What Square Yards does

Square Yards, founded in 2014 and headquartered in Gurugram, is India's largest integrated real estate platform, operating across more than 100 cities in 9 countries (India, UAE, Canada, Australia as primary markets). The company operates a full-lifecycle real estate stack built around a core property search marketplace (1M+ active listings, 8M+ monthly visitors) and a suite of specialized sub-brands: Urban Money for mortgage facilitation, Azuro for rental property management (3,800+ properties, $300M AUM), Interior Company for home interiors (7,000+ homes delivered), PropsAMC for fractional real estate investment, and PropVR for 3D/AR/VR visualization. Underlying technology includes proprietary AI/Data Intelligence platforms, SuperAgent Pro (a conversational AI tool commercialized B2B), India's first native ChatGPT app for property search, and integration with the Reserve Bank of India's Unified Lending Interface supported by 10 crore digitized property records. Multiple patents are filed across VR/AI domains, and the company launched the Square Yards Green Living Index (SYGLI) to standardize residential sustainability measurement.

The business model blends transaction-fee economics with emerging subscription and managed-services streams. Core revenue comes from brokerage commissions on ₹13,200 crore of FY26 property transactions facilitated and loan processing fees from 75+ bank/NBFC partners via Urban Money, which disbursed ₹87,831 crore in FY26 (86% of total GTV). Supplemental revenue is generated from Azuro managed rentals, Interior Company professional services, PropsAMC asset management fees, developer co-broking and advertising (Square Connect), and custom enterprise contracts for AI/Data Intelligence services sold to banks, insurers, and developers. Customer acquisition relies on a hybrid go-to-market combining the owned consumer platform (SEO-driven traffic, mobile app) with field sales for high-value transactions and developer/lender partnerships. The company reported FY26 revenue of ₹2,086 crore (48% YoY growth, ~53% 5-year CAGR) with EBITDA of ₹176 crore (3.7x YoY) and margin expansion from 3% to 8%, marking the third consecutive year of profitability. In June 2026, Square Yards raised ₹900 crore ($95 million) from EAAA Alternatives and Muzinich & Co. at a $1B+ valuation (unicorn status) and is preparing for an IPO at an indicated valuation near $1.6 billion.

Name

Square Yards

Legal name

Square Yards

Website

https://squareyards.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Square Yards is India's largest integrated real estate platform offering end-to-end property services including search, transactions, home loans via Urban Money, property management via Azuro, interiors, and fractional investment across 100+ cities in 9 countries.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace & PropTech

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Credit (522292), Real Estate and Rental and Leasing (53)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

akta.pro secondary industries

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Real estate marketplace
• Mortgage facilitation
• Property management services
• Proptech platform
• Home interiors

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Real Estate Brokerage (Property Transactions): Commission income from facilitating property sales and purchases. Square Yards acts as an intermediary between buyers/sellers and earns brokerage on completed transactions. The company facilitated over ₹13,200 crore in property transactions in FY26.
2. Mortgage / Home Loan Facilitation (Urban Money): Revenue from facilitating home loans through Urban Money, Square Yards' fintech arm. The platform disbursed ₹87,831 crore in loans in FY26 (86% of total GTV), earning processing fees and commissions from partnered banks and NBFCs. Mortgage loans constitute the primary growth driver.
3. Data Intelligence & AI Services (B2B): Commercialization of proprietary AI and Data Intelligence platforms as B2B offerings sold to banks, NBFCs, insurance companies, and real estate developers for customer engagement automation, property valuation, and risk assessment.
4. Property Management (Azuro): Fee income from managing rental properties end-to-end. Azuro manages 3,800+ properties with $300M AUM, offering fully managed rental services including tenant verification, rent collection, and maintenance coordination.
5. Home Interiors (Interior Company): Revenue from full home interior design services including modular kitchens, living room design, bedroom design, and bathroom design, offered through Interior Company subsidiary.
6. Fractional Real Estate Investment (PropsAMC): Asset management fees from fractional investment platform offering returns up to 14-15% XIRR, targeting both retail and institutional investors.
7. Developer & Agent Services (Co-broking, Square Connect): Fees from listing properties for developers (co-broking new projects), agent aggregation platform (Square Connect), and advertising services for developers on the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Square Yards operates an integrated real estate platform facilitating property search, brokerage, mortgage origination (Urban Money), property management (Azuro), home interiors (Interior Company), fractional investment (PropsAMC), and B2B AI/Data Intelligence services. The platform connects 2M+ buyers with 2,000+ developers across 100+ cities in 9 countries, supported by proprietary AI tools, 3D/VR visualization, and digital underwriting on India's Unified Lending Interface.

