What Spice Village does

Spice Village is a private, Berlin-headquartered online and physical retailer of Indian and South Asian groceries, founded in 2018, that targets the Indian diaspora across Europe. The company operates a Shopify-powered direct-to-consumer e-commerce storefront (spicevillage.eu) alongside a physical retail store at Tempelhofer Damm 206, 12099 Berlin, with same-day delivery inside Berlin and 2–3 working day delivery to ten additional European countries (Austria, Belgium, Czechia, France, Italy, Luxembourg, Netherlands, Poland, Spain). The assortment is organized into three categories — Staples (rice, flour and flatbreads, lentils and beans, spices), Essentials (instant foods and mixes, snacks and sweets, sauces/oil/ghee, pickles and condiments, beverages, home and puja items), and Fresh & Frozen (fresh vegetables, paneer and batter, Bengali mishti sweets and snacks, frozen snacks, vegetables, roti/paratha, meat and seafood, seasonal mangoes) — drawing on established Indian brands such as Haldiram's, Aashirvaad, Daawat, India Gate, MDH, Everest, TRS, MTR, Maggi, and Ashoka.

The business model is unit-based transactional retail: products are priced per 100g, per kg, or per unit, with free delivery from a €39.99 order threshold and pay-as-you-go billing. There is no subscription tier and no enterprise/B2B channel disclosed; revenue is generated through individual consumer purchases, both online and in-store. Marketing is concentrated in organic social (Facebook and Instagram under @spicevillageberlin), an email newsletter ('Join the Village'), and recipe/blog content on the Shopify site. The company does not disclose funding history, ownership, founders, management team, revenue, or any proprietary technology, and has no mobile app, no API, and no third-party integrations in the public record.

Operationally, the company's distinguishing mechanics are an authentic-Indian assortment (including homemade Bengali mishti sweets and fresh paneer/batter that mainstream European supermarkets do not carry), a same-day Berlin cold-chain capability for fresh items, and a multi-country European delivery footprint — making it functionally an ethnic-grocery specialist with a European cross-border diaspora remit rather than a single-city or single-country operator.

Name

Spice Village

Legal name

Spice Village

Website

https://spicevillage.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Spice Village is a Berlin-based Indian and South Asian online grocery retailer serving the diaspora across 11 European countries, operating a Shopify e-commerce storefront, a Berlin physical store, same-day Berlin delivery, and a 2–3 day European cross-border delivery network.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct product sales of Indian groceries and food products through online e-commerce platform and physical store. Products include rice, spices, lentils, snacks, fresh vegetables, frozen products, ready-to-eat meals, and Indian sweets. Revenue is generated through individual product transactions with unit-based pricing (per 100g, per kg, or per unit).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Spice Village operates an Indian online grocery e-commerce platform selling authentic Indian, Asian, and frozen grocery products directly to consumers. The company retails pantry staples (rice, flour, lentils, spices), ready-to-eat meals, snacks, fresh vegetables, paneer, frozen foods, and homemade Indian sweets from brands such as MDH, Everest, TRS, MTR, Maggi, Aashirvaad, India Gate, and Haldiram's. It provides same-day delivery in Berlin, free delivery across Germany from €39.99, and 2–3 working day delivery to 10 other European countries, alongside a physical retail store at Tempelhofer Damm 206, Berlin.

