People
People is an independent creative agency that designs and delivers live brand experiences, content, and campaigns for enterprise clients such as Red Bull and the DP World Tour from offices in London and Abu Dhabi.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What People does
People (legal entity: People Live Ltd.) is an independent, privately held creative agency founded in 2015 and headquartered in London, with a secondary office in Abu Dhabi at Yas Creative Hub. The company provides B2B creative, content, and experiential marketing services to enterprise brand marketers, organized around four service pillars — Creative, Content, Environment, and Experiences — with a stated "experience-first" approach to building brands through live and shared experiences. Notable public case studies include the Red Bull Soap Box Race, Red Bull Featured campaigns, and the Genesis Scottish Open Fanzone for the DP World Tour.
The agency extends its offering through three sub-brands under the people&co. umbrella: Spaces+Places (place-based experiences), Spectaculars (large-scale installations), and Film X people (film and motion content). Revenue mechanics are project-based and quote-driven, typical of bespoke creative services, with no public pricing or productized offerings. The company is privately held under People Live Ltd., has no disclosed external investors or funding, and holds Great Place to Work certifications in both the UK and the Middle East.
The go-to-market motion is direct enterprise engagement, leveraging marquee client logos (Red Bull, DP World Tour, Genesis) and organic social channels (Instagram, LinkedIn) as primary demand-generation surfaces. Distribution is relationship-driven rather than channel-driven, with operating geographies spanning the UK and UAE. No AI/ML capabilities, technology stack details, or proprietary platforms are disclosed in the available data.
People firmographics
Firmographics- Name
- People
- Legal name
- People Live Ltd.
- Website
- https://people-creative.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- People is an independent creative agency that designs and delivers live brand experiences, content, and campaigns for enterprise clients such as Red Bull and the DP World Tour from offices in London and Abu Dhabi.
- Ownership category
- akta.pro rank
People industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industries
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)
Keywords
Where People is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
People business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels2 records
People product offering
Product offeringCore offering
People is an independent creative agency that provides content, campaign, and marketing services for social, virtual, and live experiences. Its offering is structured around four service pillars—Creative, Content, Environment, and Experiences—and extended through sub-brands Spaces+Places, Spectaculars, and Film X people. The agency delivers brand activations and live event experiences for enterprise clients across the UK and Middle East.
Product overview
People is an independent creative agency structured as a single unified agency with multiple sub-brands. The core People agency operates across four service pillars — Creative, Content, Environment, and Experiences — all centered on building brands through live, shared experiences. Three sub-brands extend the portfolio: Spaces+Places (physical spaces and place-based experiences), Spectaculars (large-scale installations and experiences), and Film X people (film and motion content). Together, these sub-brands and service lines form an integrated offering under the people&co. umbrella, with case studies including Red Bull Soap Box Race, Genesis Scottish Open Fanzone, and Red Bull Featured campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Spaces+Places: Spaces and places brand
- Spectaculars
- Film X people
Products and services
- People (core agency) Independent global creative agency that delivers live experiences and brand activations for enterprise clients, operating as the parent brand under which service pillars and sub-brands are organized.
- Creative Creative service pillar within the People agency, covering concept development, brand creative, and campaign ideation for enterprise brand clients.
- Content Content service pillar within the People agency, producing content assets supporting brand campaigns and live experiences for enterprise clients.
- Environment Environment service pillar within the People agency, focused on designing physical and spatial environments for brand activations and live events.
- Experiences Experiences service pillar within the People agency, the agency's primary offering, delivering live, social, and virtual brand experiences for enterprise clients.
- Spaces+Places Sub-brand of People focused on physical spaces and place-based brand experiences.
- Spectaculars Sub-brand of People dedicated to large-scale spectacular experiences and installations.
- Film X people Sub-brand of People focused on film and motion content production for brand campaigns.
Companies that use People
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
People technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
People partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
People competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Global brand experience agency that designs and delivers live, virtual, and hybrid experiential campaigns for major brands. Directly comparable as a peer in the experiential creative agency category, though larger in scale and with broader geographic reach than People.
- Mother London: Independent creative agency in London with strong credentials in brand campaigns and activations. Comparable as a London-headquartered independent creative peer with adjacent experiential capability.
- Sparks: Dedicated experiential marketing agency producing live brand experiences, pop-ups, and sponsorships. Closely comparable business model focused on live activations for enterprise brand clients.
- Amplify: London-based independent creative agency with deep experience in experiential and brand activation work. Closely comparable in size, geography, and focus on shared live brand experiences.
- George P. Johnson Experience Marketing: Large global experience marketing agency producing brand experiences, events, and immersive environments for enterprise clients. Comparable offering with significantly greater scale and geographic footprint.
- Imagination Group: Independent brand experience agency headquartered in London, specialising in live, immersive brand experiences and environments. Highly comparable as a London-based independent experiential creative peer.
- MKG: Experience marketing agency working with brands to create cultural moments and live activations. Comparable as a similarly-sized specialist in experiential creative services.
Broad incumbents
- Wieden+Kennedy: Independent global creative agency network producing brand campaigns, content, and experiential work for enterprise clients. Overlaps with People on the experiential/experiential-content frontier but operates at significantly larger scale.
- Saatchi & Saatchi: Global creative advertising network delivering brand campaigns, content, and increasingly live experiences for major multinational clients. Broad incumbent competitor for enterprise brand experience mandates.
Emerging players
- Hot Pickle: UK-based creative and brand experience agency focused on immersive, cultural, and experiential work for premium and lifestyle brands. Comparable as a smaller, experience-focused peer with overlapping client categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
People social profiles
Digital presencePeople compliance and trust
Trust signalCompliance1 record
People financial estimates
Financial estimateRevenue estimate
Valuation estimate
People leadership team
Management profileNumber of profiles
People funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about People
What does People do?
People is an independent creative agency that provides content, campaign, and marketing services for social, virtual, and live experiences. Its offering is structured around four service pillars—Creative, Content, Environment, and Experiences—and extended through sub-brands Spaces+Places, Spectaculars, and Film X people. The agency delivers brand activations and live event experiences for enterprise clients across the UK and Middle East.
Is People a public or private company?
People is a private company. It is classified as unknown and is currently operating.
When was People founded?
People was founded in 2015. It employs 11 to 50 people.
Where is People based?
People is headquartered in London, United Kingdom, in the Europe region.
Who are People's main competitors?
Direct peers on record are Jack Morton Worldwide, Mother London, Sparks, Amplify, George P. Johnson Experience Marketing, Imagination Group and MKG. Broad incumbents are Wieden+Kennedy and Saatchi & Saatchi. Hot Pickle is listed as an emerging player.
Does People have an API?
No public API is recorded for People.
What industry is People in?
People's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 711410 and its SIC code is 7311.