Product overview

Square Yards operates as an integrated real estate and mortgage platform comprising a core platform plus multiple specialised modules and sub-brands. The core Square Yards Platform provides end-to-end property services including search, transactions, home loans, interiors, and property management. Supporting modules include Square Connect (agent co-broking), Site Accelerator (developer tools), Data Intelligence Services, and CrediQ (mortgage partnerships). Sub-brands include Urban Money (fintech mortgage arm), Azuro (rental/property management), Interior Company (home interiors), PropVR (3D/AR/VR services), PropsAMC (fractional real estate investments), and SuperAgent Pro (AI conversation tool). The platform serves India, UAE, Australia, and Canada with presence in 100+ cities across 9 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Money: Fintech mortgage platform facilitating home loans and loan disbursements
• Azuro
• PropsAMC
• Interior Company
• PropVR
• SuperAgent Pro
• Square Connect
• Square Yards Green Living Index (SYGLI)

Products and services

• Square Yards Property Marketplace India's largest integrated real estate platform providing property search, transactions, and developer listings across 100+ cities in 9 countries. Serves 8M+ monthly visitors with 1M+ active listings from 2,000+ developers.
• Urban Money (Mortgage Platform) Fintech mortgage platform facilitating home loans, loan against property, and business loans through 75+ partnered banks and NBFCs. Disbursed ₹87,831 crore in FY26, accounting for 86% of total GTV.
• Azuro (Property Management) Fully managed rental properties platform offering tenant verification, rent collection, and maintenance coordination. Manages 3,800+ properties with $300M AUM.
• Interior Company Home interior design platform offering full home interior, modular kitchens, living room, bedroom, and bathroom design services. Has designed and delivered over 7,000 home interiors.
• PropsAMC (Fractional Real Estate Investment) Asset management and data intelligence division offering fractional real estate investment with 7-9% annual entry yields and targeted 14-15% XIRR returns over 3-6 year timelines for retail and institutional investors.
• PropVR (3D/AR/VR Visualization) 3D/AR/VR visualization services for real estate property presentation. Authorized partner for Epic Games' Unreal Engine, enabling high-fidelity immersive property experiences for developers.
• SuperAgent Pro (AI Conversation Tool) AI-powered conversational tool enabling property discovery, mortgage advisory, and real estate services through natural language prompts. Commercialized as a B2B product sold on subscription basis to enterprises.
• Data Intelligence Services (B2B) B2B AI and data intelligence platform sold to banks, NBFCs, insurance companies, and developers for customer engagement automation, property valuation, and risk assessment. Leverages digitized 10 crore property records.
• Square Connect (Agent Co-broking Platform) Co-broking platform enabling real estate agents to list properties and earn commissions on new developer project sales. Aggregates agents to scale distribution for developers.
• CrediQ (Mortgage Partnership Platform) Mortgage partnership platform enabling banks and NBFCs to leverage Square Yards' origination volume, customer base, and digital processing capabilities for home loan and credit card acquisition.
• Dubai Property Portal Exclusive property portal for Dubai real estate market featuring 3D Metaverse-based property discovery through PropVR's Unreal Engine-powered platform.
• India's First Native ChatGPT App for Property Search India's first native ChatGPT app for property search, enabling users to discover properties, access mortgage advisory, and engage with real estate services through conversational prompts.

