Green Retreats

What Green Retreats does

Green Retreats Ltd is a UK private limited company, founded in 2005 and headquartered in Westcott, Buckinghamshire, that designs, manufactures and installs prefabricated garden rooms, garden offices, garden studios and habitable annexe buildings for the UK consumer and small-business market. The company operates a 65,000 sq ft solar-powered, 100% carbon-neutral manufacturing facility in Buckinghamshire where it produces all doors, windows and building components in-house, leveraging a proprietary ground screw foundation system and eco-polymer foam insulation. Its product portfolio spans five core ranges — B-Range (from £9,485), G-Range (from £23,790), A-Range (from £30,995), X1 (from £49,950) and The Annex (from £63,090), plus a value-engineered Basebox sub-brand sold exclusively through Costco.

The business sells primarily through a hybrid direct showroom and digital model: a flagship Buckinghamshire showroom with 17-21 display buildings, a London Twickenham hub with VR experience, a 3D online configurator, free at-home design consultations, an in-house planning permission service, and an influencer/affiliate programme. A separate sub-brand, 'The Annex' (theannex.co.uk), targets the Caravan Act and Building Regulations-compliant annexe segment for full-time living. Marketing is anchored by a brand ambassadorship with Grand Designs presenter Kevin McCloud and reinforced by features on Grand Designs, Love Your Garden, BBC and major home-interest titles, alongside an independent 5-star Trustpilot rating.

Commercially the model is predominantly one-time consumer sales of units priced between £9,485 and £63,090+, supplemented by optional upgrades (air conditioning, bi-fold doors, plastering, upgraded cladding), a Novuna consumer finance partnership offering 3-10 year instalments, and a referral revenue share. The company is family-run, employs 250+ people, has installed 17,000+ garden rooms over its 20-year history, and operates only in the United Kingdom with no identified institutional or private equity ownership.

Name

Green Retreats

Legal name

Green Retreats Ltd

Website

https://greenretreats.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Green Retreats is a UK-based, family-owned designer, manufacturer and installer of prefabricated garden rooms, offices, studios and habitable annexes, serving UK homeowners and small businesses since 2005 from a 65,000 sq ft in-house production facility in Buckinghamshire.

Ownership category

akta.pro rank

Product category

Garden Buildings

NAICS

Landscaping Services (56173), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Residential Landscape Design (HSAIABAA), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Garden rooms
• Garden offices
• Garden studios
• Prefabricated garden buildings
• Garden annexes

Headquarters

HQ city

Westcott

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Garden Room Product Sales: One-time sale of prefabricated garden buildings. Includes professional installation. Multiple ranges from cost-effective B-Range (£9,485) to luxury X1 (£49,950) and Annex (£63,090+).
2. Customisation and Upgrades: Optional add-ons including air conditioning, partition walls, bi-fold doors, plastering, upgraded cladding, flooring packs, paint packs, electrics packs, and foundations packs.
3. Finance Services: Partnership with Novuna providing flexible finance options. Spreading cost between 3 and 10 years in monthly instalments.
4. Affiliate/Referral Revenue Share: Influencer marketing program with rewards up to £500 per successful referral order, creating referral-based revenue model.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

Green Retreats designs, manufactures and installs prefabricated garden buildings in the UK, including garden rooms, garden offices, garden studios and the Annex range of habitable annexes. All products are built in the company's 65,000 sq ft Buckinghamshire facility, sold direct through showrooms, online configurators and an exclusive Costco partnership, and professionally installed in 2-5 days with a 12-year guarantee.

Product overview

Green Retreats is the UK's leading garden room company offering a portfolio of five core garden room ranges plus The Annex tiny home collection. The product line spans from cost-effective B-Range models (from £9,485) through the classic G-Range with natural materials (from £23,790), apex-roof A-Range (from £30,995), premium X1 luxury buildings (from £49,950), to full living solutions The Annex (from £63,090). Each range offers multiple size configurations, with the G-Range available in over 70 configurations. A Costco-exclusive Basebox sub-brand provides value-engineered options. Services include free design consultation, in-house planning permission handling, flexible finance options, and showroom experiences at two UK locations. The company also offers a 3D online configurator for custom design, digital brochures, and an influencer referral programme.

