Hanasab Insurance Services

What Hanasab Insurance Services does

Hanasab Insurance Services is a privately held, boutique insurance brokerage founded in 1993 by Farhad Hanasab and headquartered in Los Angeles, California, with a second office in Ontario in the Inland Empire. The firm operates as an independent intermediary rather than a carrier, placing coverage through more than 300 A-rated, admitted insurance carriers and holding licensing to write business in 45 states. Service offerings span personal lines, commercial lines, employee benefits, entertainment industry coverage, sports & leisure insurance, and high net worth private client services, addressing both individual policyholders and small-to-mid-market business accounts across multiple verticals.

The firm's revenue model is standard brokerage economics: it earns commission on insurance premiums placed with carrier partners and does not underwrite risk itself. Its go-to-market is differentiated by specialization in verticals requiring domain expertise — entertainment and sports & leisure — layered onto more conventional commercial and personal lines work. The boutique positioning, founder-led brand, and multi-state licensing footprint provide some scalability, but operations remain constrained to roughly 11–50 employees across two physical offices, with no disclosed technology platform, proprietary tooling, or digital distribution layer.

Hanasab does not disclose revenue, has no disclosed funding rounds, no parent company, and no private equity or venture backing, consistent with a closely held, founder-led operation. Named leadership beyond the founder includes Robert Ferrer, who joined as a partner in 2010, and Jennie Wang, who joined in 2014. The firm carries no disclosed M&A activity, no announced partnerships, and no public-facing AI or technology initiatives.

Name

Hanasab Insurance Services

Legal name

Hanasab Insurance Services, Inc.

Website

https://hanasabinsurance.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Boutique insurance brokerage founded in 1993 in Los Angeles, placing coverage through 300+ A-rated carriers across 45 states, serving entertainment, sports & leisure, commercial, personal, and high net worth clients.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)

akta.pro industry

PRIMARYFSAIAFAD

Small Group Health Insurance (2–50/100)

Financial & Insurance/Insurance — Life & Health/Group Health Insurance (Employer-Sponsored)

SECONDARYFSAIABAA

Whole Life Insurance

Financial & Insurance/Insurance — Life & Health/Whole & Universal Life Insurance

SECONDARYFSAIAKAD

Group/Employer-Sponsored Critical Illness & Hospital Indemnity

Financial & Insurance/Insurance — Life & Health/Critical Illness & Hospital Indemnity Insurance

SECONDARYFSAIAFAM

High-Deductible Health Plans (HDHP) with HSA-Eligible Coverage

Financial & Insurance/Insurance — Life & Health/Group Health Insurance (Employer-Sponsored)

Keywords

• Insurance brokerage services
• Commercial insurance coverage
• Personal lines insurance
• Employee benefits administration
• Risk management consultation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance broker, Hanasab Insurance Services earns commissions from insurance carriers for placing policies. They represent over 300 insurance companies and write policies in 45 states. Revenue is generated through commissions on insurance premiums paid by clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hanasab Insurance Services is an independent insurance brokerage that places personal, commercial, entertainment, sports & leisure, high-net-worth private client, and employee benefits insurance coverage by accessing a network of 300+ A-rated admitted insurance carriers. The firm provides risk management consultation, claims support, and policy administration, and is licensed to write policies in 45 states. Revenue is generated through carrier commissions on placed premiums.

