Windsor/Aughtry Company
Windsor Aughtry is a Greenville, SC-based commercial real estate developer and brokerage firm offering hotel development (Hilton, Marriott flags), built-to-suit construction, land brokerage, and commercial sales and leasing for enterprise clients across the Southeast U.S.
- Company typePrivate
- Founded1988
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Windsor/Aughtry Company does
Windsor Aughtry Company is a privately held, family-controlled commercial real estate developer and brokerage firm headquartered in Greenville, South Carolina. Founded in 1988 through the merger of Windsor Properties (residential) and The Aughtry Company (commercial), the firm operates two integrated practice areas: a hotel and commercial development group and a commercial real estate sales, leasing, and advisory group. Core offerings include hotel development for major flags (Hilton and Marriott brands), built-to-suit construction, land brokerage, medical office development, retail site selection, industrial sales and leasing, and fee-based real estate consulting. The firm has developed over 1,000,000 square feet of commercial space across the Southeast U.S. and maintains a typical commercial brokerage inventory valued at over $50 million, spanning Greenville, Spartanburg, Anderson, Pickens, and Laurens counties in South Carolina, with hotel projects extending into Arkansas, Louisiana, Virginia, North Carolina, Florida, Missouri, Tennessee, and Georgia.
The business model is primarily transactional: revenue is generated through commercial brokerage commissions on property sales and leases, plus professional services fees on hotel and commercial development engagements, with built-to-suit and fee-based consulting arrangements providing additional recurring engagement opportunities. Customer acquisition is relationship-driven, supported by an SEO-friendly property listings website, a blog/news section for content marketing, and an AppFolio-based investor portal that serves existing investors. Named clients include Hilton, Marriott International, Prisma Health, Publix, CVS/Pharmacy, Belk, Harris Teeter, Ruth's Chris Steak House, the City of Greenville, and Indaco/O-Ku restaurants, spanning hospitality, healthcare, retail, restaurant, and government verticals. In 2015, the firm spun off its residential home-building division as Windsor Built Homes (now operating in Western North Carolina and Eastern Tennessee), allowing Windsor Aughtry to focus exclusively on commercial real estate. The firm carries no proprietary technology platform — its technical footprint is limited to a WordPress site, a property search tool, and the third-party AppFolio investor portal — and runs on a traditional brokerage model powered by a team of CCIM- and SIOR-designated principals and brokers.
Windsor/Aughtry Company firmographics
Firmographics- Name
- Windsor/Aughtry Company
- Legal name
- Windsor Aughtry Company
- Website
- https://windsoraughtry.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Windsor Aughtry is a Greenville, SC-based commercial real estate developer and brokerage firm offering hotel development (Hilton, Marriott flags), built-to-suit construction, land brokerage, and commercial sales and leasing for enterprise clients across the Southeast U.S.
- Ownership category
- akta.pro rank
Windsor/Aughtry Company industry classification
Industry- Product category
- Commercial Real Estate Brokerage & Development
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)
- akta.pro secondary industry
- New Construction & Builder Sales (BPAJAAAB)
Keywords
Where Windsor/Aughtry Company is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Windsor/Aughtry Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Brokerage Commissions: Traditional commercial real estate brokerage commissions on property sales and leases, with a typical commercial brokerage inventory listing with a market value of over $50 million.
- Hotel & Commercial Development Fees: Fee-based development services for hotel and commercial real estate projects, including built-to-suit and fee-based consulting services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Windsor/Aughtry Company product offering
Product offeringCore offering
Windsor Aughtry Company is a commercial real estate developer and brokerage firm providing hotel and commercial development, commercial sales and leasing, land brokerage, medical office development, industrial sales and leasing, retail site selection, built-to-suit development, and fee-based real estate consulting across the Southeast U.S. Services are delivered to sellers, buyers, landlords, and tenants through a team of principals and brokers supported by an online property listings portal and an AppFolio-based investor portal.
Product overview
Windsor Aughtry is a commercial real estate developer and brokerage firm offering a comprehensive suite of services built around two core divisions: Hotel & Commercial Development and Commercial Real Estate Sales & Leasing. The company provides end-to-end commercial real estate solutions including property development, brokerage, consulting, and specialized services such as medical office development, industrial sales & leasing, retail site selection, and land brokerage. Services are delivered through various models including built-to-suit development, fee-based consulting, and traditional brokerage, with a typical commercial brokerage inventory listing with a market value of over $50 million. The company also offers an investor portal for client access to investment information. Founded in 1988 and headquartered in Greenville, South Carolina, Windsor Aughtry has developed over 1,000,000 square feet (GLA) of commercial space throughout the Southeast.
Differentiator
Problem solved
Functional benefit
Brands
- Windsor Built Homes: Residential home building brand serving Western North Carolina and Eastern Tennessee markets. Created in 2015 as a spin-off from Windsor Aughtry Company.
Products and services
- Hotel & Commercial Development Full-service hotel and commercial real estate development covering site selection, acquisition, construction management, and project completion for hospitality operators, investors, and commercial tenants throughout the Southeast.
- Commercial Real Estate Sales & Leasing Brokerage services for buyers, sellers, landlords, and tenants covering the full spectrum of commercial property transactions including consulting, site selection, acquisition, and analytical advisory.
- Property Listings & Search Online searchable database of commercial properties for sale and lease across multiple categories including retail, office, industrial, land, multi-family, healthcare, flex space, and investment properties.
