What Geo4Map does

Geo4Map Srl is an Italian cartography and geographic-information publisher headquartered in Novara, operating under two commercial identities: the parent Geo4Map brand for B2B/custom work and the Libreria Geografica sub-brand for editorial, educational and consumer products. The company produces atlases, wall posters, hiking and travel maps, school textbooks, astronomical cartography and bespoke geographic content, leveraging a content archive inherited from Istituto Geografico De Agostini (acquired 2014) and additional capacity from Studio Cartografico Italiano (acquired 2019). Its core technical differentiator is Stone Paper — a calcium-carbonate and bio-resin substrate (80% CaCO3 / 20% HDPE) used to print tear-resistant, waterproof, washable maps without water, chemicals or tree felling, cited as delivering roughly 65% CO2 reduction and 15% energy savings versus traditional cellulose paper. Geo4Map also relies on a long-standing cartographic-editorial stack built around GIS workflows and licensed data feeds for custom deliverable production.

The revenue model blends B2B and B2C motions. The Iniziative Speciali department sells quote-based, customized cartographic, editorial, tourist, commercial and educational content to enterprise clients across automotive (Ford, Dacia, Volkswagen, IVECO, Garmin), energy (Snam, Tamoil, A2A), publishing (Michelin, De Agostini, Editions Glenat, White Star), sports bodies (FIGC, UEFA), media (La Repubblica), government (City of Milan, City of Turin, Ministry of Cultural Heritage, ATM, GTT, Parco Ticino), tourism (Turismo Torino e Provincia, Palazzo Madama), academic/research (Bocconi, INAF, ASI), environment groups (LIPU, AIGAE) and a small set of technology buyers (Google). On the consumer side, Geo4Map sells standardized geographic and travel products through its own libreriageografica.com storefront and an Amazon Italy store, with additional reach through MapSherpa and Treedom-led sustainability marketing. Pricing is not publicly disclosed; B2B work is contractual and project-based, while consumer pricing is set via the e-commerce and Amazon channels.

Go-to-market is reinforced by a layered partnership stack: content and brand alliances with National Geographic (Flagship tier), ASI - Agenzia Spaziale Italiana (Flagship), Club Alpino Italiano (Core) and Slow Food (Core) drive differentiated product lines, while channel partners such as Hallwag Kummerly Frey and MapSherpa extend geographic reach into Switzerland and other European markets. Operational scope is primarily Europe with a small hub of Italian municipal and institutional clients, and the firm is privately held under the legal name Geo4Map Srl, with Stefano Giuliani identified as CEO.

Name

Geo4Map

Legal name

Geo4Map srl

Website

https://geo4map.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Geo4Map Srl is an Italian cartography and geographic-information publisher based in Novara, producing atlases, maps, posters and educational books via its B2B Iniziative Speciali unit and the Libreria Geografica consumer brand, serving enterprise, government, publishing and education clients in Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Novara

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Distribution channels4 records

Marketing channels7 records

Core offering

Geo4Map publishes and produces geographic and cartographic atlases, maps, wall posters, and books using innovative technologies including proprietary Stone Paper for sustainable map production. It operates two main lines: B2C consumer products under the Libreria Geografica brand (national geographic guides, hiking maps, astronomical maps, city guides, mini-guides, school materials), and B2B customized cartographic, editorial, tourist, and educational content created through its Special Initiatives (Iniziative Speciali) department for enterprise clients across automotive, energy, retail, publishing, sports, media, and government sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Libreria Geografica: Brand specializing in editorial, educational and school products, representing the tradition and evolution of De Agostini's over-hundred-year history

Products and services

• Atlanti e Divulgazioni Scientifiche (Atlases and Scientific Publications) Atlases and scientific publications covering geographic, astronomical, and historical subjects for educational and general audiences. Produced using the company's Stone Paper sustainable substrate technology and drawing on the inherited De Agostini cartographic archives.
• Libreria Geografica Consumer Map and Guide Products Direct-to-consumer cartographic and travel product line under the Libreria Geografica brand, offering National Geographic guides, hiking maps, astronomical maps, city guides, MiniGuides, and educational products sold through the company's own e-commerce site (libreriageografica.com) and Amazon Italy.
• Iniziative Speciali (Special Initiatives) - Custom B2B Cartographic Solutions Customized and bespoke cartographic, editorial, tourist, commercial, and educational content designed and produced for enterprise clients across automotive, energy, retail, publishing, sports, media, and government sectors. Quote-based engagements handled through the dedicated Iniziative Speciali department.

