Atlas Concrete

What Atlas Concrete does

Atlas Concrete is a privately held, family-owned construction materials supplier headquartered in Takapuna, Auckland, New Zealand, founded in 1940 by Melville 'Bunny' Collie and now led by his son Graham Collie. The company is vertically integrated across the construction materials supply chain, operating readymix concrete plants, three quarries (including Hukatere at Brynderwyn), sand dredging and barging from the Kaipara Harbour, precast concrete manufacturing at Silverdale, three concrete recycling facilities, and twelve branches across Auckland and Northland. Its product portfolio spans standard, decorative, coloured, permeable, and low-carbon (GreenStone LCC) ready-mix concrete; precast tilt-slab walls and structural elements; GAP, PAP, drainage aggregates, sand, sealing chip, and rip rap from company-owned quarries; and complementary building materials including base course, builder's mix, reinforcing steel, concrete blocks, bagged goods, and Cemix/Sika admixtures.

The business operates a fleet of over 120 concrete delivery trucks and approximately 70 specialist vehicles and handling equipment, including sand barges such as the Kaipara Karrier VIII, with all plant and machinery 100% company-owned. Revenue is generated predominantly through per-cubic-meter unit pricing for readymix concrete and unit/bulk pricing for quarry aggregates and bagged building materials, with quotes valid for 30 days and pricing subject to material cost fluctuations. Go-to-market is sales-led with account managers at each branch, direct phone/email ordering, an emerging click-and-collect digital channel, and field sales supporting large commercial and infrastructure projects (such as the 2013 Refining NZ Marsden Point mass pour of 2,749m³ in 16 hours, the largest single mass pour in New Zealand history).

Atlas employs over 280 people and serves a horizontally segmented customer base of foremen/project managers on commercial builds, trade builders and landscapers, and DIY homeowners. Strategic differentiators include its vertical integration, the only electric-powered plant mixers among NZ readymix producers, the most comprehensive permeable paving range in New Zealand, and certifications including NZRMCA Excellence Awards (all five Auckland plants, 2015) and SiteWise Gold (2024). The company is actively investing in a digital Delivery Management System (2025), permeable paving products (2025), and depot upgrades (Takapuna Drygoods Yard, 2026).

Name

Atlas Concrete

Legal name

Atlas Concrete Ltd

Website

https://atlasconcrete.co.nz

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlas Concrete is a vertically integrated, family-owned New Zealand construction materials supplier producing readymix concrete, quarry aggregates, precast panels, and recycled aggregates across 12 Auckland and Northland branches for builders, landscapers, foremen, and homeowners.

Ownership category

akta.pro rank

Product category

Ready-Mix Concrete and Construction Aggregates

NAICS

Ready-Mix Concrete Manufacturing (32732), Construction Sand and Gravel Mining (212321), Cement and Concrete Product Manufacturing (3273), Nonmetallic Mineral Mining and Quarrying (2123), Other Concrete Product Manufacturing (32739)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Ready-Mix Concrete Production & Delivery (IMADAAAA)

akta.pro secondary industries

Construction Aggregates Mining & Processing (Sand, Gravel, Crushed Stone) (IMADAAAI), Aggregate Processing & Value-Added Products (Washing, Screening, Asphalt/Concrete Aggregates) (IMAKAHAH), Recycled Aggregates & C&D Materials Processing (RCA, RAP, Glass Aggregate) (IMAKAHAI), Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG)

Keywords

• Ready-mix concrete supply
• Quarry aggregates supply
• Precast concrete manufacturing
• Concrete recycling services
• Low-carbon concrete products

