What Al Nowais Investments does

Al Nowais Investments, operating commercially as Al Nowais Group (ANG), is a 100% UAE family-owned diversified holding and partnership company headquartered in Abu Dhabi. The group operates through two principal lines of activity: (1) strategic investments via equity participation in international manufacturers establishing UAE-based production capacity, and (2) strategic partnerships that help international firms from Australia, the United States, Europe, China, Korea, and Singapore enter or expand within the UAE and Saudi Arabian markets. Its primary customer base is UAE and KSA government and quasi-government entities — including ADNOC, Mubadala, RTA, Musanada, and ADPC — alongside major international EPC firms such as Bechtel, Fluor, Mitsubishi, GE, SK Engineering, Alstom, Acciona, Enka, and Tav.

The underlying operating model blends project-based engineering and construction delivery (civil, electromechanical, and rail, including the Dubai Metro, Prince Muhammad bin Abdulaziz International Airport electrical works, and Jabal Omar), exclusive agency representation for international manufacturers, and consulting-driven compliance support (registrations, pre-qualifications, ICV program alignment). The portfolio of subsidiaries includes ANG Mazraaty (controlled environment agriculture), PM Piping Petroleum Equipment (oil & gas piping), Body Project (group fitness), Fire Safety & Protection Group (infrastructure fire protection systems), Green Eco Technologies (food waste conversion via WasteMaster anaerobic digestion), AUH Live Events, Magnetiqa, Al Mahrous, and Falcon Robotics.

Revenue mechanics are multi-stream: equity stakes in manufacturing plants yielding long-term asset returns, transaction-based commissions on supply contracts, project fees on engineering and construction engagements (with $600M+ in oil & gas pipeline contracts secured during 2024), and fees on professional consulting engagements. Distribution is exclusively direct enterprise and channel-partnership based — the Chairman and Managing Director personally drive key government relationships and partner development. Pricing is not publicly disclosed and is negotiated per project. Geographic footprint comprises headquarters in Abu Dhabi, a Dubai branch, and three KSA offices (Riyadh, Jeddah, Eastern Province). The Chairman, Abdullah Jasem Al Nowais, brings prior experience from ADIA and ADNOC; the Managing Director, Jasem Abdulla Al Nowais, brings corporate finance experience from ADNOC, Etihad Airways, and Aldar Properties.

Name

Al Nowais Investments

Legal name

Al Nowais Group

Website

https://alnowaisgroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Al Nowais Investments (Al Nowais Group) is a 100% UAE family-owned holding company that facilitates market entry into the UAE and Saudi Arabia for international manufacturers through strategic partnerships, equity participation, and project-based engineering, construction, and supply contracts with government and quasi-government entities.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equity Participation / Strategic Investments: The group acquires stakes in international manufacturers aiming to establish manufacturing plants in the UAE, supporting the country's ICV (In-Country Value) program. This creates long-term asset ownership and returns.
2. Exclusive Agency Representation: Partnering with manufacturing companies from outside the UAE, ANG secures them substantial supply contracts with prominent UAE companies, earning commissions or fees for business development and market access facilitation.
3. Engineering and Construction Services: Delivering Civil, Electromechanical and Rail projects through strategic partnerships. Completed major projects including Dubai Metro, airport electrical works, and Jabal Omar development.
4. Product and Service Supply: Supplying products and services to government and private sector clients across Oil & Gas, Defense, Sustainability, and other sectors. Secured over $600 million in Oil & Gas pipeline projects during 2024.
5. Management Consulting: Global management consulting services operating as genuine partners with clients to realize organizational potential and drive lasting change.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Al Nowais Investments is a family-owned holding company that provides strategic investment and partnership facilitation services for international firms seeking to enter or expand in the UAE and Saudi Arabian markets. Its core offerings include equity participation in manufacturers establishing UAE operations, exclusive agency representation securing supply contracts with UAE government and enterprise buyers, and comprehensive market entry support covering documentation, registrations, and government pre-qualifications. The Group also operates a portfolio of operating subsidiaries delivering products and services across Oil & Gas, Construction, Sustainability, Agriculture, Defense & Security, and other sectors.

Product overview

Al Nowais Group operates as a diversified investment and business partnership holding company rather than a single unified product or platform. The company manages a portfolio of subsidiaries and sub-brands including ANG Mazraaty (controlled environment agriculture), PM Piping Petroleum Equipment (oil & gas piping solutions), Body Project (group fitness training), Fire Safety & Protection Group (FSPG - fire protection systems), Green Eco Technologies (food waste conversion via WasteMaster technology), AUH Live Events (event management), and Magnetiqa. Core business services include strategic partnership facilitation for international companies entering the UAE market, equity participation in manufacturers, exclusive agency representation, and government/public services consulting. The company also undertakes major engineering and construction projects including Oil & Gas pipeline work, metro/rail projects, and airport electrical works through project-based contracts rather than productized offerings.

Differentiator

Problem solved

Functional benefit

Brands

• ANG Mazraaty: Controlled environment agriculture farming subsidiary focused on sustainable premium-quality fresh fruits and vegetables for the local market.
• Body Project
• AUH Live Events

Products and services

• PM Piping Petroleum Equipment Petroleum equipment and piping solutions serving the oil and gas sector in the UAE, with Jasem Abdulla Al Nowais serving as Managing Director of the Abu Dhabi-based entity.
• ANG Mazraaty Controlled Environment Agriculture
• Body Project Group Fitness Training
• Fire Safety & Protection Group (FSPG) Built-In Fire Protection Systems
• Green Eco Technologies (GET) Food Waste Conversion Solutions
• AUH Live Events Management
• Magnetiqa Technology Solutions
• Strategic Partnership Services
• Equity Participation Program
• Exclusive Agency Representation
• Global Management Consulting
• Government & Public Services Registration Consulting
• Engineering and Construction Project Delivery

