Label

What Label does

Label is a Lisbon-based branding agency operating under the positioning 'Human Brands,' delivering brand strategy, creative development, and communication services to enterprise and institutional clients. Founded in 2002 and headquartered at Av. 24 de Julho n.92c in Lisbon, the firm employs between 11 and 50 people and operates as a privately held professional services company with no disclosed external funding. The service offering is organized into three pillars: Strategy & Brand Consulting (brand audit, positioning, purpose, architecture, communication planning), Creative Development (visual identity, verbal identity, motion design, packaging, digital, exhibition, and retail environment design), and Communication & Brand Experience (brand activation, branded content, social management, advertising).

The agency's client roster spans banking (Banco Montepio), consumer goods (Delta Q, Revigrés), insurance (N Seguros), telecommunications (CVT Group/Alou in Cape Verde), green energy (Fusion-Fuel), tourism (Terra Nostra Park), and higher education (ISCSP), demonstrating a horizontal segmentation approach across diverse sectors rather than vertical specialization. The business model is sales-led B2B professional services delivered through direct project engagements, with pricing not publicly disclosed and typically structured as bespoke project quotes. Distribution is direct (enterprise field sales plus referrals), and marketing is conducted through a content-led portfolio presence on the label.pt website, LinkedIn, Instagram, Facebook, and Behance. The firm has also announced a partnership with Sovos on CARF reporting solutions for digital asset platforms, indicating exploratory activity beyond its traditional branding remit. No technology platform, software product, or proprietary tooling underpins the offering.

Name

Label

Legal name

Label

Website

https://label.pt

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Label is a Lisbon-based branding agency that provides brand strategy, visual and verbal identity design, and brand experience services to enterprise clients across banking, insurance, telecommunications, energy, tourism, and education sectors in Portugal and select international markets.

Ownership category

akta.pro rank

Product category

Brand Strategy & Design Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy consulting
• Visual identity design
• Creative development services
• Brand experience design
• Communication planning services

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding Services: Professional branding agency services including brand strategy, visual identity design, verbal identity, brand experience, communication planning, and brand implementation for enterprise clients and organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Label is a Lisbon-based branding agency founded in 2002 that builds, refreshes, and activates brands for enterprises and institutions. Its offering is organized into three service pillars: Strategy & Brand Consulting (brand strategy, positioning, and architecture), Creative Development (visual identity, naming, and creative concepts), and Communication & Brand Experience (campaigns, activations, and experiential touchpoints). Clients include organizations in banking, energy, education, mobility, retail, and culture.

Product overview

Label is a branding agency (Human Brands) offering a comprehensive suite of brand strategy, creative development, and communication services. The agency operates across three core service pillars: Strategy & Brand Consulting (including brand audit, positioning, purpose, and architecture), Creative Development (visual identity, verbal identity, motion design, packaging, digital, and exhibition design), and Communication & Brand Experience (brand activation, content, social media management, and advertising). Rather than a unified software product, Label delivers bespoke branding projects for clients across diverse sectors including banking, energy, insurance, telecommunications, hospitality, education, and consumer goods, with recent notable projects for Banco Montepio, Fusion-Fuel, N Seguros, Alou, Revigrés, ISCSP, Delta Q, and Terra Nostra Park.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Brand Consulting Strategic consulting covering brand strategy, positioning, and brand architecture for organizations needing to define or redefine their market positioning.
• Creative Development Creative production covering visual identity, naming, design systems, and creative concepts that translate strategy into tangible brand assets.
• Communication & Brand Experience Activation services covering communication campaigns, brand experiences, and touchpoints that bring the brand to life across customer and stakeholder interactions.

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SovosstrategicStrategic or Co-development Partner · 24 February 2026Partnership between Sovos and Label to deliver comprehensive CARF (Crypto Asset Reporting Framework) reporting solutions for digital asset platforms. This partnership combines Sovos' tax compliance expertise with Label's branding capabilities to serve the digital asset industry.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Landor & Fitch: Global branding and design firm with established presence in Europe. Competes with Label for enterprise branding mandates and offers broader research, design, and experience capabilities.
• Interbrand: Global brand consultancy with a network of offices offering strategy, naming, identity, and brand valuation. Represents the incumbent alternative for large enterprise rebrands that Label may compete against in pitches.
• Pentagram: Independent design firm with partner-led structure and global presence. Comparable creative-led culture and project portfolio, but significantly larger scale and global reach than Label.
• FutureBrand: Interpublic-owned global brand consultancy with offices in Europe. Competes with Label in brand strategy and identity work, particularly for multinational and regional enterprise clients.

Emerging players

• Saffron Brand Consultants: Independent brand consultancy with offices in London, Mumbai, and other locations, focused on strategy-led identity work for global brands. Similar founder-led culture and creative philosophy to Label, with broader international reach.

Direct peers

• Morillas Brand Consultants: Barcelona-based independent brand strategy and design agency serving enterprise clients across Iberia. Directly comparable to Label in size, scope (strategy, visual identity, packaging), and Iberian market focus.
• Summa Branding: Spanish branding and design consultancy with offices in Barcelona and Madrid offering brand strategy, identity, and packaging. Operates in a similar Iberian market with comparable service breadth.
• Mucho: Barcelona and San Francisco design and branding studio focused on visual identity, brand strategy, and digital design for global clients. Comparable boutique scale and creative-led positioning to Label.
• Brandient: Romanian brand strategy and design consultancy operating across Eastern Europe with a similar service model. Direct peer in scale, methodology, and focus on strategy-led identity work.
• Anagrama: Mexico-based branding and design agency with a similar boutique scale and full-service offering across strategy, visual identity, and packaging. Comparable founder-led creative positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LabelAdAgency
• LinkedInlinkedin.com/company/label-brand-studio-
• Instagraminstagram.com/label_humanbrands/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Label