Advertising Club of New York

What Advertising Club of New York does

The Advertising Club of New York (the AD Club) is a private professional membership organization founded in 1896 that serves advertising and marketing practitioners, agencies, brands, and ad-tech firms. Headquartered at 21 West 38th Street, Manhattan, with 11–50 employees, it operates as a 130-year-old trade association organized around membership tiers (individual, corporate, young professional, fellowship), recurring events, awards, and content. Core offerings include the International ANDY Awards (founded 1964), the Membership Directory, the Young Professionals program and I'MPART Fellowship under the Foundation, the Gift-a-Grad initiative, and ongoing events such as the Annual Summer Social, Madison Ave Open Golf Tournament, Women in Media & Marketing Awards Luncheon, and the ADTHINK tech series. Content distribution runs through the Insider Blog (459-page archive), a podcast, and active social channels on Facebook, X, LinkedIn, and Instagram; the 212NYC sub-brand extends the organization into the digital advertising community.

The Club generates revenue through three primary streams: recurring membership dues at multiple tiers, event ticket sales and corporate event sponsorships (e.g., Summer Social, golf tournament, luncheons, ANDY Awards), and corporate membership and partnership underwriting. Pricing is not publicly disclosed; membership enrollment is largely self-service via the website, with corporate tiers likely involving direct outreach. The organization is governed by a Board of Directors, with named leadership including a VP of Membership & Programs (Elicia Greenberg) and a Chair (Laurel Rossi, 2013–2014) drawn from agency leadership; there is no parent company, no external investor, and no equity structure. Geographic focus is the Northeast US, with reach to global creative work through the ANDY Awards and a recurring partnership with Breastcancer.org (announced May 5, 2026) that pairs cause-marketing with industry recognition.

Name

Advertising Club of New York

Legal name

The Advertising Club of New York

Website

https://theadvertisingclub.org

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

The Advertising Club of New York is a 130-year-old private professional membership organization serving advertising and marketing professionals, agencies, and brands through membership dues, signature events, the International ANDY Awards, and thought-leadership content.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: Annual membership fees at various tiers (individual, corporate, young professional, fellowship) that provide access to events, professional development, and networking resources.
2. Event ticket sales and sponsorships: Revenue from sold-out signature events such as the Annual Summer Social, Women in Media & Marketing Awards Luncheon, Madison Ave Open Golf Tournament, and the International ANDY Awards.
3. Corporate membership and partnerships: Corporate members pay for organizational-level access and visibility; sponsors support specific events in exchange for brand exposure.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Advertising Club of New York operates as a professional membership organization for the advertising and marketing community, founded in 1896. It sells individual and corporate memberships, hosts signature industry events (Annual Summer Social, Madison Ave Open Golf Tournament, Women in Media & Marketing Awards Luncheon, ADTHINK series), runs the International ANDY Awards creative recognition program, publishes an Insider Blog and podcast, and maintains a searchable Membership Directory. The organization also operates foundation and fellowship programs supporting diversity, education, and young professionals in advertising.

Product overview

The Advertising Club of New York is a professional membership organization for the global advertising and marketing community, founded in 1896. Rather than a unified software product, the organization offers a portfolio of programs and services including the ANDY Awards (a prestigious international advertising award), membership directory, professional development events, content (podcast and blog), and the Young Professionals program. The organization serves as a hub for networking, industry recognition, and thought leadership in the advertising industry.

Differentiator

Problem solved

Functional benefit

Brands

• ANDY Awards: The International ANDY Awards is the flagship awards program of The Advertising Club of New York, recognizing creative excellence in advertising since 1964.

Products and services

• International ANDY Awards A flagship international advertising awards program recognizing creative excellence across all media and product categories; open to agencies and brands globally.
• AD Club Membership Tiered annual memberships (individual, corporate, young professional, and fellowship) providing access to events, professional development, networking, and the membership directory.
• Events and Professional Development Programming Signature events and programming including the Annual Summer Social, Madison Ave Open Golf Tournament, Women in Media & Marketing Awards Luncheon, and the ADTHINK technology series.
• Membership Directory A searchable directory of advertising and marketing professionals and corporate members available to members for networking and peer discovery.
• Young Professionals Program A program for early-career advertising and marketing professionals providing networking, mentorship, and professional development resources.
• Foundation and Fellowship (I'MPART Fellowship, Gift a Grad) The Club's foundation initiatives, including the I'MPART Fellowship supporting diversity, equity, and inclusion in advertising, and the Gift a Grad program supporting graduating advertising students entering the industry.

Quantifiable outcome

• Nearly $1 million raised for Breastcancer.org through the Women in Media & Marketing Awards Luncheon series.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Breastcancer.orgcoreStrategic or Co-development Partner · 5 May 2026The Advertising Club of New York (operating as 212NYC, its digital advertising club brand) has partnered with Breastcancer.org to advance breast cancer awareness across the advertising industry. The collaboration includes the Fourth Annual Women in Media & Marketing Awards Luncheon on May 21, 2026 in New York City, which has raised nearly $1 million for Breastcancer.org. Beyond the luncheon, the organizations will work on programming, content, and fundraising initiatives throughout the year to engage the advertising community in breast cancer education.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• D&AD: UK-based nonprofit running the D&AD Awards (the 'Pencil') and professional development programs for advertising and design. Direct peer in nonprofit creative-awards mission; regional peer in primary operating geography (UK vs. U.S.).
• The Clio Awards: Global creative advertising awards program (Clio Entertainment, Clio Health, Clio Music, etc.). Direct peer in flagship awards franchise, competing for entry-fee and sponsorship dollars on overlapping creative categories.
• The One Club for Creativity: NYC-based nonprofit that hosts The One Show (premier creative advertising awards), ADC Annual Awards, and Young Ones student competition. Direct peer: same mission (recognize creative excellence, serve advertising professionals), same awards-driven business model, and overlapping NYC professional community.
• IAA (International Advertising Association): Global advertising trade association with chapters in 50+ countries providing networking, education, and advocacy. Direct peer in international trade-association mission; broader geographic footprint than the AD Club of NY.
• 4A's (American Association of Advertising Agencies): U.S. trade association representing advertising agencies; provides advocacy, member services, training, and industry events. Direct peer in the trade-association category, though agency-side rather than mixed individual/corporate membership.
• The Webby Awards (IADAS): Run by the International Academy of Digital Arts & Sciences, the Webby Awards recognize excellence in digital advertising and online content. Direct peer in awards-driven recognition franchise, narrower category focus (digital).

Regional players

• Ad Council: U.S. nonprofit producing cause-marketing campaigns for social issues. Comparable in cause-marketing execution (analogous to AD Club's Breastcancer.org partnership) and nonprofit structure, though different core mission (campaign production vs. industry recognition).

Broad incumbents

• Cannes Lions International Festival of Creativity: Global flagship advertising awards festival owned by Ascential; broader scale and category coverage than the ANDY Awards, but overlapping mission of recognizing and commercializing creative advertising excellence.
• The Drum: Global marketing and media industry publisher with awards (The Drum Awards for Marketing, Digital Industries) and events. Broad incumbent competing for advertising-professional attention and sponsorship dollars.
• Adweek: Leading U.S. advertising industry media brand covering news, events, and awards (Adweek Awards, Mediaweek, etc.). Broader incumbent serving overlapping advertising-professional audience via content and events rather than membership dues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adclubny
• Facebookfacebook.com/adclub
• LinkedInlinkedin.com/company/the-advertising-club-of-new-york
• Instagraminstagram.com/adclubny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advertising Club of New York