PURE GARDEN BUILDINGS (KENT) LTD

What PURE GARDEN BUILDINGS (KENT) LTD does

Pure Garden Buildings (Kent) Ltd is a family-run UK retailer of garden buildings and outdoor living products, operating as part of the Gate Trading Ltd. holding group and headquartered in Hawkinge, Folkestone, Kent (legal entity Gate Trading Ltd.). The company sells a broad catalogue of physical garden structures — sheds (wooden, metal, plastic), summer houses, log cabins, garden rooms, garages, workshops, greenhouses, and animal structures — alongside outdoor lifestyle categories including hot tubs, pools, garden furniture, barbecues and outdoor heating, landscaping materials (decking, fencing, planters), and play equipment. Products are sourced from multiple manufacturers under reseller relationships with Biohort, Yardmaster, Asgard, Hormann, Rowlinson, Telluria, Lifetime, Lugarde, Suncast, and Forest Garden, with the company explicitly positioning as brand-agnostic to deliver impartial advice.

The business model combines one-time product sales through a UK-wide e-commerce storefront (puregardenbuildings.co.uk), three physical showrooms in Dover (Kent), Brixham (Devon), and Bolton (Greater Manchester), and professional installation delivered both by direct teams and the proprietary 'Any Shed Installation' franchise network. A separate trade department serves architects, designers, developers, landscapers, schools, councils, and charities with trade discounts, credit accounts, and dedicated account management. Pricing spans roughly £309.99 for entry-level Yardmaster metal sheds to £32,136 for premium Biohort CasaNova insulated garden rooms, with free standard delivery to most UK mainland postcodes.

The company reports having served over 200,000 customers cumulatively since founding (firmographic year 2020), employs 11–50 staff, and operates compliance regimes including PCI DSS for payment processing and UK GDPR / Data Protection Act 1998 for personal data. Revenue is not publicly disclosed. Marketing channels centre on the e-commerce site with content/SEO, an email newsletter, and an affiliate program. Geographic coverage is UK-wide excluding Scottish Highlands, Scottish Islands, Northern Ireland, Isle of Man, and Isle of Wight.

Name

PURE GARDEN BUILDINGS (KENT) LTD

Legal name

Gate Trading Ltd.

Website

https://puregardenbuildings.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Garden Buildings is a UK retailer of garden buildings, sheds, greenhouses, hot tubs, garden furniture, and landscaping products, selling via e-commerce with three showrooms and offering professional installation across the UK to homeowners, trade customers, schools, councils, and charities.

Ownership category

akta.pro rank

Product category

Garden Buildings & Outdoor Living Products Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Garden buildings retail
• Outdoor storage solutions
• Professional shed installation
• Garden furniture sales
• Trade account garden supplies

Headquarters

HQ city

Folkestone

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of garden buildings including sheds, greenhouses, summer houses, log cabins, fencing, decking, hot tubs, pools, and garden furniture through e-commerce website and showrooms.
2. Installation Services: Professional assembly and installation services for garden buildings across most of the UK, offered through both direct install teams and franchise network (Any Shed Installation).
3. Trade Accounts: Trade discount program for business customers including landscapers, architects, developers, schools, councils, and charities with dedicated account management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Pure Garden Buildings is a UK family-run e-commerce retailer and installer of garden buildings, outdoor storage structures, greenhouses, garden furniture, hot tubs and pools, BBQs, and landscaping products. It stocks and resells products from multiple manufacturers (Biohort, Yardmaster, Asgard, Hormann, Rowlinson, Telluria, Forest Garden, Lifetime, Lugarde, Suncast), supported by three UK showrooms and a national professional installation service delivered via the Any Shed Installation franchise network.

