Radio 24

What Radio 24 does

Radio 24 is the oldest private radio station in Switzerland, founded in 1984 and broadcasting from Zürich under CH Regionalmedien AG (part of the CH Media group). It is the leading private radio in the Greater Zürich-Glarus area (concession area 23) and ranks #2 among private radio stations in German-speaking Switzerland with 228,000 daily listeners per Mediapulse H1 2026. The station serves German-speaking Swiss adults aged 15+ with music, news, traffic, weather, and local community content, distributed across FM (multiple Zürich-region transmitters), DAB+ (all of German-speaking Switzerland), worldwide web streaming, native iOS/Android apps with CarPlay/Android Auto support, and an Amazon Alexa News Skill.

The station's product portfolio includes the flagship Radio 24 main station, the Ufsteller morning show (5-10 AM, Monday-Friday), over ten themed web channels and sub-brands (Radio 24 Hot, Virgin Radio Switzerland, FLASHBACK FM, 90er Hits, Shape, Goldies), the Radio 24 Stage intimate concert series, and the Tour de 24 on-location broadcast series. It also operates sponsored live events with major cultural and sports partners (GCZ football, Züri Wiesn, Allianz Cinema, Weltklasse Zürich, Robbie Williams concerts). Content management is supported by third-party technology partner Lovely Systems GmbH, with no public API or developer platform.

Revenue is generated primarily through radio advertising (spots and sponsorships) sold via an in-house sales team and four authorized resellers (Swiss Radioworld AG, mediapro gmbh, The Cover Media AG, Spot Promotion AG), plus event-based commercial partnerships and secondary studio tour revenue (CHF 100 per group). The station was acquired by AZ Medien (now CH Media) from BT Holding in April 2018 and was part of the AZ Medien to CH Media rebranding in 2020. As a privately held asset within the larger CH Media portfolio, no standalone financial figures are publicly disclosed.

Name

Radio 24

Legal name

CH Regionalmedien AG

Website

https://radio24.ch

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio 24 is Switzerland's oldest private radio station, broadcasting from Zürich to 228,000 daily listeners (#2 among German-Swiss private radios) via FM, DAB+, web, and mobile apps. Owned by CH Regionalmedien AG (CH Media), it monetizes through radio advertising, event sponsorships, and a multi-brand digital portfolio.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), News/Talk Radio Networks (MPABABAD), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Radio broadcasting services
• Digital radio streaming
• Radio advertising sales
• FM and DAB+ transmission
• Music entertainment broadcasting

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Radio advertising (spots and sponsorships): Radio 24's primary revenue stream is the sale of radio advertising spots and sponsorship packages. The AGB (General Terms and Conditions) document from Radio Medien AG outlines the commercial framework: spots are aired under the same technical conditions as the station's programming, are typically bundled in up to 3 blocks per hour (max 2 minutes per block), and can be booked via the station's direct sales team or through authorized intermediaries (Swiss Radioworld AG, mediapro gmbh, The Cover Media AG, Spot Promotion AG). Advertisers receive monthly invoicing with payment due 7 days before first broadcast date. A 50% cancellation fee applies for late cancellations. The station also handles media partnerships and similar commercial arrangements under the same terms.
2. Events and sponsored content: Radio 24 generates revenue through organized events (concerts, festivals, sports partnerships, community events) presented as part of the station's programming. These include concerts featuring international artists (Robbie Williams, Herbert Grönemeyer, Samu Haber, Hecht), the Allianz Cinema open-air cinema, Züri Wiesn beer festival, Weltklasse Zürich athletics, GCZ football partnership, and community events (Genussregion Zürich, Tour de 24). Events often feature branded content with commercial partners (sponsors and ticket resellers), generating revenue through ticket partnerships, sponsorships, and promotional coordination.
3. Music streaming and digital platform content: Radio 24 offers over 10 radio stations and numerous web channels and artist/mood/decade playlists available free of charge to listeners. While the music streaming service itself is free, it serves as a platform to grow audience share and advertising inventory. The station also distributes its content globally via apps (iOS, Android) and smart speaker integrations (Alexa News Skills, Swiss Radio Player, TuneIn, Radio.de), broadening its reach for advertising purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Radio 24 operates a private radio station in Zürich broadcasting music, news, traffic, weather, and entertainment to German-speaking Switzerland via FM/UKW, DAB+, web streaming, mobile apps, and smart speakers. It monetizes its audience by selling radio advertising spots, sponsorships, and media partnerships to brands and via authorized intermediaries, and deepens engagement through sub-brand stations, themed web channels, a daily morning show, live concerts, sports partnerships, studio tours, and on-location broadcasts.