- Land Brokerage Specialized land acquisition, sale, and development services leveraging over 25 years of expertise in identifying properties in the path of progress and transforming raw land into productive sites.
- Medical Office Sales & Development Development and brokerage services for medical office buildings and healthcare facilities, including build-to-suit and fee-based development options.
- Industrial Sales & Leasing Brokerage and development services for industrial properties including warehouses, distribution centers, flex space, and manufacturing facilities.
- Retail Site Selection Specialized retail real estate consulting and site selection services leveraging demographic analysis, infrastructure assessment, and marketplace understanding to identify optimal retail locations.
- Real Estate Consulting Advisory services covering buying, selling, financing, leasing, property valuation, strategic planning, market analysis, and conservation easements.
- Built-to-Suit Development Custom construction of commercial facilities to meet specific tenant requirements, offering cost-efficient alternatives to existing inventory for businesses with unique space needs.
- Fee-Based Real Estate Services Customized real estate expertise delivered through negotiated fee arrangements, allowing clients to access specific services without full-service commitments.
Companies that use Windsor/Aughtry Company
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Windsor/Aughtry Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Windsor/Aughtry Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- HiltoncoreWindsor Aughtry has developed multiple Hilton-branded hotels including Hampton Inn & Suites, Embassy Suites, Motto by Hilton Bentonville Downtown, Home2 Suites Asheville Airport, and Hotel Avail Rogers (Tapestry Collection by Hilton). The company serves as developer and/or broker for these properties.
- Marriott InternationalcoreWindsor Aughtry has developed Courtyard by Marriott Greenville Downtown, SpringHill Suites by Marriott Roanoke, and Residence Inn by Marriott Greenville, serving as developer and/or broker for these Marriott-branded hospitality properties.
- Hospitality AmericaminorHospitality America provides hotel management services and is referenced on Windsor Aughtry's website as the hotel management partner for their developed hotel properties.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Windsor/Aughtry Company competitors and assessment
Company assessmentBroad incumbents
- Colliers International: Global commercial real estate services and investment management firm with offices throughout the Southeast — competes with Windsor Aughtry for office, industrial, retail, and hospitality assignments but at a larger platform scale.
- JLL: Global real estate services firm providing brokerage, project management, and capital markets advisory across hospitality, healthcare, and retail — overlaps with Windsor Aughtry's development and advisory service lines, though across a much broader geographic footprint.
- CBRE Group: Global commercial real estate services firm offering brokerage, investment sales, and advisory across hotel, office, retail, and industrial — competes with Windsor Aughtry for institutional mandates and hospitality brand relationships, but at vastly broader scope and scale.
- Avison Young: Mid-sized global commercial real estate services firm providing brokerage and advisory for office, industrial, retail, and hospitality — comparable to Windsor Aughtry in services and client types, but operates across multiple global markets.
Direct peers
- Marcus & Millichap: Specialized commercial real estate investment sales brokerage with national hospitality, multifamily, and retail investment sales coverage — competes directly with Windsor Aughtry for hospitality investment sales mandates and investor capital.
- The Furman Company (Furman Properties): Greenville-headquartered commercial real estate brokerage and development firm active across commercial sales, leasing, and investment in Upstate South Carolina — directly comparable in geography, services, and client overlap.
- Trinity Partners: Charlotte-based commercial real estate firm specializing in office, industrial, and healthcare real estate across the Carolinas — directly comparable in Carolinas market focus, healthcare development expertise, and brokerage service lines.
- NAI Earle Furman: Greenville, SC-based commercial real estate firm offering brokerage, property management, and development services in the Upstate South Carolina market — directly overlapping Windsor Aughtry's core territory, service mix, and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Windsor/Aughtry Company social profiles
Digital presenceWindsor/Aughtry Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Windsor/Aughtry Company leadership team
Management profileNumber of profiles
Profiles15 records
Windsor/Aughtry Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
Windsor/Aughtry Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Windsor/Aughtry Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Windsor/Aughtry Company
What does Windsor/Aughtry Company do?
Windsor Aughtry Company is a commercial real estate developer and brokerage firm providing hotel and commercial development, commercial sales and leasing, land brokerage, medical office development, industrial sales and leasing, retail site selection, built-to-suit development, and fee-based real estate consulting across the Southeast U.S. Services are delivered to sellers, buyers, landlords, and tenants through a team of principals and brokers supported by an online property listings portal and an AppFolio-based investor portal.
Is Windsor/Aughtry Company a public or private company?
Windsor/Aughtry Company is a private company. It is classified as family owned and is currently operating.
When was Windsor/Aughtry Company founded?
Windsor/Aughtry Company was founded in 1988. It employs 11 to 50 people.
Where is Windsor/Aughtry Company based?
Windsor/Aughtry Company is headquartered in Greenville, United States, in the North America region.
How does Windsor/Aughtry Company make money?
Two revenue lines are on record. Commercial Brokerage Commissions are the primary driver. The others are hotel & Commercial Development Fees.
Who are Windsor/Aughtry Company's main competitors?
Broad incumbents on record are Colliers International, JLL, CBRE Group and Avison Young. Direct peers are Marcus & Millichap, The Furman Company (Furman Properties), Trinity Partners and NAI Earle Furman.
Does Windsor/Aughtry Company have an API?
No public API is recorded for Windsor/Aughtry Company.
What industry is Windsor/Aughtry Company in?
Windsor/Aughtry Company's product category is Commercial Real Estate Brokerage & Development. Its primary akta.pro industry code is FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence, with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 53121 and its SIC code is 6531.