Astutis

What Astutis does

Astutis is a UK-based Health, Safety and Environmental (HSE) training provider, headquartered in Cardiff and operating as a subsidiary of Wilmington plc. Founded in 2011, the company delivers accredited qualifications across three core streams: NEBOSH (National General Certificate, Level 6 Diploma, Construction, Fire Safety, Environmental), IOSH (Working Safely, Managing Safely, sector-specific variants including aviation and construction site management, plus a leadership behavioural science course), and ISEP/IEMA sustainability and environmental management certificates. The portfolio spans over 100 courses, supplemented by CDM compliance, first aid (in partnership with St John Ambulance), and Astutis Approved short workplace courses. Delivery is multi-modal: Online self-paced, Virtual Classroom, in-person Classroom across six UK venues, Distance Learning, a blended OnlinePlus+ format, and Astutis Connect, which embeds content into client LMS instances.

The business model combines individual self-serve course purchases (priced £105–£1,145+ per learner, all-inclusive of training, exam sitting, certification, and free resits) with enterprise/B2B contracts featuring volume discounts, dedicated account management, customised LMS reporting, and bespoke content. A channel partner/broker network (ByWater, Make UK, DEKRA, IChemE, BES, Tunley Environmental, Bond Solon) extends indirect distribution. Underlying technology is a standard LMS-centric stack (Absorb, Moodle) augmented by Sage CRM, Google Analytics/Ads, Hotjar, and Lead Forensics, with no proprietary AI/ML capability. Go-to-market spans direct website sales, an in-company field sales motion, a quarterly newsletter, content marketing through the Astutis Hub, social media (LinkedIn, YouTube, X, Facebook, Instagram), a Spotify podcast, and a Feefo-driven review engine. The company claims 5,000+ corporate clients, 140,000+ qualified learners, 70,000+ online platform users, 130 active countries, 98% customer satisfaction, and pass rates of 92–100% across flagship qualifications, with marquee customers including Amazon, Network Rail, Thames Water, Ferrero, Gist, Bentley Motors, Co-operative, CHEP, Kuehne+Nagel, and HelloFresh.

Name

Astutis

Legal name

Astutis Ltd

Website

https://astutis.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Astutis is a UK-based Health, Safety and Environmental training provider delivering accredited NEBOSH, IOSH, and ISEP/IEMA qualifications to 5,000+ corporate clients and 140,000+ individual learners across 130 countries, with revenue generated through course sales, enterprise contracts, and channel partner reselling.

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Individual Course Sales: Direct course sales to individual learners purchasing NEBOSH, IOSH, ISEP and other HSE qualifications. Prices range from £105 to £1,145+ per course. Includes all-inclusive packages covering training, first sitting of assessments, certification, and free resits.
2. Corporate/Enterprise Training: Organisation-wide training programmes with volume discounts, dedicated account management, customized LMS reporting, tailored content, and assessment preparation webinars for large corporate clients.
3. In-Company Training: On-site workplace training delivered at client premises with custom quotes for 10+ course purchases. Includes classroom, virtual, and bespoke customized courses.
4. Channel Partner Reseller Revenue: Partners resell Astutis courses to their clients, broadening training portfolio and generating revenue through approved broker network.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels14 records

Core offering

Astutis is a Health, Safety & Environmental (HSE) training provider delivering accredited qualifications and corporate training services. The core offering is built around three accreditation streams — NEBOSH, IOSH, and ISEP — supplemented by CDM, First Aid, and Astutis-branded short courses. Courses are delivered through multiple formats including online self-paced, virtual classroom, classroom, distance learning, and an in-company workplace training service, with a blended OnlinePlus+ delivery method for corporate clients.

