Norelco
Norelco is a Finnish family-owned manufacturer of low and medium voltage switchgear, transformer substations and factory-built E-House power distribution units, serving enterprise customers in construction, infrastructure, energy, data centers, renewable energy and process industry across the Nordics.
- Company typePrivate
- Founded1962
- HeadquartersSavonlinna, Finland
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Norelco does
Norelco Oy is a Finnish family-owned manufacturer of low and medium voltage switchgear, transformer substations and factory-built E-House power distribution units, founded in 1962 and headquartered in Savonlinna. The company operates four factories across Savonlinna and Kuopio with roughly 320 production employees, producing a proprietary portfolio — NorSwitch E-Houses, NorUnit modular distribution containers, NorMax Air SF6-free medium voltage switchgear, NorPower 5000 cell-type switchgear, NPM pad-mounted substations, NorCase outdoor cabinets and the NorEve EV-charging feeder family — plus licensed production of Schneider Electric's Okken cell switchgear, making it the first European manufacturer authorized to fabricate Okken from metal parts in-house. Its customers are predominantly Finnish enterprise buyers in construction, infrastructure, energy, data centers, renewable energy and process industry (named accounts include Outokumpu, Valio, Ahlstrom, Orion Pharma, Eltel, NRC Group and Schneider Electric).
Norelco generates revenue through direct project-based hardware sales combined with multi-year PowerCare lifecycle services covering design, commissioning, inspections, spare parts and modernization. Pricing is quote-based and customized per project, delivered through a dedicated direct sales organization with industry-vertical account managers and a newly appointed export sales manager driving Nordic (Sweden) expansion. In February 2026 the company reorganized into a group structure — Norelco Oy (Power), TAS-Power Oy (Automation, acquired June 2026) and Norelco Service — bringing total headcount to approximately 385 and reported group revenue of €40 million. Certifications include ISO 9001, 14001 and 45001, with low voltage equipment type-tested to EN IEC 61439 and medium voltage to IEC 62271. The company is the largest player in its field in Finland by its own positioning, and has begun active internationalization through Energimässan 2026 in Stockholm.
Norelco firmographics
Firmographics- Name
- Norelco
- Legal name
- Norelco Oy
- Website
- https://norelco.fi
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Norelco is a Finnish family-owned manufacturer of low and medium voltage switchgear, transformer substations and factory-built E-House power distribution units, serving enterprise customers in construction, infrastructure, energy, data centers, renewable energy and process industry across the Nordics.
- Ownership category
- akta.pro rank
Norelco industry classification
Industry- Product category
- Power Distribution Equipment
- NAICS
- Switchgear and Switchboard Apparatus Manufacturing (335313), Power, Distribution, and Specialty Transformer Manufacturing (335311), Electrical Equipment Manufacturing (3353)
- SIC
- Switchgear & Switchboard Apparatus (3613), Power, Distribution & Specialty Transformers (3612), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)
- akta.pro secondary industries
- Power Transformers, Reactors & Auxiliary Power Systems (EUADACAJ), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Emergency Generator & Transfer Switch Troubleshooting (HSAOAEAI), Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management) (EUAMAHAI)
Keywords
Where Norelco is headquartered
LocationHeadquarters
- HQ city
- Savonlinna
- HQ country
- Finland
- HQ region
- Europe
Offices5 records
Markets served
Norelco business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Power Distribution Equipment Sales: Sale of medium and low voltage switchgear, transformer substations, distribution cabinets, and E-House solutions. Products are manufactured in own factories and sold directly to customers across construction, industry, energy, and infrastructure sectors.
- PowerCare Lifecycle Services: Full lifecycle services including maintenance, inspections, spare parts, modernization, and consulting. Services cover entire power distribution system lifecycle from planning to commissioning and ongoing maintenance.
- Design and Engineering Services: Electrical design services, circuit diagram planning, configuration, parametrization and testing. Part of Norelco Service business unit serving Norelco's own projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Norelco product offering
Product offeringCore offering
Norelco designs, manufactures, and services low and medium voltage switchgear, transformer substations, modular E-House power distribution units, and outdoor distribution cabinets in its own factories in Savonlinna and Kuopio, Finland. The company supplies enterprises across infrastructure, construction, energy, industry, data centers, and renewable energy with products engineered for demanding Nordic conditions, complemented by the Norelco PowerCare lifecycle service portfolio spanning design, commissioning, maintenance, and modernization.
Product overview
Norelco is a Nordic power distribution solutions provider offering a comprehensive, modular product portfolio of low and medium voltage switchgear, transformer substations, and E-House solutions. The product range includes NorSwitch (E-House substations, switching stations, disconnectors, outdoor circuit breakers, and transformer substations), NorUnit (modular E-House power distribution units in 20' and 40' container formats), NorMax Air (SF6-free modular medium voltage switchgear), NorMega (withdrawable circuit breaker switchgear), and the NPM pad-mounted transformer series (NPM 200, NPM 310 with IAC-AB arc-fault tested options, NPM 400 rural transformers, and NPM special transformers). Low voltage switchgear products include Okken (innovative kennokeskus licensed from Schneider Electric, manufactured in Savonlinna), NorPower 5000 (heavy arc-fault tested kennokeskus up to 5000A), NorPower 1250 (enclosure switchgear), and NorLine 800 (combination switchgear). Supporting products include NorBus 5000 busbar trunking, residential panels (ANU flush-mount, PATE surface-mount, Mona multi-meter, NUM outdoor meter), NorCase outdoor distribution cabinets (IP34D, up to 1250A), NHK branching cabinets, NACB power factor compensation, and the NorEve EV charging feeder panel series (Piha 22, Piha 150, Kenttä outdoor substation, Halli parking hall, and indoor transformer). The portfolio is complemented by Norelco PowerCare lifecycle services covering design, commissioning, and maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- PowerCare: Norelco's lifecycle services brand covering the entire lifecycle of power distribution systems, including maintenance, design, commissioning, and modernization services.
- Norelco Academy
Products and services
- NorSwitch E-House Substations (NorSwitch-sähköasemat) Factory-manufactured E-House substations designed to customer specifications. Fully equipped and tested at the factory, delivered as a complete unit to the site. Includes low and medium voltage switchgear, protection and control equipment, auxiliary transformer, DC system, and HVAC.
- NorUnit E-House Power Distribution Unit (NorUnit-sähkönjakeluyksikkö) Cost-effective and flexible modular power distribution unit built in factory as a modular container with switchgear, panels, control systems and auxiliary systems pre-wired and tested. Available in 20' DC, 40' DC and 40' HC configurations.
- NorSwitch Transformer Substations (NorSwitch-muuntamot) Heat-insulated and customized transformer substations for demanding power distribution sites.
- NorSwitch Switching and Disconnector Stations (NorSwitch-kytkemöt ja erotinasemat) Remote-controlled switching and disconnector stations for electricity network junction points.
- NorSwitch Outdoor Circuit Breakers (NorSwitch-maastokatkaisija) Cost-effective outdoor circuit breaker solution for electricity network junction points.
- NorMax Air Medium Voltage Switchgear (NorMax Air -keskijännitekojeisto) SF6-free and modular medium voltage switchgear designed for demanding conditions in Nordic environments.
- NorMega Withdrawable Circuit Breaker Switchgear (NorMega-vaunukatkaisijakojeisto) Arc-flash and short-circuit tested withdrawable circuit breaker switchgear for medium voltage applications.
- NPM 200 Pad-Mounted Substation System Large-sized and easily installable special transformer substation solution.
- NPM 310 Pad-Mounted Substations (NPM 310 -puistomuuntamot) High-quality and user-safe outdoor transformer substations for demanding conditions. Includes five standard models (NPM 315, NPM 314, NPM 313C, NPM 313, NPM 312S) with arc-fault tested IAC-AB class options.
- NPM 400 Rural Transformer Substations (NPM 400 -maaseutumuuntamot) Versatile and environmentally friendly rural transformer substations. Three base types: NPM 420 (with one MV switchgear), NPM 420H (with line load breaker), and NPM 410 (without MV switchgear).
- NPM Special-Purpose Transformer Substations (NPM-erikoismuuntamot) Customized special-purpose transformer substations for various situations and requirements.
- Okken Low Voltage Switchgear (Okken-kennokeskus) Innovative and durable low voltage switchgear designed for data centers and industry. Norelco is the first company in Europe to receive Schneider Electric's license to manufacture Okken switchgear from metal parts at its own factories.
