Corporate Entertainment Professionals

What Corporate Entertainment Professionals does

Corporate Entertainment Professionals Ltd (trading as CEP / CEP Agency) is a UK-based, privately-held experiential entertainment agency that designs and delivers end-to-end themed activations, seasonal events, pop-ups, and live performances for retail destinations, brands, corporate clients, and Business Improvement Districts. The company is registered in Ramsgate, UK, with an operational office in Maidstone (Wonderhub), is led by CEO Samantha Fellows with Daisy Stapley-Bunten as Operations Lead, and operates with a headcount of 51–100 employees.

The firm's offering is built around vertical integration: every element — creative concept, bespoke theatrical costume design, custom set and prop build, performer casting and choreography, and live event delivery — is produced in-house. The portfolio spans more than 60 themed characters and repeatable formats, organised into retail-focused seasonal activations (Christmas grottos and parades such as The Ice Kingdom Parade and The Candy Cane Factory; Halloween experiences including The Haunted Hotel, Spooky Doors, and Trail of Tricks and Potions; Easter and spring programmes like The Butterfly Garden; and summer holiday installations such as The Dino Dig and Rainforest Rescue), standalone entertainment acts (stilt walkers, dancers, circus performers, character and novelty acts), corporate-themed packages (Great Gatsby dinners, Greatest Showman awards nights), branded pop-ups (The Cuppa Pop-Up, The Spiced Apple Bar, Branded Cash Grabber), and full festival production (Clockstock Festival). The company holds no proprietary software platform, app, or API; its underlying value lies in creative design capability, physical production assets, and a curated performer pool.

CEP generates revenue on a project-by-project, quote-based professional-services model with no subscription or recurring component. Go-to-market is direct, combining inbound enquiries via the website 'Get in Touch' form, referrals from established UK shopping-centre and retail clients, and outreach into corporate and BID channels. The primary customer vertical is UK shopping centres and retail destinations seeking to drive footfall, dwell time, and seasonal differentiation; secondary verticals include corporate events (HIK Vision, Leigh Academy Trust), BIDs, and university student engagement (Freshers Week activations). Pricing is not publicly disclosed, and every engagement begins with a creative consultation and custom brief.

Name

Corporate Entertainment Professionals

Legal name

Corporate Entertainment Professionals Ltd

Website

https://the-cep.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Corporate Entertainment Professionals (CEP) is a UK-based experiential entertainment agency that designs and delivers end-to-end themed activations, seasonal events, pop-ups, and live performances for retail destinations, brands, and corporate clients, handling concept, set build, costumes, and performers entirely in-house.

Ownership category

akta.pro rank

Product category

Experiential Entertainment Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Other Amusement and Recreation Industries (7139), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Talent Agency & Representation Services (HSACAHAK)

Keywords

• Experiential event services
• Retail entertainment activations
• Seasonal event production
• Themed entertainment agency
• Corporate event design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Experiential Event Services: CEP designs and delivers bespoke experiential activations for retail destinations and brands on a project-by-project basis. Revenue is generated through client commissions for themed events, seasonal activations, pop-ups, roaming entertainment, and theatrical productions. Services are priced per project or engagement, with no recurring subscription component. The company handles concept, set build, performer casting, and live delivery entirely in-house.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Corporate Entertainment Professionals (CEP) designs and delivers end-to-end experiential entertainment for retail destinations, shopping centres, and corporate brands. Services span creative concept development, bespoke set and prop build, theatrical costume fabrication, performer casting, and live event delivery. Offerings include immersive seasonal activations (Christmas, Easter, Halloween, summer), themed corporate events, brand pop-ups, interactive trails, roaming entertainment acts, and festival production.

Product overview

Corporate Entertainment Professionals (CEP Agency) is an experience design and entertainment company that creates end-to-end experiences for retail destinations and brands. Their offering is organized as a portfolio of distinct branded experiences and entertainment acts rather than a unified software platform. The core offerings include immersive retail activations (such as The Dino Dig, The Butterfly Garden, Trail of Tricks and Potions, and seasonal experiences like The Candy Cane Factory and The Ice Kingdom Parade), standalone entertainment acts (including stilt walkers, dancers, circus performers, character acts like the Baby Velociraptor Puppet, and novelty acts like Clock Heads and Explicit OAPs), and customizable themed corporate events (such as Great Gatsby Themed Events and The Greatest Showman Experience). The company also produces branded retail pop-ups, interactive trails (Ring Stamp Trail), festival productions (Clockstock Festival), and educational conservation experiences. Services are delivered in-house from concept and set build to performers and costume.

