Explorado Group

Name

Explorado Group

Legal name

Explorado Group GmbH

Website

https://explorado-group.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Immersive Exhibition Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Immersive exhibitions
• Visitor attractions
• Exhibition production
• Touring exhibitions
• Location-based entertainment

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Exhibition Ticket Sales: Revenue generated from direct ticket sales for immersive exhibitions such as Bubble Planet, sold through their website (bubble-planet.com) and at venue locations.
2. Licensing and IP Partnerships: The company licenses established exhibition formats (e.g., Bubble Planet) and partners with venues to produce and operate these experiences, generating revenue through licensing fees and venue partnerships.
3. Venue Operations and Management: As a promoter and producer, the company manages exhibition operations including production, setup, and ongoing visitor attraction management at partner venues.
4. Web Shop Sales: The company operates a web shop selling merchandise related to their exhibitions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Explorado Group develops, produces, and operates location-based immersive exhibitions and visitor attractions as an international premium partner. The company delivers full-lifecycle exhibition services spanning four pillars — Promoter, Touring, Producer, and Locations — and operates branded touring exhibitions such as "Bubble Planet – Das Erlebnismuseum für alle Sinne" across 11 countries, selling tickets directly to consumers while partnering with venue operators, institutions, and IP licensors.

Differentiator

Problem solved

Functional benefit

Products and services

• Bubble Planet – Das Erlebnismuseum für alle Sinne An internationally celebrated immersive touring exhibition experience marketed as 'the experience museum for all senses,' featuring bubble-themed installations and multi-sensory attractions for broad audiences including families and general visitors.
• Promoter Services International promotion services for exhibitions and immersive experience formats, including strategic development and market positioning, delivered to IP licensors, venue partners, and institutional clients.
• Touring Services International touring exhibition logistics including venue coordination, scheduling, and multi-country deployment of exhibition formats across 11 countries.
• Producer Services Production services for developing and fabricating immersive exhibitions and visitor attractions from concept through to execution, combining creative development with operational expertise.
• Locations / Venue Partnerships Permanent and temporary venue partnerships for establishing experience destinations and hosting touring exhibitions across international markets, including flagship partnerships such as with MMC Studios at the COLONEUM venue in Cologne.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MMC Studios Köln (COLONEUM)coreStrategic or Co-development Partner · 1 March 2026Strategic cooperation with MMC Studios for hosting the Bubble Planet exhibition at the COLONEUM venue in Köln-Ossendorf. This is a flagship venue partnership for the German launch of the Bubble Planet experience opening May 2026.
• International Venue OperatorscoreChannel Partner/ Reseller/ DistributorNetwork of international venue operators and institutions that host the company's exhibitions. These partners provide physical locations while Explorado Group provides exhibition content, production, and operations.
• Licensing PartnerscoreOEM/ Whitelabel/ Licensing PartnerIP licensing partners who own exhibition concepts (such as Bubble Planet). Explorado Group acquires rights to produce and operate these exhibitions in new territories.
• Creative TeamsminorStrategic or Co-development PartnerCreative teams and producers who develop exhibition content and experiences. Collaboration combines creative development with operational expertise.

Scale indicators3 records

Direct peers

• Culturespaces (Atelier des Lumières): Culturespaces produces immersive art exhibitions in dedicated venues across Europe (including Atelier des Lumières in Paris), serving the same family and cultural-tourism audience as Explorado's touring immersive exhibitions.
• Meow Wolf: Meow Wolf designs, produces, and operates permanent immersive art exhibitions in the US, with a similar model of creating large-scale multi-sensory experiences for broad audiences. Both companies produce flagship touring and permanent immersive venues.
• Fever: Fever operates a global marketplace and producer of immersive experiences and events across 40+ cities, directly competing with Explorado in the immersive exhibitions and visitor attractions space. Both license and produce large-format experience IPs sold via ticketed venues.
• Feld Entertainment: Feld Entertainment produces and tours large-scale family live entertainment properties (Disney on Ice, Monster Jam), directly comparable to Explorado's touring exhibition model that brings repeatable family experiences across multiple cities.
• teamLab: teamLab creates digital immersive art exhibitions that tour globally and operate as permanent venues, directly comparable to Explorado's Bubble Planet model of sensory experience museums hosted at partner venues worldwide.

Broad incumbents

• MSG Entertainment (Madison Square Garden Entertainment): MSG Entertainment produces and hosts immersive entertainment experiences including the Sphere in Las Vegas. Comparable to Explorado as a producer and operator of large-scale immersive visitor experiences, though at significantly larger scale.
• Live Nation Entertainment: Live Nation is the largest global live entertainment promoter and venue operator. Its venue network and promoter capabilities are analogous to Explorado's Promoter and Locations service pillars, though its core focus is concerts and ticketed live events.
• IMG (IMG Artists / IMG Live): IMG operates in live entertainment production and artist/format representation globally, overlapping with Explorado's promoter and producer service pillars for large-format entertainment experiences.
• Merlin Entertainments: Merlin operates large-scale visitor attractions (LEGOLAND, Madame Tussauds, SEA LIFE) globally. While broader in scope than Explorado, it represents the scaled incumbent in the visitor attractions market that Explorado supplies into via venue partnerships.

Emerging players

• Roundhouse Live: Roundhouse Live produces and licenses touring exhibitions and immersive experiences globally. Direct overlap with Explorado's licensing and touring model for blockbuster exhibitions such as Bubble Planet.

Market position

Customer concentration

• LinkedInlinkedin.com/company/blueprint-entertainment-zrt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Explorado Group