Data Sangria
Data Sangria is a privately held Virginia-based SaaS company that provides a no-code iPaaS built specifically for associations and nonprofits to connect AMS, CRM, LMS, event, and fundraising systems, selling via subscriptions, AMS industry events, and a strategic partnership with YourMembership by Community Brands.
- Company typePrivate
- Founded2022
- HeadquartersLeesburg, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Data Sangria does
Data Sangria is a privately held, Virginia-based SaaS company operating as a subsidiary of AssociationWire LLC, founded/brand-launched in April 2022 by Ben Muscolino alongside its sister consulting firm AMS Geek. The company sells a single product — a cloud-based, no-code Integration Platform as a Service (iPaaS) purpose-built for associations, nonprofits, trade groups, and professional societies to connect their AMS, CRM, LMS, event management, email marketing, fundraising, advocacy, and survey systems. The platform is hosted on Microsoft Azure, offers pre-built connectors via its "Recipe Book" marketplace (25+ integrations including YourMembership, NetForum, MemberSuite, Salesforce, HubSpot, MailChimp, Cvent, Zoom, and others), and is differentiated by a privacy-by-design architecture that stores only outcomes and logs rather than member PII, plus AI-assisted integration mapping and a redesigned dashboard launched in June 2024 for monitoring data flows.
Revenue is generated through recurring subscriptions priced by number of integrations and platforms connected, supplemented by professional services and implementation support delivered via AMS Geek; in 2025 the company waived standard setup fees for YourMembership, NetForum, and MemberSuite integrations as a promotional lever. The go-to-market combines direct enterprise field sales (a "Request a Demo" motion on the homepage), event-driven demand generation at ASAE Annual Meeting, AMS Fest, and Xperience24, and a channel partnership with YourMembership by Community Brands formalized in May 2024 that gives Data Sangria preferred-integration-partner status within a partner ecosystem covering 25M+ association members. The team remains small (1–10 employees), founder/ownership is concentrated with Ben Muscolino under AssociationWire LLC, no external institutional funding is disclosed, and the company added its first senior GTM hire (Justin Deragon, ex-Momentive Software) in February 2026 in a newly created Director of Growth & Partnerships role spanning both Data Sangria and AMS Geek.
Data Sangria firmographics
Firmographics- Name
- Data Sangria
- Legal name
- AssociationWire LLC
- Website
- https://datasangria.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Data Sangria is a privately held Virginia-based SaaS company that provides a no-code iPaaS built specifically for associations and nonprofits to connect AMS, CRM, LMS, event, and fundraising systems, selling via subscriptions, AMS industry events, and a strategic partnership with YourMembership by Community Brands.
- Ownership category
- akta.pro rank
Data Sangria industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS) for Associations & Nonprofits
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
- akta.pro secondary industries
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
Keywords
Where Data Sangria is headquartered
LocationHeadquarters
- HQ city
- Leesburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Data Sangria business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-Based iPaaS Platform: Recurring subscription model for access to Data Sangria's integration platform. Pricing varies based on number of integrations and platforms connected.
- Integration Services: Professional services for custom integration development, implementation support, and ongoing consulting delivered through AMS Geek.
- Setup Fees (Waived for Standard Integrations): Setup fees for standard integrations were waived for YourMembership, NetForum, and MemberSuite platforms as a promotional offer in 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Integration Packages |
| Other | Multi-year contract | Enterprise/Consulting Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Data Sangria product offering
Product offeringCore offering
Data Sangria is an iPaaS (Integration Platform as a Service) that connects disparate association and nonprofit technology systems including AMS, CRM, LMS, event management, advocacy, email marketing, fundraising, and survey platforms. The cloud-based platform offers a no-code interface, pre-built connectors through its Recipe Book marketplace, AI-assisted integration mapping, and full visibility into data synchronization with logs and reports. Delivered as a subscription service with annual billing and waived setup fees for standard integrations with major AMS platforms.
