Leavitt Group
Leavitt Group is a privately held insurance brokerage operating a network of 80+ co-owned insurance agencies across 290+ locations in 31 states, providing commercial, employee benefits, and personal insurance to businesses and individuals.
- Company typePrivate
- Founded1952
- HeadquartersCedar City, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Leavitt Group does
Leavitt Group Enterprises, Inc. is a privately held insurance brokerage founded in 1952 by Dixie Leavitt in Cedar City, Utah, and currently led by Executive Chairman and CEO Eric O. Leavitt. Operating as the parent of an affiliation network of 80+ independently co-owned insurance agencies with 290+ locations across 31 states, the company ranks as the 18th largest independent property and casualty brokerage in the U.S. (Insurance Journal, August 2025) and as the largest family-owned and operated brokerage in the industry. In 2025 it generated $587 million in consolidated revenue against $4.8 billion in placed premiums.
The company's product portfolio spans three core pillars: Business Insurance (commercial property, general liability, workers compensation, commercial auto, cyber liability, executive and professional liability, surety bonds), Employee Benefits (group health, voluntary products, wellness, HR support, plan design, and ACA compliance), and Personal Insurance (home, auto, life, and specialty lines). It also runs industry-specific programs for agribusiness, construction, manufacturing, nonprofits, credit unions, food and beverage, fitness, dairy, energy, and farms and ranches. Supporting technology is conventional brokerage infrastructure — CRM, lead generation tools, online enrollment, client portals, and a Find an Agent directory — with no disclosed proprietary AI or machine learning components.
Leavitt Group's business model is commission-driven. Standard commercial commissions range from 5% to 20% of premium, surety commissions from 20% to 30%, and life insurance first-year commissions from 55% to 80%, with an overall blended rate of approximately 12.5% of premiums. Additional revenue comes from annual contingent commissions tied to volume and loss experience, policy fees, interest on agency-bill balances, and shared-services revenue from the Leavitt Group Agency Association (LGAA), which also operates a premium finance subsidiary and a minority-held workers compensation captive (PacWest). The go-to-market is a distributed partnership model: local agency leaders retain substantial equity in their own agencies while accessing national carrier relationships, back-office functions, training, and E&O coverage from the parent — a structure the firm explicitly markets as an alternative to private equity consolidation. Customer satisfaction is evidenced by a Net Promoter Score of 74 versus a general insurance industry average of 27.
Leavitt Group firmographics
Firmographics- Name
- Leavitt Group
- Legal name
- Leavitt Group Enterprises, Inc.
- Website
- https://leavitt.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Leavitt Group is a privately held insurance brokerage operating a network of 80+ co-owned insurance agencies across 290+ locations in 31 states, providing commercial, employee benefits, and personal insurance to businesses and individuals.
- Ownership category
- akta.pro rank
Leavitt Group industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Independent Broker-Dealers (Retail Network) (FSAAAAAC)
Keywords
Where Leavitt Group is headquartered
LocationHeadquarters
- HQ city
- Cedar City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Leavitt Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Commissions: Regular commissions paid on policies placed through the agency, ranging from 5% to 20% of each policy period's premium for most products. Surety bonds typically generate 20-30% commission. Life insurance commissions are typically 55-80% of first year's premium. Average commission rate is approximately 12.5% of total premiums.
- Contingent Commissions: Annual contingent commissions tied to total business volume placed with insurers and loss experience/profitability. These are earned based on collective agency performance with each insurer.
- Policy Fees: Separate fees negotiated in circumstances where insurer quotes do not include agent commissions, typically for larger or difficult-to-place risks. Also charged for risk management, engineering, and premium financing services.
- Interest and Countersignature Income: Interest income from amounts held for payment to insurers on agency-bill accounts. Interest on past-due receivables. Commissions from countersigning policies from other states where required by law.
- LGAA Member Services: Revenue from services provided to member agencies including automation, training, payroll, accounting, and website services through Leavitt Group Agency Association (LGAA). Also includes allocation from premium finance company profits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Standard Commercial Insurance Commission |
| Transaction based/ take rate | Multi-year contract | Surety Bond Commission |
| Transaction based/ take rate | Multi-year contract | Life Insurance Commission |
| Outcome Based/ Performance | Annual | Contingent Commission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Leavitt Group product offering
Product offeringCore offering
Leavitt Group is an independent insurance brokerage that places commercial insurance, employee benefits, and personal insurance through a network of 80+ locally co-owned affiliated agencies operating from 290+ locations across 31 states. Core revenue is generated from insurance commissions paid by carriers on placed policies, supplemented by fees for policy handling, risk management, premium financing, and shared services delivered to member agencies through the Leavitt Group Agency Association (LGAA).
Product overview
Leavitt Group is an insurance brokerage offering a comprehensive portfolio of commercial and personal insurance products, employee benefits administration, and agency partnership programs. The core offerings consist of three main pillars: Business Insurance (commercial property, casualty, auto, workers comp, cyber, and specialty coverages), Employee Benefits (group health, voluntary products, HR support, wellness, and compliance), and Personal Insurance (auto, home, life, and specialty lines). Specialized industry programs serve agribusiness, construction, manufacturing, nonprofit, and other sectors. The company also operates an affiliation/partnership program for independent insurance agencies seeking to join a larger network while maintaining local ownership. The average commission rate on business written is approximately 12.5% of total premiums.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Net Promoter Score of 74 (vs. industry average of 27 for general insurance)
- +2 more outcomes
Companies that use Leavitt Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Leavitt Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Leavitt Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- FBMC Benefits ManagementcoreFBMC Benefits Management CEO and Co-Owner David Faulkenberry joined Leavitt Group to explore the next chapter for their company while ensuring it was right for employees, clients, and shareholders.
