Fidonna

What Fidonna does

Fidonna is a Dutch cooperative founded on March 8, 2022 (International Women's Day) that provides financial planning, wealth management, legal, and tax advisory services exclusively to women and families in the Netherlands. The firm operates as a cooperative of independent female experts — including financial planners, lawyers, mediators, notaries, tax advisors, and estate planners — who deliver services from their own practices under the Fidonna brand. Its service portfolio is organized around six pillars: Financial Planning, Divorce Guidance, Inheritance Support, Investing, Workshops & Training, and Inspiration Circles, supported by nine specialized advisory verticals covering career, cohabitation/marriage, children, own business, wealth, income loss, separation, pension, and death.

Fidonna has no proprietary technology platform; it is a professional services and community brand. Distribution runs through direct expert consultations, group workshops, and peer-sharing Inspiration Circles, supported by a content and social marketing engine on LinkedIn, Instagram, blog, newsletters, and podcast appearances. The company is headquartered at Koningslaan 52, 1075 AE Amsterdam, with an additional office in Vught. Ownership is distributed among founding and participating experts, with no disclosed external investment, and no public revenue or funding data are available.

Name

Fidonna

Legal name

Fidonna

Website

https://fidonna.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Fidonna is a Netherlands-based cooperative founded in 2022 that delivers financial planning, wealth management, legal, and tax advisory services to women and families through a curated network of independent female experts, supported by workshops and Inspiration Circles.

Ownership category

akta.pro rank

Product category

Personal Financial Advisory

NAICS

Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)

akta.pro primary industry

Trust & Estate Tax Planning & Compliance (FSAEAKAE)

akta.pro secondary industries

Personal Trust & Fiduciary Administration (FSAEAKAA), Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF)

Keywords

• Financial advisory services
• Personal financial planning
• Estate planning advice
• Divorce financial guidance
• Wealth management advisory

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Financial Planning and Advisory Services: Fee-for-service professional advisory services delivered by independent experts including financial planners, lawyers, mediators, notaries, tax advisors, and estate planners. Services cover financial planning, divorce guidance, inheritance support, investment advice, and workshops.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fidonna operates as a cooperative of independent female financial, legal, and tax experts delivering personalized financial planning, wealth management, estate planning, divorce guidance, investment advice, and pension advisory services to women in the Netherlands. The cooperative also offers educational workshops, training programs, and peer-led Inspiration Circles covering topics related to financial decision-making during personal and professional life events.

Product overview

Fidonna is a cooperative of independent financial experts offering advisory services for women. The portfolio consists of six core service pillars (Financial Planning, Divorce Guidance, Inheritance Support, Investing, Workshops & Training, and Inspiration Circles) supported by nine specialized advisory areas covering Career, Cohabitation/Marriage, Children, Own Business, Wealth Management, Income Loss, Separation, Pension, and Death. Services are delivered through a network of female experts including financial planners, advisors, coaches, lawyers, mediators, notaries, estate planners, and executors. Fidonna positions itself as a non-institutional, woman-focused alternative to traditional financial advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning (Financiële Planning) A structured financial planning process that helps women gain insight into their financial situation, set goals, and create action plans for their financial future through inventory conversations, calculations, and personal follow-up meetings.
• Divorce Guidance (Begeleiding bij Scheiding)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edward Jones: Large US financial services firm with a vast advisor network delivering financial planning, investment, and wealth management to individuals and families. Comparable to Fidonna in delivering personalized financial planning through local advisors, but at vastly greater scale.
• Fidelity Investments: Global financial services firm offering investment management, retirement planning, wealth advisory, and estate planning services. Comparable to Fidonna across multiple service pillars (investment, retirement, estate), though at vastly greater scale and serving all demographics.
• Vanguard Personal Advisor: Hybrid robo-advisor and financial planning service from Vanguard, offering personalized investment advice and ongoing financial planning. Comparable to Fidonna in offering fee-based financial planning and investment advice, though serving a mass-market retail audience rather than a women-focused niche.
• Northwestern Mutual: Large US financial services firm offering financial planning, investment, and insurance products through a national advisor network. Comparable to Fidonna in offering holistic financial planning, but as a broad incumbent serving all demographics.
• Charles Schwab: Major US brokerage and wealth management firm offering financial planning, investment advisory, and retirement services. Comparable to Fidonna in providing investment advisory and financial planning, but as a broad incumbent serving all client segments.

Direct peers

• LearnVest: Financial planning service (acquired by Northwestern Mutual) offering holistic advice on budgeting, investing, insurance, and retirement. Comparable to Fidonna in providing personalized financial planning across life stages, though serving a broader US mass-affluent audience.
• Ellevest: US-based digital wealth management and financial planning platform purpose-built for women. Comparable to Fidonna in targeting female clients with personalized financial planning and investment advice, though delivered through a tech platform rather than a cooperative of experts.
• Facet Wealth: Tech-enabled financial planning firm offering flat-fee advice from CFP professionals across investments, taxes, retirement, and estate planning. Comparable to Fidonna in delivering comprehensive, fee-for-service financial planning through a network of credentialed advisors.
• Worth: Financial planning membership service for women, offering personalized advice through certified financial planners on life-event topics. Closely comparable to Fidonna in segment focus (women) and service model (advice-led, life-event oriented).

Emerging players

• Stash: US-based digital investment and banking platform with explicit women-focused positioning and educational content. Comparable to Fidonna in targeting underserved female investors, though product-led rather than advice-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fidonna
• Instagraminstagram.com/fidonnanl
• Facebookfacebook.com/fidonna.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fidonna