Assekuranz Marketing Circle

What Assekuranz Marketing Circle does

Assekuranz Marketing Circle (operating under AMC Finanzmarkt GmbH) is a moderated professional network organization founded in 1994 and headquartered in Düsseldorf, Germany. It serves marketing and sales professionals in the German insurance industry by facilitating peer exchange among insurance companies, service providers, study providers, and trainers. The network comprises over 140 partners, including major German insurers such as Allianz, AXA, ERGO, R+V, ARAG, DEVK, Versicherungskammer Bayern, and BarmeniaGothaer, as well as international entrants Swiss Re (joined June 2026) and ADAC Versicherung (joined May 2026).

AMC's core offerings include semi-annual two-day AMC Meetings (Spring and Autumn), six specialized standing working groups (Arbeitskreise) covering AI, SEO/SEA/Social/AI Search, Communication, Product Management, Internet Full Service, and Sales Partner Management, plus executive forums such as the Auftaktgespräch and the Forum für Assekuranz-Führungskräfte. Its research arm produces the annual "Die Assekuranz im Internet" benchmarking study (running since 1996), collaborative Gemeinschaftsstudien (including AI-focused topics), and the AMORE online reporting platform for ongoing insurance website benchmarking. Content is also distributed through a weekly Tuesday newsletter, a semi-annual AMC Magazine, AMCFinanzmarkt YouTube channel, and the company LinkedIn page. The organization is governed by an academic/executive Beirat and a Projektrat of marketing and sales leaders from member firms.

The business model is primarily subscription-based: insurance companies and service providers pay recurring membership fees (with a 12-month minimum commitment), supplemented by event participation fees (1,500 EUR per non-member for AMC Meetings), working group fees (500–2,500 EUR annually per member), and study/project revenue. AMC operates with a lean team of approximately 5 people (Managing Director Dr. Frank Kersten plus Stefan Raake, Petra Kersten, Leon Kersten, and Désirée Schubert) and is independently owned with no disclosed institutional investment or parent company. Two governance bodies (AMC-Beirat and AMC-Projektrat) provide strategic and operational oversight from member executives.

Name

Assekuranz Marketing Circle

Legal name

AMC Finanzmarkt GmbH

Website

https://amc-forum.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Assekuranz Marketing Circle is a moderated professional network founded in 1994 serving marketing and sales professionals in the German insurance industry through events, working groups, and benchmarking studies for 140+ member insurers and service providers.

Ownership category

akta.pro rank

Product category

Insurance Industry Networking

NAICS

Convention and Trade Show Organizers (56192), Marketing Consulting Services (541613)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Insurance industry networking
• Industry working groups
• Insurance marketing events
• Insurance benchmarking studies
• Professional network services

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Network Membership Fees: Insurance companies and service providers pay membership fees to join the AMC network. The network has operated since 1994 and has over 140 partners. A minimum 12-month collaboration is agreed upon with new partners.
2. Event Participation Fees: AMC-Meetings and special events generate revenue from non-members (1,500 EUR per person) while providing free or discounted access to members. Working group participation fees range from 500-1,200 EUR for members in 2026.
3. Study and Project Revenue: AMC offers studies (such as 'Die Assekuranz im Internet' since 1996), white papers, expert surveys, and collaborative projects. Members can influence and purchase studies at special rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AMC Assekuranz Marketing Circle operates a moderated professional network for marketing and sales professionals in the German insurance industry, offering semi-annual AMC-Meetings, standing working groups (Arbeitskreise), annual benchmarking studies such as 'Die Assekuranz im Internet', an online website benchmarking platform (AMORE), collaborative joint studies, project support connecting insurers with service partners, an executive forum, a weekly newsletter, and a semi-annual magazine. Members include primary insurers, reinsurers, and service providers to the insurance industry.

Product overview

AMC Assekuranz Marketing Circle operates as a moderated networking platform for marketing and sales professionals in the German insurance industry. The core offering consists of semi-annual AMC-Meetings (conferences featuring keynotes and best-practice exchanges), specialized Veranstaltungen (events/workshops), and Arbeitskreise (standing working groups) covering topics including AI, SEO/digital search, product management, and sales partner management. Research and benchmarking capabilities are provided through the annual 'Die Assekuranz im Internet' study (since 1996), the online AMC Online-Reporting AMORE platform, and collaborative Gemeinschaftsstudien on emerging topics. Additional services include the annual Auftaktgespräch for executives, the Forum für Assekuranz-Führungskräfte for peer leadership exchange, Projekt-Support connecting members with specialists, the AMC Weekly Newsletter, and the AMC-Magazin. AMC also maintains a partnership with the German Brand Award. The platform is not a software product and does not offer an API.

Differentiator

Problem solved

Functional benefit

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• msg systems agcoreTechnology or Integrationmsg is an independent, internationally active group with more than 9,000 employees worldwide. One of msg's core competencies is sales management in the insurance industry. Through their long-standing expertise and six specific consulting modules, msg shapes the insurance sales of the future.
• BSI Business Systems Integration AGcoreTechnology or IntegrationBSI offers consulting, software development, and implementation hand-in-hand. BSI provides one of the leading omnichannel suites in the market and solutions from CRM to Customer Experience and Data Management.
• Arix Business Intelligence GmbHcoreStrategic or Co-development PartnerMarket intelligence and market research - ARIX Research is a partner for all information needs in the insurance market and beyond. They provide customized market and competitive analyses and support customers with a broad portfolio of market research services.
• Communication LabcoreTechnology or IntegrationH&H Communication Lab GmbH offers text services such as writing and editing letters, text modules, mailings, and marketing materials. Professional trainers are available for writing training, corporate language workshops, and individual AI training.
• elaboratum GmbHminorStrategic or Co-development Partnerelaboratum is digital consulting at top level - but different. To guide insurers on the path to digital champions, it requires the right strategies, data, technologies, processes, products, and concepts, plus the right people.
• SCREEN AND MOREminorGTM or Marketing PartnerMesse, Technik, Event und Grafik - screen AND more creates professional and creative individual solutions for all situations with their expertise in presentation media and concepts.
• VALID campaignminorGTM or Marketing PartnerVALID campaign (formerly Rotwild) offers strategic brand consulting, develops powerful product campaigns, writes and designs advertising materials (Print, Online, Audio, Video, PPT), and handles everything else important to their customers.
• German Brand InstitutecoreStrategic or Co-development PartnerAMC has been a partner of the German Brand Award since 2017. The partnership enables AMC to connect its insurance industry network with broader brand excellence recognition across industries.
• BIPRO Brancheninitiative Prozessoptimierung e.V.coreStrategic or Co-development PartnerBIPRO is a standardization initiative for process optimization in the insurance industry, working with AMC on joint events like 'Marketing meets IT'.
• AXA Konzern AGcoreOthersOne of the world's largest insurance and financial services companies, participating in AMC network activities and events.
• Swiss RecoreOthersOne of the world's leading reinsurers, joined AMC network as of June 2026, bringing international expertise to the exchange.
• ADAC Versicherung AGcoreOthersJoined AMC network as of May 2026, strengthening exchange with leading actors in the insurance industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LIMRA: A global insurance and financial services industry research and membership organization. Comparable to AMC in its subscription/membership model providing research, benchmarking, and executive forums, though at significantly larger scale and global reach.
• Insurance Europe: The pan-European insurance and reinsurance federation. Comparable to AMC as a higher-level industry network hosting research, events, and working groups for insurance executives, with a broader geographic and policy focus.
• Gesamtverband der Deutschen Versicherungswirtschaft (GDV): The official German insurance industry association representing all primary insurers. Comparable to AMC as a convening and knowledge-exchange body for the German insurance market, though as the industry-wide trade association rather than a moderated commercial network.
• Bitkom e.V. Germany's digital industry association running working groups, studies, and conferences. Comparable to AMC in its moderated working group and research-driven community model, though serving the broader digital economy rather than insurance specifically.

Emerging players

• InsurTech Connect: A global insurance technology conference and community. Comparable to AMC as an industry-specific networking and knowledge-exchange event platform, though larger-scale and international rather than German-focused.
• The Digital Insurance Agenda (DIA): An insurance-focused events and community organization. Comparable to AMC as a convener and knowledge platform for insurance industry innovation, with a stronger digital and insurtech focus and smaller scale.

Direct peers

• Management Circle AG: A leading German provider of professional conferences, seminars, and training events for executives. Comparable to AMC in its moderated, membership-like model for industry-specific knowledge transfer, though operating across multiple industries rather than specializing in insurance.
• Euroforum (Handelsblatt Media Group): A German business conference and event organizer now part of Handelsblatt Media Group. Comparable to AMC in operating moderated, paid executive events for vertical industries, though covering multiple sectors rather than specializing in insurance.
• Versicherungsforen Leipzig GmbH: A German insurance industry events, research, and consulting firm (part of the msg group). Directly comparable to AMC as a peer event organizer and knowledge platform for the German insurance industry, though with a broader consulting footprint.

Others

• Versicherungsbote: A German insurance industry media portal covering marketing, sales, and digital topics. Comparable to AMC's insurance media and community function, though primarily a content/media property rather than an event-driven network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AMCFinanzmarkt
• LinkedInlinkedin.com/company/amc-assekuranz-marketing-circle

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assekuranz Marketing Circle