Product overview

Radio 24 is the flagship private radio station of CH Regionalmedien AG, broadcasting to German-speaking Switzerland via FM, DAB+, and worldwide internet streaming. The core product is the Radio 24 main station (reaching 228,000 daily listeners, #2 private radio in German Switzerland per Mediapulse H1 2026), complemented by sub-brands including the Ufsteller morning show, the Radio 24 Stage intimate concert series, and Tour de 24 (on-location broadcasts). The station's digital portfolio includes the Radio 24 mobile app (iOS/Android with CarPlay/Android Auto support), the Radio 24 Hot, Virgin Radio Switzerland, FLASHBACK FM, 90er Hits, Shape, and Goldies web channels, plus decades/artist/mood playlist offerings. Revenue is generated primarily through radio advertising and sponsorships, with additional engagement through contests, studio tours, and events. Content distribution extends to TuneIn, Radio.de, Swiss Radio Player, and Amazon Alexa.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio 24 Main Station Flagship private radio station of CH Regionalmedien AG, broadcasting music, news, traffic, weather, and entertainment to German-speaking Switzerland via FM (including 102.8 MHz Zürich), DAB+, web livestream, mobile app, and smart speakers. Reaches 228,000 daily listeners, ranked #2 among private radios in German-speaking Switzerland (Mediapulse, 1st half 2026).
• Radio 24 Mobile App Native smartphone applications for iOS and Android enabling worldwide live radio streaming, on-demand listening, and push notifications for contests and events. Free to download and use.
• Radio 24 Web Channels Free-of-charge themed audio streams including Radio 24 Hot (contemporary hits), Shape (mood-based), Countdown, Goldies, and decade-/artist-/mood-specific channels covering genres from pop and rock to dance and Schlager.
• Virgin Radio Switzerland Sub-brand radio station under the Radio 24 umbrella featuring classic rock and current rock hits, positioning rock as a lifestyle rather than just a genre.
• FLASHBACK FM Nostalgia-themed radio sub-brand offering music from past decades for listeners who enjoy retro and classic hit programming.
• 90er Hits (Web Channel) Decade-specific web channel dedicated to 1990s music, one of several decade-themed channels under the Radio 24 web radio portfolio.
• Radio Advertising (Spots and Sponsorships) Radio advertising services including radio spots, sponsorships, and media partnerships sold to businesses for reaching the German-speaking Swiss audience. Ad spots air under the same technical conditions as the regular Radio 24 program, with monthly invoicing and a 50% cancellation fee for late cancellations.
• Ufsteller Morning Show Radio 24's flagship weekday morning show (5–10 AM) featuring news, lifestyle segments, guest interviews, competitions, and audience interaction via WhatsApp. Anchored by a team of five moderators under the Ufsteller brand.
• Radio 24 Stage (Intimate Concerts) Live concert series featuring intimate performances by Swiss and international artists at Radio 24 venues (typically 24–150 attendees) creating exclusive fan engagement opportunities.
• Tour de 24 (On-Location Broadcasts) On-location radio broadcast series where Radio 24 moderators travel to towns within the station's broadcast area and broadcast live while exploring local culture, landmarks, and personalities.
• Studio Tours (Studioführungen) Guided 2-hour behind-the-scenes tours of the Radio 24, Virgin Radio Switzerland, Flashback FM, and TeleZüri studios, including live show observation and moderator meet-and-greets. Priced at CHF 100 per group, max 15 persons, minimum age 14.
• Amazon Alexa News Skill Voice-activated Amazon Alexa skill enabling listeners to request Radio 24 news updates on Alexa-enabled smart speakers.

