Automation technology
Automationsteknik AB is a Swedish industrial automation services firm (founded 1994, Hässleholm) that delivers full-stack automation—from PLC/SCADA programming and robotics to control cabinet manufacturing and embedded consulting—to manufacturing, water/wastewater, railway, process, wood, and food customers across Sweden, operating as a subsidiary of Selatek AB.
- Company typePrivate
- Founded1994
- HeadquartersHässleholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Automation technology does
Automationsteknik AB is a Hässleholm-headquartered Swedish industrial automation provider founded in 1994, operating as a wholly-owned subsidiary of Selatek AB since 2021. The company delivers full-stack automation services under a single roof: project management, mechanical and electrical construction, PLC/HMI/SCADA programming, robotics integration, in-house control cabinet manufacturing, assembly, installation, and aftermarket service with remote VPN-based support. It serves six declared verticals—manufacturing industry, water/wastewater (VA-automation), railway, process industry, wood industry, and food industry—through a primarily enterprise field-sales motion with regional managers covering Mälardalen (Stockholm office) and Småland (Vetlanda engineering office) in addition to its Hässleholm HQ and production facility.
The business model combines one-time project revenue (Turn-Key automation systems, control cabinets), professional services revenue (embedded consulting engineers operating inside customer organizations), and recurring aftermarket revenue (service agreements and support contracts). Technology partner logos visible on the site (ABB, Siemens) indicate integration with mainstream industrial automation platforms rather than proprietary stacks. Pricing is not publicly disclosed, though Swedish ROT tax-deduction eligibility is referenced for qualifying work. The company holds ISO 9001 and ISO 14001 certifications, supporting eligibility for safety-sensitive and municipal customers, particularly in the railway and water/wastewater segments.
The customer base is opaque—no named end customers appear in source materials—and operations are confined to Sweden, with no disclosed revenue, funding history, or external investors. As a Selatek group entity, Automationsteknik benefits from sister-company synergies in security and electrical installation while retaining its local brand, positioning it as a stable niche automation house rather than a venture-scale growth asset.
Automation technology firmographics
Firmographics- Name
- Automation technology
- Legal name
- Automationsteknik AB
- Website
- https://automationsteknik.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Automationsteknik AB is a Swedish industrial automation services firm (founded 1994, Hässleholm) that delivers full-stack automation—from PLC/SCADA programming and robotics to control cabinet manufacturing and embedded consulting—to manufacturing, water/wastewater, railway, process, wood, and food customers across Sweden, operating as a subsidiary of Selatek AB.
- Ownership category
- akta.pro rank
Automation technology industry classification
Industry- Product category
- Industrial Automation Services
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)
- akta.pro secondary industries
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where Automation technology is headquartered
LocationHeadquarters
- HQ city
- Hässleholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Automation technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Automation Projects & Systems: Design, development, and delivery of complete automation systems including control cabinets, programming, robotics integration, and installation. Projects range from smaller components to full Turn-Key solutions delivered entirely in-house.
- Consulting Services: Technical consulting delivered by embedding engineers directly into customer operations. Services include project management, construction, robotics, programming, and system development.
- Service & Support Contracts: Preventive maintenance and emergency repair services for automation systems, including service agreements that increase production availability. Also offers remote support via VPN.
- VA-Automation Solutions: Complete water and wastewater automation solutions for public and private sector customers, including complete electrical and automation systems through the Selatek group.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Automation technology product offering
Product offeringCore offering
Automationsteknik AB delivers complete, in-house industrial automation solutions covering consulting, mechanical and electrical construction, PLC/HMI/SCADA programming, robotics integration, and control cabinet manufacturing. Projects range from small component deliveries to full Turn-Key installations, with dedicated industry offerings for the manufacturing sector and for water/wastewater (VA) automation through the Selatek group.
Product overview
Automationsteknik AB is a complete automation solutions provider offering an integrated portfolio of services under one roof. The company operates as a unified offering combining consulting services (project management, mechanical/electrical construction, programming, robotics, assembly & installation), control cabinet manufacturing, industry-specific automation for manufacturing and water/wastewater sectors, plus aftermarket maintenance and service support. All services can be delivered as standalone consulting engagements or as complete turn-key solutions, with the company's in-house expertise ensuring quality control throughout the entire project lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Tillverkningsindustrin (Manufacturing Industry Automation) Complete automation solutions for the manufacturing industry covering all aspects from concept to finished product with in-house expertise, including process automation, robotics integration, and Turn-Key solutions aimed at improving production efficiency and flexibility for industrial manufacturers.
- VA-automation (Water/Wastewater Automation) Complete solutions for water and wastewater automation serving both public municipalities and private operators, including programming, installation and maintenance of SCADA systems and pump station controls, delivered through the Selatek parent organization.
- Konsulttjänster (Consulting Services) Expert consulting services including project management, mechanical and electrical construction, PLC/HMI/SCADA programming, robotics, and assembly and installation, delivered by embedding engineers directly into customers' operations as integrated specialists.
