KPUNKT

What KPUNKT does

KPUNKT Technologie Marketing GmbH is a privately held strategic B2B marketing agency founded in 1998, headquartered in Stuttgart, Germany with a second office in Eindhoven, Netherlands. The firm serves enterprise clients in healthcare, life science, and technology, with named engagements for Philips (Visual Patient Avatar simulator project) and ISKO Vital (B2B clinical face mask launch). It employs 19 people across six nationalities and operates through multiple legal entities in Germany (KPUNKT Technologie Marketing GmbH, KPUNKT Services GmbH) and the Netherlands (KPUNKT Nederland B.V., KANUU B.V.).

The agency's service portfolio is organized into three lines: Agency Support (marketing communication, campaigns, and new product introductions), Strategic Development (tools, processes, and change management for marketing organizations), and Innovation Partner (upstream and product marketing delivered jointly with subsidiary Kanuu.net). KPUNKT follows a sales-led, long-term partnership GTM focused on healthcare and life science as a primary vertical, with B2B technology companies as a secondary segment.

The business model is professional services: tailored B2B marketing engagements priced per project scope, with pricing not publicly disclosed. The company is founder-managed with Managing Directors Claus Peter Deißler and Stefan Geiger, shows no evidence of external institutional investment, and does not disclose revenue. In 2019 it completed a comprehensive brand identity and website rebuild, and during COVID-19 it shifted the Eindhoven office to full remote operations while maintaining cross-office support.

Name

KPUNKT

Legal name

KPUNKT Technologie Marketing GmbH

Website

https://kpunkt.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

KPUNKT is a strategic B2B marketing agency founded in 1998 that serves enterprise clients in healthcare, life science, and technology from Stuttgart and Eindhoven with 19 staff.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency services: Provides comprehensive B2B marketing services including agency support, strategic development, and innovation partnership. Services range from pure marketing communication to in-depth strategic projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

KPUNKT is a strategic B2B marketing agency that delivers agency support, strategic development, and innovation partnership services to healthcare, life science, and technology clients. The firm provides marketing communication, new product introduction (NPI) campaigns, tools and processes for marketing organizations, and upstream/product marketing support delivered together with its subsidiary Kanuu.net.

Product overview

KPUNKT is a strategic B2B marketing agency, not a software product company. The company offers three core service lines: Agency Support Services (marketing communication and campaign boosting), Strategic Development Services (tools, processes, and change management for marketing organizations), and Innovation Partner Services (upstream and product marketing delivered with subsidiary Kanuu.net). These services are applied across portfolio projects including Workflow Simulators, Philips Visual Patient Avatar Simulator, Customer Story Projects, Branding and Product Introductions, and Brand Development. The company operates primarily in healthcare and life science sectors, focusing on integrated digital marketing campaigns, messaging and visual concepts, and event support.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kanuu.netcoreStrategic or Co-development PartnerSubsidiary company that works together with KPUNKT to deliver up-to-date upstream and product marketing support services. Provides comprehensive innovation partnership capability.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Evoke (part of BioPharm Communications): Global health and wellness communications group serving pharma, biotech, and medtech with marketing and commercial services. Comparable in healthcare/medtech focus but operates at much larger scale.
• Serviceplan Group: Largest independent German agency group with healthcare, technology, and B2B practices. Indirect competitor for DACH-region healthcare marketing engagements with broader portfolio.
• MediaMonks (S4 Capital / Monks): Global digital-first marketing and content agency with healthcare and technology clients. Comparable in integrated digital marketing capabilities but with far broader scale and global footprint.

Direct peers

• JPA Health: Full-service healthcare communications agency serving biotech, pharma, and medtech with marketing, PR, and patient engagement. Comparable in healthcare focus and B2B agency service model.
• Berry & Company Public Relations: Healthcare-focused PR and marketing agency, particularly strong in medical devices and health tech. Comparable in healthcare/medtech specialization and B2B client base.
• Real Chemistry: US-based healthcare-focused marketing and communications firm serving biopharma, medical devices, and health tech clients. Closely comparable to KPUNKT's B2B healthcare marketing positioning and enterprise client focus.
• Hotwire: Global B2B tech marketing and communications agency with a strong technology and healthcare technology practice. Comparable in B2B tech and MedTech client base and integrated agency model.
• AMICULUM: Specialist healthcare communications agency with deep medical and scientific expertise across Europe. Comparable in healthcare-focused B2B marketing services and EU presence.
• SCORR Marketing: Healthcare and medical technology marketing agency offering strategic marketing, brand development, and digital services. Highly comparable in vertical specialization on MedTech and healthcare technology clients.
• PAN Communications: B2B tech and healthcare marketing communications agency with integrated PR and digital capabilities. Comparable in B2B technology and healthcare client verticals and mid-size agency profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kpunktmarketing
• LinkedInlinkedin.com/company/kpunkt-technology-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPUNKT