Serve Tech

What Serve Tech does

Serve Tech Pty Ltd is an Australian privately-held electrical and refrigeration services company founded in 1993 by Managing Director Simon Gould and headquartered in Cardiff, New South Wales. The company installs, maintains, and repairs food and catering equipment — including fryers, toasters, shake/sundae machines, coffee machines, frozen beverage equipment, and refrigerated cabinets — for major fast-food chains and institutional food-service operators. It operates as an authorized service agent for five OEMs (Cornelius, JL Lennard, Comcater, Moffat, and H & K International Restaurants) and holds Refrigerant Trading Authorisation (RTA AU05810) and AS3760:2010 electrical inspection compliance.

The company's client base is anchored by long-tenured enterprise relationships: McDonald's Australia (30+ years), KFC Australia (23+ years), and Hungry Jack's (18+ years), supplemented by food and catering equipment departments in hospitals and clubs. Service delivery is regional, covering the Hunter Valley, Newcastle, and Central Coast regions of NSW. The operating model is direct field service — approximately 19 staff equipped with company vehicles, tablets, and mobile devices — supported by a 24-hour phone support line, scheduled preventative maintenance, and a reporting system that tracks financial, site, equipment, parts, and job history per client.

Revenue is generated on a professional-services basis through quote-based, pay-as-you-go pricing for service calls, maintenance contracts, and parts replacement. Pricing is not publicly disclosed. There is no indication of external investment, acquisitions, or institutional ownership; the company appears founder-owned and operates without a disclosed digital or AI-enabled technology layer beyond standard mobile workforce tooling.

Name

Serve Tech

Legal name

Serve Tech Pty Ltd

Website

https://servetech.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Serve Tech Pty Ltd is an Australian electrical and refrigeration services company that installs, maintains, and repairs food and catering equipment for major fast-food chains (McDonald's, KFC, Hungry Jack's) and hospitals/clubs across the Hunter Valley, Newcastle, and Central Coast regions of NSW.

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Service and Repair Services: Service and repair of food and catering equipment including electrical and refrigeration services. Revenue generated through service calls, maintenance contracts, and parts replacement. 24hr breakdown service available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Serve Tech provides electrical and refrigeration installation, scheduled preventative maintenance, repair, and 24-hour breakdown service for commercial food and catering equipment used by fast food chains, hospitals, and clubs. The company is an authorized service agent for OEM brands such as Cornelius, JL Lennard, Comcater, Moffat, and H&K International, and delivers on-site field service across the Hunter Valley, Newcastle and Central Coast regions of New South Wales, Australia.

Product overview

Serve Tech Pty Ltd is an Electrical and Refrigeration Services company offering a unified portfolio of catering equipment maintenance and repair services. The core offering centers on the Catering Equipment Service and Repairs product, supported by Electrical Services and Refrigeration Services modules. Additional service features include 24-Hour Phone Support, Scheduled Preventative Maintenance, and Reporting Services. The company operates as a service-agent for leading food industry brands including Cornelius, JL Lennard, Comcater, Moffat, and H & K International Restaurants, providing service to major clients such as McDonalds, KFC Australia, and Hungry Jacks across the Hunter Valley, Newcastle, and Central Coast regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Catering Equipment Service and Repairs Installation, scheduled preventative maintenance, and repair of food service and catering equipment including fryers, toasters, shake/sundae machines, coffee machines, frozen beverage equipment, and refrigerated cabinets, with 24-hour breakdown support, provided to fast food chains, hospitals, and clubs in the Hunter Valley, Newcastle and Central Coast regions of NSW.
• Electrical Services General electrical works for commercial customers including power outlets, leads and plugs, lighting and signage, plus tag and test electrical inspections, switchboard inspections, and emergency lighting certification compliant with Australian Wiring Standards AS3760:2010.
• Refrigeration Services Refrigeration technician services for food and catering equipment, including repair and maintenance of refrigeration systems and refrigerated cabinets, delivered by technicians authorized to handle refrigerants under RTA AU05810.
• 24-Hour Phone Support Round-the-clock telephone technical support provided to regular clients for emergency assistance and general fault finding on food and catering equipment, staffed by qualified technicians at no charge to the client.
• Scheduled Preventative Maintenance Recurring planned maintenance service designed to extend equipment longevity and limit breakdowns, with full service and maintenance history maintained per piece of equipment to support customer budgeting and compliance.
• Reporting Services Reporting services for clients covering financial reports, site-specific reports, equipment-specific reports, parts history, and job history, intended to assist clients with business management, equipment history review, and budgeting.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• CorneliuscoreTechnology or Integration · 1 January 1993Authorized service agent for Cornelius brand products and equipment. This partnership spans over 30 years, providing clients with factory-authorized service and access to genuine spare parts.
• JL LennardcoreTechnology or Integration · 1 January 1993Authorized service agent for JL Lennard equipment. Partnership spanning more than 30 years ensuring clients receive highest level of service and workmanship with genuine parts access.
• ComcatercoreTechnology or Integration · 1 January 1993Authorized service agent for Comcater brand products. This long-standing relationship of over 30 years guarantees quality service and workmanship for clients.
• MoffatcoreTechnology or Integration · 1 January 1993Authorized service agent for Moffat equipment. Partnership spans over 30 years providing clients with authorized service and genuine spare parts.
• H & K International RestaurantscoreTechnology or Integration · 1 January 1993Authorized service agent for H & K International Restaurants equipment. Long-standing relationship spanning over 30 years for service and repairs.

Scale indicators3 records

Recent moves5 records

Broad incumbents

• Programmed Maintenance Services: Programmed provides trades-based maintenance and facility services across Australia, including electrical, refrigeration and HVAC. While not specialized in QSR food equipment, it competes for the same institutional and commercial maintenance budgets and could expand into Serve Tech's niche.
• Service Stream: Service Stream is a large Australian infrastructure and utility services provider with a growing commercial maintenance capability. It is comparable as a large-scale field service operator that could compete for enterprise maintenance contracts, though it is not specialized in food service equipment.
• Spotless Group (Compass Group Australia): Spotless, now part of Compass Group, is one of Australia's largest facility services providers and serves major QSR and institutional customers with integrated maintenance and asset management. It competes with Serve Tech for food equipment service contracts but as part of a much broader FM portfolio rather than a specialized food-equipment niche.
• Stoddart Group: Stoddart is an established Australian manufacturer and distributor of commercial food service equipment, including cooking, refrigeration, and food display lines. It overlaps with Serve Tech's OEM partner brands and competes for the same QSR and institutional customers, but operates more broadly as an equipment supplier rather than a regional service specialist.

Direct peers

• Allgood Services: Allgood Services is an Australian commercial food equipment service provider offering installation, maintenance and repair of catering and refrigeration equipment. It directly competes with Serve Tech for QSR and hospitality customers in similar regional markets across Australia.

Others

• Hoshizaki Australia: Hoshizaki Australia manufactures and distributes commercial ice machines and refrigeration equipment. It is comparable because Serve Tech services ice and refrigeration equipment in QSR environments, and OEMs like Hoshizaki represent both potential authorized-agent partnerships and channel-side competition.
• Bromic Refrigeration: Bromic is an Australian commercial refrigeration equipment supplier serving food service and retail customers. It is adjacent to Serve Tech's refrigeration service business and represents both an OEM partnership opportunity and a downstream competitor for service revenue.
• Moffat Australia: Moffat is one of Serve Tech's existing authorized OEM partners, supplying commercial cooking and food service equipment across Australia. It is comparable because it operates in the same QSR equipment ecosystem and influences which service agents are appointed in each region.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serve Tech