Product overview

Astutis is a Health, Safety & Environmental (HSE) training provider offering a portfolio of accredited qualifications and corporate training services. The core offering is built around three accreditation streams — NEBOSH (National Examination Board in Occupational Safety and Health), IOSH (Institution of Occupational Safety and Health), and ISEP (Institute of Sustainability and Environmental Professionals) — supplemented by CDM, first aid, and Astutis-branded short courses. The product portfolio spans over 100 courses across multiple delivery formats (Online, Virtual Classroom, Classroom, Distance Learning, OnlinePlus+), a proprietary LMS integration platform (Astutis Connect), workplace training services, and consultation delivered by chartered HSE practitioners. The platform serves over 5,000 corporate clients across 130 countries with approximately 140,000 qualified learners. Notable partnerships include St John Ambulance for first aid training and Behavioural Safety Services Training (BSST) for the IOSH Behavioural Science for Leadership in Safety course.

Differentiator

Problem solved

Functional benefit

Products and services

• NEBOSH Courses A suite of National Examination Board in Occupational Safety and Health (NEBOSH) accredited qualifications covering general health and safety, construction, fire safety, environmental management, and international diplomas. Delivered online, virtual, classroom, or distance learning to individual learners and corporate clients seeking HSE qualifications.
• IOSH Courses Institution of Occupational Safety and Health accredited qualifications ranging from entry-level to executive-level health and safety training for all industry sectors. Delivered online, virtual, or classroom to managers, supervisors, and executives.
• ISEP / IEMA Courses Suite of Institute of Sustainability and Environmental Professionals (ISEP) accredited sustainability and environmental management qualifications, formerly IEMA branded. Includes foundation, certificate, and Net Zero pathway courses for individuals and corporates pursuing sustainability credentials.
• CDM Courses Construction (Design and Management) Regulations training covering CDM compliance, duty holder responsibilities, and construction phase planning. Designed for construction professionals and duty holders requiring regulatory compliance training.
• First Aid at Work Requalification Two-day requalification course delivered in partnership with St John Ambulance for experienced first aiders renewing their FAW certificate. Covers CPR, AED, casualty care, and emergency management. Price £305.
• First Aid at Work Three-day full qualification course providing comprehensive first aid training for high-risk workplaces. Delivered in partnership with St John Ambulance.
• Astutis Approved Courses Off-the-shelf suite of short workplace courses including Emergency First Aid at Work and Mental Health training, designed for businesses seeking quick, accessible HSE training.
• Workplace Training In-company training services including bespoke courses, Astutis Approved off-the-shelf courses, and consultation services provided by chartered HSE professionals. Corporate training delivered at client premises or virtually for organisations seeking tailored HSE programmes.
• Astutis Connect Platform enabling training to be delivered directly through a client's existing Learning Management System (LMS), allowing organisations to embed Astutis courses within their own digital ecosystem for seamless corporate integration.
• Consultation Services Independent consultancy support provided by chartered health and safety and environmental practitioners for practical, cost-effective HSE solutions for corporate clients.

Quantifiable outcome

• 98% customer satisfaction - 98% of customers would recommend Astutis
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, exclusive and minor.