Differentiator

Problem solved

Functional benefit

Products and services

• The Dino Dig A prehistoric-themed fossil excavation and dinosaur trail experience for families, featuring costumed Dino Rangers, dig tables, and a baby velociraptor puppet meet-and-greet. Designed for shopping centres and family venues.
• Bunny Bop Bonanza An interactive Easter dance party for kids featuring dance hosts, a Bunny mascot, craft activities for personalized bunny ears, and choreographed routines. Designed for shopping centres and family venues.
• The Haunted Hotel A spooky Halloween takeover featuring theatrical characters including a Ghostly Bellhop, Mr Bones, Spider Witch, Potions Pixie, and Countess Dracula, with interactive check-in and trick-or-treat activities. Designed for shopping centres and seasonal venues.
• The Ice Kingdom Parade A winter-wonderland ice kingdom parade featuring characters including Ice Queen, dragon, clockwork ballerinas, ice fairies, balloon models, and marching band for Christmas grotto launches at shopping centres.
• Ring Stamp Trail A customizable interactive trail featuring large themed rings with artwork representing various topics; visitors collect stamps at each station for prizes, adaptable to any theme. Designed for shopping centres and family venues.
• Lakeside's Floating Pontoon A summer waterfront activation featuring bespoke props, decor, styled event furniture, a custom bar, and live DJ entertainment to boost shopper dwell time at Lakeside Shopping Centre.
• Disco Ball Diamond A glitzy disco ball installation with a contortionist performer balancing and posing beneath it, creating reflective light patterns; previously booked by Adidas, Vogue, Warner Brothers, and the 2012 London Olympics.
• Deluxe Father Christmas An authentic Santa performer with a real beard and crafted costume, available internationally for shopping centres, Christmas switch-ons, and corporate parties.
• Deluxe Scandi Christmas Elves Scandinavian-inspired elegant Christmas elves in modern, minimalist outfits, available on foot or as stilt walkers for premium Christmas events.
• The Greatest Showman Experience A circus-themed immersive entertainment package featuring stilt walkers, Ringmaster, LED aerial heart with aerialist, LED Canape Showgirls, strolling Champagne Table, circus magician, and choreographed finale for awards nights and corporate events.
• Live Event Painters Live event painters who sketch the scene upon arrival and then capture the event in paint as it unfolds, customizable for weddings and special occasions.
• Dancers Various dance performers including Pole Dancers, Tap Dancers, Podium Dancers, Capoeira Dancers, LED Glo Glo Girls, Burlesque, Break Dancers, Cheerleaders, and Belly Dancers for events.
• Cyr Wheel Modern circus acrobatic act using a large circular hoop, featuring jaw-dropping acrobatic moves; performed by trained Cyr Wheel specialists.
• Clockstock Festival CEP-designed and produced music festival featuring custom-costumed acts, choreographed performances, and curated artist lineup at Chelmsford City Racecourse.
• Great Gatsby Themed Corporate Events Fully immersive 1920s Roaring Twenties entertainment experience featuring flapper dancers, burlesque performers, martini glass centrepiece stages, and choreographed show elements for corporate retreats.
• Toastmasters / Master of Ceremonies Professional MC services for managing event running orders, making announcements, introducing speakers, and guiding guests through activities at weddings and formal events.
• Casino Tables Professional casino tables including Poker, Blackjack, and Roulette with trained croupiers, chips, and optional personalized money for Vegas-themed events.
• The Butterfly Garden A butterfly-themed spring trail and craft experience featuring affirmation activities, interactive zones, butterfly stilt walkers, face painting, and craft stations at The Glades, Bromley.
• Trail of Tricks and Potions An interactive Halloween trail at Lakeside Shopping Centre featuring character encounters with Blue Witch, Werewolf, Pixie, and Gingerbread Witch, Cauldron Cards, and Wizard's Chamber finale with slime-making.
• The Candy Cane Factory An immersive festive pop-up panto featuring theatrical elves, bespoke Candy Cane Factory set build, live storytelling, and the Candy Dandy-O-Matic interactive prop at Highcross Shopping Centre.
• The Spiced Apple Bar A seasonal pop-up offering complimentary spiced apple drinks designed to create shopper pause points, increase dwell time, and enhance the festive retail environment.
• Branded Cash Grabber Experience A fully branded, high-energy cash grabber booth activation with golden tickets, prize giveaways, and student engagement designed to boost footfall during Freshers Week.
• Derek the Dragon Animatronic dragon puppet standing 2.3m tall with realistic face movements, mouth opening/closing, tail waggling, blinking eyes, and simulated roaring.
• Bubbleologist Bubble performance artist creating giant bubbles in various shapes and sizes, including gigantic bubbles, smoke-filled bubbles, and whale-sized bubbles for interactive shows.
• Royal Grottos Immersive Christmas grotto experience featuring gingerbread decorating, Father Christmas visits, photo opportunities, and Scandi elves at Calverley Park, Tunbridge Wells.
• The Cuppa Popup A nostalgic pop-up cafe offering complimentary tea, cake, and board games in a cozy retail setting, designed to increase dwell time and customer engagement at Highcross Shopping Centre.