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ready-Mix Concrete Sales: Atlas produces and delivers standard and decorative ready-mix concrete to construction sites across Auckland and Northland. Concrete is batched at plants and delivered by the company's fleet of over 120 concrete delivery trucks. Revenue is generated on a per-cubic-meter basis.
2. Quarry Products (Aggregates, Sand, Base Course): Atlas Quarries operates three quarries in Auckland and Northland producing bulk fill, GAP, PAP, drainage aggregates, sealing chip, sand, builder's mix, and concrete chip products. Products are sold in bulk by the truckload, trailerload, or in bags from quarry and yard locations.
3. Precast Concrete (Tilt Slab): Atlas Tilt Slab produces precast concrete wall panels, beams, pillars, stairs, and custom precast structures from its Silverdale plant. Products are sold as finished structural elements for commercial, industrial, and residential construction.
4. Building Materials and Bagged Goods: Atlas sells building materials including base course, builder's mix, sand, drainage aggregates, bagged cement, dry goods, concrete blocks, reinforcing steel, admixtures, and hardware tools from its depot yards to builders, landscapers, and DIY homeowners.
5. Recycling Services: Atlas operates three concrete recycling facilities accepting demolition concrete, concrete slurry waste, and providing sweeping and suction truck services. Revenue is generated from waste disposal fees and sale of recycled aggregate products (GAP8, GAP20, GAP40, GAP65, drainage products).
6. Specialty Services (Wash-off, Sweeper, Suction): Atlas provides a complete wash-off service for exposed aggregate finishes (one truck supplying water, waterblaster, and suction), sweeper truck services for aggregate spill cleanup, and suction truck services for manhole/cesspit cleaning and concrete waste disposal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Atlas Concrete produces and delivers ready-mix concrete (standard, decorative, coloured, permeable, and GreenStone LCC low-carbon variants), supplies quarry aggregates (sand, base course, GAP/PAP products, drainage, sealing chip), manufactures precast concrete tilt-slab wall panels and custom structural elements, sells bagged building materials and admixtures, and operates concrete recycling plants plus specialty services (wash-off, sweeper truck, suction truck). The fully vertically integrated business owns and operates every stage of the supply chain from Kaipara Harbour sand dredging and three quarries through to batching plants, precast manufacturing, recycling facilities, and a 120+ truck delivery fleet serving Auckland and Northland.

Product overview

Atlas Concrete operates as a diversified construction materials supplier offering a comprehensive product portfolio organized into three main divisions: ready-mix concrete (including standard, decorative, coloured, and permeable concrete plus the GreenStone LCC low carbon line), quarry aggregates (GAP, PAP, drainage, sealing chip, sand and concrete chips from company-owned quarries), and precast concrete (tilt slab walls and custom structural elements from Silverdale). Building materials include base course, builder's mix, reinforcing steel, concrete blocks, bagged products, and admixtures. The company also operates three concrete recycling plants producing crushed recycled concrete products approved by Auckland Council and Auckland Transport. Permeable paving products include AQUACOURT, AQUALOK, AQUASTONE and AQUABIND for stormwater management. Supporting services include wash-off, sweeper truck and suction truck services, plus digital tools for concrete calculation and visualisation.

Differentiator

Problem solved

Functional benefit

Brands

• GreenStone LCC: Atlas Concrete's flagship low carbon concrete product line designed to reduce embodied carbon in construction projects
• Aquacourt
• Aqualok
• Aquastone
• Aquabind

