Rtraction
- Company typePrivate
- Founded2001
- HeadquartersLondon, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Rtraction firmographics
Firmographics- Name
- Rtraction
- Legal name
- rTraction Canada Inc.
- Website
- https://rtraction.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rtraction industry classification
Industry- Product category
- Digital Marketing and Web Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro industry
- Social Media Creative Agencies (Content & Community)Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)Social Media Management, Scheduling & Community ToolsBusiness & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization PlatformsTitling, Graphics & Finishing (Lower Thirds, Supers, End Cards)Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Post-Production Services (Editing, Color, Finishing)
Keywords
Where Rtraction is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Rtraction business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Design Services: Monthly subscription-based website design and hosting packages starting at $825/month, with tiered pricing from Copper to Platinum levels. Includes ongoing support, maintenance, and optional redesign every 3 years.
- Ongoing Website Support: Monthly retainer agreements for website maintenance, content updates, security monitoring, and analytics. Tiers range from $350/month to $1,225/month based on service level.
- Social Media Management: Monthly social media management services with tiered pricing based on posting frequency, monitoring, and reporting requirements.
- Video Production: One-time project-based video production services with tiered pricing from $1,500 to $5,000+ depending on scope, duration, and production requirements.
- Workshops and Consulting: Strategic workshops on purpose/mission/vision, culture/values, and storytelling/branding. Also quarterly planning sessions at $900/quarter and speaking engagements at $600.
- Social Media Setup: Initial social media setup services with Silver and Gold tiers, including strategy development, template creation, and training sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Copper: $825/month - Template-based Squarespace website with basic features |
| Subscription | Monthly | Bronze: $1,035/month - Template-based WordPress or Drupal with enhanced features |
| Subscription | Monthly | Silver: $1,450/month - Custom designed WordPress or Drupal website |
| Subscription | Monthly | Gold: $2,035/month - Full-featured custom WordPress or Drupal website |
| Subscription | Monthly | Platinum: Starting at $2,495/month - Enterprise-grade WordPress or Drupal with full customization |
| Subscription | Monthly | Support Tier 1: $350/month - Basic maintenance with Pantheon hosting |
| Subscription | Monthly | Support Tier 2: $660/month - Enhanced support with 1-hour change threshold |
| Subscription | Monthly | Support Tier 3: $850/month - Comprehensive support with broader audits |
| Subscription | Monthly | Support Tier 4: $1,000/month - Premium support with quarterly reviews |
| Subscription | Monthly | Support Tier 5: $1,225/month - Enterprise support with maximum service |
| Subscription | Monthly | Social Media Tier 1: Starting at - Basic pre-scheduled posting |
| Subscription | Monthly | Social Media Tier 2: Starting at - Enhanced monitoring and engagement |
| Subscription | Monthly | Social Media Tier 3: Custom pricing - Tailored social media management |
| Unit Pricing | Pay-as-you-go | Video Tier 1: $1,500 - Studio production up to 1 hour |
| Unit Pricing | Pay-as-you-go | Video Tier 2: $3,600 - Location production 4-8 hours |
| Unit Pricing | Pay-as-you-go | Video Tier 3: $5,000 - Multi-day production |
| Other | Pay-as-you-go | Video Tier 4: Custom pricing - Full production services |
| Unit Pricing | Pay-as-you-go | Two Hour Video Marketing Strategy Session: $400 |
| Unit Pricing | Pay-as-you-go | Speaking Engagements: $600 - Up to 50 participants, 2 hours |
| Unit Pricing | Pay-as-you-go | Quarterly Planning Session: $900 per quarter |
| One time/ perpetual license | Pay-as-you-go | Social Media Setup Silver: Starting at - Basic setup |
| One time/ perpetual license | Pay-as-you-go | Social Media Setup Gold: Starting at - Comprehensive setup |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Rtraction product offering
Product offeringCore offering
rTraction is a Canadian digital agency that designs and builds websites, manages social media, produces videos, and develops branding for nonprofits, charities, and mission-driven organizations. Their core offering is website design with five tiered subscription packages (Copper through Platinum, $825-$2,495+/month) implemented on Squarespace, WordPress, or Drupal, complemented by ongoing support, social media management, video production, branding, and strategic workshops.
Product overview
rTraction is a Canadian digital agency specializing in services for nonprofits and charities, offering a modular service portfolio centered on website design as the core product with five pricing tiers (Copper through Platinum, $825-$2,495+/month). The core Website Design service provides CMS-based website builds ranging from template-based Squarespace solutions to custom Drupal/WordPress implementations with features including AODA compliance, responsive design, multilingual support, and e-commerce. Additional services include Ongoing Website Support (5 tiers, $350-$1,225/month), Social Media Management (3 tiers), Social Media Setup, Video Production (4 tiers, $1,500-$5,000+), Video Consultation, Branding, Marketing and Communications Planning, Social Media Consulting, and Workshop services covering Purpose/Mission/Vision, Culture and Values, and Storytelling and Branding. These services work together as an integrated digital marketing and communications offering, with website design as the anchor product supported by complementary services for ongoing maintenance, content creation, and strategic planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design
Quantifiable outcome
- Client following growth rate of 40.65% and 1.12% engagement rate for social media clients
- +3 more outcomes
Companies that use Rtraction
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Rtraction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Rtraction partnerships and signals
Strategic signalScale indicators13 records
Recent moves5 records
Expansion highlights4 records
Rtraction competitors and assessment
Company assessmentDirect peers
- Big Duck: Branding, communications and website agency exclusively serving nonprofits. Comparable mission-vertical positioning, recurring engagement model and emphasis on storytelling for fundraising outcomes.
- Whole Whale: Digital agency serving nonprofits with website design, social media, Google Ad Grants management, and data/analytics services. Comparable vertical specialization and similar GTM through nonprofit sector networks.
- Cornershop Creative: Digital agency that designs websites, builds brands and runs social media specifically for nonprofits, charities and mission-driven organizations. Closest direct analogue to rTraction's nonprofit-vertical focus and bundled service model.
- OHO Interactive: Drupal-focused digital agency serving higher education, nonprofit, and healthcare clients. Comparable technology stack, vertical mix (nonprofit, healthcare, government), and integrated service offering.
- Kanopi Studios: Design and development agency specializing in Drupal and WordPress websites for nonprofits, associations, and government. Comparable CMS stack, vertical mix, and ongoing support/subscription revenue model.
- Elevation: Full-service digital agency serving nonprofits, associations, and foundations with websites, branding, and digital strategy. Comparable vertical specialization and integrated service delivery.
- Forum One: Digital agency building Drupal-based websites, intranets, and digital platforms for associations, nonprofits, and government. Highly comparable technical stack (Drupal) and mission-driven client base.
- Pixels for Humans: Accessibility-first web design agency serving nonprofits, arts organizations, and government. Directly comparable AODA/accessibility focus and nonprofit vertical.
Broad incumbents
- Idea Rebel: Larger full-service Canadian digital agency offering web, social, video and branding services across multiple verticals including nonprofits and government. Comparable service mix at greater scale; competes for the same Southwestern Ontario public-sector RFPs.
Emerging players
- Beacon Digital Marketing: B2B digital marketing agency with a niche practice serving nonprofits and mission-driven brands across web, SEO, paid media, and content. Overlaps with rTraction's social media management and website offering but skewed more toward performance marketing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rtraction social profiles
Digital presenceRtraction compliance and trust
Trust signalCompliance1 record
Rtraction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rtraction leadership team
Management profileNumber of profiles
Profiles4 records
Rtraction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rtraction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rtraction
What does Rtraction do?
rTraction is a Canadian digital agency that designs and builds websites, manages social media, produces videos, and develops branding for nonprofits, charities, and mission-driven organizations. Their core offering is website design with five tiered subscription packages (Copper through Platinum, $825-$2,495+/month) implemented on Squarespace, WordPress, or Drupal, complemented by ongoing support, social media management, video production, branding, and strategic workshops.
Is Rtraction a public or private company?
Rtraction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rtraction founded?
Rtraction was founded in 2001. It employs 11 to 50 people.
Where is Rtraction based?
Rtraction is headquartered in London, Canada, in the North America region.
How does Rtraction make money?
Six revenue lines are on record. Website Design Services are the primary driver. The others are ongoing Website Support, social Media Management, video Production, workshops and Consulting and social Media Setup.
Who are Rtraction's main competitors?
Direct peers on record are Big Duck, Whole Whale, Cornershop Creative, OHO Interactive, Kanopi Studios, Elevation, Forum One and Pixels for Humans. Idea Rebel is listed as a broad incumbent. Beacon Digital Marketing is listed as an emerging player.
Does Rtraction have an API?
No public API is recorded for Rtraction.
What industry is Rtraction in?
Rtraction's product category is Digital Marketing and Web Design Services. Its primary akta.pro industry code is MPAAAAAE, Social Media Creative Agencies (Content & Community), with a secondary code of BPAMALAJ, Social Media Management, Scheduling & Community Tools. Its NAICS code is 541430 and its SIC code is 7311.