Acquisition Advisory Connects qualified buyers with HVAC and plumbing businesses for sale nationwide, providing guidance through the acquisition process including financing options, due diligence support, and SBA lender introductions.

Quantifiable outcome

• 130+ HVAC businesses sold in 6 years by Patrick Lange
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• The DAK Group: Mid-market M&A advisory firm serving owner-operated businesses in the Northeast U.S., with experience in HVAC, plumbing, and mechanical services transactions. Comparable transaction size band to BMG and similar seller profile, though regional rather than national in scope.
• Acumen Business Sales: Independent business brokerage firm handling SMB sales including HVAC and service businesses, primarily in the Western U.S. Closely comparable seller profile and commission structure to Business Modification Group, but with regional rather than national reach.

Broad incumbents

• VR Business Brokers: Established U.S. business broker franchise focused on SMB sales and M&A, with multiple offices serving HVAC and trades sectors. Competes with BMG for seller mandates and buyer matching in the same lower-middle-market HVAC niche.
• Generational Group: U.S. lower-middle-market M&A advisory firm handling sell-side mandates in the $1-50M revenue range, including HVAC and home services. Competes with BMG on PE-ready HVAC exits where multiple bidders drive up commissions.
• Transworld Business Advisors: Global business brokerage, franchise consulting, and M&A advisory firm with U.S. offices actively brokering HVAC and home-services transactions. Competes head-to-head with BMG for the same $1-10M revenue HVAC sellers and SBA-financed buyers.
• Murphy Business & Financial Corporation: North American business brokerage and M&A advisory franchise with a long track record in HVAC, plumbing, and trades business sales. Closely comparable transaction size band and seller profile to Business Modification Group.
• Sunbelt Business Brokers: Largest generalist business-broker franchise network in the U.S. with hundreds of offices handling lower-middle-market SMB sales across all verticals including HVAC. Direct competitor for the same HVAC/plumbing seller and PE-buyer pipeline that Business Modification Group serves.
• Benchmark International: Global mid-market M&A advisory firm with an active HVAC and building-services practice. Most directly comparable to BMG on PE-buyer representation and complex change-of-ownership transactions in the trades sector.

Emerging players

• FE International: Tech-enabled lower-middle-market M&A advisor with a strong process-and-data-driven brokerage model. Comparable to BMG on contingency commissions and SMB seller mandates, but serves online/SaaS businesses rather than HVAC, illustrating an alternative tech-forward approach BMG could face.
• Quiet Light Brokerage: Specialist online-business M&A advisor with strong content marketing, valuation tools, and a curated buyer database. Comparable to BMG on the playbook of content-driven lead generation plus a curated proprietary buyer network, though operating in a different vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PatrickLange9858
• LinkedInlinkedin.com/company/business-modification-group
• Facebookfacebook.com/businessmodificationgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Modification Group