- Archibald Insurance AgencycoreCo-Owners Aaron Cottle and Gary Archibald lead Archibald Insurance Agency as part of Leavitt Group's affiliated network.
- BTJ InsurancecoreCo-Owner Bobby Thomas closed five acquisitions in the first 14 months after joining Leavitt Group, leading to substantial growth. BTJ operates in Tennessee and Maryland.
- Spotts Insurance AgencycoreCo-Owner Jeffrey Spotts chose Leavitt Group to ensure family, employees, and clients are well taken care of with a perpetuation plan in place. Agency is based in Pennsylvania.
- Farm Creek InsurancecoreCo-Owner Kenny Kreiser joined Leavitt Group after hearing from other co-owners about their positive experiences. He doubled the agency size in less than four years while maintaining ownership. Based in Cambridge, MD.
- First Independent AgencycoreCo-Owners Daniel Steel and Tom Sokol lead First Independent Agency, operating in Michigan as part of Leavitt Group's agency network.
- Wasatch Leavitt Insurance AgencycoreCo-Owners Sam Carrick and Aline France lead Wasatch Leavitt Insurance Agency as part of Leavitt Group's affiliated network in Utah.
- Leavitt Group SouthwestcoreCo-Owner Alma Franzoy-Capron leads Leavitt Group Southwest, offering agricultural insurance and building community relationships in New Mexico.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Leavitt Group competitors and assessment
Company assessmentBroad incumbents
- Arthur J. Gallagher: Top global insurance brokerage and risk management firm. Overlaps with Leavitt in commercial P&C and benefits, but operates at much larger scale and with broader international capabilities.
- Aon: Global professional services firm offering insurance brokerage, reinsurance, and human capital solutions. Comparable on benefits and risk management offerings, but with substantially broader portfolio and international reach than Leavitt.
- Marsh McLennan: Global leader in insurance brokerage and risk advisory. Overlaps with Leavitt's commercial insurance and benefits business, but primarily addresses large enterprise and international clients at much higher scale.
Direct peers
- Hub International: Major North American insurance brokerage serving commercial, personal, and benefits clients across the U.S. and Canada. Directly comparable to Leavitt in size, multi-state coverage, and product breadth.
- AssuredPartners: PE-backed national insurance brokerage with broad commercial, benefits, and personal lines. Competes directly with Leavitt for agency affiliations and customer accounts, particularly in the mid-market segment.
- USI Insurance Services: Large U.S. insurance brokerage delivering property/casualty, employee benefits, and personal insurance. Directly comparable in product mix, mid-market orientation, and regional office model.
- Lockton Companies: Largest privately held independent insurance brokerage globally. Closely comparable to Leavitt on private/family-style ownership ethos, commercial and benefits focus, and consultative client model, though Lockton is significantly larger.
- Acrisure: One of the largest independent insurance brokerages in the U.S., rapidly built through acquisition. Closely comparable to Leavitt in independent-broker positioning, multi-state footprint, and broad commercial/benefits/personal lines, though growth model is PE-funded rather than co-ownership.
- World Insurance Associates: PE-backed, fast-growing insurance brokerage with national footprint. Competes with Leavitt for agency acquisitions and similar SMB/mid-market customer segments across commercial and personal lines.
- Brown & Brown: Publicly traded insurance broker and program manager offering commercial P&C, employee benefits, and personal lines. Highly comparable in independent-broker model and national reach; benchmark for valuing mid-size brokerages like Leavitt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Leavitt Group social profiles
Digital presenceLeavitt Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leavitt Group leadership team
Management profileNumber of profiles
Profiles16 records
Leavitt Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Leavitt Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leavitt Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leavitt Group
What does Leavitt Group do?
Leavitt Group is an independent insurance brokerage that places commercial insurance, employee benefits, and personal insurance through a network of 80+ locally co-owned affiliated agencies operating from 290+ locations across 31 states. Core revenue is generated from insurance commissions paid by carriers on placed policies, supplemented by fees for policy handling, risk management, premium financing, and shared services delivered to member agencies through the Leavitt Group Agency Association (LGAA).
Is Leavitt Group a public or private company?
Leavitt Group is a private company. It is classified as family owned and is currently operating.
When was Leavitt Group founded?
Leavitt Group was founded in 1952. It employs 1,001 to 5,000 people.
Where is Leavitt Group based?
Leavitt Group is headquartered in Cedar City, United States, in the North America region.
How does Leavitt Group make money?
Five revenue lines are on record. Insurance Commissions are the primary driver. The others are contingent Commissions, policy Fees, interest and Countersignature Income and LGAA Member Services.
Who are Leavitt Group's main competitors?
Broad incumbents on record are Arthur J. Gallagher, Aon and Marsh McLennan. Direct peers are Hub International, AssuredPartners, USI Insurance Services, Lockton Companies, Acrisure, World Insurance Associates and Brown & Brown.
Does Leavitt Group have an API?
No public API is recorded for Leavitt Group.
What industry is Leavitt Group in?
Leavitt Group's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAAAAAC, Independent Broker-Dealers (Retail Network). Its NAICS code is 5242 and its SIC code is 6411.