Bleu Libellule
Bleu Libellule is a French specialty retailer, founded in 1997, that sells professional-grade hairdressing and beauty products through 244 physical boutiques, an e-commerce site, and a mobile app, serving individual consumers, licensed salon professionals, and beauty students with 100+ brands.
- Company typePrivate
- Founded1997
- HeadquartersLe Bouscat, France
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Bleu Libellule does
Bleu Libellule is a French specialty retailer of professional-grade hairdressing and beauty products, founded in 1997 and headquartered in Le Bouscat, France. The company operates an omnichannel retail platform combining 244 physical boutiques across France, an e-commerce website (bleulibellule.com), and a dedicated mobile application on iOS and Android. It carries 100+ brands spanning haircare, coloration, electric styling tools, esthetics/skincare, nail care, and professional salon equipment, with key partners including L'Oréal Professionnel, Kérastase, ghd, Wella, NYX, Peggy Sage, and Schwarzkopf, alongside emerging own-brand lines such as 7e ÉLÉMENT.
The company serves three distinct customer segments: individual consumers (particuliers) seeking salon-quality products, licensed professional hairstylists and beauticians (coiffeurs/esthéticiens) operating salons, and beauty school students. Two parallel loyalty programs anchor the model — the Club Fidélité consumer program (€7/year, 5% cashback, birthday bonus) and the VIP professional program (up to 65% discount on public prices, SIRET/diploma-gated). Pricing is unit-based across product categories ranging from €1 to over €400, with free shipping over €39 and installment payment options via Alma. The legal entity operating the business is CSP LOGISTICS, and the company is privately held with no disclosed funding rounds, M&A, or financial results.
Distribution and marketing are anchored in the physical store network, content marketing (blog, hair diagnostic tool, curated routines), an influencer program ("Team Bleu Libellule"), and partnerships with Maniatis salon network, YouSchool education, and Les Professionnels de la Coiffure. Integrations include Goodays (certified reviews), Alma, PayPal, and Carte Bancaire. Customer satisfaction is reported at 4.3/5 from 6,022+ certified reviews. The company has 501-1000 employees and operates primarily within France/Europe, with no disclosed international expansion.
Bleu Libellule firmographics
Firmographics- Name
- Bleu Libellule
- Legal name
- CSP LOGISTICS
- Website
- https://bleulibellule.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bleu Libellule is a French specialty retailer, founded in 1997, that sells professional-grade hairdressing and beauty products through 244 physical boutiques, an e-commerce site, and a mobile app, serving individual consumers, licensed salon professionals, and beauty students with 100+ brands.
- Ownership category
- akta.pro rank
Bleu Libellule industry classification
Industry- Product category
- Professional Beauty and Hairdressing Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK)
- akta.pro secondary industries
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Professional Hair Color (CRABALAA), Professional/Salon Beauty Distribution (CRAOAEAB), Haircare & Hair Color Distribution (CRAOAEAE)
Keywords
Where Bleu Libellule is headquartered
LocationHeadquarters
- HQ city
- Le Bouscat
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Bleu Libellule business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Bleu Libellule generates revenue primarily through the sale of professional beauty and haircare products including shampoings, colorations, styling tools, makeup, skincare, and aesthetics equipment. Products are sold at various price points from budget to premium, with discounts offered through loyalty programs and promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Consumer Club Fidélité program |
| Subscription | Annual | Professional VIP program |
| Unit Pricing | Pay-as-you-go | Standard consumer pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bleu Libellule product offering
Product offeringCore offering
Bleu Libellule sells professional beauty and hairdressing products across physical boutiques, an e-commerce website, and a mobile app. The assortment spans hair care, hair coloration, electric styling tools, esthetics and skincare, and salon equipment sourced from 100+ brands including L'Oréal Professionnel, Kérastase, ghd, Wella, NYX, and Peggy Sage. Distribution targets both individual consumers and licensed beauty professionals through differentiated programs (Club Fidélité for individuals and VIP for professionals).
Product overview
Bleu Libellule operates a multi-channel retail platform combining an e-commerce website, mobile app, and 244 physical stores across France. The company has been a reference in professional hair care and beauty since 1997, serving both individual consumers and professional salon operators. The core product is its retail platform offering professional-grade hair care products, colorations, electric styling equipment, and esthetic supplies from major brands including L'Oréal Professionnel, Kérastase, ghd, Wella Professionals, Fanola, and Peggy Sage. The offering is supplemented by loyalty programs (Club Fidélité for individuals and VIP Program for professionals), a hair diagnostic tool, curated hair care routines, and editorial beauty content. The company also develops private label brands and maintains exclusive brand partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Care Products Professional hair care products including shampoos, conditioners, masks, serums, and styling products from brands such as L'Oréal Professionnel, Kérastase, Wella, and Schwarzkopf, sold to both individual consumers and licensed beauty professionals.
