What Whole Whale does

Whole Whale is a private, B Corp-certified digital marketing agency headquartered in Brooklyn, New York, that delivers data-driven marketing, analytics, and creative services exclusively to nonprofits, foundations, and other mission-aligned organizations. Its core offerings comprise eleven integrated service practices — Digital Impact Marketing, Analytics & Reporting, SEO & AI Search (AEO), AI Capacity Building, Tech Advisory & Training, Google Ad Grant, Creative & Design, Email & Content, Digital Fundraising, Advertising & Campaigns, and Foundation Services — delivered under a unified full-funnel strategy that the firm states has supported 200+ organizations over 15+ years.

The technology layer sits on top of this service base. Whole Whale operates proprietary AI tools including CauseWriter.ai, a generative-AI platform built for nonprofit content workflows, and Moby, a conversational AI chatbot deployed on its own website for visitor engagement. It has also developed AI search optimization (AEO) capabilities and an AI Capacity Building practice that trains client teams on responsible AI use. Adjacent productized assets include the on-demand Whole Whale University, a Resource Library, the Nonprofit Newsfeed weekly email and podcast, the Nonprofit.ist consultant community network, and a Wellness Index resource.

Whole Whale earns revenue primarily through tailored, quote-based professional services engagements, supplemented by recurring product revenue from CauseWriter.ai and Whole Whale University, and by cohort-based training such as the Google Ad Grant Cohort. The go-to-market is hybrid: a sales-led motion for direct client engagements (Contact Us / Work With Us) is layered with a community-led engine (Nonprofit.ist, podcast, email newsletter, content library) and event/cohort-driven demand generation. Pricing is not publicly listed, and engagements are described as multi-year and customized per client. Whole Whale LLC is privately held, has no identified parent company, and has disclosed only one exempt offering (a $70,800 SEC Rule 506(b) raise in July 2021); no revenue, headcount trend, or institutional investor data is publicly available.

Name

Whole Whale

Legal name

Whole Whale LLC

Website

https://WholeWhale.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Whole Whale is a B Corp digital marketing agency that provides analytics, AI, creative, and fundraising services exclusively to nonprofits, foundations, and mission-aligned organizations, supported by proprietary AI tools and an education-and-community ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing & Advisory Services: Core professional services agency revenue across Digital Impact Marketing, Analytics & Reporting, SEO + Content, AI Capacity Building, Tech Advisory, Advertising, Google Ad Grant, Creative, Email, Digital Fundraising, and Foundation Services. Engagements are tailored per client, indicating project/engagement-based and likely retainer professional services revenue.
2. Training & Cohort Programs: Revenue from Whole Whale University on-demand digital trainings, the Google Ad Grant Cohort, and other structured trainings, sold as educational offerings to nonprofit teams.
3. CauseWriter.ai product: CauseWriter.ai is positioned as a "Whole Whale Product," implying a productized AI tool offering for nonprofits alongside services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Whole Whale is a B Corp-certified digital marketing agency that delivers full-funnel digital strategy, analytics, SEO, advertising, creative, email, and fundraising services to nonprofits, foundations, and mission-aligned organizations. Layered on top of its services, Whole Whale offers proprietary digital products and learning resources including the CauseWriter.ai AI tools platform, Whole Whale University on-demand trainings, a Resource Library, the Nonprofit Newsfeed newsletter and podcast, the Nonprofit.ist consultant community, and a Wellness Index, supported by an in-house AI chatbot (Moby).

Product overview

Whole Whale operates as a unified digital marketing agency for nonprofits and social impact organizations, structured around a service-plus-product portfolio. Its core offering consists of eleven integrated service practices (Digital Impact Marketing, Analytics & Reporting, SEO & AI Search, AI Capacity Building, Tech Advisory & Training, Google Ad Grant, Creative & Design, Email & Content, Digital Fundraising, Advertising & Campaigns, and Foundation Services) delivered under a single full-funnel strategy. Layered on top of these services is a set of proprietary digital products and learning resources, including the CauseWriter.ai AI tools platform, Whole Whale University on-demand trainings, the Whole Whale Resource Library, Nonprofit Newsfeed, Nonprofit.ist community, the Wellness Index, and the Moby AI Engine Chatbot that supports site visitors.