Quantifiable outcome

• Revenue of ₹2,086 crore in FY26 (48% YoY growth) with EBITDA of ₹176 crore (3.7x jump); 5-year CAGR ~53%
• +4 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Reserve Bank of India (RBI) Innovation HubcoreStrategic or Co-development Partner · 10 April 2026Square Yards partnered with the RBI Innovation Hub to provide e-valuation and title search services on India's Unified Lending Interface (ULI). Square Yards digitized 10 crore property records to support this integration, enabling digital property valuation for the national lending infrastructure.
• 75+ Banks & NBFCs (Urban Money Partners)coreChannel Partner/ Reseller/ DistributorUrban Money, Square Yards' fintech mortgage arm, partners with 75+ banks and NBFCs to originate home loans. Financial institutions provide loan products while Square Yards drives customer acquisition and origination volume. This ecosystem facilitated ₹87,831 crore in loan disbursements in FY26.
• 2,000+ Real Estate DeveloperscoreChannel Partner/ Reseller/ DistributorOver 2,000 developer partners list projects on Square Yards' platform, leveraging the marketplace's 8M+ monthly traffic for demand generation. Square Yards earns brokerage on completed transactions. Partners include major developers like DLF, Lodha, Godrej, Tata, Brigade, Prestige, Sobha, and M3M.
• PropVR / Epic Games (Unreal Engine)supportingTechnology or IntegrationPropVR, Square Yards' 3D visualization division, is an authorized service partner for Unreal Engine (Epic Games) — the world's most advanced 3D real-time tool. This enables Square Yards to deliver high-fidelity 3D/AR/VR property visualization services for developers.
• Interior CompanysupportingStrategic or Co-development PartnerInterior Company, launched by Square Yards COO Kanika Gupta Shori in 2021, provides home interior design services integrated with Square Yards' home buying platform, offering a seamless post-purchase experience. Services include modular kitchens, living room design, bedroom design, and bathroom design.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• NoBroker: India's largest zero-brokerage property marketplace operating across major Indian cities. Competes directly with Square Yards on property listings, developer partnerships, and home loan facilitation, with a fundamentally different no-commission model that pressures traditional brokerage economics.
• MagicBricks: Owned by Times Internet (Bennett Coleman), MagicBricks is one of India's largest property portals with comparable listings, developer relationships, and consumer traffic. Directly competes with Square Yards for buyer attention and developer advertising spend.
• 99acres: Operated by Infoedge (Naukri parent), 99acres is a leading Indian property portal with deep traffic share in Tier 1 cities. Competes with Square Yards on listings, broker aggregation, and home services adjacent to property search.
• Housing.com: Indian property search and brokerage platform backed by REA Group and Elara. Overlaps directly with Square Yards on residential listings, developer partnerships, and home loan facilitation in India's major metros.

Broad incumbents

• PropertyGuru: Leading Southeast Asia property portal operating across Singapore, Malaysia, Thailand, Indonesia, and Vietnam. Listed on NYSE (PGRU), PropertyGuru offers similar marketplace plus mortgage/data services, serving as a benchmark for Square Yards' international expansion ambitions.
• Zillow: Largest US residential real estate platform integrating search, mortgages (Zillow Home Loans), and AI-powered tools. Relevant as a global PropTech benchmark given Square Yards' parallel ambitions in property search, mortgage facilitation, and AI-driven discovery.
• Compass: US technology-enabled real estate brokerage with proprietary platform serving agents and consumers. Comparable to Square Yards' tech-led brokerage model with international operations and digital-first transaction support.

Emerging players

• Roofstock: US-based fractional single-family rental investment platform. Directly comparable to Square Yards' PropsAMC in providing retail investors fractional real estate exposure with asset management services, though operating in a more mature US market.
• LoanTap: India-based digital lending platform offering home loans, personal loans, and credit products. Comparable to Urban Money in mortgage origination and fintech distribution partnerships with banks and NBFCs.

Regional players

• Bayut: Leading UAE/Dubai property portal operated by Emerging Markets Property Group (backed by EMPG). Competes with Square Yards' Dubai operations on listings, agent aggregation, and developer marketing in the Middle East NRI corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SquareYards
• LinkedInlinkedin.com/company/square-yards

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds9 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Yards