CoreActive Therapy
CoreActive Therapy is a Madison, Wisconsin private-pay physical therapy practice founded in 2011, specializing in women's health, orthopedics, and sports medicine for individual consumers—primarily women, runners, and multi-sport athletes—through specialty PT, the trademarked Ms Fit Therapy© program, and Essentrics group classes.
- Company typePrivate
- Founded2011
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CoreActive Therapy does
CoreActive Therapy LLC operates a single-location private-pay physical therapy practice headquartered at 6300 Enterprise Lane Suite 302, Madison, Wisconsin. Founded in 2011 by Jennifer U. Klestinski (PT, MPT, OCS, WCS, CSCS, MDNC), the practice specializes in women's health physical therapy, orthopedics, and sports medicine, serving individual consumers across three primary segments: women at all life stages (pre/post-partum, perimenopause/menopause, pelvic floor dysfunction), runners and multi-sport athletes, and general orthopedic patients. Klestinski's dual board certification in Orthopedics (OCS) and Women's Health (WCS), combined with Certified Strength & Conditioning Specialist (CSCS) and Master Dry Needling (MDNC) credentials, anchors the clinical offering. The practice leverages Wisconsin's Direct Access statute to see patients without physician referrals and operates on a 100% private-pay model that deliberately rejects insurance billing to maximize per-session clinical time.
The service portfolio includes physical therapy evaluations (60-75 minutes) and follow-up sessions (30-70 minutes), advanced manual therapy (myofascial, joint, and visceral mobilization), dry needling, neuromuscular re-education, strength & conditioning, and modalities including PEMF/BEMER, biofeedback, ultrasound, and mechanical traction. Group fitness offerings comprise three Essentrics® class variants (Strength & Stretch, Aging Backwards, for Athletes) and the proprietary trademarked Ms Fit Therapy© Core + Pelvic Floor Program (7-week course at $175). Educational products include a 2-hour self-study course on perimenopause priced at $80-85 via PayPal. Distribution is exclusively direct-to-consumer: in-person appointments (Tuesday-Thursday), limited Wisconsin telehealth, group classes at Covenant Church and Pioneer Park, and retreat facilitation (e.g., Rise & Shine Puerto Rico). Marketing channels comprise the practice website, Facebook, Twitter, email, community workshops, and testimonials. Pricing is unit-based with class punch passes ($210/10 classes, $23 drop-in), time-based PT sessions, and teacher/military discounts.
CoreActive's competitive position rests on the owner's specialized credentials, the trademarked Ms Fit Therapy© curriculum, and a community-rooted brand built over 14+ years through charitable giving exceeding $30,500 since 2015, a non-profit scholarship foundation (Future Leaders WI), media features on Oprah.com and Magic 98.1FM, and the owner's Six Star Finisher World Marathon Majors achievement. The business is bootstrapped with no external equity, no parent company, no subsidiaries, and no funding rounds, operating with three staff (owner, one class instructor, one office assistant). The structure characterizes a lifestyle-scale specialty practice rather than a venture-scalable enterprise.
CoreActive Therapy firmographics
Firmographics- Name
- CoreActive Therapy
- Legal name
- CoreActive Therapy LLC
- Website
- https://coreactivetherapy.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CoreActive Therapy is a Madison, Wisconsin private-pay physical therapy practice founded in 2011, specializing in women's health, orthopedics, and sports medicine for individual consumers—primarily women, runners, and multi-sport athletes—through specialty PT, the trademarked Ms Fit Therapy© program, and Essentrics group classes.
- Ownership category
- akta.pro rank
CoreActive Therapy industry classification
Industry- Product category
- Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Physical Therapy (PT) Clinics (HLADAJAD)
Keywords
Where CoreActive Therapy is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CoreActive Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Physical Therapy Evaluations and Follow-up Sessions: Core revenue stream from one-on-one physical therapy appointments. Evaluations last 60-75 minutes, follow-ups range 30-70 minutes. Time-based pricing with package rates available. Private pay model - no insurance accepted.
- Group Exercise Classes: Essentrics® classes (Strength & Stretch, Aging Backwards, Athletes) and Ms Fit Therapy© offered as ongoing group sessions. Pricing per class, punch passes, and session rates. Classes run on seasonal calendars.
