Body Project
Body Project is a Dublin-based boutique fitness studio founded in 2016 that combines personal training with chef-prepared meal delivery, serving individual weight-management clients and corporate wellness customers from a single Stephens Lane location.
- Company typePrivate
- Founded2016
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Body Project does
Body Project is a Dublin-based boutique fitness studio founded in 2016 that combines in-person personal training with chef-prepared meal delivery under a unified weight-management offering. The studio operates from a single location at 18 Stephens Lane, Dublin 2, and is privately held under founder Gillian Hynes. The flagship Training and Meals Programme is a 4-6 week structured engagement pairing personal training sessions with meals delivered to clients, complemented by a standalone Meals Only plan for nutrition-only customers.
The company's revenue model rests on three product lines: (i) the flagship Training and Meals Programme, (ii) an Online Studio subscription priced at €99 per 4 weeks for remote coaching and content, and (iii) a Corporate Wellness offering priced from €395 per month that opens a B2B distribution channel. Meal preparation is fulfilled through a partnership with GetDishy.com, which allows Body Project to outsource kitchen operations rather than operate its own production facility, preserving capital and keeping the operating model lightweight.
Body Project is a micro operation with 1-10 employees, indicating a founder-led services business without disclosed institutional funding or external investors. Marketing relies on a social media presence across Instagram, Facebook, and Twitter, with published client testimonials documenting measurable weight loss outcomes serving as the principal social proof mechanism. The current footprint is constrained to one physical studio, with the Online Studio and Corporate Wellness offerings representing the only documented vectors beyond the Dublin catchment area.
Body Project firmographics
Firmographics- Name
- Body Project
- Legal name
- Body Project
- Website
- https://bodyproject.ie
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Body Project is a Dublin-based boutique fitness studio founded in 2016 that combines personal training with chef-prepared meal delivery, serving individual weight-management clients and corporate wellness customers from a single Stephens Lane location.
- Ownership category
- akta.pro rank
Body Project industry classification
Industry- Product category
- Personal Training and Weight Loss Services
- NAICS
- Diet and Weight Reducing Centers (812191), Sports and Recreation Instruction (611620)
- akta.pro primary industry
- Weight Loss & Body Transformation Training (HSADAAAC)
- akta.pro secondary industries
- Weight Loss Coaching (Non-Clinical) (HSADAFAB), General Personal Training (In-Person & Virtual) (HSADAAAA), Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where Body Project is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Body Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Training and Meals Programme: 4-6 week intensive weight loss programme combining one-to-one personal training sessions with healthy chef-prepared meal delivery. Revenue generated from programme fees.
- Meals Only: Weekly meal plan subscriptions delivered to clients. Options include 3-day, 5-day, and 6-day plans with breakfast, lunch and dinner.
- Personal Training Only: One-to-one or two-to-one training sessions. Clients can purchase 10 or 20 session packages.
- Online Studio Subscription: Monthly membership at €99 every 4 weeks providing access to up to 24 live classes per month plus on-demand content.
- Corporate Wellness: B2B wellness packages starting from €395 per month for companies, including team access to online fitness programmes and corporate wellness content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Training and Meals Programme - 4 Week |
| Subscription | Multi-year contract | Training and Meals Programme - 6 Week |
| Unit Pricing | Weekly | 3 Day Meal Plan |
| Unit Pricing | Weekly | 5 Day Meal Plan |
| Unit Pricing | Weekly | 6 Day Ultimate Weight Loss Plan |
| Subscription | Monthly | Online Studio Monthly Membership |
| Subscription | Monthly | Corporate Wellness Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Body Project product offering
Product offeringCore offering
Body Project is a dedicated personal training and weight loss studio that combines one-to-one personal training sessions with chef-prepared healthy meal delivery as an integrated weight loss programme. The studio delivers a 4 or 6-week Training and Meals Programme alongside an online studio subscription platform providing live and on-demand fitness classes, plus a corporate wellness offering for businesses.
Product overview
Body Project operates as a dedicated personal training and weight loss studio offering a multi-product portfolio. The core offering consists of the Training and Meals Programme, an intensive 4 or 6-week weight loss solution combining one-to-one personal training with chef-prepared meal delivery. This is complemented by the Online Studio, a digital subscription platform providing live and on-demand fitness classes. The company also offers a Corporate Wellness Programme for business clients and a standalone Meals Only option for those seeking only dietary support. Training is available as a standalone service for clients who have completed the full programme or those seeking fitness-only solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Body Project Online Studio: Online home-programme offering live fitness classes including BoxHIIT, PilatesHIIT, YogaFlow and Yogalates, with up to 24 live classes per month and equipment-free workouts.
- Corporate Wellness Programme
Products and services
- Training and Meals Programme An intensive 4-week or 6-week weight loss programme combining one-to-one personal training sessions (3 per week) at the Dublin 2 studio with healthy chef-prepared meals delivered for 6 days per week. Typical weight loss outcomes are 10-12 lbs in 4 weeks or 16-21 lbs in 6 weeks. Designed for adults seeking significant weight loss and lifestyle transformation.
