sommer + spohr

What sommer + spohr does

sommer + spohr consulting for media GmbH is a Munich-based independent IT consulting firm founded in 2013 by Oliver Haustedt-Sommer and Malte Spohr, specializing exclusively in the German-speaking broadcast and media industry. The firm delivers end-to-end consulting services — process analysis, requirements management, project management, test management, workshop moderation, and proof-of-concept support — across complex broadcast technology transformations including trimedial newsroom systems, SMPTE ST 2110 networked media infrastructure, cloud governance, SAP/Ariba ERP implementations, and studio construction. Its customer base is dominated by German public broadcasters (ARD member organizations NDR, SWR, BR, rbb, WDR, ARD-Sternpunkt, ARD-aktuell, Deutschlandradio, and Swiss SRF), supplemented by regional private broadcasters (münchen.tv, tv.ingolstadt, K-TV). With a stated track record of 140+ projects since founding and a ranking among the top three independent broadcast IT consultancies in the German market, the firm operates as a sub-10-person core team supplemented by a curated partner network (cidpartners, Kullmann Media Consulting, mk projectmanagement, SHM Broadcast, StudioProjectSupport, Nils Höres, Logikwerk).

The company's underlying capability rests on a proprietary requirements-to-test-case framework linking service specifications to project backlogs and test suites using Jira and TestLink, alongside a standardized broadcast-specific test management model. Its technology practice areas span SMPTE ST 2110, SRT, NDI, and IP-based broadcast infrastructure, agile methodologies (SCRUM, Kanban), and cloud governance — all delivered by consultants holding specialized credentials such as Professional SCRUM Master and degrees in Media Technology from Deggendorf and Ilmenau. The firm has begun extending beyond pure consulting through a co-developed investment planning database SaaS with Logikwerk (go-live November 2025) for a public broadcaster anchor client, signaling nascent movement toward productized offerings.

Revenue is generated exclusively through professional services on a quote-based, project-scoped engagement model with billable consulting hours. Distribution is entirely direct, supported by partner referrals and visibility at industry events such as Hamburg Open. The firm is privately held by its two founders with no disclosed external investors, PE/VC backing, or parent entity, and operates as a Gesellschaft mit beschränkter Haftung (GmbH) registered in Munich (HRB 202783).

Name

sommer + spohr

Legal name

sommer + spohr consulting for media GmbH

Website

https://consulting4media.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

sommer + spohr is a Munich-based independent IT consulting firm specializing in broadcast and media industry projects, including project management, requirements engineering, test management, and process analysis for German public and private broadcasters.

Ownership category

akta.pro rank

Product category

Broadcast IT Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Management Consulting Services (54161)

akta.pro primary industry

Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD)

Keywords

• Broadcast IT consulting
• Media technology consulting
• Broadcast project management
• Requirements and test management
• SMPTE ST 2110 consulting

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Consulting and Project Management Services: Professional services revenue from consulting engagements, project management, requirements management, process analysis, and test management for media companies. Revenue generated through billable consulting hours and project-based engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

sommer + spohr is an independent IT consulting firm for the German broadcast and media industry. The firm sells professional consulting services, including project management, requirements management, process analysis, test management, workshop moderation, and proof-of-concept support, delivered as billable consulting engagements for public broadcasters, private broadcasters, and media manufacturers.

Product overview

sommer + spohr is a consulting firm specializing in IT project services for the media and broadcast industry. Rather than offering a unified software product, they provide a portfolio of professional consulting services including project management, requirements management, process analysis, test management, workshop moderation, and proof of concept support. Their service offerings span cross-media planning, smart production solutions, networked media infrastructure, and technology implementation consulting. The company works with public broadcasters, private broadcasters, and publishers to optimize planning, production, and publication processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Management Consulting End-to-end project management for broadcast and media IT programs, including cross-media newsroom rollouts, SAP S/4HANA and Ariba implementations, studio construction programs, and trimedial program planning transformations for public and private broadcasters.
• Workshop Moderation Structured facilitation of stakeholder workshops for media companies to define goals, requirements, and solution concepts as part of analysis and planning phases of broadcast IT programs.
• Proof of Concept Support Design, execution, and evaluation of proof-of-concept and pilot projects for new broadcast technologies, including SMPTE ST 2110 networked media, cloud-based MoJo upload platforms, and Skyline dataminer media monitoring deployments.
• Process Analysis & Planning Analysis of current planning, production, and publication processes for media companies, followed by design of target-state process models and technical/conceptual planning of broadcast IT solutions.
• Requirements and Test Management Requirements engineering and structured test management for broadcast software implementations, using a proprietary requirements-to-test-case framework with Jira and TestLink to standardize quality assurance across programs.