Products and services

• GreenStone LCC Low-Carbon Concrete Flagship low-carbon ready-mix concrete incorporating New Zealand's lowest-carbon cement (Golden Bay), Blast Furnace Slag, and Fly Ash, with up to 50% recycled materials and electric-powered plant mixing. Available in six variants and supports Greenstar and ISC certification.
• Standard Readymix Concrete Ready-mix concrete produced to order and delivered by concrete truck for foundations, flooring, driveways, paths, and retaining walls. Mixed per NZS3104 standards in Atlas's electric-powered plant mixers.
• Decorative Concrete Decorative ready-mix concrete mixes including exposed aggregate and a range of chip options paired with the Atlas wash-off service to produce long-lasting aesthetic outdoor finishes.
• Coloured Concrete (Peter Fell) Ready-mix concrete tinted with Peter Fell oxides to achieve custom colours ranging from understated blacks to bright yellows. Sold in coordination with sealers and acids from Peter Fell Ltd.
• Aquacourt Permeable Paver Permeable paver 450mm x 225mm x 50mm with permeability of 1,800mm per hour, designed for footpaths, patios, and residential landscaping drainage.
• Aqualok Permeable Paving System Vehicle-rated permeable paving system 200mm x 100mm x 80mm with raised nubs creating drainage channels, achieving permeability of 5,500mm per hour.
• Aquastone Cobblestone Permeable Paver Cobblestone-look permeable paver 200mm x 100mm with raised nubs for drainage channel spacing, combining traditional aesthetics with stormwater management.
• Aquabind Joint Stabilizer Water-based acrylic elastomeric solution used to stabilise jointing chips and decorative pebbles in permeable paving applications.
• Precast Concrete Walls (Tilt Slab) Tilt-slab and other precast wall panels manufactured at the Silverdale plant for residential, commercial, and industrial construction projects.
• Custom Precast Concrete Structures Custom precast elements including beams, columns, stairs, road barriers, and civil and landscaping components produced at the Silverdale precast plant.
• Quarry Aggregates Bulk aggregate products from Atlas's three quarries including bulk fill, GAP and PAP products in multiple grades, drainage aggregates, sealing chip, sand, builder's mix, Atlas Slate, rip rap and spalls, and concrete chips.
• Kaipara Sand Sand dredged from a 9 km² area in the Kaipara Harbour under joint extraction consents with Winstone Aggregates, available in bulk or bagged quantities for concrete production and direct sale.
• Base Course Versatile hard-fill aggregate screened to multiple sizes for use as bedding/base in construction, roads, concrete, and builder's mix applications.
• Builder's Mix Pre-blended mix of sand and aggregate ready for cement and water addition, used for footings, foundations, driveways, mowing strips, and footpaths.
• Reinforcing Steel Steel mesh and rods (mild steel and high tensile ratings) for structural reinforcement of concrete applications.
• Concrete Blocks Concrete building blocks in 10, 15, 20, and 25 inch series for retaining walls, soundproofing, and structural applications.
• Concrete Admixtures and Additives Resold Cemix and Sika branded admixtures including waterproofing agents, bonding agents, accelerators, waterproofing coatings, and surface retarders used to modify concrete properties.
• Bagged Building Products Bagged cement, sand, scoria, GAP aggregates, builder's mix, and specialty products in 25kg or 40kg bags for trade and DIY pickup.
• Recycled Crushed Concrete Crushed and screened recycled concrete from demolition materials, available in GAP8, GAP20, GAP40, GAP65 and drainage products, certified by Auckland Council (ACS740) and Auckland Transport for pipe bedding, backfill, and base course applications.
• Wash Off Service One-truck wash-off service supplying water, waterblaster, and suction equipment to deliver exposed aggregate concrete finishes.
• Sweeper Truck Service Mobile sweeper truck service for yard cleanup and aggregate spill response, with water supply and vacuum collection capabilities.
• Suction Truck Service Vacuum excavation and waste removal service for manholes, cesspits, concrete spills, and slurry disposal, with waste recycled at Atlas recycling plants.

