Easton Events
Easton Events is a privately held, ultra-luxury destination wedding planning firm founded in 1995 in North Garden, Virginia, serving affluent couples across the U.S., Mexico, Italy, France, Thailand, and St. Lucia with bespoke planning, proprietary planner software, and a professional education business.
- Company typePrivate
- Founded1995
- HeadquartersCharleston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Easton Events does
Easton Events, LLC is a privately held, ultra-luxury destination wedding planning firm headquartered in North Garden, Virginia. Founded in 1995 by Lynn Easton, the company designs and executes high-end wedding celebrations across the United States and international destinations including Mexico, Italy, France, Thailand, and St. Lucia. The firm serves an affluent consumer clientele seeking fully outsourced, end-to-end planning for multi-day, cross-border events.
The company's revenue model rests on three pillars. The core service line is bespoke destination wedding planning sold on a quote basis, with fees not publicly disclosed but positioned at the top of the luxury wedding market. The second pillar is eventPERCH, a proprietary subscription software product targeted at other wedding and event planners, operationalizing the firm's internal planning workflows as a SaaS offering. The third is Easton Education, a subscription-based training program for wedding professionals, currently distributed via a waitlist to manage demand.
Easton Events operates without external funding and remains founder-led, with a headcount in the 11–50 range. Its go-to-market is direct, inquiry-driven, and brand-led, sustained by recurring editorial features in VOGUE, Harper's BAZAAR, Martha Stewart Weddings, Brides, and Inside Weddings. The combination of high-touch service delivery, proprietary software IP, and a content/education flywheel positions the company as both an operator and a methodology licensor within the luxury wedding vertical.
Easton Events firmographics
Firmographics- Name
- Easton Events
- Legal name
- Easton Events, LLC
- Website
- https://eastonevents.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easton Events is a privately held, ultra-luxury destination wedding planning firm founded in 1995 in North Garden, Virginia, serving affluent couples across the U.S., Mexico, Italy, France, Thailand, and St. Lucia with bespoke planning, proprietary planner software, and a professional education business.
- Ownership category
- akta.pro rank
Easton Events industry classification
Industry- Product category
- Luxury Wedding Planning Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Destination Wedding Planning (HSACABAD), Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF), Wedding Travel & Guest Accommodation Coordination (HSACABAN)
Keywords
Where Easton Events is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Easton Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Destination Wedding Planning Services: Full-service destination wedding planning for ultra-luxury multi-day events. Revenue is generated through professional service fees for comprehensive wedding planning, design, and coordination services. The company plans a select number of weddings each year, indicating a high-touch, premium positioning.
- eventPERCH Software: Event planning software offered to other event professionals through eventperch.com. Provides budget, timeline, and payment management tools.
- Easton Education Courses: Educational courses for creative professionals including 'The Easton Approach' and 'The Planners' Code'. Offered through eastoneducation.com with waitlist-based enrollment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke destination wedding planning - custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Easton Events product offering
Product offeringCore offering
Easton Events provides full-service, ultra-luxury destination wedding planning and design for a select number of couples each year, coordinating multi-day celebrations across global locations (Tuscany, Thailand, St. Tropez, Mexico, the Caribbean, and US destinations). Services include vendor curation (photographers, filmmakers, florists), budget and timeline management, and white-glove guest experience from first conversation through final toast. The firm also productizes its internal tooling via the eventPERCH software platform and shares expertise through Easton Education courses for wedding industry professionals.
Product overview
Easton Events operates as a unified brand offering ultra-luxury destination wedding planning services complemented by two distinct products: eventPERCH, a software platform for event professionals to manage projects, budgets, timelines, and payments; and Easton Education, an educational platform offering courses like The Easton Approach and The Planner's Code for creative professionals in the wedding industry.
Differentiator
Problem solved
Functional benefit
Brands
- eventPERCH: Event planning software built for event professionals, providing a streamlined command center for budgets, timelines, and payments.
- Easton Education
Products and services
- Destination Wedding Planning Services Full-service ultra-luxury destination wedding planning and design for affluent couples, including vendor curation (photographers, filmmakers, florists), multi-day event logistics, budget and timeline management, and white-glove guest experience from first conversation to final toast across global locations.