Quantifiable outcome

• Over 140 successful customer projects completed since 2012
• +3 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• cidpartnerscoreStrategic or Co-development Partnercidpartners is a network organization providing strategy, transformation, culture, and organizational development consulting. Sommer + Spohr and cidpartners have joined forces to address both technical and organizational challenges in media transformation projects. cidpartners brings expertise in change management, cultural transformation, and agile collaboration while sommer + spohr contributes broadcast IT and process expertise. The cooperation enables tailored approaches for successful implementation of technical and organizational innovations in media companies.
• Kullmann Media ConsultingminorImplementation/ SI/ Consulting PartnerIngo Kullmann founded Kullmann Media Consulting in 2021, bringing 30 years of experience in public broadcasting including audio engineering and project management. Supports sommer + spohr with expertise in IT system architecture, analysis, workshop moderation, project management, NRCS, MAM, and PAM in broadcast and IT environments.
• mk projectmanagementminorImplementation/ SI/ Consulting PartnerFounded in 2024 by Manuel Karpinski, mk projectmanagement offers program and project management, project controlling, interim management, coaching, conceptual consulting, and feasibility studies (POC/POW) with a focus on broadcast and IT. Brings international project experience and expertise in technically demanding broadcast technology projects.
• StudioProjectSupport (Thomas Drexler)minorImplementation/ SI/ Consulting PartnerFounded in 2025 by Thomas Drexler, StudioProjectSupport provides OB van construction, studio construction, system planning, and project management services with 25 years of broadcast technology experience. Supports sommer + spohr in cross-trade concept development, planning, and realization of complex broadcast technology requirements.
• Nils HöresminorImplementation/ SI/ Consulting PartnerFreelance IT consultant and architect since 2007, focusing on public and private cloud, infrastructure automation, cloud transformation, and modern operating methods. Supports sommer + spohr in areas of cloud governance, IT architecture, and project management.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CGI: Global IT and business consulting firm with an established media and broadcast practice serving European public broadcasters. Competes on large-scale IT and SAP/Ariba transformation mandates similar to those delivered by sommer + spohr.
• T-Systems: Deutsche Telekom's enterprise ICT arm with a long-standing media and broadcast customer base in Germany. Competes for large public-broadcaster IT and cloud transformation mandates of the type sommer + spohr delivers.
• Vizrt Group: Global incumbent in broadcast graphics, newsroom, and playout software with an expanding services and consulting arm. Adjacent strategic player whose customers overlap with sommer + spohr's broadcast clients.
• Arvato Systems: German IT services arm of Bertelsmann with a dedicated media practice covering broadcast, video, and IT modernization. Larger incumbent operating in the same ARD broadcaster accounts with broader service portfolio.

Regional players

• Logic media solutions: German-DACH broadcast and media IT consultancy with comparable public-broadcaster client base and similar service portfolio in program planning and newsroom systems.

Direct peers

• Qvest Group: Cologne-based international media technology consulting and systems integrator serving public and private broadcasters across Europe. Closest direct peer in the German-speaking broadcast-IT consulting market with overlapping SMPTE ST 2110 and newsroom modernization practices.
• Dimetis: German vendor and consulting firm specializing in broadcast network management, OSS/BSS, and IP-based media infrastructure. Direct technical peer in broadcast-IT consulting with overlapping SMPTE/IP and operations expertise.
• BFE Studio und Medien Systeme: Frankfurt-based system integrator and consultant for broadcast and media studios, offering planning, project management, and realization services similar to sommer + spohr's value chain. Comparable German SME peer in broadcast infrastructure delivery.

Others

• Netorium: Technology implementation partner that delivered the cloud-based MoJo upload solution for rbb together with sommer + spohr. Adjacent execution partner rather than competitor.
• SHM Broadcast: Munich-based distribution and integration partner for broadcast hardware/software (incl. Skyline DataMiner). Already a documented partner of sommer + spohr; adjacent ecosystem participant rather than direct consulting competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/sommer-spohr-gbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sommer + spohr