• St John AmbulancecoreStrategic or Co-development PartnerDelivers First Aid at Work training courses in partnership with St John Ambulance. Astutis offers the FAW Requalification course (2-day, £305) and initial FAW course (3-day) through this partnership. Certificate valid for 3 years issued by St John Ambulance.
• Behavioural Safety Services Training (BSST)exclusiveStrategic or Co-development PartnerExclusive partnership with BSST to deliver IOSH Approved Behavioural Science for Leadership in Safety course (£385). Course designed by Performance Psychologist Darren Sutton with over 20 years experience in senior management in Health and Safety sector.
• ByWaterminorChannel Partner/ Reseller/ DistributorPartner training provider delivering courses under their specific terms and conditions in addition to Astutis standard terms.
• Make UKminorChannel Partner/ Reseller/ DistributorPartner training provider delivering courses under their specific terms and conditions in addition to Astutis standard terms.
• DEKRAminorChannel Partner/ Reseller/ DistributorPartner training provider delivering courses under their specific terms and conditions in addition to Astutis standard terms.
• IChemE (Institution of Chemical Engineers)minorChannel Partner/ Reseller/ DistributorPartner training provider delivering courses under their specific terms and conditions in addition to Astutis standard terms.
• BES (Behavioural Safety Services)minorChannel Partner/ Reseller/ DistributorPartner training provider with specific privacy policy and terms and conditions. Courses governed by Astutis standard terms.
• Tunley EnvironmentalminorChannel Partner/ Reseller/ DistributorPartner training provider. Courses delivered in partnership governed by Astutis standard terms and conditions.
• Bond SolonminorChannel Partner/ Reseller/ DistributorPartner training provider. Courses delivered in partnership governed by Astutis standard terms and conditions.
• NEBOSHcoreTechnology or IntegrationAccrediting body for NEBOSH qualifications. Astutis shares learner data (name, address, email, gender, telephone) with NEBOSH for exam registration and certification purposes.
• IOSHcoreTechnology or IntegrationAccrediting body for IOSH qualifications. Astutis shares learner data with IOSH for exam registration and certification purposes.
• ISEPcoreTechnology or IntegrationAccrediting body for ISEP (Institute of Sustainability and Environmental Professionals) qualifications formerly known as IEMA.
• Wilmington plccoreOthersParent company of Astutis Ltd. Registered office: Suite 215/216 Fort Dunlop, 2nd Floor, Fort Parkway, Birmingham, B24 9FD. Company Number: 07349554.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RoSPA (Royal Society for the Prevention of Accidents): RoSPA is a UK-based safety charity offering a wide range of HSE training courses, accident prevention consultancy and is itself an accrediting body. It overlaps directly with Astutis in safety training and is also listed as one of Astutis's own accrediting partners.
• British Safety Council: British Safety Council is a long-established UK-based safety charity and training provider offering IOSH, NEBOSH and bespoke corporate HSE training. It targets the same enterprise and individual learner segments as Astutis with similar accreditation streams.
• RRC International: RRC International is a UK-based training provider specialising in NEBOSH, IOSH, IEMA/ISEP and environmental management courses delivered online, in-company and via classroom. It is one of the most direct NEBOSH/IOSH competitors to Astutis.

Emerging players

• Highfield Qualifications: Highfield is a UK awarding body and training provider offering regulated first-aid, food safety, and HSE qualifications. It competes with Astutis in the regulated short-course and first-aid training market that Astutis offers through its Astutis Approved portfolio.
• St John Ambulance: St John Ambulance is Astutis's first-aid delivery partner but is also a direct competitor in first-aid and workplace safety training. It offers its own FAW and mental health courses to corporate and individual learners in the UK.

Broad incumbents

• SGS Academy: SGS is a global testing, inspection and certification company whose SGS Academy delivers NEBOSH, IOSH and bespoke HSE training programmes to enterprise clients worldwide. It directly competes with Astutis in the accredited HSE training market while also offering a much broader portfolio of compliance services.
• Capita Learning & Development: Capita is a large UK business services group whose training division delivers corporate compliance, safety, and professional development programmes to enterprise clients. It overlaps with Astutis's enterprise HSE training offering while serving a much broader L&D portfolio.
• BSI Training: BSI is a global standards and certification body whose BSI Training arm delivers HSE, quality, and ISO-related training courses to enterprise clients. It is a direct competitor in the NEBOSH/IOSH space while leveraging a much wider standards-based portfolio.
• Lloyds Register (Training): Lloyds Register is a global professional services firm offering HSE, quality, and risk management training to enterprise clients in safety-critical industries. It targets the same regulated enterprise segments as Astutis and is an established incumbent.
• CITB (Construction Industry Training Board): CITB is the statutory training board for the UK construction industry, offering Site Safety Plus, SMSTS and other construction-specific HSE qualifications. It competes with Astutis in construction HSE training (where Astutis offers NEBOSH Construction Certificate and IOSH SHE for Construction Site Managers) and is referenced in Astutis's CITB levy claim pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/astutis
• YouTubeyoutube.com/user/AstutisLtd
• Facebookfacebook.com/AstutisLtd
• LinkedInlinkedin.com/company/astutis-ltd
• Instagraminstagram.com/astutisltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astutis