- eventPERCH
Companies that use Easton Events
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Easton Events technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Easton Events partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Easton Events competitors and assessment
Company assessmentDirect peers
- David Tutera: Celebrity event planner and wedding designer with TV/media presence and a national book of luxury weddings. Comparable in ultra-luxury positioning, media-driven brand, and bespoke destination event execution.
- Rafanelli Events: Boston-based luxury wedding and event planner serving high-end couples with full-service design and production. Comparable in boutique firm scale, destination event capabilities, and selective HNW clientele.
- Lisa Vorce Events: Luxury wedding and event planner known for high-end destination weddings with strong editorial pedigree. Directly comparable in destination-wedding focus, selective client intake, and luxury brand positioning.
- Colin Cowie Lifestyle: Celebrity luxury event and wedding planner with a globally recognized brand, lifestyle extensions, and productized services. Comparable in founder-led brand strength, luxury positioning, and lifestyle content/education plays.
- Mindy Weiss Party Consultants: High-profile luxury event planner based in Los Angeles serving celebrity and UHNW clients for weddings and milestone events. Closely comparable in celebrity-tier clientele, design-led approach, and selective intake model.
- Marcy Blum Weddings & Celebrations: Long-established New York-based luxury wedding and event planner with a similarly selective, high-touch clientele and decades-long reputation. Directly comparable in target customer (UHNW couples) and full-service planning/design positioning.
- Brilliant Event Planning: Luxury wedding and event planning firm with a comparable full-service, design-forward model for affluent couples. Similar boutique scale and emphasis on bespoke multi-day event execution.
Emerging players
- Aisle Planner: SaaS event planning platform built for wedding and event professionals, providing timelines, budgeting, and client collaboration tools. Comparable as a software alternative to Easton's proprietary eventPERCH in the same end-user market.
Broad incumbents
- HoneyBook: Established business management platform for creative and event professionals, covering proposals, contracts, payments, and project workflows. Comparable as a broader incumbent SaaS competing for the same event-professional software budget that eventPERCH targets.
Regional players
- Fête (NY Fête Events): New York-based luxury event and wedding planning firm serving UHNW clients with bespoke design and production. Comparable in full-service luxury planning model, with primary geographic concentration on the US East Coast rather than global destinations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Easton Events social profiles
Digital presenceEaston Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easton Events leadership team
Management profileNumber of profiles
Profiles1 record
Easton Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easton Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easton Events
What does Easton Events do?
Easton Events provides full-service, ultra-luxury destination wedding planning and design for a select number of couples each year, coordinating multi-day celebrations across global locations (Tuscany, Thailand, St. Tropez, Mexico, the Caribbean, and US destinations). Services include vendor curation (photographers, filmmakers, florists), budget and timeline management, and white-glove guest experience from first conversation through final toast. The firm also productizes its internal tooling via the eventPERCH software platform and shares expertise through Easton Education courses for wedding industry professionals.
Is Easton Events a public or private company?
Easton Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easton Events founded?
Easton Events was founded in 1995. It employs 11 to 50 people.
Where is Easton Events based?
Easton Events is headquartered in Charleston, United States, in the North America region.
How does Easton Events make money?
Three revenue lines are on record. Destination Wedding Planning Services are the primary driver. The others are eventPERCH Software and easton Education Courses.
Who are Easton Events's main competitors?
Direct peers on record are David Tutera, Rafanelli Events, Lisa Vorce Events, Colin Cowie Lifestyle, Mindy Weiss Party Consultants, Marcy Blum Weddings & Celebrations and Brilliant Event Planning. Aisle Planner is listed as an emerging player. HoneyBook is listed as a broad incumbent. Fête (NY Fête Events) is listed as a regional player.
Does Easton Events have an API?
No public API is recorded for Easton Events.
What industry is Easton Events in?
Easton Events's product category is Luxury Wedding Planning Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAD, Destination Wedding Planning. Its NAICS code is 561920 and its SIC code is 7990.