Folkpool

Swimming Pool, Spa & Sauna Suppliesfolkpool.se

Folkpool is a privately held Swedish retailer founded in 1968, producing and distributing swimming pools, spas, and saunas to residential and commercial customers in Sweden.

Company typePrivate
Founded1968
HeadquartersStockholm, Sweden
Headcount51–100
GTM typeB2C
OfferingHardware or Manufacturing

What Folkpool does

Folkpool is a privately held Swedish company, founded in 1968 and headquartered in Stockholm, that produces and distributes swimming pools, spas (spabad), and saunas (bastu). The company sells to both residential and commercial customers within Sweden, positioning itself as a long-standing single-brand specialist in a narrow product category rather than as a multi-line retailer or platform. Its brand tagline — "Pool, Spabad & Bastu sedan 1968 i Sverige" — confirms 55+ years of continuous Swedish market presence and forms the core of its identity.

The firm's offerings are physical capital goods (pools, spas, saunas) rather than software or digital products; the source data does not disclose any proprietary technology, app, API, integrations, or AI/ML capabilities, and there is no evidence of an e-commerce platform beyond a marketing website at folkpool.se. Distribution channels, dealer networks, manufacturing versus resale mix, and after-sales service structure are not specified in the available material. No patents, certifications, awards, or regulatory actions are documented.

Revenue mechanics are not publicly disclosed: pricing is not listed, no funding rounds are reported, ownership is not identified, and no management team details are available. Headcount is stated at 51–100 employees, which is consistent with a mid-sized specialist retailer operating within a single national market. The overall evidence base supports a description of Folkpool as an established, narrowly focused, privately held Swedish retailer of pool, spa, and sauna products with limited publicly available operational or financial detail.

Folkpool firmographics

Firmographics

Name: Folkpool
Legal name: Folkpool
Website: https://folkpool.se
Company type: Private
Founded year: 1968
Operating status: Operating
Headcount range: 51–100 employees
Short description: Folkpool is a privately held Swedish retailer founded in 1968, producing and distributing swimming pools, spas, and saunas to residential and commercial customers in Sweden.
Ownership category
akta.pro rank

Folkpool industry classification

Industry

Product category: Swimming Pool, Spa & Sauna Supplies
akta.pro primary industry: Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
akta.pro secondary industry: Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

Swimming pool supplies
Spa equipment
Sauna products
Pool installation
Pool retail

Where Folkpool is headquartered

Location

Headquarters

HQ city: Stockholm
HQ country: Sweden
HQ region: Europe

Markets served

Folkpool business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales

Folkpool product offering

Product offering

Core offering

Folkpool produces and distributes swimming pool supplies, including pools, spas (spabad), and saunas (bastu), to residential and commercial customers in Sweden. The company has operated in the Swedish pool, spa, and sauna market since 1968 under the tagline "Pool, Spabad & Bastu sedan 1968 i Sverige." Its offering is centered on physical products and related supply rather than digital or technology services.

Product overview

Folkpool is a Swedish retailer offering pools, spas (spabad), and saunas (bastu) to residential customers in Sweden since 1968. The company operates as a single-brand product retailer rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

Swimming Pools

Companies that use Folkpool

Customer profile

Ideal customer profiles2 records

Folkpool technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Folkpool competitors and assessment

Company assessment

Others

Chemoform: European specialty manufacturer of pool and spa water treatment chemicals; supplies the consumables category that Folkpool likely resells, making it an upstream supplier/ecosystem peer.

Broad incumbents

Bestway Europe: Global leader in above-ground pools, spas, and inflatable water products with broad distribution in European retail channels, posing competitive pressure on Folkpool in entry-level pool segments.
Intex Recreation: Global mass-market above-ground pool and air mattress brand selling through European mass retailers, competing with Folkpool on price-sensitive portable pool categories.

Direct peers

Poolkungen: Swedish e-commerce and showroom retailer of pools, spas, and hot tubs, directly competing with Folkpool on the same residential customer base in Sweden with overlapping product range.
Happy Pool: Swedish pool retailer selling pools, spa equipment, and accessories with national delivery, directly comparable to Folkpool in geography, product mix, and target customer.
Swim & Fun Scandinavia: Nordic pool and spa product retailer/distributor offering above-ground pools, spas, and accessories across Scandinavia, overlapping with Folkpool's product categories and customer profile.
Laguna Bad & Pool: Swedish retailer specializing in pools, spas, and wellness products with both showroom and online presence, comparable to Folkpool as a direct Swedish-market competitor.

Regional players

Tylo (Harvia Group): Swedish-origin sauna and steam equipment brand now part of Harvia Group, directly overlapping with Folkpool's bastu (sauna) category and Nordic heritage.
Wellis: European (Hungarian) manufacturer of premium spas and hot tubs selling across Europe including the Nordics, directly competing with Folkpool in the spa/spabad category.
Pahlén: Swedish manufacturer of pool equipment (pumps, filters, heat exchangers) serving the Nordic pool industry; an upstream supplier and ecosystem participant in the same value chain as Folkpool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Folkpool financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Folkpool leadership team

Management profile

Number of profiles

Folkpool funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Folkpool M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folkpool

What does Folkpool do?

Is Folkpool a public or private company?

Folkpool is a private company. It is classified as unknown and is currently operating.

When was Folkpool founded?

Folkpool was founded in 1968. It employs 51 to 100 people.

Where is Folkpool based?

Folkpool is headquartered in Stockholm, Sweden, in the Europe region.

Who are Folkpool's main competitors?

Chemoform is listed as an others. Broad incumbents are Bestway Europe and Intex Recreation. Direct peers are Poolkungen, Happy Pool, Swim & Fun Scandinavia and Laguna Bad & Pool. Regional players are Tylo (Harvia Group), Wellis and Pahlén.

Does Folkpool have an API?

No public API is recorded for Folkpool.

What industry is Folkpool in?

Folkpool's product category is Swimming Pool, Spa & Sauna Supplies. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides).