Kelionių panorama

What Kelionių panorama does

Kelionių panorama is a privately held Lithuanian travel agency (UAB "Kelionių Panorama") founded in 1993 and headquartered in Vilnius, operating a second office in Kaunas. The company functions as a multi-channel reseller of packaged holidays, distributing tour packages organized by five major licensed tour operators — Novaturas, TEZ Tour, Coral Travel, JoinUp, and ANEX Tour — to Lithuanian consumers and corporate clients. Its product portfolio spans beach holidays (Turkey, Egypt, Greece, Bulgaria, Montenegro, Spain, Tunisia), exotic long-haul destinations (UAE, Zanzibar, Sri Lanka, Vietnam, Thailand, Madeira), family trips, VIP luxury packages, corporate group travel and workations, and seasonal offerings including Christmas, New Year, and ski trips. Distribution combines a SEO-driven content website (kelioniupanorama.lt) featuring 148+ blog articles and a multi-step personalized inquiry form, with walk-in sales at the Vilnius and Kaunas offices, phone-based consultation, and email support.

The underlying technology is a standard online travel booking platform providing destination search, filtering, and inquiry submission — with no proprietary booking engine, mobile app, or AI layer. The company does not develop its own tour inventory but rather resells third-party packages; its technology layer is effectively a marketing, lead-capture, and customer relationship front-end over the tour operators' products. Supporting services include a quick inquiry form, gift voucher sales (physical, 12-month validity, Vilnius office only), and an installment payment (lizingas) offering through GF Bank for trips priced from €3,000, with terms of up to 5–7 years and a deferred first payment.

The business model is commission-based: revenue is generated as transaction fees on the resale of tour operator packages, with package prices typically ranging from approximately €494 (budget 3–4 star hotels) to over €1,100 (premium 5-star ultra-all-inclusive) per person. Customer acquisition is primarily content-led through SEO-optimized destination pages and blog content, supplemented by email newsletter marketing, seasonal promotional campaigns, and physical office walk-ins. The customer base is segmented across families with children, couples and adult travelers, corporate groups (B2B), and digital nomads/remote workers, with a hybrid segmentation approach. The company does not accept card payments at its offices, accepting only cash and bank transfer, and operates entirely within a single domestic market (Lithuania) as the source of its demand base.

Name

Kelionių panorama

Legal name

UAB "Kelionių Panorama"

Website

https://kelioniupanorama.lt

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Kelionių panorama is a Lithuanian travel agency founded in 1993 that resells packaged holidays from major tour operators (Novaturas, TEZ Tour, Coral Travel, JoinUp, ANEX Tour) to Lithuanian consumers and corporate clients through offices in Vilnius and Kaunas plus a content-driven website.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Group Air, Ticketing & Travel Operations (Manifests, Rebooking, 24/7 Support) (THAHANAF)

Keywords

• Package tour sales
• Leisure travel packages
• All-inclusive holidays
• Travel agency services
• Corporate group travel

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour package sales (commission-based): Kelionių panorama acts as a travel agency selling packaged tours organized by licensed tour operators (Novaturas, TEZ Tour, Coral Travel, JoinUp, ANEX Tour). Revenue is generated through commissions on tour package sales, including flight tickets, hotel accommodations, transfers, visas, and optional travel insurance. The company also sells gift vouchers (dovanų kuponai) and offers installment payment plans via GF bank for trip purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kelionių panorama is a Lithuanian travel agency that sells package holidays — including leisure, exotic, sightseeing, family, VIP, last-minute, seasonal, and corporate group trips — sourced from licensed tour operators (Novaturas, TEZ Tour, Coral Travel, JoinUp, ANEX Tour) and resold through its website, phone, email, and physical offices in Vilnius and Kaunas. The company complements these packages with gift vouchers and installment payment plans via GF Bank, targeting primarily Lithuanian leisure travelers and corporate groups flying from Vilnius, Kaunas, and Palanga airports.

Product overview

Kelionių panorama is a Lithuanian travel agency offering a comprehensive portfolio of vacation packages and travel services. The core offering consists of package holidays ('poilsinės kelionės') with All Inclusive and Ultra All Inclusive options to destinations including Turkey, Egypt, Greece, Bulgaria, Montenegro, Spain, Tunisia, and exotic locations. The company provides specialized products including family trips with kids' amenities, VIP luxury travel, corporate group trips and motivational travel, and seasonal offerings for Summer 2026, Christmas, New Year, and ski holidays. Supporting services include gift vouchers, installment payment options through GF Bank, and a quick inquiry form for personalized travel recommendations. The company operates through partnerships with licensed travel organizers including Novaturas, TEZ TOUR, Coral Travel, JoinUp, and ANEX Tour, and offers flights from Vilnius, Kaunas, and Palanga airports.

