JoinUP

What JoinUP does

JoinUP (legal entity ТОВ «ДЖОІН АП! УКРАЇНА») is a privately held Ukrainian tour operator headquartered in Kyiv that sells package holidays and hotel accommodations directly to consumers and through reseller channels. The company operates a web platform (joinup.ua) and a branded mobile application ('JoinUP!') that together enable search, comparison, and booking of pre-configured tour packages and individual hotel stays across 14+ destination countries spanning Europe (Albania, Bulgaria, Greece, Spain, Cyprus, Turkey, Montenegro), Asia (Vietnam, China, Malaysia, Thailand), and Africa (Egypt, Tanzania/Zanzibar, Tunisia). Tour packages are priced per person with the operator earning a margin between contracted wholesale rates and retail pricing; hotel inventory is sold per stay with detailed room, board, and amenity information presented online.

Underlying technology is a conventional online travel platform with hotel-listing integration, pricing/availability feeds, and a mobile application; no proprietary AI, machine-learning, or API/SDK surface was disclosed. Distribution is multi-channel: direct-to-consumer via website and app, a network of physical travel agencies across Ukraine, a dedicated B2B agent portal at agent-content.joinup.ua, and a specialized MICE/corporate division at joinupmice.travel. Customer segments are dominated by individual leisure travelers seeking beach and resort vacations, supplemented by corporate/MICE clients and third-party travel agents; departure cities span 20+ Ukrainian cities plus five European cities (Poland, Czech Republic, Estonia, Latvia, Lithuania). The business carries no public listing, no disclosed funding rounds, no parent company, and no M&A activity.

Name

JoinUP

Legal name

ТОВ «ДЖОІН АП! УКРАЇНА»

Website

https://joinup.ua

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

JoinUP is a privately held Ukrainian tour operator that sells package holidays and hotel bookings online and via mobile app, plus through physical agencies, a B2B agent portal, and a MICE division, serving individual leisure travelers and corporate clients across 14+ destinations.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Tour Operators (56152), Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Meetings & Group Travel Management (Corporate Groups) (THAKAMAC)

Keywords

• Package tour operations
• Hotel booking services
• Corporate travel planning
• Travel agency services
• Leisure travel packages

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Package Tour Sales: JoinUP operates as a tour operator (туроператор) selling complete package holidays including flights and hotel accommodations. Customers purchase pre-configured tour packages at displayed per-person prices (e.g., 'Від 19 853 ₴ /ос.' for Cyprus, 'Від 13 913 ₴ /ос.' for Turkey). Revenue is generated through the margin between contracted wholesale tour prices and retail customer payments.
2. Hotel Booking Services: The platform enables direct hotel bookings with various accommodation options across Greece, Cyprus, Egypt, Turkey, Bulgaria, and other destinations. Hotels are listed with detailed information including pricing per stay, room types, amenities, and board concepts (All Inclusive, Half Board, etc.).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

JoinUP is a Ukrainian tour operator that sells package holidays combining flights and hotel accommodations, as well as hotel-only bookings, to more than 14 international destinations. Distribution is handled through its own website joinup.ua, a branded mobile application, a network of physical travel agencies across Ukraine, and a dedicated agent portal for partner travel agents. It also operates a separate MICE division providing corporate travel, events, and incentive services.

Product overview

JoinUP is a Ukrainian tour operator offering a comprehensive travel platform with a primary website and mobile application. The core offering includes package tours and hotel bookings to destinations across Europe, Asia, and Africa. Additional services include the JoinUP! MICE platform for corporate events, a personal travel guide feature, and a dedicated agent portal for travel partners. The company operates as a travel agency network with physical offices throughout Ukraine.

Differentiator

Problem solved

Functional benefit

Brands

• Join Up! Pocket Guide: Personal guide service offered by the company
• MICE

Products and services

• Package Tours

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Hotel Suppliers (Various Hotels)coreOthersJoinUP partners with numerous hotels across Greece, Cyprus, Egypt, Turkey, Bulgaria, and other destinations. Hotels include major chains and independent properties such as Royal & Imperial Belvedere Hotel (Belvedere Hotels network), Voyage Sorgun, Hilton Dalaman Sarigerme Resort & Spa, and many others listed on the platform.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Regional players

• Otpusk.com: Otpusk.com is a leading Ukrainian-language OTA and meta-search engine for hotels and package tours from Ukraine. It serves overlapping Ukrainian leisure travelers with comparable destination breadth, though its model is meta-search/agency rather than direct tour operation.

Direct peers

• Pegas Touristik: Pegas Touristik is a large Russian-origin tour operator with international destinations in Turkey, Egypt, Thailand, and other JoinUP markets. It is a comparable tour-packaging business model with multi-channel sales and a broad hotel-supplier base.
• Coral Travel Ukraine: Coral Travel Ukraine is the local arm of the Coral Travel Group, offering package tours, hotel bookings, and MICE services to Ukrainian leisure travelers. Its destination mix (Turkey, Egypt, Spain, UAE) closely mirrors JoinUP's, with overlapping supplier relationships and physical agency networks.
• TPG (TPG Ukraine): TPG is one of Ukraine's largest tour operators selling package holidays and hotel bookings from Ukrainian and select European departure cities. It competes head-to-head with JoinUP in Mediterranean beach destinations and corporate travel for Ukrainian outbound travelers.
• Mouzenidis Travel: Mouzenidis Travel is a Greek-rooted tour operator with a deep Eastern European and CIS footprint, particularly in Ukraine, Belarus, Russia, and the Balkans. Its destination mix and source-market overlap make it a structurally comparable peer to JoinUP.
• Anex Tour: Anex Tour is a major international tour operator group with strong presence in CIS, Turkish, and Eastern European source markets. It sells package tours with similar destinations, departure models, and physical/online agency mix, competing directly for Ukrainian and EU-resident outbound travelers.

Broad incumbents

• Expedia Group: Expedia Group operates global OTAs (Expedia, Hotels.com, Vrbo) and offers package deals, flights, hotels, and activities. It is a broad incumbent serving overlapping customer segments and competing for direct booking share that JoinUP seeks via its website and app.
• TUI Group: TUI is Europe's largest integrated tour operator and OTA, operating its own hotels, airlines, cruise ships, and retail agencies. It competes with JoinUP for the same end-customer leisure demand at much larger scale, especially in Mediterranean beach destinations.
• Trip.com Group: Trip.com Group operates Ctrip, Trip.com, Skyscanner, and other OTAs serving European, Asian, and global leisure travelers. It competes with JoinUP for cross-border package bookings and hotel inventory, particularly for Asian destinations (Vietnam, Thailand, Malaysia, China) where JoinUP also sells tours.
• Booking.com: Booking.com is the world's largest online travel agency, dominating hotel bookings and increasingly selling package deals, flights, and ground services. It is a broad incumbent competing with JoinUP's hotel-booking and package streams across all 14+ destinations.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/joinup.ukraine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JoinUP