Guptasons

What Guptasons does

Guptasons is a privately held, for-profit real estate services firm founded in 1991 and headquartered in Karol Bagh, Delhi, India. The company offers a bundled set of real estate services including property management, leasing, sales, and consultancy, positioning it as a traditional full-service local brokerage rather than a tech-enabled platform. Its operating model appears to be that of a small, relationship-driven boutique: headcount is reported in the 1-10 range, and there is no evidence of digital product, technology stack, proprietary platform, or scalable distribution infrastructure in the source data.

The company's go-to-market is fundamentally local, anchored in a single Delhi micro-market (Karol Bagh), with no disclosed geographic expansion, partnerships, or institutional customers. No pricing model, revenue figures, funding history, management team, ownership structure, or financial details are documented in the available sources. The website (guptasons.com) exists but no verifiable content was retrievable beyond the firmographic summary.

Guptasons therefore presents as a long-tenured but very small traditional real estate services operation. Its 33+ years of operating history implies some degree of sustained local viability, but the absence of any documented growth signals — no hiring momentum, no capital raises, no product development, no geographic reach beyond Karol Bagh — indicates a static or possibly declining scale profile typical of small brokerages competing against digitized property platforms in the Indian real estate market.

Name

Guptasons

Website

https://guptasons.com

Company type

Private

Founded year

1991

Headcount range

1–10 employees

Short description

Guptasons is a privately held Delhi-based real estate services firm founded in 1991, offering property management, leasing, sales, and consultancy to local clients in the Karol Bagh micro-market through a small, traditional brokerage team.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

akta.pro secondary industries

Multifamily Brokerage (BPAJABAD), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Real estate services
• Property management
• Property leasing
• Real estate sales
• Real estate consultancy

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Guptasons is a Karol Bagh-based real estate services firm that acts as a broker and property manager for clients in Delhi. It offers property management, leasing (rentals), sales (purchase/resale brokerage), and real estate consultancy to property owners, tenants, and buyers in its local market.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Day-to-day administration of residential and small commercial properties on behalf of owners, including tenant coordination, rent collection, and upkeep oversight, delivered to property owners in the Karol Bagh/Delhi area.
• Property Leasing Brokerage services connecting landlords with prospective tenants for rental of residential and small commercial properties in the Karol Bagh/Delhi market.
• Property Sales Brokerage services for the purchase and resale of residential and small commercial properties, serving individual buyers and sellers in Delhi.
• Real Estate Consultancy Advisory services covering property valuation, transaction guidance, and investment decisions for property owners and buyers in the Delhi market.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• 99acres: One of India's largest online real estate listings platforms (part of InfoEdge). It competes for marketing and lead-generation mindshare that traditional Delhi brokers like Guptasons rely on.
• Colliers International (India): Global real estate services firm with significant operations in India. Competes for higher-value commercial advisory mandates in Delhi that Guptasons' consultancy offering also targets.
• Knight Frank India: Global real estate consultancy with a substantial India operation covering residential and commercial advisory. Relevant broad incumbent competing in Delhi's premium and commercial segments.
• NoBroker: A large Indian digital-first real estate platform that connects owners, tenants, and buyers directly, eliminating intermediaries. Competes with Guptasons for residential brokerage flow in Delhi and represents the digital disruption the traditional firm faces.
• Cushman & Wakefield India: International real estate services firm active in India across brokerage, valuation, and property management. A broader incumbent that competes for the same Delhi commercial real estate mandates Guptasons targets.
• JLL India: Global real estate advisory with a strong India presence, offering brokerage, property management, and consulting services. Represents the institutional, branded competition for Delhi commercial mandates.
• Housing.com: Major Indian online real estate platform with listings, brokerage, and home services. A broad incumbent that competes for Delhi property search and lead flow.
• PropTiger: An Indian full-service online real estate brokerage (owned by REA Group / Elara Technologies) operating in Delhi NCR. Comparable in service mix (sales, leasing, advisory) but at much larger scale and with stronger technology.
• MagicBricks: A leading Indian online real estate portal owned by Times Group. It is a broad incumbent in the same Delhi real estate services category, drawing buyers and sellers away from neighborhood brokerages.

Direct peers

• Square Yards: An Indian real estate brokerage and advisory firm offering property sales, leasing, and consultancy across India. Closest comparable to Guptasons given the parallel full-service brokerage + advisory positioning, though at significantly larger scale and pan-India reach.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/gupta_sons
• Facebookfacebook.com/GuptasonsRealEstate
• LinkedInlinkedin.com/company/guptasonsinfra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guptasons