Pro-Duo NV

What Pro-Duo NV does

Pro-Duo NV is a privately held Belgian wholesale distributor (founded 1999, headquartered in Gent) that supplies professional hair and beauty products to licensed salons, beauty institutes, barbershops, and beauty-school students. Its primary operating entity is Pro-Duo France SAS, based in Lille, which runs the pro-duo.fr e-commerce platform and a network of physical retail stores targeting French professional buyers. The company operates as a B2B wholesaler gated by professional account verification rather than a consumer storefront.

The product catalog is organized across hair coloration (permanent, semi-permanent, temporary, developers, bleaches), hair care (shampoos, conditioners, masks, scalp treatments), styling products, hairdressing tools and scissors, electrical equipment (dryers, flat irons, clippers), salon furniture, manicure and nail products, epilation, facial and body care, lashes and brows, men's grooming, and a vegan-certified line. Underlying technology is a Demandware/Salesforce Commerce Cloud-style e-commerce platform (pro-duo.fr) hosting 50+ individual brand portals — including L'Oréal Professionnel, Olaplex, Dyson Professional, ghd, Wella Professionals, Schwarzkopf Professional, OPI, BaByliss PRO, Sebastian Professional, Kemon, Eugène Perma, XP100, Jean Marin Epil, Andreia Professional, Vitality's, Wunderbar, Lômé Paris, Redken, TIGI, Revlon, and others — with a 200-item per-order cap, free shipping above €75 ex-VAT, and a 10% PRO10 first-order acquisition discount.

The revenue model is one-time wholesale product sales with unit pricing ranging €2.69–€202.99 and tiered volume-based promotional discounts (e.g., 20–50% off by category). The go-to-market combines organic social (Facebook, Instagram, Pinterest, YouTube), an advice/inspiration blog, email/promotional campaigns, and physical retail stores. Customer segments are verticalized: hair salons and coiffeurs (primary), beauty institutes and estheticians (primary), barbershops (secondary), and beauty-school students via a dedicated Étudiants program. The company won the Feefo Gold Trusted Service Award 2025 for verified customer-review service excellence.

Name

Pro-Duo NV

Legal name

Pro-Duo France SAS

Website

https://pro-duo.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pro-Duo NV is a Belgian-founded B2B wholesale distributor of professional hair and beauty products, operating primarily through Pro-Duo France SAS in Lille, serving licensed salons, beauty institutes, barbershops, and beauty-school students via e-commerce and physical stores carrying 50+ professional brands.

Ownership category

akta.pro rank

Product category

Professional Beauty Supply Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

akta.pro secondary industry

Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

Keywords

• Professional beauty distribution
• Wholesale hair products
• Salon supplies wholesale
• Professional cosmetics distribution
• Barber equipment supply

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Wholesale Product Sales: Wholesale distribution of professional hair and beauty products to salons, institutes, and barbershops. Products include colorations, hair care, styling tools, electrical equipment, salon furniture, manicure, epilation, and skincare. Revenue generated through product markups on brand-name professional products with volume discount promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pro-Duo NV is a B2B wholesale distributor of professional hair and beauty products, selling professional-grade hair colorations, hair care, styling products, electrical equipment, salon furniture, manicure, epilation, and skincare products to licensed salons, beauty institutes, and barbershops across France and Belgium. The company operates an e-commerce platform and physical retail stores, distributing over 30 premium brands such as L'Oréal Professionnel, Olaplex, ghd, Dyson Professional, Wella Professionals, and Schwarzkopf Professional to professional beauty businesses.