- NorPower 5000 Cell-Type Switchgear System (NorPower 5000 -kennokeskusjärjestelmä) Heavy arc-fault tested cell-type switchgear system rated up to 5000A nominal current. Short-circuit and arc-flash tested, type-approved to SFS-EN 61439. Suitable for industry and main distribution boards.
- NorPower 1250 Enclosure Switchgear System (NorPower 1250 -kotelokeskusjärjestelmä) Modern, splash-proof enclosure-type switchgear system.
- NorLine 800 Combination Switchgear System (NorLine 800 -keskusjärjestelmä) Modern combination switchgear system designed for contemporary construction needs.
- NorBus 5000 Busbar Trunking System (NorBus 5000 -kiskosillat) Reliable busbar trunking system for demanding electrical connections. Can be connected to NorPower 5000 switchgear for flexible expansion.
- ANU Residential Group Switchboard (ANU-asunnon ryhmäkeskus) Stylish flush-mounted residential group switchboard.
- PATE Residential Group Switchboard (PATE-asunnon ryhmäkeskus) Stylish surface-mounted residential group switchboard.
- Mona Multi-Meter Centers (Mona-monimittarikeskukset) Smart solution for modern property construction with multi-meter centers.
- NUM Outdoor Metering Cabinet (NUM-ulkomittauskeskus) Stylish and ready-to-install solution for single-family homes and holiday properties.
- NorCase Outdoor Distribution Cabinets (NorCase-jakokaapit) Extremely durable and long-lasting distribution cabinet for outdoor installations. Made of hot-dip galvanized steel with robust base. Rated up to 1250A, IP34D.
- NHK Branching Cabinets (NHK-haaroituskaapit) Flexible branching cabinet solution for rural electricity distribution. Can be purchased in phases and allows branching for up to three cables.
- NACB Power Factor Compensation Systems (NACB-kompensointijärjestelmät) Quality power factor compensation systems without the need for commissioning.
- NorEve Piha 22 Parking Lot EV Charging Feeder Panel Efficient solution for parking lot EV charging systems. Rated 125-400A, IP44. Includes N8MAO outdoor cabinet with indoor panel, meter base, and load balancing equipment.
- NorEve Piha 150 High-Power Parking EV Charging Feeder Panel Feeder panel for parking area EV charging stations up to 150kW. Rated 250-800A.
- NorEve Kenttä Outdoor EV Substations Outdoor substations for EV charging field power distribution. Includes NorEve Kenttä 300 (steel base), NorEve Kenttä 200 (concrete base), and NorEve Kenttä Max (special insulated structure). Rated up to 4000A at 400V.
- NorEve Indoor Transformer Unit for EV Charging Indoor transformer unit for high-power EV charging stations.
- NorEve Halli Parking Hall EV Charging Feeder Panel Feeder panel for parking hall EV charging stations.
- Norelco PowerCare Lifecycle Services Comprehensive lifecycle services for power distribution systems. Includes preliminary studies, design services, commissioning services (labeling, configuration, FAT testing, logistics), and maintenance services (inspections, spare parts, condition surveys, modifications).
Quantifiable outcome
- 76,931,483 electrical connections to critical locations completed
- +2 more outcomes
Companies that use Norelco
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles6 records
Norelco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Norelco partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TAS-Power OycoreNorelco Group acquired TAS-Power Oy (Kirkkonummi, ~23 employees) specializing in electrical automation design and demanding automation solutions for industry and marine sector. TAS-Power becomes Norelco Group's Automation business unit.
- Schneider ElectriccoreNorelco is the first company in Europe to receive Schneider Electric's license for manufacturing Okken kennokeskus (cell switchgear) from metal parts in their own factories. This partnership enables Norelco to produce high-quality power distribution equipment for data centers and critical infrastructure.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Norelco competitors and assessment
Company assessmentRegional players
- Hager Group: Hager is a Franco-German specialist in electrical distribution systems for residential, commercial, and industrial buildings, with a strong presence in LV distribution panels and building technology. A regional peer overlapping with Norelco in LV distribution equipment, residential panels, and building services customers in Northern Europe.
Broad incumbents
- ABB: ABB is a global leader in electrification, motion, and process automation, offering a broad portfolio of switchgear, substations, transformers, and power distribution equipment. A broad incumbent competitor to Norelco across MV/LV switchgear, substations, and industrial power distribution, particularly in Nordic and European utility and infrastructure projects.
