Alliance Exchange

What Alliance Exchange does

Alliance Exchange (legal entity Alliance Exchange FL, LLC) is a privately held, family-owned commercial real estate firm headquartered in Odessa, Florida, serving the greater Tampa Bay/Clearwater area and the broader Southeast US. Founded in 1995 by the late Henry H. Blanton, Sr., the firm draws on nearly a century of local real estate heritage tracing back to Blanton Realty, Inc., established in Clearwater, FL in 1912, and on Henry Blanton Sr.'s pioneering role in Florida commercial development since the 1940s. The company has remained under family ownership and is currently led by Mark Blanton, a fourth-generation broker who has served as President since 2005 and who navigated the firm through Florida's largest real estate bubble and subsequent severe downturn.

The firm's core services are CRE Brokerage and Asset Management, with an additional advisory line in Development and Re-development Consulting. It manages a diversified portfolio spanning Medical, Office, Industrial, Retail, Self-Storage, and Development Land assets, providing sales, leasing, development, and re-development services to commercial property owners and investors. The offering is positioned as an integrated brokerage and asset management platform rather than a software product; no technology stack, API, app, AI, or proprietary platform is disclosed.

The business model is relationship-driven, local, and services-based, with revenue generated through brokerage commissions on sales and leasing transactions, asset management fees, and development consulting engagements. Distribution is direct — office visits, phone, and email — with no public pricing, no disclosed digital channels, and no technology platform customers. The firm has 11-50 employees, no outside investors or parent company, and no recent funding, M&A, partnership, or expansion activity disclosed in the source material.

Name

Alliance Exchange

Legal name

Alliance Exchange FL, LLC

Website

https://alliance-exchange.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Alliance Exchange is a family-owned, Florida-based commercial real estate brokerage and asset management firm serving property owners and investors in the Tampa Bay area across Medical, Office, Industrial, Retail, Self-Storage, and Development Land assets.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Alliance Exchange is a commercial real estate firm that provides CRE brokerage (sales and leasing), asset management, and development/re-development consulting services across Medical, Office, Industrial, Retail, Self-Storage, and Development Land property types in the Tampa Bay, Florida market. The firm serves commercial property owners and investors end-to-end — from transaction execution through ongoing asset oversight — operating as an integrated brokerage and asset management practice rooted in nearly a century of regional family experience.

Product overview

Alliance Exchange is a commercial real estate firm offering a unified set of services centered on CRE Brokerage and Asset Management. The company manages a diverse portfolio of property types (Medical, Office, Industrial, Retail, Self-Storage, and Development Land) and provides related advisory services including sales, leasing, development, and re-development consulting. The service offering operates as an integrated brokerage and asset management platform rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• CRE Brokerage Commercial real estate brokerage services covering sales and leasing across multiple property types (Medical, Office, Industrial, Retail, Self-Storage, and Development Land) for commercial property owners and investors in the Tampa Bay, FL market.
• Asset Management Professional management of diverse commercial property assets including Medical, Office, Industrial, Retail, Self-Storage, and Development Land properties for commercial property owners and investors in the Tampa Bay, FL market.
• Development and Re-development Consulting Consulting services advising commercial property owners and investors on the development and re-development of commercial properties and development land in the Tampa Bay, FL market.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Colliers International: Global professional services and investment management company focused on commercial real estate. Comparable to Alliance Exchange in CRE brokerage and asset management services, though operating at much larger global scale.
• Marcus & Millichap: National investment real estate brokerage firm focused on commercial property sales, financing, and research. Comparable to Alliance Exchange in core CRE brokerage services, though it operates at significantly larger scale across the US.
• Avison Young: Privately held commercial real estate services firm offering brokerage, property management, and advisory. Comparable to Alliance Exchange in privately held, advisor-led model and integrated CRE services across asset classes.
• Cushman & Wakefield: Global commercial real estate services firm offering brokerage, valuation, and asset management. Comparable to Alliance Exchange in CRE brokerage and asset management offerings, though operating at multinational scale.

Direct peers

• KW Commercial: Commercial real estate division of Keller Williams providing brokerage services across property types. Comparable to Alliance Exchange in serving commercial property owners and investors with brokerage services across multiple asset classes.
• SVN International Corporation: Commercial real estate brokerage franchise with shared infrastructure and local advisors serving investors and property owners. Comparable to Alliance Exchange in CRE brokerage focus, multi-asset class expertise, and advisor-driven client relationships.
• Lee & Associates: Privately held commercial real estate brokerage firm with offices across North America, offering brokerage and integrated services. Closely comparable to Alliance Exchange in being privately held, brokerage-focused, and serving diverse property types through a network model.
• NAI Global: Network of independent commercial real estate brokerage firms providing brokerage, property management, and related services. Directly comparable to Alliance Exchange as a multi-office CRE services platform with local market expertise and asset type diversification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• Xx.com/allianceexchnge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Exchange