- Educational Workshops and Self-Study Courses: Women's health workshops, seminars, and a 2-hour self-study course on perimenopause topics offered for $80-85. Includes educational content delivery and practical application components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical Therapy Evaluations - 60-75 minute comprehensive initial assessments |
| Unit Pricing | Pay-as-you-go | Physical Therapy Follow-up Sessions - 30-70 minute sessions |
| Unit Pricing | Pay-as-you-go | Essentrics Group Classes - 10 class punch pass |
| Unit Pricing | Pay-as-you-go | Essentrics Group Classes - Drop-in rate |
| Unit Pricing | Pay-as-you-go | Ms Fit Therapy© 7-week course |
| Unit Pricing | Pay-as-you-go | Women's Health Self-Study Course - Perimenopause |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
CoreActive Therapy product offering
Product offeringCore offering
CoreActive Therapy operates a 100% private-pay physical therapy and wellness practice in Madison, Wisconsin, providing one-on-one orthopedic, sports, and pelvic health physical therapy evaluations and follow-up sessions. The practice complements its clinical services with group fitness classes (Essentrics® variants and Ms Fit Therapy©) and educational workshops and self-study courses on women's health topics such as perimenopause. All services are sold directly to individual consumers without insurance billing, leveraging Wisconsin Direct Access to allow patients to begin specialty PT without a physician referral.
Product overview
CoreActive Therapy is a private-pay physical therapy and wellness practice offering specialty services in three main areas: Advanced Orthopedics and Sports Physical Therapy, Pelvic Health Physical Therapy, and Group Exercise Classes. The core clinical services include physical therapy evaluation, manual therapy, neuromuscular re-education, therapeutic exercise, and specialized modalities (PEMF/BEMER, biofeedback). The class offerings include Essentrics® (three variants: Strength & Stretch, Aging Backwards, and for Athletes) and Ms Fit Therapy© for core and pelvic floor training. Educational products include a Women's Health Self-Study Course on perimenopause. Services are delivered through individual physical therapy appointments, small group classes, workshops, and self-study courses, with the practice emphasizing direct-access care without requiring physician referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy Evaluation Comprehensive 60–75 minute orthopedic, sports, and pelvic health physical therapy examination for individual patients; includes run analysis and telehealth consults for Wisconsin residents.
- Physical Therapy Follow-up Sessions 30–70 minute ongoing physical therapy treatment sessions combining manual therapy, neuromuscular re-education, therapeutic exercise, and modalities (PEMF/BEMER, dry needling, biofeedback, electrical stimulation, ultrasound, mechanical traction); available in-person and via limited telehealth for Wisconsin residents.
- Essentrics® Group Classes Full-body group workout classes focused on flexibility, joint mobility, and connective tissue, offered in three variants — Strength & Stretch (mixed intermediate/advanced), Aging Backwards (slower pace with chair modifications), and for Athletes (intermediate mobility, power, and recovery); sold via drop-in rates and 10-class punch passes at Covenant Church Madison and Pioneer Park (Town of Middleton).
- Ms Fit Therapy© Program Proprietary core and pelvic floor stabilization training and education program created by the practice owner, including breathing, endurance, and coordination work; sold as a 7-week course with drop-in options, open to ages 15+ including pre/post-partum participants.
- Women's Health Self-Study Course: Optimizing Sports Performance & Pelvic Health in Perimenopause Two-hour self-study course for active and athletic women ages 30–55 covering sleep, strength training, aerobic training, nutrition, Ms Fit Therapy© core and pelvic floor training, and guided breath work; available for purchase online via PayPal.
- Women's Health Workshops and Retreats Multi-day retreat facilitation (e.g., Rise & Shine Vieques Puerto Rico), community and workplace consultations, and continuing education presentations on women's health topics including perimenopause and pelvic health.
Quantifiable outcome
- Testimonials report significant improvements: pain elimination, return to running after months of pain, successful post-partum recovery enabling VBAC delivery, shoulder recovery avoiding surgery, knee replacement flexion restored without manipulation
- +1 more outcomes
Companies that use CoreActive Therapy
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
CoreActive Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CoreActive Therapy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Covenant Church MadisoncoreHost venue for Ms Fit Therapy© classes (Mondays 4-5pm) and Essentrics® Aging Backwards classes (Wednesdays 10:45-11:45am). Located at 326 S. Segoe Road in Madison. Provides indoor space for group fitness classes.