Differentiator

Problem solved

Functional benefit

Products and services

• Poilsinės kelionės (Relaxation Holidays) Package beach holidays including accommodation, flights, and various meal plans to Mediterranean and other destinations. Offers All Inclusive (viskas įskaičiuota) and Ultra All Inclusive (ultra viskas įskaičiuota) options. Targeted at Lithuanian leisure travelers.
• Egzotinės kelionės (Exotic Holidays) Travel packages to exotic long-haul destinations including Zanzibar, Vietnam, Sri Lanka, Thailand, and UAE (Dubai, Abu Dhabi). Targeted at Lithuanian travelers seeking long-haul exotic experiences.
• Pažintinės kelionės (Sightseeing Tours) Educational and cultural trips combining sightseeing with leisure activities. Targeted at Lithuanian travelers interested in cultural and educational experiences.
• Paskutinės minutės kelionės (Last-Minute Trips) Discounted travel packages with imminent departure dates for spontaneous travelers. Targeted at Lithuanian consumers seeking immediate travel at reduced rates.
• Vasara 2026 (Summer 2026) Advance booking packages for the summer 2026 travel season to popular destinations. Targeted at Lithuanian travelers planning ahead for summer holidays.
• Šeimos kelionės (Family Trips) Family-friendly vacation packages with child-appropriate amenities, water parks, kids clubs, and family entertainment. Targeted at Lithuanian families with children seeking all-inclusive beach holidays.
• VIP poilsis (VIP Rest)

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• NovaturascoreChannel Partner/ Reseller/ DistributorNovaturas is one of the largest Lithuanian tour operators, offering packaged holidays to destinations including Turkey, Egypt, Greece, Spain, and Madeira. Kelionių panorama sells Novaturas-organized trips as part of its portfolio.
• Tez TourcoreChannel Partner/ Reseller/ DistributorTez Tour is a major international tour operator with a strong presence in Egypt, Turkey, and other Mediterranean destinations. Kelionių panorama resells Tez Tour packages to its Lithuanian customer base.
• Coral TravelcoreChannel Partner/ Reseller/ DistributorCoral Travel is an international travel company offering all-inclusive holiday packages. Kelionių panorama includes Coral Travel offers in its destination portfolio.
• JoinUpcoreChannel Partner/ Reseller/ DistributorJoinUp is a Baltic-region tour operator providing leisure travel packages. Kelionių panorama offers JoinUp trips as part of its product range.
• ANEX TourcoreChannel Partner/ Reseller/ DistributorANEX Tour is an international tour operator active in Turkey, Egypt, and other Mediterranean markets. Kelionių panorama sells ANEX Tour-organized holidays.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• TEZ Tour: International tour operator with strong presence in Egypt, Turkey, and other Mediterranean markets. Kelionių panorama resells TEZ Tour packages, and TEZ Tour also sells directly to Lithuanian consumers through its own site — making it both supplier and competitor.
• Coral Travel: International travel company offering all-inclusive holiday packages to Mediterranean and exotic destinations. Resold by Kelionių panorama and also sold directly to Lithuanian consumers, operating in the same product category and customer segment.
• Estravel: One of Lithuania's largest and longest-established travel agencies, offering packaged tours, flights, hotels, and corporate travel to Lithuanian consumers. Most direct comparable in terms of business model (multi-supplier reseller with online + offline presence) and target customer.
• ANEX Tour: International tour operator active in Turkey, Egypt, and Mediterranean markets. Kelionių panorama resells ANEX Tour packages; ANEX also operates its own Lithuanian-language direct sales, making it a comparable peer in product and customer overlap.
• Litinterp: Long-established Lithuanian travel agency offering package tours, flights, and customized travel itineraries to Lithuanian consumers. Comparable in business model (multi-supplier reseller) and target market to Kelionių panorama.
• Novaturas: Largest Baltic-region tour operator and Kelionių panorama's core supplier; also a direct competitor selling the same packaged holidays (Turkey, Egypt, Greece) to Lithuanian consumers via its own Lithuanian-language website and retail network. Vertically integrated, listed on NASDAQ Baltic.
• JoinUp!: Baltic-region tour operator (Ukrainian origin) offering leisure travel packages similar to Kelionių panorama's portfolio. Sells through both agency partners and direct channels to Lithuanian travelers.

Broad incumbents

• Expedia: Global OTA with package holiday offerings, flights, and hotels. Competes for Lithuanian outbound travelers seeking self-serve alternatives to agency-mediated booking; broader scale and stronger brand create structural pressure on agency commission-based economics.
• Booking.com: Global online travel agency dominating accommodation booking in Lithuania and across Europe. While it does not primarily sell package tours like Kelionių panorama, it competes aggressively for the same Lithuanian leisure traveler wallet on hotels, flights, and increasingly bundled packages.
• Airbnb: Global accommodation platform with growing experiences and flight offerings. Indirectly competes with Kelionių panorama for Lithuanian travelers seeking non-traditional accommodation and self-curated trips rather than packaged tours.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kelioniupanorama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelionių panorama