L' Artigiano

What L' Artigiano does

L' Artigiano is a privately held Greek pizza delivery company founded in 1993 by Christos Vitsikanos in Vyronas, Attica. It operates 23 stores — 15 corporate-owned and 8 franchise — across Attica, Corinth, and Kalamata, employing over 500 people, and self-describes as a top pizza delivery brand in Greece. The core offering is handmade pizzas made to order with dough that ferments naturally for 24 hours, supported by pasta, salads, vegan/meat-free items (developed in partnership with Garden Gourmet), seasonal Lenten menus, and limited-edition SKUs such as Chicago-style Deep Dish and the April 2026 Pizza Croissant.

The company's technology stack centers on a proprietary online ordering platform with iOS and Android applications, a centralized call center, and an AI-powered Shopping Recommendation System that personalizes product suggestions based on user ordering history. Transactions are secured with SSL 128-bit encryption (Comodo certificate) and the platform is GDPR-compliant. Ordering channels include own website/app, phone, and third-party food delivery marketplaces; loyalty is driven by the l'artigiano Bonus program offering 5% cashback on online orders. All pizzaioli are trained and certified by Italy's Accademia Pizzaioli.

Revenue is generated primarily through direct pizza delivery and takeaway transactions (minimum €7 delivery order), supplemented by franchise fees from 8 licensed stores, loyalty-driven repeat orders, and B2B coupon partnerships with major Greek employers and sports clubs (PAO, AEK BC, Cosmote, Vodafone, ΔΕΗ, Interamerican, Novibet). Pricing follows a transaction-based model with takeaway discounts (€3 off pizzas, €1 off pasta) and a 20% first-order app discount as customer acquisition mechanics.

Name

L' Artigiano

Legal name

L'ARTIGIANO

Website

https://lartigiano.gr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

L' Artigiano is a privately held Greek pizza delivery chain founded in 1993, operating 23 stores (15 corporate, 8 franchise) across Attica, Corinth, and Kalamata with 500+ employees, serving individual consumers and corporate clients via proprietary online and app ordering with AI-powered recommendations.

Ownership category

akta.pro rank

Product category

Pizza Delivery and Takeaway Restaurant Chain

NAICS

Special Food Services (7223)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Italian pizza delivery
• Restaurant chain
• Handmade pizza
• Food delivery service
• Italian cuisine restaurant

Headquarters

HQ city

Dáfni

HQ country

Greece

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pizza Delivery Orders: Revenue from direct pizza delivery orders placed via website, mobile app, or phone. Customers pay for food items plus delivery fee. Minimum order €7 for delivery.
2. Takeaway Orders: Revenue from customer pick-up orders (takeaway) placed online or by phone. Takeaway pricing includes €3 discount on all pizzas and -€1 on all pasta items.
3. Franchise Fees: Revenue from 8 franchise stores operating under the l'artigiano brand, generating franchise-related income.
4. Loyalty Program: 5% cashback on every online order through l'artigiano bonus loyalty program, with bonus amounts redeemable on future orders. Points expire after 12 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

L' Artigiano is a Greek pizza delivery chain founded in 1993 that sells handmade Italian pizzas made to order with 24-hour naturally fermented dough, supplemented by pasta dishes, salads, vegan and Lenten menus, and limited-edition specialty pizzas such as Chicago-style Deep Dish and Pizza Croissant. The company operates 23 stores across Attica, Corinth, and Kalamata (15 corporate and 8 franchise) and processes orders through its own website, iOS/Android mobile apps, and a centralized phone call center for delivery and takeaway.

Product overview

L' Artigiano is a Greek pizza delivery company founded in 1993 with 23 stores in Attica, Corinth, and Kalamata. The core offering is handmade pizzas made to order with 24-hour fermented dough, supplemented by pasta dishes, salads, and specialty items. Limited edition products include Deep Dish Pizza (Chicago-style pan pizza) and Pizza Croissant (first croissant-dough pizza in Greece, launched April 2026). The company offers vegan and meat-free menu options in partnership with Garden Gourmet, plus seasonal Lenten menus. Ordering is available through a web platform, iOS/Android mobile apps, and telephone call center. The company operates a loyalty program (l'artigiano Bonus) offering 5% cashback on online orders. Some locations feature dine-in and coffee corners.

Differentiator

Problem solved

Functional benefit

Brands

• l'artigiano bonus: The company's loyalty program offering 5% cashback on online orders.