- Online Studio Subscription-based digital fitness platform offering up to 24 live classes per month including BoxHIIT, PilatesHIIT, YogaFlow and Yogalates, with equipment-free workouts scaled to all fitness levels and on-demand access to workout content. Priced at €99 every 4 weeks (€4.13 per class). Targets time-pressed individuals and remote users who prefer to work out at home.
- Corporate Wellness Programme A workplace wellness solution delivering expert online fitness programmes to companies, including equipment-free workouts, a team of expert trainers, live or on-demand classes, optional 28-Day Challenges and Corporate Wellness Talks. Packages start from €395 per month and enable employee access via company invite codes. Targets HR and people operations leaders seeking employee health and wellbeing initiatives.
- Meals Only Subscription Weekly chef-prepared healthy meal delivery service providing gluten-free, wheat-free, low-GI meals free from refined sugars, processed ingredients and preservatives, available in 3-day (€69/week), 5-day (€125/week) and 6-day Ultimate Weight Loss (€135/week) plans with breakfast, lunch and dinner. Available for home or office delivery in Dublin with €5 delivery fee or studio pickup. Designed for clients seeking nutritional support without the training component.
- Personal Training Sessions Standalone one-to-one or two-to-one personal training sessions available in 10 or 20 session packages. Designed for clients who have completed the full Training and Meals Programme or those seeking fitness-only solutions without meal delivery.
Quantifiable outcome
- 4-week programme typical weight loss: 10-12 lbs
- +5 more outcomes
Companies that use Body Project
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Body Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Body Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GetDishy.comcoreBody Project partners with GetDishy.com for their meal delivery service. Meals are ordered through GetDishy.com and delivered to clients. This partnership provides the infrastructure for Body Project's meal delivery component, which is integrated into their training and meals programme.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Body Project competitors and assessment
Company assessmentBroad incumbents
- CrossFit: Global functional fitness brand combining cardio, resistance and bodyweight training. Comparable to Body Project's Cross Training Method which explicitly blends these modalities.
- Weight Watchers / WW: Global weight loss brand offering structured programmes combining nutrition guidance with wellness coaching. Comparable to Body Project in target outcome (weight loss) but operates at much larger scale and without bundled in-person personal training.
- Orangetheory Fitness: Boutique interval-training studio chain with heart-rate-based group workouts. Comparable to Body Project's interval training methodology and small-group/semi-private delivery model.
- Noom: Digital weight loss app combining coaching and nutrition tracking via subscription. Comparable outcome (weight loss) but digital-only delivery versus Body Project's hybrid studio-plus-meals model.
- Peloton: Digital fitness platform with live and on-demand classes on a subscription model. Comparable to Body Project's Online Studio subscription product in terms of pricing model and live class format.
Direct peers
- Slimming World: UK/Ireland-based weight management programme combining group support with structured food plans. Highly comparable to Body Project's weight-loss-plus-nutrition approach, although delivered via group sessions rather than one-to-one training.
- Jenny Craig: Weight loss service that historically bundled personal coaching with portion-controlled meal delivery. Closest business model analog to Body Project's Training and Meals Programme.
- F45 Training: Functional training studio franchise combining HIIT, resistance and bodyweight programming in group sessions. Comparable to Body Project's Cross Training Method and group-friendly class formats, with a much broader franchise footprint.
- Barry's Bootcamp: Premium boutique fitness brand combining HIIT cardio and strength training in small-group studio format. Comparable to Body Project's boutique studio positioning and interval-based training.
Emerging players
- Glofox: Irish-founded boutique fitness studio management and membership platform. Comparable as an Irish fitness-tech peer operating in the same Dublin ecosystem, though it sells software rather than training services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Body Project social profiles
Digital presenceBody Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Body Project leadership team
Management profileNumber of profiles
Profiles1 record
Body Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Body Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Body Project
What does Body Project do?
Body Project is a dedicated personal training and weight loss studio that combines one-to-one personal training sessions with chef-prepared healthy meal delivery as an integrated weight loss programme. The studio delivers a 4 or 6-week Training and Meals Programme alongside an online studio subscription platform providing live and on-demand fitness classes, plus a corporate wellness offering for businesses.
Is Body Project a public or private company?
Body Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Body Project founded?
Body Project was founded in 2016. It employs 1 to 10 people.
Where is Body Project based?
Body Project is headquartered in Dublin, Ireland, in the Europe region.
How does Body Project make money?
Five revenue lines are on record. Training and Meals Programme is the primary driver. The others are meals Only, personal Training Only, online Studio Subscription and corporate Wellness.
Who are Body Project's main competitors?
Broad incumbents on record are CrossFit, Weight Watchers / WW, Orangetheory Fitness, Noom and Peloton. Direct peers are Slimming World, Jenny Craig, F45 Training and Barry's Bootcamp. Glofox is listed as an emerging player.
Does Body Project have an API?
No public API is recorded for Body Project.
What industry is Body Project in?
Body Project's product category is Personal Training and Weight Loss Services. Its primary akta.pro industry code is HSADAAAC, Weight Loss & Body Transformation Training, with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 812191.