Ferrás

What Ferrás does

Ferrás is a Vienna-based, owner-operated branding and design agency founded around 2005, providing a full-service portfolio of brand strategy, naming, corporate design, employer branding, web design, graphic design, photography, video, packaging, and SEO services. The firm serves primarily medium-to-large B2B and B2C enterprises across the DACH region (Austria, Germany, Switzerland), with additional clients in the Netherlands, Poland, the UK, and Spain. Its visible client roster includes the Austrian Parliament, Mercedes-Benz, Bosch (Deepfield Robotics), Lindt, Lenzing, Strabag, Austro Control, Pepsi Lipton, Prodinger Gruppe, DIMOCO, and BRZ, indicating a positioning around complex, high-stakes brand engagements.

The agency's core technology is process-based rather than platform-based: a structured 4-step naming methodology with embedded trademark research, a 5-step employer branding framework, and a brand audit covering identity, markets, objectives, and communication media. There are no proprietary software products, APIs, or AI/ML capabilities; the differentiator is senior-led creative and strategic judgment rather than technology. Ferrás monetizes through project-based professional services, with selective price transparency for two entry-tier diagnostics (Brand-Check at EUR 500 net and Brand Evolution Workshop at EUR 2,600 net) and quote-based pricing for larger engagements. GTM is direct, consultation-led enterprise sales from the single Vienna headquarters at Salzgries 16, supported by SEO, content marketing (blog and brand glossary), social presence (LinkedIn, Instagram, Facebook, Pinterest, Behance), and Clutch recognition.

Name

Ferrás

Legal name

Ferrás

Website

https://ferras-agency.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Ferrás is a Vienna-based, owner-operated branding and design agency founded around 2005, serving medium-to-large B2B and B2C enterprises across the DACH region with brand strategy, naming, corporate design, employer branding, and related creative services.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services / Consulting: Revenue is generated through project-based professional services including brand strategy consulting, naming, corporate design, and related branding services. The agency offers structured consulting packages (Brand-Check at 500 EUR, Brand Evolution Workshop at 2,600 EUR) alongside custom project engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ferrás is a Vienna-based branding and design agency that develops brand strategies, corporate identities, logos, names, slogans, websites, packaging, employer brands, and related visual communication assets for B2B and B2C clients. Services are delivered as project-based consulting and creative engagements using structured proprietary methodologies (naming process, brand audit, employer branding process) and standard CMS platforms for web work.