Product overview

Hanasab Insurance Services is an independent insurance brokerage firm offering a comprehensive portfolio of insurance and risk management products. The company operates as a single unified insurance services platform providing personal lines (auto, homeowners, renters, motorcycle, motor home, watercraft, aviation), commercial lines (business owners policy, general liability, commercial auto, commercial property, workers compensation, umbrella coverage up to $25mm, professional liability, liquor liability, earthquake, flood, crime), employee benefits (medical, dental, vision, life, disability, 401K plans), and specialty programs (entertainment industry insurance for movie production, sports and leisure venues including roller skating, bowling centers, family fun centers, and high net worth private client services). The company has been in operation since 1993 and is licensed with over 300 insurance companies, able to write policies in 45 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal and Commercial Auto Insurance Personal and commercial auto insurance coverage placed with multiple A-rated admitted carriers, including standard vehicles, commercial fleets, motorcycles, motor homes, and collectible vehicles.
• Homeowners Insurance Home, condo, and renters insurance coverage for personal residences, including high-valued homes, placed with A-rated carriers.
• Business Owners Policy (BOP)

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• A Rated, Admitted Insurance CarrierscoreOthersHanasab Insurance Services maintains relationships with over 300 A-rated, admitted insurance carriers. These partnerships enable the agency to offer customized coverage options across personal, commercial, entertainment, and employee benefits lines. The carrier relationships allow access to specialized products and competitive pricing for clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brown & Brown, Inc. Large publicly traded U.S. insurance brokerage operating across commercial P&C, personal lines, employee benefits, and specialty programs. Brown & Brown is structurally comparable as an independent brokerage aggregator whose specialty books (entertainment/sports, HNW private client) overlap with Hanasab's niche strategy.
• Leavitt Group: National independent insurance brokerage with a regional, multi-office footprint and broad personal/commercial/benefits lines plus select specialty practices. Leavitt is comparable to Hanasab as a private, growth-oriented multi-line independent with similar employee scale and specialty diversification strategy.
• USI Insurance Services: Mid-to-large U.S. independent brokerage focused on middle-market commercial and personal lines, employee benefits, and specialty practices. USI's mid-market, multi-carrier model with embedded specialty niches parallels Hanasab's positioning, with USI sitting further along the growth-and-consolidation curve.
• Heffernan Insurance Brokers: California-headquartered independent brokerage of comparable boutique scale serving mid-market commercial, personal, and HNW lines. Heffernan is one of the closest structural analogues to Hanasab among West Coast brokerages, with overlapping property/casualty, employee benefits, and private-client focus areas and similar relationship-driven go-to-market.
• Alliant Insurance Services: Large U.S. independent brokerage offering broad commercial, personal, and employee benefits placement through multi-carrier access. Alliant is a relevant comparison because, like Hanasab, it scales specialty and middle-market books across a wide carrier panel without the global-incumbent overhead of Marsh, Aon, or Gallagher.

Broad incumbents

• Arthur J. Gallagher & Co. One of the largest global insurance brokerages with substantial retail commercial P&C, employee benefits, and risk-management practices. Gallagher competes directly for Hanasab's larger mid-market and HNW accounts while offering far broader resources, but operates as a much larger portfolio rather than a boutique.
• Lockton Companies: World's largest privately held insurance brokerage with strong entertainment, sports, and private-client practices. Lockton's specialty expertise and private ownership model make it a structural analogue to Hanasab, but at vastly greater scale and geographic reach.
• Marsh & McLennan: Global insurance brokerage and risk-management leader whose Marsh Specialty and personal-lines practices overlap with Hanasab's entertainment, sports/leisure, and HNW books. Relevant as a benchmark for the incumbent broker that Hanasab's boutique positioning deliberately competes against on service depth.
• Aon plc: Global insurance brokerage whose Aon Entertainment practice is one of Hanasab's direct competitors for film production, event, and venue risks. Robert Ferrer's prior tenure at AON Entertainment underscores the recruiting and competitive overlap; Aon is the institutional reference point for the type of entertainment practice Hanasab aspires to.

Emerging players

• Woodruff-Sawyer & Co. Mid-size independent insurance brokerage focused on commercial, entertainment, and private-client lines. Woodruff-Sawyer's specialty emphasis on entertainment and HNW segments — the same niches where Hanasab differentiates — makes it one of the closest mid-market comparables in California and the broader West Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hanasabinsures

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanasab Insurance Services