Quantifiable outcome

• Driving footfall and dwell time through interactive family activations
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Safe ElephantminorOthersCEP partners with Safe Elephant to ensure every event meets industry-leading safety standards, safeguarding audiences and delivering complete peace of mind. Safe Elephant provides compliance oversight for event safety, supporting CEP's delivery of professional experiential activations.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hotcow: UK event entertainment and production company supplying performers, acts, and themed entertainment for corporate events, brand activations, and private functions. Overlaps directly with CEP's roster of branded entertainment acts and corporate event delivery.
• Sparks: London-headquartered experiential marketing agency delivering brand experiences, pop-ups, and immersive events for global brands. Closely overlaps with CEP in the brand activation and pop-up installation category, particularly for consumer-facing brand moments.
• Identity Group: UK experiential staffing and brand activation company supplying promotional staff, brand ambassadors, and event teams for retail and brand experiences. Direct competitor in the UK promotional staffing and brand activation segment where CEP also operates.
• Lemon Entertainment: UK corporate entertainment agency providing performers, themed acts, and event entertainment for corporate events, awards nights, and brand activations. Closely comparable peer in the themed entertainment acts and corporate event space.
• Circle Agency: UK-based creative experiential agency that designs and delivers brand activations, retail experiences, and live events for major consumer brands. Most directly comparable UK peer to CEP given shared focus on retail and brand experiential design with in-house production.
• Mission 2 Mark: UK-based promotional staffing and brand activation agency supplying event staff, brand ambassadors, and themed characters for retail and consumer brand campaigns. Comparable UK peer in promotional staffing and themed retail entertainment.

Others

• Eventbrite: Global event ticketing and discovery platform enabling organizers to create, promote, and sell tickets for live events. Adjacent ecosystem participant rather than direct competitor; relevant to the live entertainment market CEP serves but operates an entirely different technology-enabled marketplace model.

Broad incumbents

• MKG: US-based experiential marketing agency serving major brands with live events, brand activations, and experiential campaigns. Operates in the same brand experience design and delivery category as CEP at materially larger scale.
• Jack Morton Worldwide: Global brand experience agency (part of IPG) producing large-scale brand experiences, events, and activations. Larger and broader incumbent operating in the same experiential marketing category as CEP but at significantly greater scale and with international reach.
• MKTG (Dentsu): Dentsu-owned global experiential marketing agency delivering live events, sponsorship activations, and brand experiences. Comparable broad incumbent in the experiential category, with substantially larger resources and geographic footprint than CEP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cepagency
• Instagraminstagram.com/cepagency
• Facebookfacebook.com/thecepagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Entertainment Professionals