Differentiator

Problem solved

Functional benefit

Brands

• CauseWriter.ai: Custom AI tools built for nonprofits.
• Whole Whale University
• Nonprofit.ist

Products and services

• Digital Impact Marketing Full-funnel digital strategy practice aligning channels, strategies, and decision-making toward measurable nonprofit impact; targeted at nonprofit organizations and foundations.
• Analytics & Reporting Measurement and insights service that surfaces what matters to guide digital marketing strategy and demonstrate impact; for nonprofit clients.
• SEO & AI Search (AEO) Search optimization service improving brand visibility across Google and AI-powered search to help audiences discover nonprofit work.
• AI Capacity Building Training and enablement service that teaches nonprofit teams practical, responsible AI skills to improve daily workflows.
• Tech Advisory & Training Technical advisory practice that helps nonprofits get more out of digital tools and websites as they grow audiences.
• Google Ad Grant Service that maximizes Google's search advertising grant dollars to grow nonprofit audiences and website engagement.
• Creative & Design Storytelling and visual design service producing clear, people-centered, mission-aligned creative assets.
• Email & Content Email and content marketing service that creates consistent, meaningful supporter communications to drive action.
• Digital Fundraising Fundraising service that strengthens donor journeys and builds sustainable revenue through data-backed tactics.
• Advertising & Campaigns Multi-channel digital advertising service running targeted campaigns that reach the right audiences and deliver measurable results.
• Foundation Services Dedicated service practice tailored for foundations and mission-aligned organizations.
• CauseWriter.ai Custom AI tools built specifically for nonprofits, supporting content generation for fundraising and communications workflows.
• Whole Whale University On-demand digital marketing training program providing structured courses for nonprofit professionals.
• Whole Whale Resource Library Curated library of guides, templates, and how-tos for nonprofit teams across analytics, advertising, fundraising, email, generative AI, Google Ad Grant, SEO, and website optimization.
• Whole Whale Podcast Nonprofit-focused podcast produced as part of Whole Whale's content and learning resources.

Quantifiable outcome

• Helped 200+ organizations reach millions and grow donors/supporters
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• GoogleflagshipTechnology or IntegrationWhole Whale is a certified Google Marketing Platform partner, listed in Google's partner directory. Google is also central to Whole Whale's Google Ad Grant service line, which helps nonprofits maximize Google's search advertising dollars. The relationship is bidirectional: Whole Whale delivers Google-certified services to clients and Google provides the platform, certification, and partner visibility.
• B LabcoreOthersWhole Whale is a Certified B Corporation, with the B Corp profile linked from the site footer badge. The relationship is a certification/verification relationship supporting Whole Whale's sustainability and social impact positioning.
• TerrapassminorOthersTerrapass is referenced via a site badge in the Whole Whale footer, indicating Whole Whale uses Terrapass for carbon offsetting as part of its environmental commitments.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• M+R: M+R is a long-established digital agency specializing in fundraising, advocacy, and marketing for nonprofits and progressive organizations. It is one of the closest direct competitors to Whole Whale, serving the same nonprofit buyer with comparable digital marketing, fundraising, and analytics services.
• Blue State: Blue State is a digital agency that builds campaigns, platforms, and fundraising programs for nonprofits, causes, and mission-driven brands. It competes head-on with Whole Whale for nonprofit and foundation digital engagements, particularly in marketing, fundraising, and creative.
• Firespring: Firespring provides marketing, printing, and technology services specifically to nonprofits, including websites, donor communications, and digital marketing. It is a direct peer for SMB nonprofit clients seeking integrated digital marketing and fundraising support.
• MissionWired: MissionWired is a digital agency focused on nonprofit fundraising, advocacy, and voter mobilization, blending data, creative, and media for progressive causes. It competes with Whole Whale for digital fundraising, advertising, and analytics engagements from mission-driven clients.
• Fenton: Fenton is a social impact communications agency serving nonprofits, foundations, and advocacy organizations with PR, digital marketing, and creative services. It is a direct peer in the mission-aligned digital marketing space.

Broad incumbents

• Bonterra: Bonterra (parent of Network for Good, Salsa Labs, and others) provides fundraising, CRM, and marketing software to nonprofits at scale. It overlaps with Whole Whale in digital fundraising and email/CRM-adjacent services but is a broader software incumbent rather than a services specialist.
• Salesforce.org (Salesforce Nonprofit Cloud): Salesforce.org offers the Salesforce Nonprofit Cloud and a broader nonprofit technology ecosystem, including partner agencies that implement it. It is a broad incumbent that overlaps with Whole Whale in CRM, analytics, and digital fundraising enablement, especially for larger nonprofits.

Emerging players

• Classy (GoFundMe Pro): Classy, now part of GoFundMe Pro, is a leading online fundraising and donor management platform for nonprofits. It is an emerging competitor in the digital fundraising capability area where Whole Whale also delivers services.
• Funraise: Funraise is a nonprofit fundraising platform offering donation forms, CRM, and campaign tools. It competes with Whole Whale's Digital Fundraising practice by enabling nonprofits to execute more fundraising capabilities in-house via software.
• NTEN: NTEN (Nonprofit Technology Enterprise Network) is a membership community and training organization for nonprofit technology professionals. It overlaps with Whole Whale's Whole Whale University, Nonprofit Podcast, and Nonprofit.ist community in serving the nonprofit professional learning market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wholewhale
• Facebookfacebook.com/wholewhale
• LinkedInlinkedin.com/company/whole-whale

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Whale