Quantifiable outcome

• Largest single mass pour in New Zealand history: 2,749 m³ of concrete over 16 hours at peak rate of one truck every 4.5 minutes
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Golden Bay CementcoreTechnology or IntegrationGolden Bay Cement (part of Holcim/Fletcher Building) is Atlas Concrete's cement supplier for its GreenStone LCC low-carbon concrete range. Atlas uses New Zealand's lowest carbon cement sourced from Golden Bay, which has an independently verified Environmental Product Declaration (EPD). This partnership is foundational to Atlas's low-carbon concrete product line and sustainability positioning.
• Winstone AggregatescoreStrategic or Co-development PartnerWinstone Aggregates and Mt Rex Shipping Ltd (Atlas Group) have been extracting sand from the Kaipara Harbour for over 25 years in a joint operation. Mt Rex Shipping undertakes all extraction activities under both companies' overlapping consents. This joint operation supplies a significant volume of sand for the New Zealand construction industry.
• Anchor WirecoreGTM or Marketing PartnerAnchor Wire is a proud partner of Atlas Concrete for over 40 years, supplying reinforcing mesh products. The companies jointly ran a 'Win a Weber BBQ' customer competition requiring purchases of Anchor Wire reinforcing mesh, demonstrating a long-term co-marketing relationship.
• NIWA (National Institute of Water and Atmospheric Research)minorOthersNIWA has been conducting annual coastal morphology monitoring and biological seafloor monitoring every 6 years since 2007 as part of the Kaipara Harbour sand extraction consent conditions. NIWA experts are present at public open days regarding the consent renewal process.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Fulton Hogan: Fulton Hogan is a large Australasian civil contractor and materials supplier with significant aggregates, concrete and infrastructure capability in NZ. It competes with Atlas for roading, sealing chip, and large-scale infrastructure concrete supply contracts, and has broader geographic reach.
• Holcim New Zealand: Holcim NZ is a major cement, concrete and aggregates producer operating globally and in NZ. As Atlas's upstream cement supplier (via Golden Bay) and owner of ECOCycle and low-carbon product platforms, Holcim is both a critical supplier partner and a direct competitor in sustainable concrete and aggregates.
• Firth (Fletcher Concrete & Aggregates): Firth is New Zealand's largest ready-mixed concrete producer and aggregates supplier, operated by Fletcher Building. It directly competes with Atlas across the Auckland ready-mix and aggregates markets, with national scale, deeper capital and integrated cement supply via Golden Bay—making it Atlas's most significant incumbent competitor.

Regional players

• Isaac Construction: Isaac Construction is a vertically integrated NZ civil contractor with concrete, quarrying and aggregates capability primarily in the South Island and lower North Island. It is comparable to Atlas in business model (integrated quarry, concrete, civil works) but operates in a different geography.
• Stevenson Concrete (Stevenson Group): Stevenson operates ready-mix concrete and quarrying operations concentrated in the upper North Island, including Auckland. It is comparable to Atlas as a vertically integrated concrete/aggregate operator with multiple plants and a regional footprint, although with a smaller Auckland share than Atlas.

Emerging players

• Brook Seredin Concrete Placing: Brook Seredin is a specialty concrete placement and concrete services provider operating in the Auckland region, providing services complementary to Atlas's wash-off, sweeper and suction offerings and competing for adjacent contract revenue.

Direct peers

• Winstone Aggregates: Winstone Aggregates, a Fletcher Building subsidiary, is the largest aggregates and quarry operator in the upper North Island and Atlas's joint partner in Kaipara Harbour sand extraction. It competes head-on with Atlas Quarries for aggregate supply contracts across Auckland and operates a national distribution network.
• Allied Concrete: Allied Concrete is a major NZ ready-mixed concrete producer operating multiple plants in the Auckland region. It competes directly with Atlas on ready-mix volume, plant audit quality standards, and supply contracts for commercial and infrastructure projects.
• Halls Concrete: Halls Concrete is a privately owned NZ ready-mixed concrete supplier with operations across the upper North Island including Auckland, serving similar residential, commercial and rural customer segments as Atlas.

Others

• Golden Bay Cement: Golden Bay Cement (part of Holcim/Fletcher Building) is NZ's only cement manufacturer and Atlas's primary cement supplier for the GreenStone LCC line. While not a direct concrete competitor, it is a critical upstream supplier and a benchmark for low-carbon cement technology in NZ.

Market position

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AtlasConcreteOfficial
• LinkedInlinkedin.com/company/atlasconcretenz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Concrete