The Scarlett Agency

What The Scarlett Agency does

The Scarlett Agency is a privately held, founder-owned boutique event planning company headquartered in Buffalo, New York. Founded in 2008 by Kellyann Scarlett, a Long Island native with a Masters in Creative Problem Solving from Buffalo State College, the firm has operated for 17+ years and has hosted more than 500 events across weddings, milestone celebrations, children's parties (marketed as "Pint Size Parties"), and corporate functions. The company purposefully limits client intake to maintain service quality, and reports that clients have remained repeat customers for over a decade. A related sister business, Little Sipper, provides beverage services and party favors for events.

The company's offerings span four core service categories — Wedding Planning Services (day-of coordination, partial planning, and full-service), Milestone Events (anniversaries, retirements, milestone birthdays, baby showers), Pint Size Parties (children's themed events with décor, games, crafts, activities, and custom menus), and Corporate Events (holiday parties, luncheons, black-tie dinners, conferences, team retreats) — complemented by hourly Consultation Calls. Service scope covers all of New York State plus destination events, with guest counts ranging from intimate gatherings to functions of up to 2,000 attendees.

The Scarlett Agency operates as a pure professional services business with no proprietary technology platform, software product, or app. Revenue is generated through service fees charged for planning and coordination engagements; pricing is not publicly disclosed and inquiries are routed through a website contact form, phone (716-228-4141), and direct email. The go-to-market motion is direct-to-consumer, supported by organic social media presence on Facebook, Instagram, and LinkedIn, plus earned media coverage in regional publications including Buffalo Spree, Buffalo Magazine, and Life in the Finger Lakes (2024-2025). The firm has no external investors, no funding rounds, and no parent company.

Name

The Scarlett Agency

Website

https://scarlettagency.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Scarlett Agency is a Buffalo-based boutique event planning firm offering wedding, milestone, children's, and corporate event coordination services across New York State and destination locations, led by founder Kellyann Scarlett.

Ownership category

akta.pro rank

Product category

Event Planning Services

SIC

Services-Miscellaneous Business Services (7380), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

akta.pro secondary industries

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Birthday Party Services (HSACACAA), Holiday Party Services (HSACACAF)

Keywords

• Event planning services
• Wedding coordination
• Corporate event planning
• Children's party entertainment
• Milestone celebration planning

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning Services: Boutique event planning services including day-of coordination, partial planning, and full-service wedding planning. Also offers consultation calls and milestone event planning. Revenue generated through service fees for event planning and coordination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Scarlett Agency is a boutique event planning firm offering four core service categories: Wedding Planning Services (day-of coordination, partial planning, and full-service planning), Milestone Events (anniversaries, retirements, milestone birthdays, baby showers), Pint Size Parties (themed children's celebrations with decor, games, crafts, activities, and custom menus), and Corporate Events (holiday parties, conferences, team retreats). The agency also offers hourly Consultation Calls for planning guidance and operates Little Sipper as a sister business providing party favors and beverage services.

Product overview

The Scarlett Agency is a boutique event planning firm operating as a single-service business rather than a software platform. The company offers four core service categories: Wedding Planning Services (encompassing day-of coordination, partial planning, and full-service planning), Milestone Events (anniversaries, retirements, birthdays, baby showers), Pint Size Parties (children's themed celebrations), and Corporate Events (holiday parties, conferences, team retreats). These services are complemented by hourly Consultation Calls for planning guidance. A sister business called Little Sipper provides party favor products. The company limits client intake to maintain quality and serves clients throughout New York State and destination events.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning Services Full-service wedding planning offerings that include day-of coordination, partial planning, and full-service planning. Services encompass vendor contract review, timeline creation, signature drink curation, and table setting coordination for couples throughout New York State and destination events.
• Milestone Events Planning Planning services for life milestones including anniversary dinners, retirement parties, milestone birthdays, and baby showers. Events span intimate backyard gatherings of two guests up to events of approximately 2,000 guests at venues such as hotels and country clubs.
• Pint Size Parties Creative entertainment packages for children's parties including themed decor, games, crafts, activities, and custom-designed menus intended to engage young guests.
• Corporate Events Planning Corporate event planning including holiday parties, corporate luncheons, black-tie dinners, conferences, and team retreats. Includes travel booking, itinerary creation, team-building activities, and professional development activities, with branding and messaging incorporated.
• Consultation Calls Hourly consultation sessions starting at a one-hour minimum, providing professional opinions and planning guidance during the event planning process. Available to clients at any stage of their planning.
• Little Sipper Sister business to The Scarlett Agency providing party favors and beverage services for events, with features in regional press tied to weddings coordinated by the agency.

Quantifiable outcome

• Over 500 events hosted in 17+ years
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Little SipperminorOthersLittle Sipper is a sister business to The Scarlett Agency, providing beverage services for events. The partnership was featured in Life in the Finger Lakes magazine for a vintage-inspired wedding at Skaneateles Lake.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Lisa Vorce Events: Boutique luxury wedding planning firm with similarly curated client intake, high-touch service philosophy, and destination event capabilities.
• Bash Please: Boutique event design and production studio offering weddings and milestone events with comparable attention-to-detail positioning and small creative team.
• Easton Events: Boutique, design-forward wedding and event planning firm with a similarly curated client list and high-touch service model; directly comparable in scale, positioning, and founder-led brand.
• A Perfect Event: Boutique event planning company offering wedding and social event coordination with comparable service tiers and customizable planning packages.
• Engaging Events by Ali: Small boutique event planner specializing in weddings, social, and milestone events with a similarly personalized service approach and small-team operating structure.

Broad incumbents

• David Tutera: Well-known celebrity event planner with broad wedding and social event services; comparable founder-driven brand model but operates at much larger scale and visibility.
• Marcy Blum Events: Established luxury wedding and event planning firm with national reach; broader portfolio and brand recognition but overlapping core service offerings with Scarlett Agency.
• Colin Cowie Lifestyle: Celebrity-tier event designer and lifestyle brand operating at significantly larger scale; serves as a benchmark for where a founder-led boutique brand could scale with proper infrastructure.

Regional players

• Events by Sorrell: Boutique wedding and event planner operating in a different U.S. metro with comparable high-touch, repeat-client-focused service model.
• Mosaic Event Planning: Regional event planning firm serving weddings and corporate events in a different geography; similar service mix and boutique positioning but distinct catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/thescarlettagencywny
• LinkedInlinkedin.com/company/the-scarlett-agency
• Instagraminstagram.com/the.scarlett.agency
• Xx.com/scarlettagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Scarlett Agency