Quantifiable outcome

• $600 million+ in Oil & Gas pipeline projects secured during 2024
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Emirates Industries (EICOOP)coreStrategic or Co-development PartnerPartnership in the Oil and Gas sector. Emirates Industries for Food Industries Cooperative (EFIC.COOP) is where ANG Chairman Abdullah Al Nowais is among the twenty founders and owners.
• Green Eco Technologies (GET)coreStrategic or Co-development PartnerGET develops, supplies and manages innovative, efficient, and environmentally beneficial on-site solutions for the conversion and re-purposing of food waste into reusable resources. Their WasteMaster food conversion system converts food waste into green energy through anaerobic digestion. Offices in UK, Australia, with representation in US, UAE, and Spain.
• Fire Safety & Protection Group (FSPG)coreStrategic or Co-development PartnerFSPG manufactures and develops a full range of Built-In Fire Protection Systems for infrastructure worldwide. Systems include fire protection, air permeability, movement, water permeability, and acoustic isolation. Manufactured to CE, UL, FM, AS, ASTM and ISO global standards.
• PM Piping Petroleum EquipmentcoreStrategic or Co-development PartnerManaging Director Jasem Abdulla Al Nowais holds prominent position as Managing Director of PM Piping Petroleum Equipment in Abu Dhabi, representing a key operational subsidiary in the oil and gas sector.
• Khalifa UniversityminorStrategic or Co-development PartnerCollaboration with Khalifa University for SM Pumps project. ANG is helping UAE universities with competing university race teams for the Oasis Solar Challenge, providing mentoring programs and pre-race interaction opportunities.
• Body ProjectminorStrategic or Co-development PartnerGroup training program partner focused on fitness and health. BodyProject provides group training with Personal Trainers for the UAE market.
• Jindal SAWcoreChannel Partner/ Reseller/ DistributorPartner in Oil and Gas sector. Jindal SAW is a manufacturer of iron and steel pipes, pipe fittings, and CI pipes for infrastructure, oil & gas, and water sectors.
• Wujin (WJSS)minorChannel Partner/ Reseller/ DistributorIndustrial partner, likely in the Oil & Gas or Construction sector.
• Zapp-ZimmermannminorChannel Partner/ Reseller/ DistributorPartner in Defense and Safety sector.
• Viar ValvoleminorChannel Partner/ Reseller/ DistributorValves manufacturer partner for industrial applications.
• TTS (TTSI)minorChannel Partner/ Reseller/ DistributorTechnical services partner.
• NewtesolminorStrategic or Co-development PartnerEducation and training partner.
• HY MCOminorChannel Partner/ Reseller/ DistributorManufacturing partner.
• Mazraaty (ANG Mazraaty)coreStrategic or Co-development PartnerVisionary subsidiary of Al Nowais Group leading the way toward a sustainable future with impactful initiatives in controlled environment agriculture farming, producing premium-quality fresh fruits and vegetables.
• I-Deal International General TradingminorChannel Partner/ Reseller/ DistributorB2B services, distributors, and wholesalers partner in Dubai.
• Blackmore SandsminorChannel Partner/ Reseller/ DistributorIndustrial sands partner.
• Agar CorporationminorChannel Partner/ Reseller/ DistributorIndustrial process equipment partner.
• China-Yulong (ASP)minorChannel Partner/ Reseller/ DistributorIndustrial manufacturing partner.
• Al-MahrousminorStrategic or Co-development PartnerSustainability sector partner.
• SeahminorChannel Partner/ Reseller/ DistributorIndustrial partner with global presence.
• Smart EngineersminorChannel Partner/ Reseller/ DistributorEngineering services partner.
• TIS ParkleminorChannel Partner/ Reseller/ DistributorParking/traffic systems partner in Communications sector.
• Midas ExpertminorImplementation/ SI/ Consulting PartnerExpertise and consulting services partner.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Investcorp: Bahrain-headquartered alternative investment firm with GCC roots investing across private equity, real estate, and credit. Comparable as a Gulf-based investment and intermediation platform connecting international capital with regional opportunities.
• ADQ (Abu Dhabi Developmental Holding Company): Abu Dhabi holding company with strategic interests across food, agriculture, healthcare, energy, and logistics. Comparable for the diversified UAE holding model that combines operating businesses with strategic partnerships and government alignment.
• Mubadala Investment Company: Abu Dhabi sovereign investor with diversified portfolio across energy, infrastructure, healthcare, and technology. Comparable for its role as a UAE-anchored investor/intermediary pairing international partners with UAE opportunities, though at vastly larger scale.

Regional players

• Aujan Industries: GCC family-owned industrial group with branded beverage and FMCG operations across the Middle East. Comparable as a privately held, family-controlled Gulf holding that combines manufacturing, distribution, and exclusive international partnerships.
• Emirates Steel Arkan: UAE-based heavy industrial group serving oil & gas, construction, and infrastructure customers in the region. Comparable for supplying into ADNOC-related oil & gas pipeline projects and for government-linked industrial positioning.
• Galfar Engineering & Contracting: Omani EPC contractor delivering oil & gas, civil, and infrastructure projects across the GCC. Comparable as a GCC-based partner executing major government-linked engineering and construction projects for national oil companies and ministries.
• Bee'ah: Sharjah-based sustainability and waste management company operating across the GCC. Comparable for operating subsidiaries in food-waste conversion and environmental solutions and for alignment with UAE national sustainability agendas.

Direct peers

• Crescent Enterprises: UAE-based diversified family-owned holding operating across industrials, infrastructure, and investments. Comparable as a privately held, family-controlled Emirati group that intermediates capital and partnerships between international players and regional opportunities.

Others

• Aldar Properties: Abu Dhabi real estate developer that ANG has partnered with. Comparable as a UAE counterparty in the real estate sector and as an example of a domestic champion ANG collaborates with rather than competes against.
• Jindal SAW: Indian manufacturer of steel pipes for oil & gas, water, and infrastructure that has partnered with ANG. Comparable as one of ANG's channel/distribution partners supplying into UAE oil & gas pipeline projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alnowaisgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Nowais Investments