Differentiator

Problem solved

Functional benefit

Brands

• The Annex: Garden annexe housing product line by Green Retreats, designed for full-time living with building regulations approval. Includes models The Den, The Nest, and The Hide. Operated through separate website theannex.co.uk.

Products and services

• B-Range Garden Rooms

Quantifiable outcome

• 17,000+ garden rooms installed with independent 5-star Trustpilot rating
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CostcocoreChannel Partner/ Reseller/ DistributorExclusive partnership selling Basebox range through Costco warehouses and website. Costco members receive 10% discount plus 2% Executive Member reward. Range includes Basebox, Basebox+ and Basebox Kit self-build options.
• Kevin McCloudcoreGTM or Marketing PartnerArchitecture guru and BAFTA Award winning TV presenter serves as brand ambassador. Kevin provides endorsement based on impressed evaluation of showroom quality, manufacturing processes, customer service and sustainability efforts.
• ClimateCareminorStrategic or Co-development PartnerClimateCare Certified Partner supporting global climate projects to tackle climate change and improve lives. Part of company's carbon neutral commitment and environmental responsibility.
• Dispute Resolution OmbudsmanminorOthersExternal dispute resolution scheme. Customers unhappy with final response can refer complaint to the Ombudsman. Company is bound to follow any decision made.
• The Annex (Housing Brand)minorStrategic or Co-development PartnerSeparate brand division focused on garden annex housing solutions. Theannex.co.uk operates as distinct brand under Green Retreats Group umbrella.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smart Garden Offices: UK specialist manufacturer and installer of premium garden offices and garden rooms. Directly comparable on product, target customer (UK homeowners/remote workers), and price tier — overlapping with Green Retreats' G-Range and X1.
• Scotts of Thrapston: Long-established UK manufacturer of timber garden buildings, summerhouses and garden rooms. Comparable as a heritage British manufacturer of premium outdoor structures with custom build services.
• Garden Room Solutions: UK designer and installer of bespoke garden rooms, garden offices, and annexes. Comparable end-customer base and similar turnkey model with site survey, manufacturing, and installation — competes head-to-head across multiple ranges.
• National Garden Buildings: UK retailer and installer of garden rooms, offices, and ancillary outdoor buildings. Comparable product set and customer base, with a slightly broader catalogue approach.
• Crane Garden Buildings: UK manufacturer of premium timber garden rooms, summerhouses and studios. Comparable on bespoke UK-made outdoor buildings targeting the same premium homeowner buyer.
• The Garden Room Company: UK-based garden room and garden office specialist offering design, manufacture and installation. Closely comparable business model and product positioning, competing for the same homeowner segment.

Broad incumbents

• Homebase: UK home and garden retailer stocking outdoor buildings, summerhouses and garden structures. Broad incumbent providing a retail-channel alternative to specialist manufacturers, with overlapping entry-level outdoor structure demand.
• Wickes: Major UK building materials and home improvement retailer. Broad incumbent competing indirectly at the value/entry tier (e.g., shed-style structures) and absorbing some DIY garden building demand that Green Retreats' Costco Basebox range also targets.

Emerging players

• Composite Garden Buildings: UK niche manufacturer focused on composite-clad garden rooms. Partial overlap with Green Retreats' modern-material ranges (G-Range composites, X1 aluminium), targeting a similar premium segment with a more specialised material story.
• Pure Garden Rooms: Smaller UK garden room manufacturer serving the same homeowner segment. Partial overlap with Green Retreats' mid-tier ranges, useful as a smaller-scale comparable on operations and unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/green_retreats
• Facebookfacebook.com/GreenRetreats
• LinkedInlinkedin.com/company/green-retreats
• Instagraminstagram.com/greenretreats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Retreats