What Quiet Light Brokerage does

Quiet Light Brokerage is a private online business brokerage founded in 2006 by Mark Daoust in Mooresville, North Carolina. The firm facilitates the sale of profitable digital businesses — including Amazon FBA, ecommerce (Shopify), SaaS, content/authority sites, and membership sites — for entrepreneurs seeking exits. Each seller is paired with an advisor, and every advisor is a former entrepreneur with firsthand experience building, buying, or selling online businesses; this all-entrepreneur advisory model is the firm's defining operational philosophy, adopted after an unsuccessful 2008 experiment with traditional salespeople. The firm's proprietary technology stack centers on a data-driven valuation methodology called the "Four Pillars of Value" (growth, risk, transferability, documentation) combined with Seller's Discretionary Earnings (SDE) multiples, calibrated against the firm's internal database of 750+ completed transactions and $500M+ in cumulative deal value.

Quiet Light operates a direct-to-seller, advisor-led sales motion with no channel partners or marketplace resellers. Prospective sellers initiate contact through a free, no-obligation valuation call, after which the firm signs a 90-day letter of engagement. The firm reports that 85% of listings sell within 90 days, 47% sell at or above asking price, and the average discount from asking to closing price is 4–8%. Revenue is generated through transaction commissions on successfully closed deals; pricing is not publicly disclosed. The firm also operates a buyer-side marketplace at quietlight.com/listings with email-based new-listing alerts, plus an educational content ecosystem including the Quiet Light Podcast, the Quiet Light Learning Resources platform, the Quiet Giants success-story sub-brand, and the Smart Business Exit Course co-developed with Smart Marketer (announced December 9, 2025).

The company is founder-owned, has no external funding, and operates with a small distributed team of approximately 1–10 employees plus a network of ~20 advisors. Media recognition includes features in Bloomberg, Forbes, Inc., Entrepreneur, and BuzzFeed, and the firm is recommended alongside FE International in an independent third-party report as a broker for bootstrapped SaaS deals above $1M. Quiet Light's primary customer segment is SMB online business owners preparing for exit; its secondary segment is buyers/acquirers (ranging from first-time buyers to PE firms), and the firm serves clients globally via its website.

Name

Quiet Light Brokerage

Legal name

Quiet Light Brokerage

Website

https://quietlight.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Quiet Light Brokerage is a private online business brokerage that facilitates sales of profitable digital businesses — Amazon FBA, ecommerce, SaaS, content, and membership sites — for entrepreneurs seeking exits. Founded in 2006, the firm has brokered 750+ transactions totaling $500M+.

Ownership category

akta.pro rank

Product category

Online Business Brokerage

NAICS

Wholesale Trade Agents and Brokers (42512)

akta.pro primary industry

E-commerce & Digital Business Brokerage (FSAEAIAH)

Keywords

• Online business brokerage
• M&A advisory services
• Ecommerce business sales
• SaaS business brokerage
• Amazon FBA brokerage

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Brokerage Commission on Business Sales: Quiet Light earns a commission on successfully closed online business transactions. As a full-service business brokerage, the firm represents sellers in the sale of their online businesses (Amazon FBA, ecommerce, SaaS, content sites, membership sites). The firm has facilitated over 750 business sales totaling over $500 million in cumulative transaction value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Quiet Light Brokerage is a full-service online business brokerage that helps entrepreneurs sell and acquire profitable internet businesses, including Amazon FBA, ecommerce, SaaS, content, and membership sites. The firm pairs sellers with entrepreneur-advisors who provide valuation, buyer screening, deal structuring, and closing support, earning a commission on successfully closed transactions. Quiet Light has facilitated over 750 business sales totaling more than $500 million in cumulative transaction value.

Product overview

Quiet Light Brokerage is a full-service online business brokerage platform operated by a team of former entrepreneurs. The core offering consists of business brokerage services for selling and buying online businesses, supported by free valuation consultations and a curated marketplace of vetted listings. The portfolio includes six product lines: (1) Online Business Brokerage Services as the core product for facilitating buy/sell transactions; (2) Free Business Valuation for establishing market positioning; (3) Business Listings Marketplace containing categorized opportunities across Amazon FBA, ecommerce, SaaS, content, and membership; (4) Quiet Light Podcast providing educational content on business acquisitions; (5) Quiet Light Learning Resources including articles, guides, and videos on exit planning; and (6) Smart Business Exit Course offering structured video-based curriculum on strategic exits. The company operates from Mooresville, NC and has facilitated over 750 business sales totaling over $500 million in transaction value.

Differentiator

Problem solved

Functional benefit

Brands

• Quiet Giants: A program highlighting past clients and their exit success stories, providing resources for entrepreneurs planning their own exits.

Products and services

• Online Business Brokerage Services
• Free Business Valuation

Quantifiable outcome

• 85% of listings sell within 90 days
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Smart MarketercoreStrategic or Co-development Partner · 9 December 2025Quiet Light partnered with Smart Marketer to co-develop and launch the 'Smart Business Exit' course, an educational program teaching entrepreneurs strategic exit planning for digital businesses. The course offers over 100 video lessons covering valuation, deal structuring, and navigating exit pitfalls across ecommerce, SaaS, content, and agency business models. The partnership combines Quiet Light's M&A expertise with Smart Marketer's digital marketing education platform.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Flippa: Flippa is an online marketplace for buying and selling websites, SaaS, apps, and domains. It overlaps with Quiet Light at the lower end of the market and offers both auction-style and broker-assisted transactions, providing a more commoditized alternative to full-service advisory.
• Motion Invest: Motion Invest is a brokerage specializing in content and affiliate websites, predominantly in the lower-mid market. It overlaps with Quiet Light's content sites vertical and represents a focused competitor for that asset class.
• FE International: FE International is a leading M&A advisor for SaaS, ecommerce, and content businesses. It is Quiet Light's most direct competitor, frequently co-cited in market reports as the top broker for online business transactions above $1M.
• Empire Flippers: Empire Flippers is a curated online business marketplace and brokerage focused on content sites, ecommerce, and Amazon FBA businesses. It competes head-to-head with Quiet Light in the SMB-to-mid-market segment and uses a marketplace-led model with vetted listings.
• Latonas: Latonas is a business brokerage representing sellers of online businesses including SaaS, content, and ecommerce. It is a direct competitor in the same niche, though with smaller deal volume than Quiet Light or FE International.
• Acquire.com: Acquire.com (formerly MicroAcquire) is a marketplace focused on buying and selling SaaS startups. It is a direct competitor in Quiet Light's SaaS vertical and offers a self-serve platform that bypasses traditional broker commissions for smaller deals.
• Website Closers: Website Closers is a full-service M&A advisory firm representing sellers of ecommerce, SaaS, and digital businesses. It is a direct competitor with comparable transaction sizes and a similar advisor-led sales model.

Broad incumbents

• BizBuySell: BizBuySell is the largest general small-business marketplace in the US, covering both online and brick-and-mortar businesses. It is a broad incumbent that competes for listings at the lower end of the online business segment but lacks Quiet Light's depth in the digital-only niche.

Emerging players

• Centurica: Centurica is a due-diligence services provider for online business acquisitions. It is an adjacent, enabling player in the same ecosystem; one of its co-founders (Bryan O'Neil) later joined Quiet Light, illustrating the close ecosystem overlap.
• Thrasio: Thrasio is an Amazon FBA aggregator that acquires and consolidates third-party Amazon businesses. It represents a major buyer-side participant in Quiet Light's largest category, shaping deal flow and exit timing for Amazon sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/quietlightinc
• YouTubeyoutube.com/channel/UC-XA1h2Z76yVsAzZKNP9e5A
• Facebookfacebook.com/quietlightbrokerage
• LinkedInlinkedin.com/company/quiet-light-brokerage

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quiet Light Brokerage