Quantifiable outcome

• 228,000 daily listeners in German-speaking Switzerland, ranking #2 among private radio stations
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Swiss Radioworld AGcoreChannel Partner/ Reseller/ DistributorSwiss Radioworld AG (Seestrasse 39, 8700 Küsnacht, Tel. +41 44 485 42 70) is an authorized intermediary that handles radio advertising planning and booking across multiple Swiss radio stations on behalf of advertisers, providing them with the best price-performance ratio.
• mediapro gmbhcoreChannel Partner/ Reseller/ Distributormediapro gmbh (Rathausgasse 4, 8180 Bülach, Tel. +41 43 811 49 30) is an authorized intermediary for planning and booking radio advertising across multiple Swiss stations, offering comprehensive media planning services.
• The Cover Media AGcoreChannel Partner/ Reseller/ DistributorThe Cover Media AG (Güterstrasse 143, 4053 Basel, Tel. +41 61 366 92 92) is an authorized intermediary for radio advertising planning and booking across Swiss radio stations, listed alongside other authorized partners.
• Spot Promotion AGcoreChannel Partner/ Reseller/ DistributorSpot Promotion AG (Gewerbestrasse 3, 8500 Frauenfeld, Tel. +41 52 728 05 80) is an authorized intermediary for radio advertising booking across Swiss radio stations, offering clients professional planning and booking services.
• GRIPS – stories in video & audiosupportingImplementation/ SI/ Consulting PartnerGRIPS (Maihofstrasse 76, 6002 Luzern, Tel. +41 41 429 58 58) is recommended by Radio 24 as a partner for the professional production of radio spots and audio/video content, helping advertisers create high-quality creative materials.
• Silverspot GmbHsupportingImplementation/ SI/ Consulting PartnerSilverspot GmbH (Neuwiesenstrasse 10a, 8610 Uster, Tel. +41 44 905 21 21) is recommended by Radio 24 as a partner for the production of professional radio spots and audio content for advertisers.
• Twerenbold ReisensupportingGTM or Marketing PartnerTwerenbold Reisen is the transport partner for Radio 24 events such as the Titlis Snow Day, providing return coach travel as part of the event package. This partnership enables Radio 24 to offer bundled event experiences to its audience.
• Grasshopper Club Zürich (GCZ)coreGTM or Marketing PartnerRadio 24 is the presenting partner of the Grasshopper Club Zürich football club, covering GCZ home matches at Letzigrund Stadium from August 2026 through May 2027. This partnership involves exclusive ticketing promotions, contests, and branding around live football events, reinforcing Radio 24's local Zürich identity and sports engagement.
• Genossenschaft Züri WiesnsupportingGTM or Marketing PartnerRadio 24 partners with Genossenschaft Züri Wiesn to promote and provide exclusive content around the annual Züri Wiesn beer festival (September-October 2026 at Zürich Hauptbahnhof). Radio 24 provides event coverage, contests, and editorial promotion in exchange for brand visibility.
• Allianz CinemasupportingGTM or Marketing PartnerRadio 24 partners with Allianz Cinema to promote the open-air cinema event (July-August 2026 at Zürichhorn) and to run exclusive ticket giveaway competitions. Radio 24 provides promotional airtime and editorial coverage in exchange for brand association and exclusive content.
• CH Media (parent company)coreOthersRadio 24 operates as part of CH Media (formerly AZ Medien | tv & radio), which owns 11 radio stations across German-speaking Switzerland. CH Media provides shared resources including newsrooms (CH Media Radio News), the CH Media Academy (journalist training program), and central technology and marketing functions.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Radio Pilatus: Also owned by CH Media, Radio Pilatus is the #1 private radio station in German-speaking Switzerland. It is the primary direct competitor to Radio 24, sharing the same parent group, advertiser sales channels, and Mediadata reporting — and explicitly outperforms Radio 24 in daily reach.
• Radio Argovia: Another CH Media private radio station serving the Aargau region. Shares the same sales infrastructure (Swiss Radioworld AG, mediapro gmbh, etc.), the same Alexa News Skill integration, and comparable product portfolio — a direct structural peer within the same group.
• Energy Zürich: Energy Zürich is a major Swiss private radio station broadcasting in the same Zürich metropolitan market as Radio 24. Both target young urban audiences with music-driven programming, personality-led content, and a heavy event marketing calendar.
• 20 Minuten Radio: Tamedia's 20 Minuten Radio is a major private radio competitor in German-speaking Switzerland, leveraging the 20 Minuten news brand. It competes for the same advertiser base and listener attention, particularly in commute and morning-drive windows.
• Virgin Radio Switzerland: A rock-format sub-brand under the same CH Regionalmedien AG parent as Radio 24. It shares studios at Thurgauerstrasse 80 in Zürich and competes for the same listener demographic with a more genre-focused music positioning.
• NRJ (NRJ Group Switzerland): NRJ operates hit-format private radio stations across Switzerland (NRJ, NRJ Hits, NRJ Extreme) targeting the same music-driven, young-adult demographic as Radio 24. It competes for both listeners and talent in the Zürich and German-Swiss market.

Broad incumbents

• SRF (Schweizer Radio und Fernsehen): The Swiss public broadcaster, operating SRF 1, SRF 2, SRF 3, and SRF Virus. While a different model (publicly funded vs. commercial), SRF is the dominant incumbent in Swiss German-language radio and competes directly for advertising-supported audience time.
• Spotify: The global audio streaming leader and podcast platform. Not a direct format competitor but the primary secular substitute for traditional radio listening in Switzerland, competing for the same commuter, in-car, and at-home audio time spent by Radio 24's audience.

Regional players

• Rouge FM: Rouge FM is a leading private radio station in the French-speaking part of Switzerland. It does not directly compete geographically with Radio 24 but is structurally comparable as a major Swiss regional commercial radio with similar ad-supported business model.
• Radio BeO: A regional private radio station serving the Bernese Oberland. Comparable to Radio 24 as a regional Swiss German commercial broadcaster, though serving a different concession zone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/radio-24-schweiz
• Xx.com/radio24

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio 24