Products and services

• Handmade Pizza Handcrafted pizzas made to order from scratch daily with dough that ferments naturally for 24 hours; customers can customize ingredients and additions; served across all 23 stores for delivery and takeaway.
• Deep Dish Pizza Chicago-style pan pizza baked in a pan with buttery dough and inverted layering (cheese at the base, sauce on top), slow-baked for a fluffy interior and crispy exterior; offered in limited edition flavors.
• Pizza Croissant First pizza with croissant dough in Greece featuring a buttery, flaky, multi-layered croissant dough base; available in 3 signature recipes: Chicken Parmesan, Gorgonzola Blueberry, and Pistachio Mortadella; size 8 pieces.
• Pasta Dishes Cook-to-order pasta dishes including Napolitana, Pasta with Vegetables, and Pasta Gamberetti, available for delivery and takeaway across all store locations.
• Salads Fresh made-to-order salads including the Bella Vita salad, served alongside pizza and pasta orders for delivery and takeaway.
• Vegan and Meat-Free Menu Plant-based menu developed in collaboration with Garden Gourmet, including Pizza Meat-free Burger, Pasta Meat-free Bolognese, Meat-free Nuggets Meal, Meat-free Burgers (Guacamole and Sweet Chilli), and Vegan Club Sandwich, aimed at vegan customers and Lenten observers.
• Lenten (Nistisimo) Menu Seasonal Lenten menu for Orthodox fasting periods, featuring lenten pizzas, pasta with seafood, and salads, available as a dedicated category on the website and mobile app.
• l'artigiano Bonus Loyalty Program Free loyalty rewards program giving members 5% cashback in euros on every online order, with bonus amounts redeemable on future catalog orders and expiring 12 months after acquisition.
• Online Ordering Platform Web-based ordering platform at lartigiano.gr supporting delivery and takeaway ordering, user registration/login, address management, order tracking, and application of loyalty and coupon discounts across all store locations.
• Mobile App (iOS and Android) Native iOS and Android mobile applications providing online ordering with exclusive app-only promotions, including a 20% discount on the first delivery order placed through the app.
• Delivery and Takeaway Service Last-mile delivery service with average 30-minute delivery time and takeaway pickup service with average 15-minute pickup time from 23 store locations; minimum delivery order of €7.
• Coffee and Dine-in Corners In-store coffee and dine-in service at selected stores (e.g., Acropolis and Nikaia), offering coffee and breakfast items since 2018 in addition to the delivery and takeaway business.
• L' Artigiano Franchise Program Licensed franchise program under which 8 franchise-operated stores operate under the l'artigiano brand, paying franchise fees to the parent company for use of the brand, recipes, training and systems.

Quantifiable outcome

• 5,140+ pizzas delivered in 2 hours during Free Pizza Day 2024
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Accademia PizzaiolicoreStrategic or Co-development Partner · 1 January 2018All pizzaioli are trained and certified by Accademia Pizzaioli - the world's first and oldest Italian gastronomy academy, ensuring authentic pizza-making skills and quality standards.
• Garden GourmetminorStrategic or Co-development PartnerCollaboration for meat-free and vegan menu items including Plant-Based Burgers, Pasta Bolognese, and Nuggets Meal, providing plant-based protein options for Lenten and vegan customers.
• ComodocoreTechnology or IntegrationDigital security certificate provider ensuring SSL encryption for secure online transactions, protecting customer payment data and personal information.
• PAO (Panthessalonikios Athlitikos Omilos)minorGTM or Marketing PartnerSports club partnership offering 25% discount on all products for PAO members through coupon code valid until 31/05/2027.
• AEK BCminorGTM or Marketing PartnerSports team partnership offering 20% discount on online products for AEK members.
• NovibetminorGTM or Marketing PartnerBetting company partnership offering 25% discount on l'artigiano orders, valid until 31/01/2026.
• Papito (Food Creator)minorGTM or Marketing PartnerPopular Greek food creator known for mukbang content and signature 'Πάρ' το' phrase, featured in TV commercial and online campaign for Pizza Croissant launch.
• Scarlet AgencyminorGTM or Marketing PartnerCreative agency responsible for Pizza Croissant campaign scenario and creative direction.
• Correct ProductionsminorGTM or Marketing PartnerProduction company for Pizza Croissant TV commercial and video content.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Γρηγόρης (Grigoris): Large Greek fast-food chain with extensive store network offering pizza, pasta, salads, and coffee. Comparable multi-location Greek QSR operating model and category overlap in pizza, pasta, and salads.
• Goody's Burger House Greece: One of the largest Greek QSR chains, operating dozens of stores across Greece with dine-in, delivery, and takeaway. Comparable QSR operating model and footprint but broader fast-food menu beyond pizza.

Direct peers

• Pizza Fan (PizzaFan.gr): Greek pizza delivery chain offering multi-flavor pizzas and pasta through online ordering. Closely comparable business model, menu mix, and target customer to L'Artigiano in the Greek pizza-delivery category.
• Domino's Pizza Greece: Greek arm of the world's largest pizza delivery chain, operating a comparable delivery-led pizza QSR model in Greece. Directly competes with L'Artigiano on delivery, takeaway, and digital ordering in overlapping geographies.
• Pizza Hut Greece: Greek arm of the global pizza QSR brand, offering dine-in, delivery, and takeaway pizza. Directly overlaps with L'Artigiano in pizza category, target customer (families, groups), and Greek delivery market.
• Everest Pizza (Pizza Everest): Established Greek pizza delivery and dine-in chain operating multiple stores with delivery and takeaway offerings. Direct competitor in the same Greek pizza QSR segment with similar product positioning.
• Πίτσα Χωριό (Pizza Horio): Greek pizza delivery brand operating in the same pizza QSR category with comparable menu and delivery model. Direct competitor for L'Artigiano in regional Greek markets.

Others

• Wolt Greece: Greek arm of the international on-demand delivery platform owned by DoorDash. Functions as a delivery aggregator and channel for L'Artigiano while influencing delivery commission structures and competitive dynamics.
• eFood (Delivery Hero Greece): Leading Greek food delivery marketplace operated by Delivery Hero. Functions as both a channel partner (L'Artigiano listed) and a competitive aggregator shaping delivery economics for Greek QSRs including L'Artigiano.

Emerging players

• Blue Whale (Γαλάζια Φάλαινα): Greek pizza and casual-dining operator with growing delivery footprint. Comparable menu positioning to L'Artigiano but smaller scale and brand presence — relevant as a niche/emerging competitor in the Greek pizza category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lartigiano.gr
• Instagraminstagram.com/lartigianogreece
• TikToktiktok.com/@lartigiano_greece
• Xx.com/lartigiano

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L' Artigiano