Product overview

Pro-Duo NV is a professional wholesale distributor for hair and beauty professionals, operating primarily in France and Belgium. The company offers a comprehensive portfolio of professional hair care and beauty products organized across multiple core product categories: hair coloration (permanent, semi-permanent, temporary), hair care (shampoos, conditioners, masks), styling products (waxes, sprays, creams), hairdressing equipment (scissors, brushes, combs, accessories), electrical equipment (hair dryers, flat irons, curlers, clippers), salon equipment (furniture, trolleys, mirrors), beauty products (manicure, epilation, facial care, body care), men's grooming, and vegan-certified alternatives. The company distributes over 30 professional brands including L'Oréal Professionnel, Olaplex, ghd, Dyson Professional, Wella Professionals, Schwarzkopf Professional, BaByliss PRO, Sebastian Professional, Kemon, Eugène Perma, XP100, Jean Marin Epil, Andreia Professional, Vitality's, Wunderbar, Lômé Paris, OPI, and many others. Pro-Duo also offers specialized bundles for students and maintains a separate retail website for non-professional customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Hair Coloration (Coloration) Professional hair coloring products including permanent, semi-permanent, and temporary coloration, developers/oxidants, bleaches, neutralizers, color charts, and color correctors. Sold wholesale to licensed hair salons.
• Professional Hair Care (Soins Capillaires) Professional hair care products including shampoos, conditioners, hair masks, dry shampoos, scalp care treatments, and tonic treatments for salon use.
• Professional Styling Products (Produits Coiffants) Hair styling products including waxes, pastes and clays, hairsprays, heat protectants, mousses, lotions, serums, and styling creams for salon professionals.
• Hairdressing Equipment (Matériel de Coiffure) Hairdressing tools and accessories including cutting capes, coloring and bleaching supplies, aluminum foil, gloves, hair ties and clips, mirrors, brushes, combs, color brushes and bowls, towels, heated towel warmers, and training heads.
• Professional Hairdressing Scissors (Ciseaux de Coiffure) Professional hairdressing scissors including cutting scissors, razors, and sculpting/shear-thinning scissors for salon use.
• Curly and Smoothing Hair Treatments Professional hair treatments including straightening treatments and curl treatments for salon services.
• Hair Extensions and Wigs Hair extensions and wigs including natural and synthetic options plus accessories, distributed to salons.
• Electrical Beauty Equipment (Electro et Matériel) Electrical beauty and hairdressing equipment including hair clippers, hair dryers, flat irons, curling tongs, hot brushes, electric shavers, trimmer accessories, lamps, epilation equipment, manicure equipment, and beauty equipment.
• Salon Furniture and Equipment (Equipement de Salon) Salon furniture and equipment including chairs and stools, trolleys and cases, tools and accessories, hairdressing equipment, beauty equipment, manicure equipment, disposable materials, and barber furniture.
• Professional Manicure Products Professional manicure products including gel polish, nail polish, gel construction, nail prosthetics, base and top coats, tools and files, disinfectants and removers, nail care, nail treatments, electric manicure equipment, nail kits, and nail art supplies.
• Professional Epilation Products Professional hair removal products including wax cartridges, wax beads, wax pots, pre and post-epilation products, electrical epilation equipment, epilation tools, and spatulas.
• Professional Facial Care Products (Visage) Facial care products including facial cleansers, moisturizing creams, exfoliants, eye contour creams, face masks and treatments, and tonics for beauty institutes.
• Professional Body Care Products (Corps) Professional body care products for beauty salons and institutes.
• Professional Sun Care and Tanning Products (Solaire) Sun care and tanning products including self-tanners and spray tan solutions for professional use in beauty institutes.
• Professional Lash and Eyebrow Products (Cils et Sourcils) Professional lash and eyebrow products including false lashes, individual lashes, lash and brow oxidants, extension cleaning and coloring, wax and thread eyebrow epilation, lash and brow care, eyebrow and eye kits, and brow and eye tools.
• Men's Grooming Products (Hommes) Men's grooming products including hair clippers, electric and manual shavers, shaving products and accessories, hair care and styling products, beard and skin care, accessories, and barber furniture for barbershops.
• Student Equipment Bundles (Étudiants) Equipment bundles for beauty and hairdressing students including essentials, hairdressing equipment, aesthetic care equipment, and manicure equipment.
• Vegan-Certified Professional Products Vegan-certified hair care, coloring, and beauty products including vegan shampoos, nail products, and skincare products for salons and institutes seeking vegan product lines.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered flagship, core and minor.