Product overview

Spice Village is an Indian online grocery e-commerce platform operating in Germany (primarily serving Berlin with same-day delivery) and across multiple European countries. The platform offers a comprehensive portfolio of Indian grocery products organized into three main categories: Staples (Rice, Flour, Lentils, Spices), Essentials (Instant Foods, Snacks, Sauces, Beverages, Home items), and Fresh & Frozen products (Fresh vegetables, Paneer, Mishti sweets, Frozen items). The platform features hundreds of products from well-known Indian brands like MDH, Everest, TRS, MTR, Maggi, Ashoka, Aashirvaad, India Gate, Daawat, Haldiram's, and many others. Customers can shop by category through the Shopify-powered storefront, with delivery across Germany and other European countries including Austria, Belgium, Czechia, France, Italy, Luxembourg, Netherlands, Poland, and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Spice Village Online Grocery Platform Direct-to-consumer online grocery platform selling authentic Indian, Asian, and frozen grocery products to customers in Germany and across Europe. Offers same-day delivery in Berlin and 2–3 working day delivery across 11 European countries, with multiple payment methods and free shipping from €39.99.
• Staples Category (Rice, Flour, Lentils, Spices) Curated grocery collection of Indian pantry staples from brands like Aashirvaad, Daawat, India Gate, Tilda, TRS, MDH, Everest, and MTR. Targets Indian households needing everyday cooking ingredients for dishes like dal, biryani, roti, dosa, and chaat.
• Essentials Category (Instant Foods, Snacks, Beverages) Ready-to-cook and ready-to-eat foods, snacks, beverages, and household essentials from Indian brands like Maggi, MTR, Ching's, Wai Wai, and Haldiram's. Designed for quick weekday cooking and household needs.
• Fresh & Frozen Category Fresh produce and frozen Indian foods including fresh paneer, batters, Bengali sweets (mishti), Indian vegetables, and frozen snacks/roti. Available for same-day delivery in Berlin with a freshness guarantee.
• Mishti Sweets Collection Homemade Bengali (mishti) sweets available fresh with same-day delivery in Berlin for special occasions, festivals, and traditional celebrations.
• Fresh Vegetables Collection Fresh Indian vegetables not commonly available in mainstream German supermarkets, with same-day delivery in Berlin and a freshness guarantee with immediate issue resolution.
• Fresh Mangoes Collection Seasonal fresh mangoes offered during the Indian mango season for diaspora customers in Europe.
• Spice Village Berlin Physical Retail Store Walk-in retail store in Berlin (Tempelhofer Damm 206, 12099 Berlin) that serves as the company headquarters and offers the full range of Indian groceries to in-person customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights4 records

Broad incumbents

• Getir: European quick-commerce player offering rapid grocery delivery across multiple countries including Germany. Competitor for fresh/grocery last-mile, with significantly deeper capital and tech investment.
• Picnic: Dutch online-only supermarket delivering across Netherlands, Germany, and France. Direct comparable for e-commerce grocery delivery infrastructure and operational model.
• Ocado: UK-headquartered online grocery technology and retail operator. Reference point for grocery e-commerce scale economics and tech-stack benchmarking.
• Patel Brothers: Largest US-based Indian-American grocery chain with physical stores and online ordering. Same vertical, larger scale, demonstrates the retail format's scalability for diaspora grocery.
• Rohlik Group: Central European online grocery operator (Czech Republic, Hungary, Germany, Austria, Romania, Italy). Cross-border grocery delivery peer with significantly larger scale and capital base.

Regional players

• Watanmal Online: Germany-based Asian/Indian grocery retail chain with physical stores and online ordering. Regional peer operating in the same German market with comparable diaspora assortment.

Emerging players

• Flink: Berlin-based quick-commerce grocery delivery startup. Local Berlin competitor overlapping on rapid grocery delivery, with potential to expand ethnic assortment over time.
• Subzi Mandi: South Asian / Indian online grocery retailer in Europe offering fresh produce and ethnic staples. Comparable vertical, smaller scale, niche overlap.

Direct peers

• Apna Bazaar: UK-based Indian and South Asian online grocery retailer. Comparable ethnic-niche grocery model serving diaspora, validating cross-border South Asian grocery demand in Europe.
• Indus Bazaar: Online Indian grocery retailer based in Germany serving the diaspora with branded staples and spices. Most direct head-to-head competitor with comparable assortment and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/spicevillageberlin
• Instagraminstagram.com/spicevillageberlin
• LinkedInlinkedin.com/company/spice-village-berlin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spice Village