On Medical Grounds

What On Medical Grounds does

On Medical Grounds (OMG) is a medical education podcast platform operated by Medavera, Inc., a private company founded in 2021 and headquartered in Springfield, United States. The platform delivers evidence-based medical information, expert interviews, and continuing medical education (CME/CE) credits to licensed healthcare professionals across more than twelve specialty areas, including Cardiology, Infectious Diseases, Diabetes, Neurology, Gastroenterology, and Orphan Diseases. Content is structured around four product lines: CME/CE-accredited podcasts, narrative-based Medical Mystery Cases, the OMG Medical History series, and a Slide Center of freely downloadable teaching resources. Distribution spans the OMG website, native iOS and Android applications, and third-party platforms including Apple Podcasts, Spotify, and YouTube.

The underlying technology is a podcast-first digital content platform with multi-body accreditation integration. Selected episodes offer 0.5 to 1.0 AMA PRA Category 1 Credits through Synaptiv (ACCME-accredited), and continuing education credits for nurses (ANCC), pharmacists (ACPE), and laboratory professionals (P.A.C.E.) through Educational Review Systems. CME/CE credit delivery is gated behind program evaluations that learners complete on the OMG website after listening. The platform maintains a mobile-first user experience through dedicated apps on both major app stores.

OMG's business model is sponsorship-funded freemium. The company generates revenue through commercial support agreements with pharmaceutical, diagnostic, and medical device companies — including Cumberland Pharmaceuticals, Fujirebio Diagnostics, and QuidelOrtho — that sponsor specific CME/CE episodes in exchange for brand visibility within the educational programming. No fees are charged to healthcare professionals for podcast access, slide downloads, or CME/CE credit processing. The company is led by CEO Laura Wilson McCaskill, with Jane M. Caldwell, PhD, serving as podcast host. No venture capital, private equity, or institutional investment has been disclosed, indicating the platform is funded through Medavera, Inc. operations.

Name

On Medical Grounds

Legal name

Medavera, Inc.

Website

https://onmedicalgrounds.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

On Medical Grounds is a podcast-based medical education platform delivering evidence-based content and accredited CME/CE credits to physicians, nurses, pharmacists, and laboratory professionals across twelve-plus specialties, funded by commercial sponsorship from pharmaceutical and diagnostic companies.

Ownership category

akta.pro rank

Product category

Continuing Medical Education

NAICS

Educational Services (611), Educational Support Services (611710), Broadcasting and Content Providers (516)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Open Multimedia OER (video, audio, podcasts, animations) (EDAGAJAF), Assessment & Test Prep Media (Video Lessons, Drills, Simulations) (EDAGALAD), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Continuing medical education
• Medical education podcasts
• Healthcare professional training
• CME/CE accreditation
• Medical specialty content

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial sponsorship and grants: On Medical Grounds generates revenue through commercial support agreements with pharmaceutical, diagnostic, and medical device companies that sponsor specific CME/CE podcasts. Sponsors include Cumberland Pharmaceuticals (Periprosthetic Joint Infections program), Fujirebio Diagnostics (Alzheimer's plasma biomarker podcasts), and QuidelOrtho (HSV/VZV Medical Mystery Case). Sponsors fund content development in exchange for brand visibility within the educational programming.
2. Continuing education credit processing: Healthcare professionals can earn CME/CE credits upon completing program evaluations for selected podcasts. While podcasts and slides are free, the company facilitates credit delivery, creating a value exchange for healthcare professionals while enabling accredited education delivery under ACCME and other accreditation bodies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

On Medical Grounds (OMG) is a digital medical education platform that produces and distributes evidence-based podcast content for healthcare professionals. Selected episodes offer complimentary continuing education credits (CME/CE) accredited by ACCME, ANCC, ACPE, and P.A.C.E., along with freely downloadable teaching slides organized by medical specialty. The platform distributes content through its website, native mobile applications for iOS and Android, Apple Podcasts, and Spotify.

Product overview

On Medical Grounds (OMG) is a medical education platform offering a portfolio of evidence-based podcasts, CME/CE credits, medical mystery cases, and teaching materials. The core offerings include Medical Mystery Cases (interactive diagnostic case studies), OMG Medical History (historical medical content), CME/CE Podcasts (accredited continuing education), and the Slide Center (downloadable teaching resources). Content is distributed via a mobile app available on iOS and Android, with episodes organized across 13 medical specialty topics including Cardiology, COVID-19, Diabetes, Infectious Diseases, Neurology, and others. The platform provides free podcasts with optional CME/CE credits on selected episodes.

Differentiator

Problem solved

Functional benefit

Products and services

• OMG Medical Mystery Cases Interactive medical mystery case podcast series featuring realistic patient scenarios designed to help healthcare professionals gain insight into disease state diagnoses and treatments founded in evidence-based medicine. Each case challenges listeners to solve diagnostic puzzles using clinical reasoning.
• OMG Medical History Educational podcast series exploring historical medical events, figures, and discoveries that shaped modern healthcare practice. Targets healthcare professionals and medical educators interested in the historical context of medicine.
• CME/CE Podcasts Continuing medical education podcasts offering AMA PRA Category 1 Credits, nursing CE, pharmacy CE, and laboratory professional CE through accredited programs on selected episodes. Accredited by ACCME (via Synaptiv), ANCC and ACPE (via Educational Review Systems), and P.A.C.E. for laboratory professionals.
• Slide Center Downloadable teaching slide decks organized by medical topic (Medical History, COVID-19, Diabetes, Gastroenterology, etc.) and freely available for educational use without modification. Targets medical educators, residency programs, and healthcare institutions.
• OMG Mobile App Native mobile application available on iOS (App Store) and Android (Google Play) providing healthcare professionals with access to all podcasts, slide downloads, and continuing education credits in one location.