Product overview
Data Sangria is a single-product iPaaS (Integration Platform as a Service) company focused exclusively on associations and nonprofits. The core product is the Data Sangria iPaaS Platform—a cloud-based, no-code integration solution that connects disparate association technology systems (AMS, CRM, LMS, event platforms, advocacy tools, email marketing, fundraising, surveys) into a unified ecosystem. The platform provides pre-built connectors through its 'Recipe Book' marketplace, real-time and scheduled data synchronization, a user-friendly dashboard for monitoring integration health, and AI-assisted features for integration mapping, onboarding, and pattern detection. Data Sangria operates alongside its sister consulting brand, AMS Geek, which provides AMS evaluation and implementation services. Both brands are subsidiaries of AssociationWire LLC. The company also publishes thought leadership content through 'The Grapevine' blog.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Sangria iPaaS Platform Cloud-based, no-code Integration Platform as a Service (iPaaS) that connects disparate association and nonprofit technology systems including AMS, CRM, LMS, event platforms, advocacy tools, email marketing, fundraising, and survey platforms. Provides pre-built connectors through its Recipe Book marketplace, AI-assisted integration mapping, real-time data synchronization, full visibility into data syncing processes with reporting, analytics, and logs, and a privacy-first design that does not store member data. Delivered as a subscription service for associations, nonprofits, trade groups, and professional societies.
- AMS Geek Consulting and Implementation Services Vendor-neutral association management systems consulting services delivered through Data Sangria's sister company AMS Geek under the same AssociationWire LLC parent. Services include AMS platform evaluations, vendor selection, implementation support, custom integration development, SSO integrations, and long-term technology strategy engagements for associations and nonprofits. AMS Geek leverages existing customer relationships to generate leads for Data Sangria and supports end-to-end delivery of complex custom integrations beyond the standard Recipe Book connectors.
- Recipe Book Integration Marketplace Curated marketplace of pre-built connectors and turn-key integrations available to Data Sangria iPaaS subscribers. Includes connectors for platforms across AMS/CRM, email marketing (MailChimp, Constant Contact, HubSpot), webinar/video (Zoom, GoTo Webinar, ON24, Webex), event management (Cvent, EventsAir, Eventbrite), advocacy (VoterVoice, NationBuilder), LMS (Docebo, Moodle, Path LMS), fundraising (Blackbaud Raiser's Edge NXT, DonorPerfect, Classy), and survey platforms (SurveyMonkey, Alchemer).
Companies that use Data Sangria
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Data Sangria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration104 records
AI capability4 records
Feature6 records
Data Sangria partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- YourMembership by Community BrandscoreStrategic partnership announced May 22, 2024, where YourMembership formally endorses Data Sangria as an integration partner. Community Brands has one of the most impressive partner ecosystems and selected Data Sangria after seeing the positive impact on customers. This partnership marks a significant industry milestone by combining two innovative organizations committed to enhancing data portability and integration solutions for purpose-driven organizations. YourMembership serves 25 million members and 1 in 4 association professionals.
- AMS GeekcoreAMS Geek is the parent/sister company that created Data Sangria. It is a leading provider in association management systems consulting and innovative software solutions. AMS Geek delivers consulting services, implementation support, and helps generate leads for Data Sangria through their existing customer relationships. Both companies are subsidiaries of AssociationWire LLC.
- AssociationWire LLCcoreAssociationWire LLC is a Virginia holding company that includes AMS Geek, Data Sangria, AMS Jobs, Turf Republic, and 7amCyber. It is wholly owned by founder Benjamin Muscolino. The holding company provides infrastructure and resources across its subsidiaries.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Data Sangria competitors and assessment
Company assessmentBroad incumbents
- Workato: Workato is a leading enterprise iPaaS platform offering no-code workflow automation and integrations across thousands of SaaS applications. While it serves enterprises broadly rather than specializing in associations, it competes directly with Data Sangria on the underlying iPaaS value proposition for any organization integrating multiple SaaS tools.
- Make (formerly Integromat): Make is a visual iPaaS platform enabling no-code automation across 1,000+ applications. It competes with Data Sangria's no-code positioning for SMB and mid-market organizations that need to connect multiple SaaS tools without developer resources, though Make lacks Data Sangria's association-specific vertical depth.