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• National GeographiccoreStrategic or Co-development PartnerPartnership for producing and distributing National Geographic branded guides and travel publications, leveraging the renowned brand for premium geographic and travel content products.
• Hallwag Kummerly FreycoreStrategic or Co-development PartnerSwiss travel publisher partnership for comprehensive travel and geographic content, part of the Swiss Travel Center network.
• ASI - Agenzia Spaziale Italiana (Italian Space Agency)flagshipTechnology or IntegrationStrategic partnership with the Italian Space Agency for space-related geographic and astronomical cartographic content, providing access to satellite data and space expertise for specialized geographic products.
• CAI Club Alpino Italiano (Italian Alpine Club)coreStrategic or Co-development PartnerPartnership for hiking and mountain cartographic content, producing specialized hiking maps and trail guides for the Italian Alpine Club's network of trails and mountain areas.
• CAI Est Monte RosaminorStrategic or Co-development PartnerRegional partnership with the Monte Rosa section of CAI for localized hiking and mountain cartographic content in the Piedmont region.
• Slow FoodcoreStrategic or Co-development PartnerPartnership for food and wine geographic content, including the 'L'Italia del Vino' (Wine Italy) geographic poster and related culinary tourism publications.
• TreedomminorGTM or Marketing PartnerEnvironmental sustainability partnership through Treedom platform where Geo4Map planted a coffee tree in Nepal (December 2018) as part of their sustainability commitment. The partnership demonstrates environmental values and supports local farming communities.
• Studio Cartografico ItalianoflagshipStrategic or Co-development PartnerAcquired in 2019, Studio Cartografico Italiano S.c. became part of Geo4Map Srl, expanding their cartographic capabilities and product portfolio through this strategic acquisition.
• MapSherpaminorChannel Partner/ Reseller/ DistributorDistribution partnership with MapSherpa for extending geographic product reach through additional sales channels and platforms.
• White StarminorStrategic or Co-development PartnerPublishing partnership for White Star brand geographic and cartographic products, contributing to the diversified publishing portfolio.
• Editions GlenatminorStrategic or Co-development PartnerInternational publishing partnership with French publisher Editions Glenat for cartographic and geographic content distribution.
• ISNART (Istituto Nazionale Ricerche Turistiche)minorStrategic or Co-development PartnerPartnership with the Italian National Institute for Tourism Research for tourism-focused geographic content and research-based travel publications.
• GEA PiemonteminorStrategic or Co-development PartnerRegional tourism partnership for Piedmont region geographic and tourism content, supporting local tourism promotion.
• Azimut Adventure (Paolo Borra)minorStrategic or Co-development PartnerAdventure and outdoor activity content partnership for specialized geographic and mapping solutions for adventure tourism.
• Seminario Permanente Luigi VeronelliminorStrategic or Co-development PartnerPartnership for wine and culinary geographic content, collaborating with the Veronelli institute for quality food and wine geographic publications.
• Fondazione Umberto VeronesiminorStrategic or Co-development PartnerPartnership with the Veronesi Foundation for scientific and educational geographic content, supporting quality scientific communication.

Recent moves7 records

Expansion highlights5 records

Direct peers

• Touring Club Italiano: Italy's oldest travel and cartographic association, producing road maps, city guides, and travel content for the Italian market. Directly comparable to Geo4Map in domestic cartographic publishing, hiking content, and B2B/government map services.
• Editions Glénat: French publisher active in cartographic and geographic content; also a Geo4Map publishing partner. Directly comparable as a mid-sized European cartographic publisher with adjacent editorial brands.
• Kompass: European publisher of hiking maps, city maps, and outdoor guides. Comparable to Geo4Map's CAI-partnered hiking trail maps, MiniGuides, and outdoor travel products across European geographies.
• White Star: Italian illustrated book and geographic content publisher; listed as a Geo4Map partner. Comparable in Italian-language illustrated atlases, travel books, and visually led editorial publishing.
• Hallwag Kümmerly+Frey: Swiss travel and cartographic publisher in the Swiss Travel Center network; Geo4Map is a listed partner. Comparable in mid-sized European cartographic publishing, branded travel content, and outdoor/hiking products.
• Michelin (ViaMichelin): Michelin's travel and map division publishes road atlases, city maps, and travel guides (Michelin is also a Geo4Map customer). Direct competitor in branded cartographic publishing and travel guides.

Emerging players

• Fodor's Travel: Travel guide publisher with print and digital city/regional guides. Comparable to Geo4Map's tourist/city guides and MiniGuides in target traveler customer and curated-content model.

Broad incumbents

• Lonely Planet: Global travel guide publisher with deep coverage of Italy and Europe. Overlaps with Geo4Map's travel guides, city maps, and tourism-board partnerships at much greater international scale.
• National Geographic Maps: Global brand for cartographic publishing and travel content; Geo4Map is a co-branded partner. Overlaps with Geo4Map's National Geographic-branded guides and travel publications as a wider, internationally distributed competitor.

Regional players

• Istituto Geografico Militare: Italian military cartographic institute producing official topographic and thematic maps of Italy. Comparable as a domestic Italian cartographic authority but non-commercial in mission and serves a different buyer (military/government).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geo4map
• Facebookfacebook.com/Geo4Map
• LinkedInlinkedin.com/company/geo4map-s.r.l.
• Instagraminstagram.com/libreria_geografica_geo4map

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geo4Map