- Apparatskåpstillverkning (Control Cabinet Manufacturing) Custom control cabinet manufacturing and assembly in the company's Hässleholm workshop, with both proprietary and customer-provided designs, serving railway sector and industrial applications.
- Eftermarknad & Service (Aftermarket & Service) Maintenance, troubleshooting, and support agreements including remote support via VPN connections, aimed at ensuring customers' production availability through preventive maintenance and emergency repair services.
- Övriga tjänster (Other Services - Custom Control Cabinet Solutions) Custom control cabinet solutions and services for railway and industrial sectors, built in the assembly hall and adapted to unique customer needs, with experience from both railway and industrial applications designed to simplify and streamline customer processes.
Companies that use Automation technology
Customer profileSegments6 records
Ideal customer profiles3 records
Automation technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Automation technology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SelatekcoreAutomationsteknik is a wholly-owned subsidiary of Selatek, a technology supplier group established in 2021. Selatek operates in security, electrical installation and automation. The partnership provides Automationsteknik with greater resources, enhanced development opportunities, and access to sister companies within the group for coordinated solutions across regions. Selatek's strategy emphasizes keeping strong local brands while providing group support for growth through acquisitions and organic growth.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Automation technology competitors and assessment
Company assessmentBroad incumbents
- ABB: Global industrial automation incumbent whose platforms (PLC, SCADA, robotics) Automationsteknik integrates as an authorized partner; competes indirectly on large-scale turn-key projects and sets ecosystem standards in the Swedish market.
- Siemens: Global automation OEM whose technology stack Automationsteknik delivers and integrates; competes directly for larger enterprise projects and influences partner economics across the Swedish installed base.
- AFRY (ÅF): Large Nordic engineering and design consultancy with extensive industrial automation and process-industry capabilities; competes for the same enterprise and municipal customers as Automationsteknik but at much greater scale and broader scope.
- Semcon: Nordic engineering services firm with industrial automation, digitalization and product development offerings; overlapping capabilities though weighted more toward product development than pure industrial control integration.
- Schneider Electric: Global automation and energy management vendor with EcoStruxure platform; a broader incumbent whose partner ecosystem and direct services overlap with Automationsteknik's VA-automation and manufacturing offerings.
Direct peers
- Prevas: Swedish industrial automation and embedded systems integrator with very similar services — PLC/SCADA/robotics/embedded product development for manufacturing customers — and a comparable mid-size project-services footprint in the Nordics.
- Rejlers: Nordic engineering consultancy with a sizable industrial automation and electrical design practice serving process, manufacturing and infrastructure clients across the same geographies Automationsteknik covers.
- Sigma Industry (part of Sigma Group): Swedish engineering consultancy delivering industrial automation, embedded systems and product development; operates in similar verticals (manufacturing, process) with comparable turn-key project delivery.
- Midroc Automation: Swedish system integrator focused on industrial automation, control systems and electrical solutions — a head-to-head competitor in the same domestic project-delivery market.
Regional players
- Beijer Tech (Beijer Group automation businesses): Swedish-listed industrial technology group with automation and industrial components businesses serving Nordic process and manufacturing customers — a regional competitor and potential adjacency in the same ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Automation technology social profiles
Digital presenceAutomation technology compliance and trust
Trust signalCompliance2 records
Automation technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automation technology leadership team
Management profileNumber of profiles
Profiles10 records
Automation technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automation technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automation technology
What does Automation technology do?
Automationsteknik AB delivers complete, in-house industrial automation solutions covering consulting, mechanical and electrical construction, PLC/HMI/SCADA programming, robotics integration, and control cabinet manufacturing. Projects range from small component deliveries to full Turn-Key installations, with dedicated industry offerings for the manufacturing sector and for water/wastewater (VA) automation through the Selatek group.
Is Automation technology a public or private company?
Automation technology is a private company. It is classified as corporate owned and is currently operating.
When was Automation technology founded?
Automation technology was founded in 1994. It employs 11 to 50 people.
Where is Automation technology based?
Automation technology is headquartered in Hässleholm, Sweden, in the Europe region.
How does Automation technology make money?
Four revenue lines are on record. Automation Projects & Systems are the primary driver. The others are consulting Services, service & Support Contracts and VA-Automation Solutions.
Who are Automation technology's main competitors?
Broad incumbents on record are ABB, Siemens, AFRY (ÅF), Semcon and Schneider Electric. Direct peers are Prevas, Rejlers, Sigma Industry (part of Sigma Group) and Midroc Automation. Beijer Tech (Beijer Group automation businesses) is listed as a regional player.
Does Automation technology have an API?
No public API is recorded for Automation technology.
What industry is Automation technology in?
Automation technology's product category is Industrial Automation Services. Its primary akta.pro industry code is IMAGABAK, Control System Integration & Engineering Services (Design, Commissioning, Retrofits), with a secondary code of IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 334513 and its SIC code is 7373.