• L'Oréal ProfessionnelflagshipChannel Partner/ Reseller/ DistributorMajor professional hair care brand distributed through Pro-Duo wholesale channels. Featured prominently on website homepage with dedicated brand page. Products include colorations, hair care, and styling products.
• OlaplexflagshipChannel Partner/ Reseller/ DistributorProfessional hair bond repair brand distributed through Pro-Duo. Featured on homepage with dedicated brand page and logo placement.
• Dyson ProfessionalflagshipChannel Partner/ Reseller/ DistributorPremium professional hair styling tools including Dyson Airwrap and Supersonic dryers sold through Pro-Duo wholesale channel.
• ghdcoreChannel Partner/ Reseller/ DistributorProfessional hair styling tools brand featuring stylers, hair dryers, and curling irons. Multiple ghd products featured in promotional sections.
• Wella ProfessionalscoreChannel Partner/ Reseller/ DistributorProfessional hair color and care brand distributed through Pro-Duo. Products include Koleston Perfect coloration line.
• Schwarzkopf ProfessionalcoreChannel Partner/ Reseller/ DistributorProfessional hair care and coloration brand including Igora color line distributed through Pro-Duo.
• OPIcoreChannel Partner/ Reseller/ DistributorProfessional nail care and gel polish brand distributed through Pro-Duo for manicure and nail art supplies.
• Jean Marin EpilcoreChannel Partner/ Reseller/ DistributorProfessional waxing and epilation brand. Exclusive promotional offers of up to 50% off on Jean Marin products through Pro-Duo.
• Andreia ProfessionalcoreChannel Partner/ Reseller/ DistributorProfessional hair color brand with vegan 0% ammoniaque coloration. Featured in promotional campaigns (2+ items = -20%).
• Vitality'scoreChannel Partner/ Reseller/ DistributorItalian professional hair color brand with Art Absolute line distributed through Pro-Duo.
• XP100coreChannel Partner/ Reseller/ DistributorProfessional hair color brand made in France with 85 shades and competitive pricing distributed through Pro-Duo.
• WunderbarminorChannel Partner/ Reseller/ DistributorProfessional hair color brand with over 120 shades distributed through Pro-Duo.
• Lômé ParisminorChannel Partner/ Reseller/ DistributorFrench professional hair color brand with 100 shades, made in France. Distributed through Pro-Duo.
• Sebastian ProfessionalminorChannel Partner/ Reseller/ DistributorProfessional hair care and styling brand distributed through Pro-Duo.
• Eugène Perma ProfessionnelminorChannel Partner/ Reseller/ DistributorHistoric French professional hair care brand distributed through Pro-Duo.
• KemonminorChannel Partner/ Reseller/ DistributorItalian professional hair care brand distributed through Pro-Duo.
• BaByliss PROminorChannel Partner/ Reseller/ DistributorProfessional electrical hair tools brand including hair dryers, straighteners, and curling irons distributed through Pro-Duo.
• RedkenminorChannel Partner/ Reseller/ DistributorProfessional hair care brand distributed through Pro-Duo.
• TIGIminorChannel Partner/ Reseller/ DistributorProfessional hair care and styling brand distributed through Pro-Duo.
• RevlonminorChannel Partner/ Reseller/ DistributorProfessional beauty and hair care products distributed through Pro-Duo.
• Les Secrets de LolyminorChannel Partner/ Reseller/ DistributorProfessional hair care brand distributed through Pro-Duo.
• UniteminorChannel Partner/ Reseller/ DistributorProfessional hair care brand distributed through Pro-Duo.
• Semi Di Lini (Alfaparf Milano)minorChannel Partner/ Reseller/ DistributorProfessional hair care brand distributed through Pro-Duo.
• S-ProminorChannel Partner/ Reseller/ DistributorProfessional hair color brand distributed through Pro-Duo.
• SibelminorChannel Partner/ Reseller/ DistributorProfessional hair color brand distributed through Pro-Duo.
• Professional by FamaminorChannel Partner/ Reseller/ DistributorProfessional hair care brand distributed through Pro-Duo.
• BarnumminorChannel Partner/ Reseller/ DistributorProfessional barber equipment brand distributed through Pro-Duo.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• SalonCentric: L'Oréal-owned B2B distributor serving professional salons in the US with a similar multi-brand assortment and volume-pricing model; the closest functional analog to Pro-Duo at larger scale and a key signal of brand-owner vertical integration risk.
• Salons Direct: Ireland-based online trade supplier to hair and beauty professionals; comparable B2B e-commerce proposition serving salons and beauty institutes with multi-brand professional assortments.
• Capital Hair & Beauty: UK professional hair and beauty wholesaler supplying salons and barbers with multi-brand assortments and online trade ordering; closely comparable customer mix (hairdressers, barbers, beauticians) and product breadth.
• CosmoProf Beauty: L'Oréal-owned B2B beauty distributor in North America operating storefronts and digital ordering for salon and beauty professionals; directly comparable assortment, customer base, and channel mix to Pro-Duo.
• Salon Star: UK B2B hair and beauty trade supplier with online and store presence; comparable trade-only customer base and similar product categories (hair care, electrical tools, beauty supplies).
• Salon Services: UK-based B2B distributor of professional hair and beauty products to salons; comparable assortment (L'Oréal, Wella, Schwarzkopf and others), volume-based pricing, and trade-only customer model.

Regional players

• Beauty Express: Ireland-based trade distributor of professional hair and beauty products serving salons and beauticians; comparable assortment and B2B-only model, operating in a different geography than Pro-Duo.
• Petra Hair & Beauty Group: German professional hair and beauty distributor supplying salons with brand assortments including Wella, L'Oréal, and Schwarzkopf; comparable B2B wholesale model but primarily serves the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCh2YmHXKWcjbcAge8SwKKOQ
• Facebookfacebook.com/ProDuoFrance
• Instagraminstagram.com/produofrance/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-Duo NV