- MuleSoft (Salesforce): MuleSoft is Salesforce's enterprise integration platform providing API-led connectivity across ERP, CRM, and SaaS systems. As Salesforce Nonprofit Cloud and Salesforce CRM appear in Data Sangria's Recipe Book, MuleSoft competes at the enterprise tier where Salesforce customers might evaluate native MuleSoft integration over a third-party iPaaS.
- Tray.ai: Tray.ai (formerly Tray.io) is a general-purpose iPaaS platform providing low-code integration and workflow automation for businesses. It competes with Data Sangria at the platform layer, offering integration capabilities across CRM, marketing, and operational systems that overlap with Data Sangria's AMS, CRM, and marketing automation connectors.
- Zapier: Zapier is the largest consumer and SMB-focused automation platform connecting 6,000+ apps. It competes with Data Sangria for simpler integration use cases, particularly with non-technical association staff who could use Zapier for lightweight automations between common SaaS tools, though Zapier lacks purpose-built AMS integrations.
Emerging players
- Pipedream: Pipedream is a developer-focused iPaaS offering code-level integrations and workflows across 2,000+ APIs. While it serves a more technical audience than Data Sangria's no-code positioning, it competes for integration workloads at associations that have developer resources and prefer code-driven workflows over no-code configuration.
Direct peers
- Glue Up: Glue Up is an all-in-one association management platform offering CRM, event management, membership, and community tools with native integrations. It competes with Data Sangria indirectly by offering built-in functionality that reduces customers' need for a separate iPaaS layer to connect disparate association systems.
- Nimble AMS (Community Brands): Nimble AMS is a Salesforce-native association management platform owned by Community Brands and listed in Data Sangria's Recipe Book. As a sister product to YourMembership under Community Brands, it represents a partner integration target while also functioning as a competing all-in-one platform that could displace the need for Data Sangria's integration layer.
Others
- AMS Geek: AMS Geek is Data Sangria's sister company and parent consulting brand, providing vendor-neutral AMS consulting, implementation, and custom development for associations. While not a direct product competitor, it is a channel partner that delivers Data Sangria integrations and a strategic enabler of the company's go-to-market motion.
- Higher Logic: Higher Logic is an association-focused community and engagement platform that integrates with AMS systems to deliver member experience features. While not a direct iPaaS competitor, it sits in Data Sangria's integration ecosystem as a community platform target and could expand into broader integration offerings that overlap with Data Sangria's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Data Sangria social profiles
Digital presenceData Sangria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Sangria leadership team
Management profileNumber of profiles
Profiles9 records
Data Sangria subsidiaries and ownership
Company hierarchySubsidiaries1 record
Data Sangria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Sangria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Sangria
What does Data Sangria do?
Data Sangria is an iPaaS (Integration Platform as a Service) that connects disparate association and nonprofit technology systems including AMS, CRM, LMS, event management, advocacy, email marketing, fundraising, and survey platforms. The cloud-based platform offers a no-code interface, pre-built connectors through its Recipe Book marketplace, AI-assisted integration mapping, and full visibility into data synchronization with logs and reports. Delivered as a subscription service with annual billing and waived setup fees for standard integrations with major AMS platforms.
Is Data Sangria a public or private company?
Data Sangria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Data Sangria founded?
Data Sangria was founded in 2022. It employs 1 to 10 people.
Where is Data Sangria based?
Data Sangria is headquartered in Leesburg, United States, in the North America region.
How does Data Sangria make money?
Three revenue lines are on record. Subscription-Based iPaaS Platform is the primary driver. The others are integration Services and setup Fees (Waived for Standard Integrations).
Who are Data Sangria's main competitors?
Broad incumbents on record are Workato, Make (formerly Integromat), MuleSoft (Salesforce), Tray.ai and Zapier. Pipedream is listed as an emerging player. Direct peers are Glue Up and Nimble AMS (Community Brands). Others are AMS Geek and Higher Logic.
Does Data Sangria have an API?
No public API is recorded for Data Sangria.
What industry is Data Sangria in?
Data Sangria's product category is Integration Platform as a Service (iPaaS) for Associations & Nonprofits. Its primary akta.pro industry code is BPAEAGAJ, Enterprise Application Data Migration & Master Data Management Services, with a secondary code of HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms. Its NAICS code is 54151 and its SIC code is 7370.