- Hair Color Products
- Electric Hair Styling Equipment
- Esthetic and Beauty Products
- Professional Salon Equipment
- Club Fidélité Loyalty Program
- VIP Professional Program
- Bleu Libellule Mobile App
Companies that use Bleu Libellule
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bleu Libellule technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Bleu Libellule partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Jean Marc ManiatiscorePartnership between Maniatis salons and Bleu Libellule providing exclusive offers throughout the year. Customers can access special pricing through the Maniatis X Bleu Libellule collaboration, with dedicated 'Prix Maniatis' pricing available.
- YouSchoolminorEducational partnership with YouSchool providing beauty students with access to professional products and educational resources.
- Les Professionnels de la CoiffureminorBleu Libellule supports the professional hairdressing association Les Professionnels de la Coiffure, demonstrating commitment to the professional beauty community.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bleu Libellule competitors and assessment
Company assessmentEmerging players
- Beauty Bay: Online-first specialist beauty retailer with deep assortment of professional and indie haircare/beauty brands and strong content/community features. Reflects the digital competitive pressure on Bleu Libellule's e-commerce channel from pure-play specialists.
- Kiko Milano: European specialty beauty retailer with strong physical retail and growing e-commerce, primarily in makeup but increasingly extending into haircare and skincare. Comparable omnichannel model targeting beauty-savvy consumers at mid-price points.
Broad incumbents
- Yves Rocher: French botanical beauty brand with extensive own-store retail network and a strong e-commerce channel selling haircare, skincare, and makeup. Overlap with Bleu Libellule in French consumer haircare market and proprietary product strategy.
- Sephora: Global multi-category beauty retailer with strong French omnichannel presence, selling haircare alongside makeup, skincare, and fragrance. Broader assortment than Bleu Libellule but significant overlap in professional haircare brands and consumer target.
- Douglas: Largest European specialty beauty retailer with a sizable French store footprint and e-commerce platform, offering haircare, skincare, fragrance, and makeup from premium brands. Comparable channel mix with broader category scope.
Direct peers
- Pro-Duo (Beauty Success Pro): French professional-only beauty supply retailer serving hairstylists, beauticians, and resellers with deep assortment of L'Oréal, Wella, Kérastase, and professional tools. Direct overlap with Bleu Libellule's Espace Pro B2B channel and VIP professional customer base.
- Nocibé: French multi-channel beauty retailer operating hundreds of physical stores in France plus e-commerce, selling haircare, skincare, makeup, and fragrance from similar tier-1 brands (L'Oréal, Kérastase, etc.). Closest pure-physical-store comparable in the French beauty retail market.
- Beauty Success: French beauty retail chain (largely franchise-operated) selling haircare, esthetics, and makeup products across an extensive French store network. Overlaps directly with Bleu Libellule in product mix, professional and consumer customer base, and omnichannel model.
- Marionnaud: Major European specialty beauty retailer with a large French store base, selling perfumery, cosmetics, haircare, and skincare across physical stores and online. Highly comparable in assortment mix, channel structure, and target customer overlap.
- Sally Beauty: Largest global specialty retailer of professional-quality haircare, color, and beauty supplies, primarily serving salon professionals and consumers. Comparable in store-based distribution of professional beauty brands and pro/consumer dual customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bleu Libellule social profiles
Digital presenceBleu Libellule compliance and trust
Trust signalCompliance2 records
Bleu Libellule financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bleu Libellule leadership team
Management profileNumber of profiles
Bleu Libellule funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bleu Libellule M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bleu Libellule
What does Bleu Libellule do?
Bleu Libellule sells professional beauty and hairdressing products across physical boutiques, an e-commerce website, and a mobile app. The assortment spans hair care, hair coloration, electric styling tools, esthetics and skincare, and salon equipment sourced from 100+ brands including L'Oréal Professionnel, Kérastase, ghd, Wella, NYX, and Peggy Sage. Distribution targets both individual consumers and licensed beauty professionals through differentiated programs (Club Fidélité for individuals and VIP for professionals).
Is Bleu Libellule a public or private company?
Bleu Libellule is a private company. It is classified as unknown and is currently operating.
When was Bleu Libellule founded?
Bleu Libellule was founded in 1997. It employs 501 to 1,000 people.
Where is Bleu Libellule based?
Bleu Libellule is headquartered in Le Bouscat, France, in the Europe region.
How does Bleu Libellule make money?
One revenue line is on record: retail Product Sales.
Who are Bleu Libellule's main competitors?
Emerging players on record are Beauty Bay and Kiko Milano. Broad incumbents are Yves Rocher, Sephora and Douglas. Direct peers are Pro-Duo (Beauty Success Pro), Nocibé, Beauty Success, Marionnaud and Sally Beauty.
Does Bleu Libellule have an API?
No public API is recorded for Bleu Libellule.
What industry is Bleu Libellule in?
Bleu Libellule's product category is Professional Beauty and Hairdressing Retail. Its primary akta.pro industry code is CRABABAK, Professional/Salon Haircare (Backbar & Retail), with a secondary code of CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments). Its NAICS code is 456120 and its SIC code is 2844.