National Insurance Services of North America

What National Insurance Services of North America does

National Insurance Services of North America (NISONA) is a family-owned independent insurance brokerage founded in 1990 and headquartered in Sebastian, Florida. The firm serves individual Florida residents along the Treasure and Space Coast, advising them on Medicare, individual and family health insurance, and life insurance products. Licensed advisors place policies on behalf of clients across a network of more than 30 insurance carriers, offering comparison and enrollment support as the primary service offering.

The brokerage operates on a traditional, advisory-led distribution model with no proprietary technology platform, no SaaS product, no mobile application, and no public API. Client engagement is conducted via in-person consultations at the single Sebastian office, by telephone, and through an informational website and blog that has been active since 2011, covering ACA, Medicare, and general insurance education topics. The named team includes broker Doug Jones, with more than 25 years of industry experience, and Kathy, a brokerage specialist.

NISONA's revenue model is commission-based: advisory and comparison services are provided to consumers at no direct charge, and the firm is compensated via carrier commissions on placed policies. There are no disclosed funding events, acquisitions, partnerships beyond carrier distribution agreements, patents, or formal industry awards. The footprint is limited to a single physical location in Sebastian, Florida, and the firm does not advertise out-of-state or online-only service capability.

Name

National Insurance Services of North America

Legal name

National Insurance Services of North America

Website

https://nisona.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

National Insurance Services of North America is a family-owned independent insurance brokerage in Sebastian, Florida, advising Florida residents on Medicare, individual health, and life insurance products from 30+ carriers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAK

Insurance Program Administration & MGA/MGU Services

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAIAKAA

Standalone Critical Illness Insurance

Financial & Insurance/Insurance — Life & Health/Critical Illness & Hospital Indemnity Insurance

SECONDARYHLAEABAJ

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity)

Healthcare & Life Sciences/Health Insurance & Managed Care/Individual & Family (ACA/Exchange) Health Insurance

Keywords

• Independent insurance brokerage
• Medicare insurance advisory
• Florida health insurance
• Life insurance agency
• Insurance plan comparison

Headquarters

HQ city

Sebastian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: NISONA operates as an independent insurance agency earning commissions from insurance carriers for placing policy business. As a broker working with 30+ top-rated carriers, they receive commissions for Medicare Supplement, Medicare Advantage, Part D prescription drug plans, ACA Marketplace health plans, term life, final expense, whole life, and other insurance products they sell to Florida consumers. Their service to customers is provided free of charge, with compensation received directly from the insurance carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

National Insurance Services of North America (NISONA) is a licensed independent insurance brokerage that helps Florida residents compare and enroll in Medicare, health insurance, and life insurance plans from more than 30 top-rated insurance carriers. The company provides free, no-obligation advisory services, plan comparisons, and enrollment support, and is compensated through commissions paid by the underlying carriers.

Product overview

National Insurance Services of North America (NISONA) is a licensed insurance brokerage and marketing organization—not a single unified software product but rather a portfolio of insurance advisory and placement services. The company offers three core product categories: (1) Life Insurance including Term Life, No Medical Exam Term Life, High Risk Life, Final Expense, Whole Life, Universal Life, Guaranteed Issue Life, and Burial Insurance; (2) Health Insurance including ACA Marketplace plans, Temporary/Short-term Health, Dental, Health Savings Plans, Critical Illness, Overseas Travel, and Group Health Insurance; and (3) Medicare coverage including Original Medicare (Parts A and B), Medicare Advantage (Part C), Prescription Drug Plans (Part D), and Medicare Supplement Plans (A, B, D, G, N, and High Deductible Plan G). The company operates primarily as a lead generation and insurance brokerage service, providing quote comparisons and advisory services to Florida residents, with no SaaS platform, mobile application, or API product.

Differentiator

Problem solved

Functional benefit

Products and services

• Term Life Insurance Affordable life insurance providing a fixed death benefit for a set period (10–30 years) at a locked-in premium rate, designed to replace income and cover major debts during the policy term; available to Florida residents through NISONA's multi-carrier comparison service.

Quantifiable outcome

• Compare plans from 30+ top-rated carriers
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Insurance Carriers (30+)coreChannel Partner/ Reseller/ DistributorNISONA operates as an independent insurance agency/broker representing more than 30 top-rated insurance carriers. These carrier partnerships span Medicare Supplement, Medicare Advantage, Part D prescription drug plans, ACA Marketplace health insurance, term life, whole life, universal life, final expense, dental, vision, and travel insurance products. The breadth of carrier relationships enables NISONA to provide unbiased comparisons and match customers with carriers that best fit their needs and budget. Specific named carriers mentioned include major national insurers such as The Hartford, American General, MetLife, Prudential, John Hancock, and others.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• eHealth: Online health insurance marketplace offering Medicare, ACA, and ancillary products from multiple carriers. Comparable as a multi-carrier insurance brokerage earning commissions, but operates nationally online rather than through a local-office-driven advisory model like NISONA.
• GoHealth: Technology-enabled Medicare-focused health insurance marketplace and brokerage. Direct peer because it sells Medicare Advantage and Supplement plans on a carrier-commission model, though it leverages a more digital-first, agent-network-driven model than NISONA's local advisory approach.
• SelectQuote: Senior-focused insurance distribution platform offering term life, final expense, and Medicare products across multiple carriers. Directly comparable to NISONA as both act as independent agencies/brokerages earning carrier commissions, though SelectQuote operates at vastly larger national scale and is publicly traded.

Broad incumbents

• UnitedHealthcare: Largest US health insurer and #1 Medicare Advantage carrier by enrollment. Comparable as both a carrier partner for NISONA's Medicare and health placements and a competitor for direct consumer enrollment through its own AARP-branded Medicare products.
• Humana: One of the largest Medicare Advantage carriers in the US with deep Florida penetration. Comparable because Humana is both a key carrier NISONA places business with and a competitor for direct Medicare enrollment, especially in Florida where Humana has the largest MA market share.
• Cigna: Major national health and life insurer offering Medicare Advantage, Supplement, and individual health plans. Comparable as a carrier in NISONA's product portfolio and a competitor for direct Florida Medicare enrollment, particularly through its Evernorth health services arm.
• Anthem (Elevance Health): Large Blue Cross Blue Shield licensee offering individual health, Medicare, and group plans. Comparable as a broad incumbent carrier competing for the same Florida individual health and Medicare shopper that NISONA serves, though Anthem has more limited Florida presence than Florida Blue.
• Mutual of Omaha: Large mutual insurer with a strong Medicare Supplement and final expense distribution franchise. Comparable because it is one of the carriers NISONA places business with and competes against for direct-to-consumer Medicare Supplement sales, particularly in the senior segment NISONA targets.
• Aetna (CVS Health): National health insurer offering Medicare Advantage, Medicare Supplement, and ACA plans with extensive Florida presence. Comparable as both a carrier partner for NISONA's placements and a competitor pursuing direct Medicare enrollment through CVS retail touchpoints.

Emerging players

• HealthCare.com: Digital insurance comparison platform offering health, Medicare, and life products through partner agents. Comparable to NISONA in selling the same product mix on a carrier-commission basis, but takes a fully digital self-serve-first model that competes for the same Florida shoppers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/National-Insurance-Services-of-North-America-264293566932849
• LinkedInlinkedin.com/company/national-insurance-services-of-north-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Insurance Services of North America