Product overview

Ferrás is a full-service branding and design agency based in Vienna, Austria, operating since around 2005 with approximately 20 years of experience. It does not offer a unified software product or platform; rather, it provides a portfolio of professional services organized around three pillars: Strategy (Branding, Employer Branding, Brand Audit, SEO), Design (Logo, Corporate Design, Web Design, Graphic Design, Photography, Video, Trade Show Design, Packaging Design), and Branding sub-disciplines (Rebranding, Naming, Claims & Slogans, Key Visuals, Hotel Branding, Real Estate Branding, Yacht Naming). These services are delivered through structured consulting and creative processes rather than licensed software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Strategy Development of tailored brand profiles and targeted brand strategies that underscore uniqueness and lay the foundation for successful market positioning, for medium-to-large enterprises in the DACH region.
• Naming (Namensfindung) Creation of strong brand names - company names for startups and mergers, product names for national and international markets, and strategic naming systems for product families - using a 4-step process with trademark research.
• Corporate Design Visual identity design that makes the brand unmistakable and consistent across all channels - from logo and design idea, through color world, to typography.
• Claims & Slogans Development of brand slogans and taglines that bring positioning to a point, making the brand memorable for the target group.
• Key Visuals & Advertising Subjects Creation of key visuals and advertising subjects that bring core brand messages to a point in an emotionally impactful way.
• Logo Design Design of logos that distinguish companies from competitors, establish trust, and convey company values, forming the basis for all further design elements.
• Web Design Design and programming of corporate websites, image sites, and online campaign sites using CMS platforms such as WordPress, Contao, or Craft CMS, with responsive design standard.
• Graphic Design Creative design solutions including corporate design development, print and digital media layout, packaging design, infographics, illustrations, and cross-media campaigns.
• Corporate Photography Professional corporate photography including business portraits, team photos, atmospheric office shots, dynamic situation shots, and product photography.
• Corporate Film and Video Production of corporate films, image films, and image videos that tell stories and messages through moving images, making the message more vivid and authentic.
• Trade Show Booth Design Design of trade show booths tailored to client specifications in all sizes, forms, and colors, including concept, material proposals, and interactive solutions.
• Packaging Design Packaging design that serves as the first physical contact point between brand and customers, influencing purchase decisions through visual and emotional appeal.
• Brand Audit Systematic analysis of brand identity, markets, objectives, strategies, identity systems, and all communication media to identify problem areas and opportunities.
• Employer Branding Development of attractive employer brands and campaigns, encompassing analysis of employer presence, workshops, employee surveys, employer value proposition, and implementation of recruitment measures.
• SEO Services Search engine optimization services including SEO audit, on-page and off-page optimization, technical SEO, and content optimization for improved visibility in search results.
• Hotel Branding Specialized branding services for the hospitality industry, covering brand story, identity, guest experience, content creation, and digital presence for hotels.
• Real Estate Branding Positioning and branding support for real estate developers, investors, and marketers, including naming, storytelling, and visual presence for properties.
• Yacht Naming Naming and naming research services specifically for yachts and ships, including name availability checks and brand development for vessels.
• Rebranding Brand evolution and repositioning services, ranging from careful brand evolution to complete rebranding including name changes, for companies undergoing mergers, leadership changes, or strategic shifts.

Quantifiable outcome

• 33% higher revenues for companies with consistent branding vs. those with inconsistent brand content
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HR Consulting PartnerminorImplementation/ SI/ Consulting PartnerFor employer branding engagements, Ferrás partners with an HR consulting specialist to analyze recruitment processes as part of the comprehensive employer branding assessment. This partnership enables holistic HR and branding solutions for clients seeking to improve their talent acquisition.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• KMS Team: German independent brand and design agency with strong DACH presence, offering brand strategy, corporate design, and employer branding — directly comparable to Ferrás in positioning and service portfolio.
• Strichpunkt Design: Independent German branding and design agency offering corporate identity, brand strategy, and visual design, comparable to Ferrás in scale, service mix, and DACH market focus.
• loved GmbH: Independent German creative and brand agency delivering corporate identity, branding strategy, and design services. Comparable in size and approach to a boutique DACH branding agency.
• MetaDesign: German-Dutch brand consultancy with roots in corporate identity design, providing brand strategy, naming, and visual identity. Comparable as a similarly positioned European branding specialist.

Broad incumbents

• Interbrand: Global brand consultancy offering brand strategy, naming, corporate identity, and design across many industries. Comparable as a broader incumbent operating in the same brand strategy category, but with much larger scale and global footprint.
• Landor & Fitch: Global brand consulting and design firm with deep presence in branding, naming, and corporate identity. Comparable as a large incumbent providing the same core services Ferrás offers, but at network scale.
• Scholz & Friends: Large German creative and advertising agency network offering brand strategy, campaigns, and corporate design. Comparable as a broader incumbent covering adjacent branding and advertising services.
• Jung von Matt: Major German creative agency network with strong brand strategy and campaign capabilities. Comparable as a broader incumbent in the DACH creative and branding market.

Regional players

• KISKA: Austrian design and brand agency based in Salzburg, offering branding, product design, and corporate identity. Comparable as a regional Austrian competitor with overlapping brand and design capabilities.

Others

• denkwerk: German digital agency with adjacent brand and web design offerings. Comparable as a thematic peer in branding-adjacent digital services rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ferras.Corporate.Design
• LinkedInlinkedin.com/company/2037306
• Instagraminstagram.com/ferras_brands
• Xx.com/agentur_ferras

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrás