VALID \ campaign

What VALID \ campaign does

VALID campaign (legally VALID Köln GmbH) is a Cologne-based German creative agency founded in 2005, specializing in the communication of complex, explanation-intensive products for enterprise clients. The firm operates under the VALID Group holding and works in close coordination with sister agency VALID digital, which handles technical implementation. With approximately 12 employees and a second location in Berlin opened in 2024, VALID campaign serves a client roster concentrated in German insurance and financial services — including ERGO Group, HDI, AXA, DKV, Munich Re, and Talanx — alongside adjacent verticals such as energy (E.ON, Westenergie), industrial (Schindler), logistics (Life Couriers), and nonprofit (Welthungerhilfe).

The service portfolio is organized around four pillars: Brand Design & Identity, Campaign & Content, Technology & Experience (digital, social, LinkedIn marketing), and Realisation. Underlying capabilities include cross-media campaign development, brand strategy, product campaign execution, copywriting, content marketing, and presentation design, with deliverables spanning online and offline channels. The agency's underlying technology stack is standard martech — Google Analytics, Google Maps, and the Pulserio (LeadRebel) visitor analytics tool — with no proprietary platform or AI/ML capabilities disclosed.

Revenue is generated through professional services under a project-based, quote-driven model with multi-year contracts. Customer acquisition relies on direct enterprise sales, RFP/tender participation, referrals from sister agency VALID digital, and presence at industry events such as the DKM insurance trade fair. The firm claims 500+ completed projects and 30+ long-term corporate clients. Leadership comprises Managing Director Manuel Reusch (appointed 2020, previously at SWR news editorial) and Berlin-based Managing Director Ben Künkler, with account management led by Christina Rösler for the healthcare vertical.

Name

VALID \ campaign

Legal name

VALID Köln GmbH

Website

https://valid-campaign.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

VALID campaign is a Cologne-based German creative agency founded in 2005, specializing in cross-media campaign development and brand communication for complex, explanation-intensive products. It serves enterprise clients primarily in insurance and financial services, with growing presence in energy, industrial, and public sectors.

Ownership category

akta.pro rank

Product category

Advertising and Creative Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative agency services
• Cross-media campaigns
• Brand strategy
• Content marketing
• Digital marketing

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Professional services revenue model including brand strategy, campaign development, content creation, social media marketing, and digital marketing services. Projects are typically scoped and quoted individually based on client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

VALID campaign is a Cologne-based creative agency (VALID Köln GmbH) founded in 2005 that delivers cross-media brand, product, and sales communication for complex, explanation-intensive products and services. The agency offers strategy, creative campaign development, content marketing, social media marketing, copywriting, brand identity, and presentation design for enterprise clients. Sister agency VALID digital handles technical implementation, allowing VALID campaign to focus on creative strategy and campaign execution.

Product overview

VALID campaign is the creative campaign unit of the VALID Group, offering a portfolio of professional marketing and communication services rather than a singular software product. The service suite spans four main pillars: Brand Design & Identity (brand strategy, corporate design, training marketing), Campaign & Content (product campaigns, content marketing, copywriting, presentation design), Technology & Experience (LinkedIn marketing, social media marketing, digital marketing), and Realisation (cross-media production and execution). Services are delivered cross-channel (digital and classical) for both B2B and B2C clients, with particular expertise in explainer-intensive industries such as insurance, finance, energy, and healthcare. The offering is organized around a strategic framework covering Strategy, Creation, Realisation, and Technology, with sister agency VALID digital handling technical implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design & Identity Strategic and creative brand design service including brand strategy development, visual identity creation, logo design, typography systems, image world development, and corporate design guidelines for B2B and B2C clients.
• Campaign & Content Full-service campaign and content creation service covering product campaigns, content marketing, copywriting, and professional presentation design for B2B and B2C clients.
• Technology & Experience Technology-driven marketing service including LinkedIn marketing, social media marketing, and digital marketing (SEO, Google Ads, email marketing, content marketing, web analytics) for B2B and B2C clients.
• Digital Marketing Comprehensive digital marketing service encompassing SEO, pay-per-click advertising (Google Ads), social media marketing, email marketing, content marketing, and web analytics, delivered as a data-driven channel-specific strategy.
• Social Media Marketing Social media strategy, content creation, community management, paid social advertising, and performance monitoring across LinkedIn, Instagram, and TikTok, targeting B2B and B2C audiences.
• Content Marketing Content strategy, content creation, content distribution, and performance analysis services including blog articles, whitepapers, videos, infographics, and social media posts tailored to customer journeys and conversion goals.
• LinkedIn Marketing Specialized LinkedIn marketing service including profile optimization, performance analysis, content creation, employee advocacy, LinkedIn Ads campaigns, and community management targeting B2B decision-makers.
• Copywriting Professional copywriting service covering advertising copy, creative campaigns, brand messaging, content marketing, SEO writing, social media copy, and video/audio scripts, with specialization in explaining complex B2B and B2C topics.
• Product Campaigns Full-cycle product campaign service from strategy and audience analysis through media planning and execution to monitoring and optimization, including guerrilla marketing and influencer marketing activations.
• Presentation Design (PowerPoint) Professional PowerPoint and presentation design service covering concept and storyline development, layout design, animations, and interactive elements for pitch decks, corporate presentations, and keynotes.
• Training Marketing (Ausbildungsmarketing) Apprenticeship and vocational training marketing service targeting Generation Z, including analysis, strategy development, profile creation, content production (videos, graphics, copy), paid campaign management, and community engagement.
• Brand Strategy (Markenstrategie) Brand strategy service including brand analysis and positioning, target audience and market analysis, brand identity and storytelling, digital branding, and brand communication and activation.

Quantifiable outcome

• 1.3 million impressions on Instagram for #zahntastisch campaign, 46% above forecast
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• VALID digitalcoreStrategic or Co-development PartnerVALID digital is the sister agency of VALID campaign, handling all technical implementation including website development, technical execution, and digital implementation. VALID campaign focuses on creative strategy while VALID digital handles technical delivery. They share offices in Berlin and have coordinated operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HEIMAT Berlin: Berlin-based creative agency part of the TBWA network, known for integrated brand campaigns and digital innovation. Comparable as a German creative agency serving major enterprise clients with cross-media campaigns and brand strategy work.
• Antoni GmbH: Berlin-based creative agency part of Serviceplan Group, known for integrated campaigns and brand work. Comparable as a German creative agency with cross-channel campaign expertise and enterprise client focus; particularly relevant given VALID campaign's recent Berlin expansion.
• Scholz & Friends: Hamburg-based creative agency known for integrated brand campaigns and corporate communications. Direct peer as a German creative agency serving enterprise and B2B clients with strategy-to-execution campaign work, particularly relevant given VALID's emphasis on complex product communication.
• Kolle Rebbe: Hamburg-based creative agency part of the Ströer Group, specializing in brand campaigns and content for major German brands. Comparable as a mid-size German creative agency delivering integrated campaigns for enterprise clients in regulated and complex verticals.
• Jung von Matt: Major German independent creative agency network known for integrated campaigns and brand storytelling. Direct peer as a top-tier German creative house serving large enterprise clients with cross-channel campaigns, though operating at significantly larger scale than VALID campaign.
• Grabarz & Partner: Independent Hamburg creative agency with strong reputation in integrated brand and digital campaigns. Comparable as a German creative shop of similar scale serving enterprise clients with full-service creative and digital capabilities.
• Zum goldenen Hirschen: Berlin-based creative and communications agency with offices across Germany. Comparable as a mid-size German creative agency offering integrated brand, content, and digital marketing services to enterprise clients, with similar focus on storytelling and cross-channel campaigns.
• Thjnk Hamburg: Hamburg-based independent creative agency with offices in Berlin and Zurich. Comparable as a German creative agency of similar mid-size profile, focused on integrated brand and digital campaigns for major German and European clients.

Broad incumbents

• Serviceplan Group: Europe's largest independent, owner-managed creative agency headquartered in Munich. Comparable as a German full-service creative agency serving enterprise clients across multiple verticals, though with substantially broader scale, international footprint, and digital production capabilities than VALID campaign.
• DDB Germany: German arm of the global DDB network, part of Omnicom. Comparable as a major full-service advertising agency operating in Germany serving enterprise clients with creative, digital, and media services, but with significantly larger scale and global network access than VALID campaign.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/valid-campaign
• Instagraminstagram.com/valid_campaign

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VALID \ campaign