- Eaton: Eaton is a global power management company offering comprehensive LV/MV switchgear, assemblies, and power distribution solutions for data centers, utilities, and industry. A broad incumbent competing with Norelco in NorPower 5000-class switchgear and E-House solutions, with greater scale and global reach.
- Siemens Smart Infrastructure: Siemens Smart Infrastructure provides comprehensive electrical distribution, substation, and switchgear solutions for utilities, infrastructure, data centers, and industry globally. A broad incumbent directly competing with Norelco in LV switchgear (Sivacon), MV switchgear, and E-House/subsidiary solutions, with much deeper R&D and global footprint.
- Schneider Electric: Schneider Electric is a global leader in energy management and automation, with a comprehensive switchgear, substation, and electrical distribution portfolio including the Okken product line that Norelco manufactures under license. A broad incumbent and strategic licensing partner that competes with Norelco in data centers and industry while validating Norelco's manufacturing capability.
Direct peers
- Lucy Electric: Lucy Electric is a UK-based specialist manufacturer of MV switchgear, distribution substations (pad-mounted and packaged), and automated power distribution solutions for utilities and renewable energy. Directly comparable to Norelco as a mid-sized European switchgear/substation specialist with similar target customers and project-based business model.
- Alfen: Alfen is a Dutch-based specialist in smart grids, energy storage, and EV charging infrastructure, producing substations, transformer stations, and EV charging equipment. Highly comparable to Norelco given overlapping product lines in EV charging feeder panels, transformer substations, and modular power distribution units serving European grid and eMobility markets.
- Ormazabal: Ormazabal (Velatia Group, Spain) is a European specialist manufacturer of medium voltage switchgear, distribution substations, and protection/automation solutions for utilities and renewables. Directly comparable to Norelco as a mid-sized European MV switchgear and substation specialist serving energy, infrastructure, and industrial customers.
Emerging players
- Socomec: Socomec (France) specializes in critical power solutions including LV switchgear, power conversion, and energy storage, with growing exposure to data centers and renewables. Comparable to Norelco as a European specialist in electrical distribution with overlapping focus on power quality and modular solutions.
- Efacec Power Solutions: Efacec (Portugal) manufactures substations, MV switchgear, transformers, and automation solutions for utilities, renewables, and transportation infrastructure. Comparable to Norelco as a mid-sized European specialist in substations and power distribution, particularly active in rail, transit, and grid modernization projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Norelco social profiles
Digital presenceNorelco compliance and trust
Trust signalCompliance4 records
Norelco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norelco leadership team
Management profileNumber of profiles
Profiles12 records
Norelco subsidiaries and ownership
Company hierarchySubsidiaries1 record
Norelco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norelco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norelco
What does Norelco do?
Norelco designs, manufactures, and services low and medium voltage switchgear, transformer substations, modular E-House power distribution units, and outdoor distribution cabinets in its own factories in Savonlinna and Kuopio, Finland. The company supplies enterprises across infrastructure, construction, energy, industry, data centers, and renewable energy with products engineered for demanding Nordic conditions, complemented by the Norelco PowerCare lifecycle service portfolio spanning design, commissioning, maintenance, and modernization.
Is Norelco a public or private company?
Norelco is a private company. It is classified as family owned and is currently operating.
When was Norelco founded?
Norelco was founded in 1962. It employs 251 to 500 people.
Where is Norelco based?
Norelco is headquartered in Savonlinna, Finland, in the Europe region.
How does Norelco make money?
Three revenue lines are on record. Power Distribution Equipment Sales are the primary driver. The others are powerCare Lifecycle Services and design and Engineering Services.
Who are Norelco's main competitors?
Hager Group is listed as a regional player. Broad incumbents are ABB, Eaton, Siemens Smart Infrastructure and Schneider Electric. Direct peers are Lucy Electric, Alfen and Ormazabal. Emerging players are Socomec and Efacec Power Solutions.
Does Norelco have an API?
No public API is recorded for Norelco.
What industry is Norelco in?
Norelco's product category is Power Distribution Equipment. Its primary akta.pro industry code is IMAGAEAA, Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards), with a secondary code of EUADACAJ, Power Transformers, Reactors & Auxiliary Power Systems. Its NAICS code is 335313 and its SIC code is 3613.