Product overview

PURE GARDEN BUILDINGS (KENT) LTD operates as a family-run UK-wide e-commerce retailer and installer of garden buildings and outdoor living products. The product portfolio centres on physical garden structures (sheds, greenhouses, summer houses, log cabins, garages, garden rooms) and outdoor lifestyle products (hot tubs, pools, garden furniture, BBQs, play equipment, landscaping materials). The company positions itself as brand-agnostic, offering products from multiple manufacturers including Biohort, Yardmaster, Rowlinson, Asgard, Hormann, Lifetime, and Telluria. Key premium offerings include the Biohort CasaNova insulated garden room and bespoke Lugarde log cabins. The business model combines online retail with professional installation services delivered through an 'Any Shed Installation' franchise network, as well as trade account programs for commercial customers. The company operates three physical showrooms in Dover (Kent), Brixham (Devon), and Bolton (Manchester) alongside its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Buildings (Sheds, Summer Houses, Log Cabins, Garages, Workshops) Wooden, metal, and plastic garden sheds, summer houses, log cabins, garages, workshops, potting sheds, bike stores, and small storage units for residential and commercial outdoor storage and leisure use.
• Greenhouses Premium, wooden, and polycarbonate greenhouses in various sizes, including small and under-£600 options, for gardening and plant cultivation.
• Hot Tubs & Pools Inflatable and solid hot tubs, swim spas, and above-ground pools (frame pools, fast set pools, solid wall pools) with associated chemicals, accessories, and relocation services.
• Garden Furniture Rattan, wooden, aluminium, and steel garden furniture including loungers, recliners, benches, swing seats, parasols, and bases.
• Landscaping Products Decking (wooden and plastic), fencing, planters, composters, gardening tools, and aggregates for garden landscaping projects.
• Play Equipment Garden toys and playhouses for children's outdoor play.
• BBQ & Outdoor Heating Barbecues, BBQ accessories, and outdoor heating solutions including firepits and fireballs.
• Biohort CasaNova Garden Room Insulated designer garden room available as sauna, office, or multi-functional space, featuring extruded aluminium sections, 40mm polystyrene insulation (U-value 0.76 W/m²K), roof load capacity up to 215 kg/m², storm-proof to 150 km/h, and a 20-year manufacturer guarantee.
• Bespoke Lugarde Log Cabins Custom-designed log cabins built to customer specifications through the Lugarde bespoke service.
• Pent Haus Garden Rooms Contemporary pent-roof style garden rooms designed for home office or leisure use.
• Professional Assembly & Installation Services UK-wide professional installation service for sheds and garden buildings delivered through direct install teams and the Any Shed Installation franchise network.
• Trade & Commercial Accounts Trade discount program with dedicated account management and credit account facilities for architects, developers, landscapers, schools, councils, and charities.
• Any Shed Installation Franchise Franchise opportunity offering lead generation, office support, GPS tracking, drag-and-drop scheduling software, and brand partnerships with national manufacturers for installation franchisees.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• BiohortcoreChannel Partner/ Reseller/ DistributorBiohort is a key brand partner for premium metal garden buildings. Pure Garden Buildings resells Biohort products including the CasaNova garden room, AvantGarde, Europa, Highline, and Neo metal sheds, along with ground screw foundations and raised garden beds. Products are shipped directly from Biohort with free delivery to UK mainland.
• YardmastercoreChannel Partner/ Reseller/ DistributorYardmaster is a brand partner supplying hot dipped galvanised steel sheds with 15-year manufacturer guarantees. Pure Garden Buildings resells the complete Yardmaster range including Emerald Deluxe, Castleton, and Woodview models.
• AsgardcoreChannel Partner/ Reseller/ DistributorAsgard supplies high-security metal sheds including Police Approved models. Products feature 3-point locking systems and are available in various sizes for garden and bike storage.
• HormanncoreChannel Partner/ Reseller/ DistributorHormann supplies premium metal sheds including Juno, Berry, and related storage products. Pure Garden Buildings offers assembly services for Hormann products.
• LifetimeminorChannel Partner/ Reseller/ DistributorLifetime supplies durable plastic sheds and storage products. Pure Garden Buildings provides assembly services for Lifetime products.
• RowlinsoncoreChannel Partner/ Reseller/ DistributorRowlinson supplies garden buildings and metal sheds including the Brentvale Premium Metal Apex Shed range. Pure Garden Buildings resells these products with delivery services.
• TelluriacoreChannel Partner/ Reseller/ DistributorTelluria supplies premium metal garden rooms and lounges including the Eleganto range. High-value products ranging from £4,657 to £12,884.
• Forest GardencoreChannel Partner/ Reseller/ DistributorForest Garden supplies wooden garden products including planters, fencing, and garden buildings. Major supplier of wooden garden structures sold through Pure Garden Buildings.
• LugardeminorChannel Partner/ Reseller/ DistributorLugarde offers bespoke log cabin options available through Pure Garden Buildings, allowing customers to customize their garden buildings.
• SuncastminorChannel Partner/ Reseller/ DistributorSuncast supplies plastic storage products and accessories. Pure Garden Buildings offers assembly services for Suncast products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Garden Buildings Direct: UK online specialist in sheds, summerhouses, log cabins, and garden rooms with delivery and installation services. Closest direct competitor in product range, target market, and end-to-end purchase-to-assembly model.
• BillyOh: UK online retailer selling sheds, log cabins, summerhouses, and outdoor living products direct to consumers. Highly comparable in product breadth, target customer, and digital-first retail model.
• Waltons: Long-established UK retailer of garden buildings, sheds, log cabins, and summer houses sold online and through catalogues. Directly comparable multi-brand garden structures retailer with similar price points and DIY-friendly positioning.
• Tiger Sheds: UK manufacturer-retailer of wooden garden buildings including sheds, summerhouses, log cabins, and playhouses sold direct-to-consumer. Comparable focus on garden structures and online-first go-to-market with delivery.
• Shedstore: UK online retailer specialising in garden sheds, workshops, summerhouses, and storage buildings from multiple brands. Directly comparable specialist e-commerce positioning in the same product category.

Broad incumbents

• Homebase: UK home and garden retailer stocking sheds, greenhouses, garden furniture, and outdoor living products within a wider home improvement assortment. Adjacent incumbent competing for the same consumer occasions.
• B&Q: UK's largest home improvement and garden retailer carrying garden buildings, fencing, decking, and outdoor structures as part of a much broader portfolio. Competes on breadth, store footprint, and brand recognition rather than specialist depth.
• The Range: UK variety retailer with a sizeable garden and outdoor category including sheds, greenhouses, furniture, and landscaping. Competes on price-led breadth rather than specialist advisory positioning.
• Wickes: UK home improvement retailer selling garden buildings, decking, fencing and landscaping alongside kitchens and building materials. Overlaps in garden structures category but as part of a broader trade-and-DIY range.
• Robert Dyas: UK high-street retailer selling garden tools, small structures, and outdoor living products as part of a broader home and DIY assortment. Overlaps in garden category from a multi-product retail base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURE GARDEN BUILDINGS (KENT) LTD