- Future Leaders WI (FLWI) Scholarship Foundationminor501c3 non-profit founded by CoreActive's owner to honor two grandmothers. From 2015-2020, FLWI supported 15 resilient high school and college students pursuing healthcare, education, and community service careers through academic scholarship and mentorship. Operated entirely by volunteers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CoreActive Therapy competitors and assessment
Company assessmentBroad incumbents
- Select Physical Therapy (Select Medical): National outpatient PT network within Select Medical offering orthopedic and sports rehabilitation across the U.S. Overlaps CoreActive's core outpatient PT category but at significantly greater scale and insurance-driven.
- U.S. Physical Therapy: Publicly traded operator of more than 600 outpatient PT clinics providing general orthopedic and sports therapy services. Adjacent incumbent in the same outpatient PT category, but with a generalist rather than specialty-niche model.
- ATI Physical Therapy: Large national outpatient PT chain offering orthopedic, sports, and women's health services across hundreds of clinics. Operates in the same outpatient PT space but as a broad incumbent rather than a specialty boutique.
Direct peers
- Beyond Basics Physical Therapy: Specialty pelvic floor and orthopedic PT clinic offering advanced manual therapy and pelvic health rehabilitation. Comparable in clinical specialization and direct-pay positioning to CoreActive's pelvic health and orthopedic offering.
- Loudoun Sports Therapy Center: Sports and orthopedic PT clinic emphasizing active adults, runners, and youth athletes with performance and injury-prevention programs. Comparable in athlete-targeted orthopedic service mix to CoreActive.
- Femina Physical Therapy: Boutique outpatient PT practice specializing in women's health, pelvic floor dysfunction, and orthopedic care on a private-pay model. Closely comparable to CoreActive in clinical scope, patient segment, and direct-to-consumer delivery.
- Finish Line Physical Therapy: Runner- and endurance-athlete-focused outpatient PT practice providing gait analysis, sports injury rehab, and performance programs. Direct comparable to CoreActive's runner and multi-sport athlete service line.
Emerging players
- Origin: Pelvic floor and women's health PT provider offering in-person and virtual pelvic health care on a private-pay / out-of-network basis. Comparable to CoreActive in patient segment and private-pay positioning, but with a digital-first national footprint.
- Herman & Wallace Pelvic Rehabilitation Institute: Pelvic health PT continuing education and clinical resource provider for practitioners treating pelvic floor dysfunction. Adjacent to CoreActive's women's health specialty as the leading training and content body in the field.
- Maven Clinic: Digital women's and family health platform covering pelvic health, postpartum, and perimenopause care through telehealth. Comparable in serving CoreActive's core patient personas but via a virtual, multi-practitioner model rather than a single physical clinic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CoreActive Therapy social profiles
Digital presenceCoreActive Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoreActive Therapy leadership team
Management profileNumber of profiles
Profiles3 records
CoreActive Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoreActive Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoreActive Therapy
What does CoreActive Therapy do?
CoreActive Therapy operates a 100% private-pay physical therapy and wellness practice in Madison, Wisconsin, providing one-on-one orthopedic, sports, and pelvic health physical therapy evaluations and follow-up sessions. The practice complements its clinical services with group fitness classes (Essentrics® variants and Ms Fit Therapy©) and educational workshops and self-study courses on women's health topics such as perimenopause. All services are sold directly to individual consumers without insurance billing, leveraging Wisconsin Direct Access to allow patients to begin specialty PT without a physician referral.
Is CoreActive Therapy a public or private company?
CoreActive Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CoreActive Therapy founded?
CoreActive Therapy was founded in 2011. It employs 1 to 10 people.
Where is CoreActive Therapy based?
CoreActive Therapy is headquartered in Madison, United States, in the North America region.
How does CoreActive Therapy make money?
Three revenue lines are on record. Physical Therapy Evaluations and Follow-up Sessions are the primary driver. The others are group Exercise Classes and educational Workshops and Self-Study Courses.
Who are CoreActive Therapy's main competitors?
Broad incumbents on record are Select Physical Therapy (Select Medical), U.S. Physical Therapy and ATI Physical Therapy. Direct peers are Beyond Basics Physical Therapy, Loudoun Sports Therapy Center, Femina Physical Therapy and Finish Line Physical Therapy. Emerging players are Origin, Herman & Wallace Pelvic Rehabilitation Institute and Maven Clinic.
Does CoreActive Therapy have an API?
No public API is recorded for CoreActive Therapy.
What industry is CoreActive Therapy in?
CoreActive Therapy's product category is Physical Therapy Services. Its primary akta.pro industry code is HLADAJAD, Outpatient Physical Therapy (PT) Clinics. Its NAICS code is 62134 and its SIC code is 8093.