Quantifiable outcome

• Accredited for 0.5 to 1.0 AMA PRA Category 1 Credits per episode; accredited for nurses, pharmacists, and laboratory professionals as well
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Cumberland PharmaceuticalsminorGTM or Marketing PartnerCumberland Pharmaceuticals provided commercial support for the Periprosthetic Joint Infections: New Generation of Treatment Strategies podcast (Episode 51), a CME/CE-accredited program. Medavera developed the content for distribution on the OMG platform. This is a sponsor-supported educational content arrangement.
• Fujirebio DiagnosticscoreGTM or Marketing PartnerFujirebio Diagnostics sponsored the Alzheimer's disease podcast series on plasma biomarkers (Episodes 49 & 50), including the FDA-cleared Lumipulse G pTau 217/Beta-Amyloid 1-42 Plasma Ratio Test discussion. The company is maker of the first FDA-approved blood test for early detection of Alzheimer's disease. OMG developed and distributed the educational content, and Fujirebio is credited as the podcast sponsor.
• QuidelOrthominorGTM or Marketing PartnerQuidelOrtho supported the Medical Mystery Case 'The Over Exposure' (Episode 47), a CME/CE-accredited podcast on HSV/VZV diagnostics. The program included information on multiplex testing platforms. QuidelOrtho is a manufacturer of point-of-care diagnostic testing equipment.
• SynaptivcoreOthersSynaptiv is the ACCME-accredited provider that co-accredits CME activities for physicians for OMG podcasts. Synaptiv plans and implements activities in accordance with ACCME Essential Areas and Policies, designating AMA PRA Category 1 Credits for specific episodes.
• Educational Review SystemscoreOthersEducational Review Systems is an approved provider of continuing nursing education (accredited by ANCC, Alabama State Nursing Association), continuing pharmacy education (ACPE-accredited), and CE for laboratory professionals (P.A.C.E. approved). They co-accredit multiple OMG podcasts for nurses, pharmacists, and lab professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pri-Med: Pri-Med delivers CME/CE-accredited medical education across in-person, online, and audio formats to primary care clinicians. Its multimedia approach and primary care focus overlap directly with OMG's podcast-based clinician education and pharma sponsorship model.
• PRIME Education: PRIME Education is an accredited CE/CME provider delivering live, online, and podcast-based education to physicians, nurses, and pharmacists, frequently in partnership with pharma sponsors. Its sponsor-funded accredited clinician education business mirrors OMG's monetization approach.
• Hippo Education: Hippo Education produces podcast-based and live CME/CE content for physicians, PAs, NPs, and nurses across multiple specialties. Its audio-first CME model and multi-clinician accreditation make it a close comparable to OMG's platform.
• Healio: Healio provides specialty-focused medical news, education, and CME/CE content for physicians and allied health professionals across multiple therapeutic areas. It mirrors OMG's broad multi-specialty clinician education and competes for the same educational sponsor dollars.
• The Curbsiders: The Curbsiders is an internal medicine podcast offering expert interviews and CME credit to clinicians, distributed via major podcast platforms. It is a direct specialty podcast CME peer, competing for the same internal medicine listener segment.
• ReachMD: ReachMD is a digital medical education platform offering CME/CE-accredited podcasts, streaming, and on-demand content for healthcare professionals. It directly mirrors OMG's podcast-based CME/CE model and competes for the same clinician listener base and pharma/diagnostic sponsors.
• JAMA Podcast (American Medical Association): JAMA's podcast network provides clinicians with peer-reviewed clinical commentary, author interviews, and CME opportunities. It overlaps with OMG on physician-targeted audio CME and serves as a benchmark for editorial credibility in the space.
• NEJM Podcast (NEJM Group): The New England Journal of Medicine podcast delivers audio summaries and expert interviews on clinical research, with CME credit offerings for physicians. It targets the same physician listener base as OMG and competes for educational podcast share and pharma sponsorship.

Broad incumbents

• AudioDigest (Wolters Kluwer): AudioDigest is a long-established accredited audio CME/CE provider owned by Wolters Kluwer, offering specialty-specific lecture programs for physicians and allied health professionals. It is a more established, paid-model counterpart to OMG's free podcast-based CME library.
• Medscape: Medscape (by WebMD) is the largest free CME/CE destination for physicians and other clinicians, with extensive podcasts, video, and written content. It competes with OMG for clinician attention and sponsor budgets at a vastly larger scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCW5roUBdZxbYHs6E4gm6sVQ
• LinkedInlinkedin.com/company/onmedicalgrounds
• Instagraminstagram.com/onmedicalgrounds
• Xx.com/OnMedGrounds

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Medical Grounds